Typeform

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

SAN FRANCISCO, May 8, 2025 /PRNewswire/ — Typeform, the leading AI form builder and conversational data collection platform, today announced the appointment of Benoit Aguila as its Chief Financial Officer. Aguila will lead Typeform’s finance organization, driving financial strategy to support the company’s continued growth and innovation. 

Aguila joins at a pivotal moment for Typeform, as the company builds on strong market momentum driven by recent milestones such as the launch of its AI Suite for smarter data collection and the introduction of new solutions, including video-powered form experiences, to help businesses engage customers more effectively. His proven expertise in capital allocation and financial planning will strengthen Typeform’s ability to invest and pursue growth opportunities on its mission to change how brands get to know their customers.

“Benoit’s track record in channeling resources toward the highest-impact opportunities is exactly what Typeform needs at this stage,” said Jay Choi, CEO of Typeform. “His leadership will empower us to activate new, efficient growth levers—scaling our platform and delivering more innovation for our customers.” 

With more than 20 years of international finance leadership spanning technology, e-commerce, data science, and financial services, Aguila brings a proven record of scaling complex, high-growth businesses and driving operational efficiency. Most recently, he served as Group CFO at SellerX. Earlier in his career, Aguila held senior finance roles at Gaming1, Dreamlines, Catalina Marketing, Groupon, and General Electric, where he started his career in the Financial Management Program.

Aguila holds an MBA from TRIUM Global Executive MBA, a joint program of NYU Stern School of Business, LSE London, and HEC Paris. He also holds a Master of Science.

“Typeform stands at a rare intersection of product ingenuity and market demand—an edge that makes its upside unmistakable,” said Aguila. “I’m excited to direct strategic investments toward initiatives that will have a strong impact on growth. Pair creative innovation with disciplined capital, and sustainable scale follows.”

Learn more about Typeform’s solutions at www.typeform.com.

About Typeform

Typeform is an intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform changes how brands get to know people. Typeform drives more than 600 million interactions each year and integrates with essential tools, including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Events are a lot of work—you have to choose a venue and speakers, create content, and create a full event strategy to drive attendance and engagement. Even when you do everything right, you still might not get the attendance you were hoping for.

‍High event registrations don’t guarantee attendance.

The key to a successful event? It’s not getting people to sign up—it’s getting registrants to show up, to engage throughout the event.

But don’t worry—a solid event registration strategy can help. Build a plan that nurtures potential attendees from the moment they click on your event registration link through and after the event.

Doing so—and optimizing the entire attendee journey—can help you avoid drop-offs, no-shows, and disengaged audiences. 

So, how do you optimize your event sign-up flow to skyrocket turnout rates? We’re breaking it down.

The three pillars of a high-converting event registration strategy

High attendance numbers are at the top of every event planner’s mind. Event professionals have stated their top priorities:

• Increased registration (36%)
• Greater ROI (26%)
• Enhanced attendee engagement (25.3%)

Despite registration and attendance-focused priorities, ​​​​52% of event planners say their biggest challenge is increasing attendance. They want to know how to improve event registrations.

My suggestion? Combine a frictionless sign-up process with personalized pre-event engagement and post-registration nurturing to increase engagement and attendance.

1. A frictionless sign-up process

You’re walking into an exciting event. A smartly dressed person pushes the door open with a smile as you approach. You step through the moment they open the door as if you choreographed the moment together. 

That’s how your event registration process should feel. More or less.

People who click “Register now” on your website or in an email are probably ready to commit, so the registration process should easily seal the deal.

An elegant event registration form, striking visuals, and seamless flow make it easy (and even enjoyable) to register. Any hiccups along the way—like missing information or clunky steps—can turn people away.

Make sure your sign-up form has all the key information (and nothing more) that registrants need to make an informed choice, like time and date, what to expect, and who the event’s for.

2. Personalized pre-event engagement 

So, you have a growing list of registrants. Great! Now it’s time to keep the excitement going and maintain a sense of connection with attendees until the actual event data. The key to boosting event attendance? Make everything feel special.

Here are a few event registration best practices to follow to increase attendance:

• Make it personal. Send personalized emails using a registrant’s name to build a personal connection. Tailored content also helps you personalize their experience pre-event, building their anticipation and commitment toward the event.

• Drive excitement around session registration. People sign up for events with interesting, relevant content. Hype up specific sessions and speakers or workshops to get registrants excited to attend.

• Build equal excitement around the event. Start a countdown. Let attendees know they’ll miss out if they wait too long to sign up for specific sessions with limited space.

Share early access content. Nothing makes people feel more like a VIP than getting access to something exclusive. Share teasers of session content and send out videos from speakers expressing their excitement. Show registrants that their investment is going to pay off with exceptional content.

3. Strong post-registration nurturing

Sign-ups aren’t guaranteed attendees. Boosting event attendance requires retention tactics to reduce the risk of no-shows and get registrants to commit to showing up:

• Reminder emails or text messages
• Countdown emails and social posts 
• Incentives for confirming attendance
• Personalized content that hypes the event

Depending on how big your event is and budget, swag is a great way to incentivize attendance. You can even tease the goodie bag contents, building anticipation and getting people excited to show up and get one of their own (for in-person events). 

Roll out the red carpet: Creating a seamless registration flow

You already know how crucial the registration flow is to boosting event attendance. But how can you craft an effortless experience to capture the most registrants—and attendees—possible?

Start by avoiding common mistakes that can negatively impact event sign-ups before your event even begins.

Common event registration mistakes to avoid

Filling out endless form fields gets overwhelming—and fast. Keep things simple and only collect the essential data so users can move through your sign-up form effortlessly. 

Remember, registrants are probably on their phones. Is your sign-up flow optimized for mobile? A poor mobile experience quickly turns people away. 

Here’s how to do it instead.

Sure, you’re gathering information on your attendees. But make sure you share event details, too. Your event registration form should include essential information, like the what, when, how, and why of your event.

Visitors should be clear on when the event is, what it’s about, why they should attend, how much it costs, and who it’s for (ideally them).

Is your registration form “just a form,” or is it an event experience? Every step of the registration process is another opportunity to win people over and convert visitors into attendees.

Delight them with a beautifully branded and simple sign-up form that makes them feel like they’re signing up for something special.

Pro tip: Use Typeform for event marketing to ask one question at a time and brand your event registration form, all while capturing the critical data you need to make your event a success.

Build an event registration form people want to fill out

Want to get as many people signed up for (and attending your event) as possible? Optimize your event registration strategy.

• Keep the registration form short and simple. Get essential details first—you can ask for more in-depth information later.

• Use progressive data collection. Progressive data collection allows you to ask for data gradually throughout the attendee journey, so form-takers don’t get overwhelmed. Collect data before, during, and after the event.

• Offer multiple ways to sign up. Many businesses promote their events on their websites—but if you want to increase visibility and increase sign-ups, you need to offer multiple ways to register: website, email, social.‍
• Design your sign-up flow for mobile first. With more and more people using their phones to get information and sign up for events, you need to optimize your registration form for mobile. Make it mobile first.

