Why your marketing needs a customer data platform: Mastering personalization and customer loyalty

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Primary purpose Unifying customer data across the organization Managing customer relationships and sales processes Collecting and managing audience data for advertising Data sources Integrates data from multiple sources (online/offline) Primarily collects and manages customer interaction data Collects anonymous data from various sources Data type Both identified and anonymous data Identified data (customer profiles and interactions) Anonymous data (cookies, device IDs)

Data storage Centralized and persistent database Customer profiles and transactional data Segmented audience data stored temporarily Personalization support High (enables personalized marketing campaigns) Moderate (based on customer interaction history) Low (focuses on segmentation for ads) Integrations Extensive (marketing automation, analytics, CRM, etc.) Integrated with sales and support tools Integrated with ad networks and DSPs Customer view 360-degree view (holistic customer profiles) Detailed view of customer interactions and history Aggregated and segmented audience view User base Marketing, customer success, and business intelligence teams Sales, customer service, and marketing teams Advertisers and digital marketers Use cases Personalization, customer journey mapping, segmentation Sales tracking, customer support, relationship management Audience targeting, programmatic advertising

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.