• Include a clear CTA. Give form-takers a sense of their progress throughout the sign-up form using a progress bar and phrases like “Almost there” or “Lastly.” Once they’ve completed the form, include a CTA that lets them know they’re done, like “Register” or “Submit.”‍
• Build a sense of urgency. Create a feeling of scarcity with messaging like “Registration closes in five days” or “Only 10 spots left” that prompt visitors to sign up so they don’t miss out.

Make your event sign-up seamless with Typeform

So, how do you create an engaging registration flow that brings in more registrants—and more importantly, attendees? Leverage Typeform.

An effortless event registration flow

Typeform makes sign-up flows feel effortless. A sleek welcome screen brings visitors into your form, and the conversational flow (one question at a time) keeps them engaged and moving through your sign-up form.

And with on-point event branding, you can create a seamless experience long before the event launches. Use brand kits to add custom logos, fonts, colors, media, and more.

Conditional logic

Every event attendee is different. Some may be attending as a part of a team, others may be flying solo. Some might attend every session while others are only there for a specific workshop.

Either way, they likely don’t want to answer a bunch of questions unrelated to them. For example, if they only plan on attending a specific speaker’s sessions, you don’t want to ask questions about other areas of the event they’re not interested in.

Typeform lets you only ask relevant questions and segment each attendee (after they submit their form) based on their answers using conditional logic. 

This means you never ask form-takers irrelevant questions. Every question feels personal to their needs and interests, leading to higher completion rates (and more attendees). 

Recall information

Typeform turns form-filling into a personalized experience with recall. Ask attendees for their names at the start of the form and call them by name throughout to fully personalize the experience.

You can also use recall to use their previous answers to tailor the rest of the form-taking experience. And recall goes beyond just the registration process.

You can use URL parameters to store information you already have about people. So when you send another form (like a post-event feedback survey) to attendees, you can pre-populate with their name, ticket type, and other key details. 

Simple no-code embedding

Capture event registrants wherever they are with easy embed options. You can embed Typeform sign-up forms on your website, in a pop-up, and even in email. Or you can copy and paste the live link to your registration form and share it anywhere.

Bonus: If your website is built on WordPress, Squarespace, Webflow, or Shopify, you can get an embed code built specifically for that platform.

Progress indicators

People only have so much time in the day. Filling out a form needs to feel effortless—and quick. Typeform tells visitors how long a form takes to complete and has a built-in progress bar so attendees know exactly where they are in the sign-up process. 

Connect everything you need 

With 120+ integrations, you can connect your event registration form to your entire event workflow.

Connect Stripe to accept registration fees or MailChimp or Salesforce to store email addresses. Want to keep track of every detail? Use the Google Sheets integration. 

With integrations, you can get the most out of your data by setting up complete event workflows.

Turning RSVPs into attendees 

Getting people to register for your event is only half the battle—you need them to show up. But with busy schedules, many people who RSVP “Yes” might not actually show up to your event.

So, what should you do? Deploy event registration best practices, like:

• Sending personalized event communications to keep attendees engaged—even after they sign up. Send emails with tailored content, use a countdown tracker, or share speaker bios to build anticipation.

• Segment your audience based on interests, job roles, and more to personalize outreach and boost engagement. A CMO likely isn’t interested in branding tips while an entry-level designer certainly would be.

See the common thread? Personalization. Your sign-up form has multiple opportunities for current and future personalization, including:

• Gathering attendee preferences upfront to personalize future communication
• Collecting crucial information for post-event follow-up
• Getting attendee data, like name and job title, to help sales personalize outreach

Getting attendees engaged and excited requires personalizing every element of the attendee experience.

Do this by using the registrant data you collect in your event registration form to create highly relevant pre-event content. And if you want to really engage attendees, share exclusive early-access content that previews the event and makes them feel like they’re getting something extra special.

‍Pro tip: Integrate your event sign-up form with your CRM to use that data to nurture leads post-event and send personalized follow-ups.

Boosting event attendance with post-registration nurturing

You sign up for an event, get the confirmation email, and then two weeks later, you forget that you ever signed up at all. Or, worse, you lose interest. This is one of the biggest challenges event marketers face—how to get registrants to become attendees.

Aside from potentially costing you money, when registrants are no-shows, any chance at post-event engagement goes out the window, along with any sales leads. It’s crucial your event registration strategy includes a plan for boosting event attendance:

• Automate personalized reminders to keep the event top-of-mind for registrants.

• Gamify attendance with exclusives or perks for those who participate before the event—people love prizes.

• Leverage commitment psychology and ask registrants to reconfirm their participation as you get closer to the event.

Getting registrants to commit can feel daunting, but with strategic communication sequences, you’ll get your best turnout yet.

Registration data for better future events 

You’ve gathered all attendee preferences. Finalized session sign-ups. Added attendee profiles into your CRM. And now, you have a wealth of rich data that can help unlock even better future events. 

But only if you know what to do with it. While attendee data is vital, you’ll also want to use registration data to track:

• What channel drove the most registrations?
• Was there a spike in sign-ups during a certain time period?
• What job titles are signing up for your events?
• Where did people fall off?

Pre-event data

As soon as you begin promoting your event, start examining registration data, like who’s signing up for your events and what channel drove the most registrations. Thoroughly review the registrant profiles to make an educated guess on who will—and won’t show up.

Let’s say you’re hosting an event for B2B marketers. But when you look at registration data, you notice that the majority of those signing up are B2C marketers. There’s obviously a misalignment in messaging, but it could also predict who will and won’t show up.

If you’re running a B2B event that’s not relevant to B2C marketers, it’s more likely than not that the B2C marketer won’t show up. Or worse, they’ll show up and have a poor experience because the event isn’t meant for them.

Another data point to look at? Email addresses. An @gmail or @hotmail.com email address could indicate someone who will be less engaged than someone using a business email address.

‍Pro tip: Examine registration data early so you can refine your messaging, content strategy, or targeting approach to get the right registrants to attend.

Post-event data

After the event, compare registration rates with no-show rates to determine whether your event was a success and to see the impact of your post-registration nurturing efforts.

Look at engagement rates across different segments—were entry-level job roles more engaged than senior execs? Was there a segment that had exceedingly high no-show rates?

All this data can help you better plan future events. And when you use Typeform for event marketing, you can also track things like:

These insights show what worked in your registration process and where you can improve. You can use them to refine your next event sign-up form, making your flow even more seamless and, ultimately, gathering even more registrants. 

A solid event registration strategy to boost attendance at your next event

As you plan your next event—whether a webinar, workshop, or in-person summit—consider your event registration strategy. The more strategic you are, the higher attendee engagement you can expect.

Build anticipation leading up to the event, and don’t stop once a visitor signs up. Keep them engaged throughout the sign-up and pre-event process to increase attendance rates.

Remember, the attendee journey should feel like an experience—not simply signing up for an event. That experience starts with a seamless (even pleasant) registration process.

Create a stunning event registration form to get visitors in the door, and then gather more data post-event with a feedback form that’ll help inform your next event’s strategy.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Spring is here, and that means it’s time to refresh, reorganize, and optimize. Not just your home, but your forms too! Whether you’re looking to automate workflows, engage leads with interactive quizzes, or seamlessly sync data across tools, our latest updates make it easier than ever to streamline your processes and create high-performing forms.

Here’s what’s new this season:

Create a Knowledge Quiz to engage, qualify and educate your customers in a fun way

Who doesn’t love a little friendly challenge? The new Knowledge Quiz lets you test knowledge, qualify leads, and create engaging quizzes with real-time feedback displaying correct and incorrect answers. Whether you’re training employees, running a trivia challenge, or assessing customer understanding, this feature makes learning fun and interactive.

Use it to:

• Qualify leads by testing their expertise before following up with marketing or sales outreach.
• Engage customers with fun, gamified quizzes and instant feedback.
• Train customers or employees on your product with interactive assessments.

Build better quizzes and capture smarter insights.

Multi-Question Pages just got an upgrade with more questions types and logic

Multi-Question Pages give you more control over form structure and design, letting you to group related questions on a single page for a smoother, more engaging experience. Whether you’re building longer surveys for deeper insights or shorter lead generation forms for higher conversion rates, this format ensures your forms are optimized for success.

Now supporting Long Text, Ranking, NPS, Statement, and Opinion Scale questions, plus advanced branching, you can customize your forms with Multi-Question Pages for higher conversions and better insights.

Use it to:

• Streamline marketing newsletter or demo sign-ups with straight forward, grouped questions.
• Segment leads faster with branching logic.

Use Multi-Question Pages to get higher form conversion. 

Capture consent in one click with the new Checkbox block

Adding a consent checkbox to your forms is now easier than ever. Whether it’s GDPR compliance, email opt-ins, or event policies and legal documents, you can collect consent seamlessly with a simple, customizable checkbox.

Use it to:

• Capture email marketing opt-ins with clear consent tracking.
• Ensure compliance with privacy regulations.
• Secure agreement on terms and conditions in one step.

Easily capture consent in one click. 

Capture more data and reduce drop-off with more partial submit points

Don’t lose valuable responses just because someone didn’t complete your form. Now, Business+ and Typeform for Growth customers can set up to three Partial Submit Points, ensuring you collect crucial insights even if respondents don’t finish filing out your form.

Use it to:

• Capture more lead data with mid-form saves.
• Reduce survey drop-off by saving responses in stages.
• Ensure no valuable insights go missing.

Add partial submit points to your forms.

Video Questions just got even more engaging and accessible

Video Questions are a great way to add personality to your forms, but not every respondent watches with sound on. Now, you can add custom captions and on-screen text to make sure your message is clear no matter how your audience engages.

Use these features to:

• Make video questions more accessible with captions.
• Provide extra context with added text.
• Ensure every respondent understands your message.

Drive more clarity and better engagement with Video Questions.

‍

Meet the all-new Workflow Builder: Your automation HQ

Say goodbye to juggling multiple tabs! Typeform’s new Workflow Builder brings all your automation tools into one seamless workspace. Now, you can set up branching logic, automated follow-up emails and Slack notification, integrations, webhooks, and URL parameters without the hassle. Whether you’re a marketer qualifying leads, a researcher analyzing survey responses, or a business automating customer engagement, Workflow Builder simplifies everything.

Use it to:

• Capture & qualify leads instantly by routing responses to your CRM.
• Send personalized follow-ups based on answers.
• Trigger Slack, HubSpot, or Salesforce actions to streamline your workflow.

Learn about the one tab with endless automation possibilities.

Turn responses into revenue when you connect Typeform to Shopify

Spring signals the start of Black Friday and holiday prep, and with the new Typeform and Shopify integration, you can ensure your marketing is ready to convert. By connecting Typeform to Shopify, you can collect new orders in your online store from your typeform submissions.

Use Typeform to gather customer preferences, shopping behaviors, and feedback—then let Shopify do the heavy lifting. 

Use it to:

• Collect new orders in your online store.
• Recommend products based on quiz responses and customer preferences.
• Segment customers for targeted email, SMS, and ad campaigns.
• Gather feedback to refine your product offerings and improve retention.
• Capture order details for personalized upsells and repeat purchases.

Login to connect. 

COMING SOON: Keep your brand consistent with a Custom Email Domain

Your follow-up emails shouldn’t feel like an afterthought. With a Custom Email Domain, you can now send emails from your own Gmail domain, reinforcing trust and brand consistency. No more generic sender names, just seamless, branded communication from form submission to inbox.

Use it to:

• Boost email trust with branded sender addresses.
• Ensure customers recognize your emails, improving engagement.
• Keep a seamless experience from form to follow-up.

COMING SOON: Stay on brand from form to follow-up with the new Email Builder

Your customer experience doesn’t stop at the form—it continues into every email you send. With Typeform’s new Email Builder, you can now design professional, on-brand emails that match the look and feel of your business. Whether you’re following up on a survey, onboarding a new customer, or confirming an event registration, every email can now be customized with logos, CTA buttons, and redirect links to keep engagement high and your brand consistent.

Gone are the days of generic follow-ups. 

Use it to:

• Personalize follow-up emails with your brand’s logo, colors, and design
• Drive engagement with custom CTA buttons and redirect links
• Automate survey follow-ups, event confirmations, and customer onboarding emails
• Ensure every touchpoint reflects your brand—without extra email tools

Ready to refresh your forms?

Spring is the perfect time to clean up and optimize your forms for higher conversions, better automation, and more engaging experiences. Try out these new features today and take your forms to the next level.

Explore the updates and get started today!

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Gathering customer feedback, conducting market research, or exploring what motivates your audience? You need a robust form builder that gets you the data you need to make truly data-driven decisions.

But with so many form builders available, which should you pick? You need a tool that helps you create forms people actually complete, makes data collection effortless, and fits in perfectly with your existing workflow.

Typeform and SurveyMonkey are two of the most well-known form builders on the market that can help you get the data you need. But there are a few key differences that might make one a better fit for your needs than the other.

Let’s take a look. We’re diving into what sets each form builder apart—from design capabilities and top features to analytics, integrations, and more—to help you confidently make a decision.

Typeform vs. SurveyMonkey at a glance

Short on time? We made a cheat sheet with all the highlights.

Typeform vs. SurveyMonkey comparison

Typeform and SurveyMonkey are arguably two of the most popular form builders available. They both let you create forms, surveys, and quizzes to gather and analyze audience data.

Typeform is the front-runner with unmatched design capabilities, an intuitive form builder, and advanced features that help you personalize each form-taker’s experience—capturing more and better data. 

Our form builder helps you create refreshingly different forms that feel like a two-way conversation from start to finish. The result? Better engagement (and results)—72% of users say Typeform boosted customer engagement.

SurveyMonkey has been around for decades. It’s a simple form-building tool with various features to help you create standard forms. But some may find its design tools, integrations, and reporting features less intuitive than Typeform—and the form-taking experience is more traditional and less interactive.

Not sure which tool is right for you? We’re covering everything you need to know—from top features and aesthetics to the builder and analytics.

Designed to stand out

Did you know well-designed surveys get higher completion rates? If you optimize survey design, you create an easy-to-follow experience that’s more accessible and even enjoyable to fill out.

That’s why it’s crucial to choose a form builder that gives you the design tools and flexibility to customize your form and create a personalized user experience. 

Our form builder gives you maximum control over your design, allowing you to design truly beautiful forms that stand out—and boost completion rates by up to 34%. (Yes, really). 

Elevate your form experience with on-brand everything, from fonts and colors to the way you greet and thank form-takers. We offer unparalleled customization features, including:

Whether you want to launch a form quickly with our stunning range of templates or create your own, Typeform has everything you need.

SurveyMonkey is more traditional with its survey design. It offers 150 survey templates—a stark contrast to the over 3,000 we have.

While SurveyMonkey lets you customize some elements of your surveys, many brand tools are for paid members only and lack the level of creative freedom Typeform offers. 

There’s no way to add images, videos, or icons to your surveys directly within the builder—you’ll need to source these elsewhere and upload them to the platform.

Easy-to-use features

You need a form builder that keeps up with the rapid pace of modern marketing—one that makes it effortless to build and launch an effective form quickly. That’s why selecting an intuitive form builder with powerful features is a must.

Typeform and SurveyMonkey have comparable features, but there’s a reason 60% of Fortune 500 companies choose Typeform. 

For one, you don’t have to be tech-savvy or know how to code to use it. Our conversational interface guides you through each step of the form-building process, helping you make the most of every feature. 

There are also countless features to hyper-personalize survey-takers’ experiences from start to finish, like conditional logic, data enrichment, and hidden fields.

And thanks to our collaboration features, your team can simultaneously use the builder, collaborate on surveys, and access their results. But that’s not all—we also have added layers of data protection to safeguard your business from security or privacy compliance issues, including:

SurveyMonkey offers compliance and advanced security features as well, but they’re limited to the Enterprise plans—which can be costly and inaccessible for small-to-mid-sized businesses. 

Although SurveyMonkey’s form builder is relatively straightforward, it lacks the dynamic, conversational form-building experience Typeform has—you’ll need to navigate the builder and find features yourself.

Advanced customization and collaboration are only available for those on higher-tier plans, making SurveyMonkey a less ideal option for teams with limited budgets.

Robust data analysis

Collecting data is one thing—understanding it is another. A great form builder does more than gather data. It helps you analyze responses, identify trends, and extract critical insights.

Typeform is the clear front-runner in data analysis. Our features help you optimize your forms as the data rolls in, boost completion rates, and do more with the data you collect.

We have powerful analytic features, like:

Marketers love using Typeform to gather customer data, uncover valuable insights, and make data-driven decisions that enhance their marketing strategies. 96% of Typeform users say it improves their overall brand experience.

On the other hand, SurveyMonkey offers less advanced data analysis features. It provides standard analytic reports, like downloadable summaries and charts. But it lacks real-time drop-off tracking and native UTM tracking, making it harder to address performance issues. 

If your goal is to derive deeper insights from your surveys, Typeform’s advanced features and robust data analysis capabilities make it the better option.

Direct integrations

Integrations are one of the most important factors to consider before picking a form builder because they allow you to connect forms with your existing workflow. 

Seamless integrations save time, reduce manual work, and make it easier to turn form responses into actionable results—you want a form builder that connects with your go-to tools.

Typeform has 120+ direct integrations with many popular apps, including Dropbox, Notion, Klaviyo, Webflow, and Slack—keeping your marketing efforts flowing from one tool to the next. 

Although SurveyMonkey integrates with numerous tools, it doesn’t have many direct integrations. Want to integrate with outside tools? You’ll need to purchase a subscription to a third-party tool like Zapier or Make, which requires additional setup and cost. 

Dependable support

Finding a form builder with reliable customer support is paramount when weighing tools. You want a team that can help you overcome any technical challenges that arise and maximize features.

A responsive, knowledgeable support team saves time, reduces frustration, and makes sure your forms are successful.

Typeform and SurveyMonkey both have numerous help options, but the level of support you receive differs depending on your plan.

With Typeform, most support resources are free and accessible for everyone—whether you’re on a paid plan or not. Our comprehensive Help Center offers:

For added tips and ideas to elevate your surveys, you can also check out the Typeform blog. 

SurveyMonkey offers a range of support options for all plans, including a Help Center and email support. But it only offers live phone support for Premier and Enterprise tier plans.  

Typeform: Forms that break the norm

A great form builder won’t just gather responses—it’ll make all the difference in how you collect, interpret, and use the data you get. And the experience for form-takers? That’ll impact how people perceive your brand.

SurveyMonkey might get the job done, but it won’t wow your customers or elevate your brand. If you’re looking for a tool to help create forms that look great, feel personal, and deliver results, go with Typeform.

Typeform lets you design instantly recognizable forms in minutes. And with powerful features like brand kits, logic, real-time drop-off analysis, and 120+ integrations, you’ll collect more (and better) data effortlessly. 

Ready to give it a try? Try Typeform free and get more data with forms designed to be refreshingly different.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Ready to collect the customer data that will drive your business forward? You’ll need a form builder. And if you’re reading this, you’re probably weighing Typeform against Google Forms to determine which form builder best suits your needs. 

You want to create forms that capture data, provide a user-friendly experience, and keep users engaged—all while giving you the analytics and support you need. So, which form builder should you choose?

We’re breaking down how Typeform and Google Forms compare—covering everything from design capabilities and features to data collection and app integrations—so you can make an informed decision.

Typeform vs. Google Forms at a glance 

Short on time? Here’s a high-level overview of how Typeform compares to Google Forms.

Form builder comparison: Typeform vs. Google Forms

Typeform is the ultimate form builder for anyone looking to create beautiful, on brand, and conversational forms. Google Forms lets you make simple forms quickly.

But Typeform offers a broader range of capabilities and stunning design options to create irresistible forms—and do more with the data you collect.

87% percent of polled Typeform users say that Typeform helps them derive deeper insights from the data they gather.

And because we offer significantly more customization options, you can create refreshingly different forms and surveys that people actually enjoy filling out. That means better form performance, helping you gather more data and make better business decisions. 

Google Forms is a free form-building tool that helps you create simple forms. But it doesn’t offer the same level of customization or the array of use cases that Typeform does. 

Keep reading for a deeper dive into how these two form builders compare.

Beautiful design capabilities

A great design can impact your form’s success—boosting form completion rates, strengthening your brand reputation, and improving the data you collect. Whether launching a customer survey or running a giveaway campaign, maintaining brand consistency is vital to fostering a strong brand identity and building trust. 

Our striking, intuitive forms help you stay on brand while encouraging form-takers to answer all your questions. And the builder gives you the freedom to customize nearly every aspect of your form without leaving the app or touching a single line of code. 

Typeform lets you brand every aspect of your form with:

On the other hand, Google Forms offers limited design capabilities. Because of the restrictions around altering header images and customizing fonts, many Google Forms have a uniform look and feel. 

You’re also limited to 17 Google Form templates—you’ll need to upload any other assets you’d like to use.

Our design capabilities can help you level up your forms—3 out of 4 customers say Typeform has helped them achieve higher completion rates.

User-friendly interface

Forms should be easy to make and even easier to take. You deserve a form builder that makes it easy to create a form and start collecting data in mere moments. 

Our intuitive builder and user-friendly features do just that—92% of users agree that Typeform makes conducting surveys easier.

With Typeform, you can choose from thousands of pre-made templates or start on your own. Multiple users can collaborate simultaneously, so your entire team can contribute to the project and stay in the loop.

Our form builder will guide you through the process of creating and customizing a form, offering helpful tips to maximize response rates and boost your form’s accessibility. We’re also WCAG 2.1-compliant, making your forms accessible to everyone. 

The Google Forms interface is fairly easy to use if you want to create a basic form and organize responses using native brand tools, like Google Sheets. 

But it’s less intuitive to use Google’s advanced customization features and logic, and you’ll need additional third-party tools to integrate with many of the available apps. It’s less ideal for teams or those needing high functionality.

Optimized data collection

Forms are only as powerful as the data you collect—and the insights you can draw from them. Before you choose a form builder, consider the tool that offers the level of performance insights and data analysis you need.

Are you responsible for adhering to certain compliance requirements? If so, think about which tool meets your data compliance and privacy policies. Typeform is PCI, HIPAA, GDPR, and WCAG2.1-compliant, so you can rest easy knowing user data is safe.

We also have numerous data collection and analysis tools to get you more and better data, like easy-to-understand reports and real-time visualizations. We also have stand-out features, like:

• Question-by-question drop-off analysis lets you see which questions are causing friction so you can adapt your forms for maximum results.

• UTM and campaign tracking that tracks where form-takers are coming from and connects your form insights to the rest of your marketing efforts.

• Clarify with AI helps capture more detailed responses and richer insights from each response. When form-takers answer open-ended questions with vague responses like “great,” AI automatically follows up with a conversational, probing response like, “Why great? What stood out?”

• Data enrichment helps you build more complete customer profiles by combining insights for a 360-degree view of your audience.
• Smart insights quickly identify themes and trends of open-ended text or video form responses, saving you hours of manual review.

Both Typeform and Google Forms offer API and webhooks, the ability to generate form reports, and conditional logic to help you gather more actionable data.

Google Forms’ conditional logic is fairly limited though and currently offers AI features on an invite-only basis. Plus, Google Forms doesn’t provide native UTM tracking, making it harder to dive into real-time analytics and optimize live forms. 

Quality integrations

Your forms should fit seamlessly into your existing workflows—saving precious time while ensuring your data remains up-to-date across all tools. 

Integrations connect and sync your data from one app to the next, so you can focus on putting data to use instead of manually populating it across your favorite apps. 

They can also help you craft connected brand experiences that wow form-takers and drive them deeper into other marketing touchpoints. Choose a form builder that offers excellent integration capabilities. 

Typeform has 120+ integrations, including many popular apps. You can even integrate Typeform with Google—instantly converting any of your previous forms from Google Forms into a beautiful form within Typeform. 

Google Forms automatically integrates with any of Google’s products, like Google Sheets. You can also connect your form with many commonly used apps using third-party tools like Zapier or Make, but these require additional work to set up and an added expense. 

‍

Dependable support

No matter the tool, you’ll likely have questions at some point. So, when picking which digital tools you need, choose an option that offers learning resources and reliable support.

 Our comprehensive Help Center is packed with guides, tutorial videos, and community tips to address all your questions and help you create successful forms. If you’re on a paid plan, you can access live support around the clock to tackle any questions that pop up.

Google Forms also has a help center where users can seek assistance from Google community members or open a support ticket via email. 

Value for the money

While Google Forms offers a single free plan with no upgrade options, we have five plan options, including a fairly robust free tier. The free plan still gives you access to our superior design and customization capabilities so you can leave a lasting impression.

Beyond design capabilities, the free plan is WCAG 2.1- and GDPR-compliant, syncs with other forms, and allows you to create fully customizable welcome and thank you pages.

For something more comprehensive, Typeform’s paid plans outpace Google Forms’ capabilities by a long shot. Depending on the plan, you can:

• Unlock the ability to accept payments
• Create custom subdomains
• Track UTM campaigns
• Access VIP priority support
• And more

These features give you all the tools you need to draw deeper insights and join the 85% of users who trust Typeform to gather business-critical data.

Typeform vs. Google Forms: Choosing the right form builder

Google Forms and Typeform are both simple-to-use, no-code form builders. But if you want to capture more and better data, create instantly recognizable forms, and gather deeper insights, Typeform is the better option.

Typeform is a powerful alternative to Google Forms that’s perfect for elevating your forms with designs that align with your brand and boost completion rates by up to 34%.

Ready to give it a try? Get started for free.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

AI has taken the world by storm—from automation to chatbots to generating images, video, and text. It has been truly revolutionary. But with its rapid evolution, many are struggling to keep up.

There’s a lot of confusion and mixed opinions about AI’s role in marketing and how to harness its power effectively. But there’s good news. AI can save you hours poring over customer data and research to gather insights for your marketing efforts.

Marketing research automation leverages AI to help you collect and interpret data faster—and better.

Imagine handling all your marketing research tasks in just a few clicks. No more time spent mindlessly sifting through audience data or manually populating a spreadsheet—automation does it for you, freeing up more time and resources to focus on what you do best.

We’re exploring the ins and outs of market research automation, limitations, and how Typeform can help you stay ahead of the AI curve.

What’s market research automation?

Market research automation is the practice of using AI to collect and analyze market research data. Typically, marketers share surveys through email, text messages, phone calls, or other forms of communication—manually collecting and analyzing data with their teams. It gets the job done but it’s expensive, time-consuming, and prone to human error.

That’s why marketers are increasingly turning to market research automation to:

• Reduce the risk of error and improve accuracy
• Speed up the market research process 
• Provide new data-driven insights marketers might miss

Another advantage is AI’s ability to identify opportunities and make suggestions. Marketers usually have to evaluate data before adjusting their collection methods or surveys. But now generative AI can make suggestions in real-time for more effective market research that saves time and resources. 

Say you’re surveying young adults for an upcoming launch and, after a few responses, you can tell this audience isn’t a good fit for your product. AI can quickly spot this and recommend other age groups to devote resources to.

Time is money, and traditional research methods can be lengthy and cumbersome. Previously, marketers would work with cross-functional teams to collect and analyze data.

With automation, marketers merely supervise as AI conducts the process, making market research more engaging and impactful—shifting the focus from piecing information together to putting insights to use.

Common AI concerns

AI is advancing at an unprecedented rate. And, while you can reap many benefits from it as a market research tool, you’ll also want to look out for potential challenges and limitations, like:

• Creativity: AI can pull key insights from datasets, but you need a human touch to properly interpret and present these insights in a meaningful, creative way.

• Bias: AI models sometimes learn from imperfect or biased data, so your research may replicate these biases. Be wary of AI bias and quality check automated outputs.
• Privacy: AI models require large amounts of data to train the technology, raising concerns over where that data comes from—and what it’ll do with yours.

The role of automation in market research

Automation is all about making things more efficient—but AI does so much more with market research than simple automation:

• Parses data: The days of manually sifting through survey responses are gone. AI automatically does the tedious work for you, sorting and interpreting responses based on set filters and research goals.

• Reduces human error: Human error accounts for over 74% of data breaches. Using AI reduces the likelihood of errors, improving the accuracy of your market research data.

• Eliminates bottlenecks: AI eliminates the back-and-forth needed to move traditional research along, streamlining the research process and keeping schedules on track.

• Creates data dashboards: In just a few clicks, AI can design automatic dashboards and data visualizations of your most important insights. You can share the dashboards with stakeholders and make decision-making easier than ever.

• Improves processing times: AI turbocharges your data processing (compared to traditional market research), streamlining and speeding up the process from start to finish.

These solutions save companies time and resources while allowing marketers to focus on the more creative (and dare we say—fun) aspects of market research. 

Take Avocode, a small tech startup that helps turn design into code. The company wanted to appeal to UX designers by introducing a new feature. But first, they needed to validate their idea, so they created a Typeform market research survey to conduct the bulk of their customer research.

The result? Avocode was able to test their idea within just one week. Now they use Typeform surveys to support all their market research—helping them launch more new features quickly and with more cost efficiency.  

Auto-personalize the survey experience

In an era of fleeting attention spans, dynamic surveys are essential to getting the most data from form-takers and reducing dropoff rates.

Typeform surveys use conditional and skip logic, so you can automatically tailor survey questions based on each individual’s prior responses. Let’s say your first question asks for the respondent’s age. Logic lets you route them to a series of questions based on their age group.

Typeform’s conditional logic lets you create more personalized surveys with fewer resources. Logic simplifies the survey creation process, improves a form-taker’s experience, and helps marketers create a positive, on-brand survey experience.

Let’s look at Modulo, an educational resource app that harnessed Typeform survey routing to create its prototype. Founder Manisha Snoyer used Typeform’s conditional- and skip logic to simultaneously:

• Demonstrate how the app would work
• Collect data to show potential investors that there was a real demand for the app
• Provide different resources to parents depending on their responses

Automate data collection

As you collect data, you’ll undoubtedly receive submissions that don’t answer your questions or other errors that negatively impact your final dataset.

Traditionally, you’d spend time data cleaning—manually filtering through invalid responses and translating data to an easily interpretable format, like a spreadsheet.

But thanks to advances in automation, AI can automatically clean your data as it’s collected, saving time and resources so you can immediately put responses to use.

As you collect survey data, you can decide where it goes by automatically organizing responses in a spreadsheet or integrating Typeform with 120+ of your favorite apps. 

Automation can save you from days (or weeks) of manual tasks and make data collection seamless across tools.

Automate data analysis

You can interpret and analyze data more effectively using AI to look at datasets and pull big-picture takeaways in mere seconds. While you’ll still need a human touch to draw deeper insights from the data, AI helps quickly identify the most valuable insights so you don’t waste time evaluating unimportant information.

Pros and cons of market research automation

Automating market research is a relatively new process, so you’ll want to consider a few factors when deciding whether it’s the right approach for you. 

Need some help? Here are the top benefits and disadvantages of using AI:

Pros

• Streamlines data collection: AI can launch surveys, collect responses, and record data—automatically—drastically reducing your workload while maximizing impact.

• Simplifies collaboration: AI can perform several traditionally collaborative steps of the market research process, so you can oversee research—not get stuck in it—and teams can focus on other priority tasks.

• Automatically segments your audience: AI can auto-create different survey paths for form-takers so you can effortlessly capture key data and segment your audience.

• Creates reports automatically: AI translates qualitative data and key insights into powerful reports and visual formats for easier interpretation.

• Frees up time to focus on deliverables: No more getting lost in the details—AI frees up time to work on essential tasks, like high-touch deliverables for stakeholders. 

• Speeds up the research process: AI reduces the time needed to conduct market research by minimizing the time between data collection and analysis.

Cons

• May need to adjust for bias: AI is trained on large datasets and replicates any biases those sets may contain.

• Can be less flexible depending on AI limitations: The more advanced an AI tool is, the more flexibility it offers. If you’re using a basic AI tool, you may deal with limitations.

• May have difficulty onboarding: There’s still a learning curve to new AI tools—some teams might need a more intensive AI training period.

Market research automation liberates marketers from time-consuming data collection and cleaning, freeing up time and resources to dive into the data and create higher-impact campaigns.

To effectively implement automation, consider ways to mitigate the disadvantages. Add bias QA and properly onboard your marketing team to new AI tools to help ease the transition and reduce friction.

Automate market research with Typeform

Getting started with market research automation can feel daunting, but Typeform’s intuitive interface, user-friendly features, and integrations make it easy.

Uncover fresh audience insights, tailor the customer experience with dynamic surveys, and seamlessly analyze results with the latest AI. 

Harness automation to level up your market research and create striking yet effective surveys that:

• Embrace branching and conditional and skip logic: These features tailor each form-taker’s experience live without coding, so your surveys always get straight to the most important questions—boosting survey completion rates.

• Automate workflows: Send data to integrated apps as it’s collected so you can enjoy hands-off project management and email follow-ups.

• Create reports: Showcase crucial data from form-takers on a visual dashboard, so you’re not stuck wondering what your major data trends or key insights are.

• Customize the form-taker experience: No two respondents are the same. With dynamic triggers, no two surveys will be either.

• Maximize privacy: Typeform surveys, forms, and quizzes are HIPAA, PCI, and GDPR compliant. No more sleepless nights worrying about data leaks.

• Look beautifully on-brand: Typeform is a no-code tool that offers high levels of design customization, so you can create branded surveys and a better form-taker experience—no tech experience required. 

Ready to start automating market research? Try Typeform. 

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

TikTok trends. AI-generated everything. Influencer campaigns. It’s no wonder marketers have shiny-object syndrome—we’re distracted by every new and exciting trend and marketing opportunity, making it nearly impossible to focus our efforts.

One of those distractions? Trends. Despite the challenge of staying on top of what’s new, an overwhelming 40% of digital marketers struggle to keep up with trends.

But the biggest challenge by far is generating leads. So, how do you balance experimentation with trends with tried-and-true lead generation strategies to hit your targets? Look at what’s working and explore new trends within an established channel.

We’ve got five fresh takes on lead generation that you can use to experiment responsibly in 2025.

1. Engage your customers through education

It’s not your clever ad copy or TikTok influencer campaign that increases the likelihood that someone will buy from you. According to Conductor research, it’s educational content that increases the likelihood by a whopping 131%

When asked to choose between four brands, 83.6% of customers chose the company offering educational content. But there’s a catch: your educational content needs to be high quality and provide value. 

Is it meaningful enough for prospects that they fill out a form and share their data with you? Prioritize value so they feel like they’re getting just as much as they’re giving.

Educational content resonates with customers for a few reasons:

• It builds trust. When you share knowledge and expertise, it establishes you as an authority in your field, building trust with your audience. Edelman’s Trust Barometer backs this up: 66% of people trust “company technical experts” to tell them the truth about innovations and technologies, third behind only scientists and peers.
• It empowers customers. Educational content gives customers what they need to make better-informed decisions while sharing valuable insights customers can apply to life and work. It helps them understand complex concepts, solve problems, or learn new skills.
• It builds relationships. Offering value beyond your product or service helps you differentiate yourself as more than just a business. You’re a partner in learning and growth, helping you build stronger relationships with your customers and fostering loyalty.
• ‍It promotes long-term engagement. Educational content has a longer shelf life than purely promotional material. Customers are more likely to return to learning resources, boosting sustained engagement. 

What better way to share educational content than through courses? Unlike other gated educational content (research or industry trend reports, ebooks, or podcasts), courses are highly interactive. Customers aren’t just consuming the content, they’re participating. 

Mediafly found that companies that leverage interactive content saw a 94% increase in content views over those only using static content.

Aside from engaging with customers and providing value, courses are a great opportunity to collect feedback from people who have shown they’re willing to interact with your content.

Use surveys to see what they thought about your course, what was most valuable, and what your customers would like to learn about next. Their responses can reveal insights into customer pain points that can help you refine future lead gen efforts.

2. Add some fun to lead gen with interactive quizzes

Quizzes—especially personality and product recommendation quizzes—are irresistible because they appeal to human curiosity and our innate desire to learn more about ourselves. These quizzes give us a chance to get to know ourselves better, including our traits, preferences, and behaviors in a fun way.

More than just fun, interactive content also gets 52.6% more engagement than static content. Product recommendation quizzes like the one below act as virtual gift guides that encourage conversions.

But if you want to combine educational and interactive content, try a personality quiz that relates to your product. Let’s say you’re a software company that sells product management tools.

A “What’s your project management style?” quiz that asks questions to assess the quiz-taker’s approach to project management—like preferred work style, communication preferences, and organizational skills—educates them on how they manage projects best.

And you can route your quiz takers to a custom landing page based on their results that includes resources about how your software helps them maximize their working style.

3. Use video to align lead gen with customer preferences

Video content has been growing in popularity for years now as we spend more and more time on platforms like Instagram and TikTok. And it’s a powerful tool for marketers. According to Wyzowl:

• 91% of customers say they watch explainer videos to learn about products or services
• 82% have been convinced to buy something by watching a video
• 89% want to see more videos from brands 
• 87% say video quality impacts their trust in a company

It’s not just a consumer preference either. 45% of marketers believe video is their best-performing content.

You already know the power of video, so why not double down and integrate video into your lead generation strategy?

Compelling video content captures the attention of potential leads, engages them effectively, and drives them toward conversion. It also lets you:

• Showcase products or services
• Educate your audience on industry trends and best practices
• Show off demonstrations and tutorials
• Share customer testimonials and success stories

You can even add videos to your forms or ask questions in video format. Record and upload videos with questions, prompts, or instructions, and let customers answer with video or text responses. This interactive format allows you to gather feedback, conduct surveys, capture leads, and provide customer support in a more engaging and personalized manner. 

4. Supercharge lead gen efforts with artificial intelligence (AI)

Salesforce research found that over 50% of marketers view generative AI as a “game-changer,” with 51% already using it at work. It also shows marketers believe that generative AI saves more than five hours of work per week by eliminating busy work and allowing them to concentrate on more strategic work. 

Almost every popular marketing tool now integrates with AI to:

• Automate repetitive tasks
• Pull and analyze insights from data
• Optimize marketing strategies
• And more

AI algorithms can also analyze lead data and behavior patterns to score leads based on their likelihood to convert. 

But perhaps one of AI’s more powerful abilities lies in personalization. AI can analyze the data you collect and customer behaviors to deliver targeted content, marketing campaigns, and offers. It can also automate outreach campaigns tailored to different segments of your target audience.

5. Analyze customer sentiment to inject emotion into lead gen

Customers want to know you care about them—nearly 70% said they’re more likely to be repeat customers if they think you care about their emotional state. One of the best ways to do so is to gauge customer sentiment and use those insights in your lead gen efforts.

Customer sentiment analysis uses a combination of qualitative and quantitative data that you can collect by:

• Sending feedback surveys with questions gauging customers’ satisfaction, preferences, and experiences
• Monitoring social media platforms to track mentions, comments, and conversations about their brand or products
• Collecting online reviews to understand customers’ experiences and satisfaction levels

Customer sentiment helps you identify common pain points or challenges that potential customers experience. Understanding these frustrations or concerns, you can tailor lead generation to offer solutions that resonate with customer needs.

Analyzing sentiment lets you identify key messaging elements that evoke positive emotions and highlight them in your campaigns. Similarly, businesses can alleviate doubts and build trust with potential customers by addressing negative sentiments or concerns.

Sentiment analysis can also steer product development by providing data on how customers react to old and new features and services. You can use it to identify signals such as enthusiasm, interest, or dissatisfaction, helping you tailor offerings based on things they’ve reacted positively to.

It also helps you understand how current and potential customers feel about you and your product. You can then use this data to identify areas for improvement, act on them, and track changes over time.

Start with a template

Not sure where to start? Templates have been proven and give you a starting point, whether you’re gathering sentiment data, building a personality quiz, or registering people for your course.

Using lead gen templates can simplify the brainstorming process, offering a structured framework to guide your idea generation. Check out some of our lead generation examples and templates for some inspiration before you go build your next form.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

TikTok trends. AI-generated everything. Influencer campaigns. It’s no wonder marketers have shiny-object syndrome—we’re distracted by every new and exciting trend and marketing opportunity, making it nearly impossible to focus our efforts.

One of those distractions? Trends. Despite the challenge of staying on top of what’s new, an overwhelming 40% of digital marketers struggle to keep up with trends.

But the biggest challenge by far is generating leads. So, how do you balance experimentation with trends with tried-and-true lead generation strategies to hit your targets? Look at what’s working and explore new trends within an established channel.

We’ve got five fresh takes on lead generation that you can use to experiment responsibly in 2025.

1. Engage your customers through education

It’s not your clever ad copy or TikTok influencer campaign that increases the likelihood that someone will buy from you. According to Conductor research, it’s educational content that increases the likelihood by a whopping 131%

When asked to choose between four brands, 83.6% of customers chose the company offering educational content. But there’s a catch: your educational content needs to be high quality and provide value. 

Is it meaningful enough for prospects that they fill out a form and share their data with you? Prioritize value so they feel like they’re getting just as much as they’re giving.

Educational content resonates with customers for a few reasons:

• It builds trust. When you share knowledge and expertise, it establishes you as an authority in your field, building trust with your audience. Edelman’s Trust Barometer backs this up: 66% of people trust “company technical experts” to tell them the truth about innovations and technologies, third behind only scientists and peers.
• It empowers customers. Educational content gives customers what they need to make better-informed decisions while sharing valuable insights customers can apply to life and work. It helps them understand complex concepts, solve problems, or learn new skills.
• It builds relationships. Offering value beyond your product or service helps you differentiate yourself as more than just a business. You’re a partner in learning and growth, helping you build stronger relationships with your customers and fostering loyalty.
• ‍It promotes long-term engagement. Educational content has a longer shelf life than purely promotional material. Customers are more likely to return to learning resources, boosting sustained engagement. 

What better way to share educational content than through courses? Unlike other gated educational content (research or industry trend reports, ebooks, or podcasts), courses are highly interactive. Customers aren’t just consuming the content, they’re participating. 

Mediafly found that companies that leverage interactive content saw a 94% increase in content views over those only using static content.

Aside from engaging with customers and providing value, courses are a great opportunity to collect feedback from people who have shown they’re willing to interact with your content.

Use surveys to see what they thought about your course, what was most valuable, and what your customers would like to learn about next. Their responses can reveal insights into customer pain points that can help you refine future lead gen efforts.

2. Add some fun to lead gen with interactive quizzes

Quizzes—especially personality and product recommendation quizzes—are irresistible because they appeal to human curiosity and our innate desire to learn more about ourselves. These quizzes give us a chance to get to know ourselves better, including our traits, preferences, and behaviors in a fun way.

More than just fun, interactive content also gets 52.6% more engagement than static content. Product recommendation quizzes like the one below act as virtual gift guides that encourage conversions.

But if you want to combine educational and interactive content, try a personality quiz that relates to your product. Let’s say you’re a software company that sells product management tools.

A “What’s your project management style?” quiz that asks questions to assess the quiz-taker’s approach to project management—like preferred work style, communication preferences, and organizational skills—educates them on how they manage projects best.

And you can route your quiz takers to a custom landing page based on their results that includes resources about how your software helps them maximize their working style.

3. Use video to align lead gen with customer preferences

Video content has been growing in popularity for years now as we spend more and more time on platforms like Instagram and TikTok. And it’s a powerful tool for marketers. According to Wyzowl:

• 91% of customers say they watch explainer videos to learn about products or services
• 82% have been convinced to buy something by watching a video
• 89% want to see more videos from brands 
• 87% say video quality impacts their trust in a company

It’s not just a consumer preference either. 45% of marketers believe video is their best-performing content.

You already know the power of video, so why not double down and integrate video into your lead generation strategy?

Compelling video content captures the attention of potential leads, engages them effectively, and drives them toward conversion. It also lets you:

• Showcase products or services
• Educate your audience on industry trends and best practices
• Show off demonstrations and tutorials
• Share customer testimonials and success stories

You can even add videos to your forms or ask questions in video format. Record and upload videos with questions, prompts, or instructions, and let customers answer with video or text responses. This interactive format allows you to gather feedback, conduct surveys, capture leads, and provide customer support in a more engaging and personalized manner. 

4. Supercharge lead gen efforts with artificial intelligence (AI)

Salesforce research found that over 50% of marketers view generative AI as a “game-changer,” with 51% already using it at work. It also shows marketers believe that generative AI saves more than five hours of work per week by eliminating busy work and allowing them to concentrate on more strategic work. 

Almost every popular marketing tool now integrates with AI to:

• Automate repetitive tasks
• Pull and analyze insights from data
• Optimize marketing strategies
• And more

AI algorithms can also analyze lead data and behavior patterns to score leads based on their likelihood to convert. 

But perhaps one of AI’s more powerful abilities lies in personalization. AI can analyze the data you collect and customer behaviors to deliver targeted content, marketing campaigns, and offers. It can also automate outreach campaigns tailored to different segments of your target audience.

5. Analyze customer sentiment to inject emotion into lead gen

Customers want to know you care about them—nearly 70% said they’re more likely to be repeat customers if they think you care about their emotional state. One of the best ways to do so is to gauge customer sentiment and use those insights in your lead gen efforts.

Customer sentiment analysis uses a combination of qualitative and quantitative data that you can collect by:

• Sending feedback surveys with questions gauging customers’ satisfaction, preferences, and experiences
• Monitoring social media platforms to track mentions, comments, and conversations about their brand or products
• Collecting online reviews to understand customers’ experiences and satisfaction levels

Customer sentiment helps you identify common pain points or challenges that potential customers experience. Understanding these frustrations or concerns, you can tailor lead generation to offer solutions that resonate with customer needs.

Analyzing sentiment lets you identify key messaging elements that evoke positive emotions and highlight them in your campaigns. Similarly, businesses can alleviate doubts and build trust with potential customers by addressing negative sentiments or concerns.

Sentiment analysis can also steer product development by providing data on how customers react to old and new features and services. You can use it to identify signals such as enthusiasm, interest, or dissatisfaction, helping you tailor offerings based on things they’ve reacted positively to.

It also helps you understand how current and potential customers feel about you and your product. You can then use this data to identify areas for improvement, act on them, and track changes over time.

Start with a template

Not sure where to start? Templates have been proven and give you a starting point, whether you’re gathering sentiment data, building a personality quiz, or registering people for your course.

Using lead gen templates can simplify the brainstorming process, offering a structured framework to guide your idea generation. Check out some of our lead generation examples and templates for some inspiration before you go build your next form.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Whether you’re looking for customer input about potential feature releases or asking employees about their recent onboarding experience, surveys help you collect more data and uncover the insights you need. But only if you ask the right questions.

Want to know what your customers think about current features or what they want in the next iteration of your product? A simple yes/no question won’t cut it. But asking customers to rank which features are most important can give you the data to make informed decisions for your product roadmap.

‍Ranking survey questions let your audience rank attributes, features, and more based on their unique preferences. Their responses reveal their favorite—and least favorite—choices, like ranking Sherlock Holmes as their favorite fictional detective and Elliot Stabler as their least.

We’re sharing how you can use them in your surveys to collect more data and 14 real-world examples to help you build better surveys.

What are ranking survey questions?

The simplest definition of a ranking question is a question that gives survey takers multiple options to rank. You typically ask your audience to rank the choices based on preference, importance, ease of use, and other ranking factors.

Ranking survey questions are especially powerful when trying to understand customer priorities and preferences because the responses offer crucial insights for your team, from informing your roadmap to improving customer satisfaction.

These questions typically use rank order scales, like:

• Drag and drop: You simply drag options into their preferred ranking order.
• Radio button: You must choose a ranking for each option from a list of provided rankings.
• Text box: You can type your preferred value into a text box from a list of provided values. ‍
• Select box: You click an arrow to move options upward and downward in a list until it matches your ranking preference.

Ranking vs. rating questions

While ranking and rating questions are similar, they’re not the same. A ranking question lets survey takers rank items in order of preference, usually with a drag-and-drop function.

But a rating question encourages survey takers to rate a statement on a scale—usually 1 to 5 or 1 to 10—to indicate their level of agreement. Take the example below. It asks customers to rate the likelihood they’d recommend Bloomed.

The pros and cons of using ranking questions

There are dozens of survey questions, from multiple-choice and ranking to open-ended and Likert scale questions. Each type helps you gather different forms of data—ranking questions are great for uncovering customer needs but not so much for collecting contact information.

The big advantage of using ranking questions is that they let you get a closer look at customer preferences, giving you precise data. You can then use that data to create a better product or customer experience.

The disadvantage? The data you get from ranking questions can be complex and difficult to analyze. It also only gives you partial insights—you can see how survey takers ranked something, but not why they ranked it the way they did.

Ranking survey question examples

Ask the right survey questions for your market research, employee satisfaction, or other surveys by borrowing inspiration from one of the examples below.

1. Ranking customer problems from high to low

One of the best ways to improve your product is through customer feedback. And you can collect customer feedback with ranking survey questions that ask customers to rank any issues with your product, service, or customer experience.

The data you gather from these responses can reveal frustrations or points of friction in the customer journey or where you need to make improvements (and which should be a priority).

Let’s say you ask customers to “Rank the following problems in order of severity.” Your options might include things like:

• Slow customer service response times
• Product functionality issues
• Limited payment options
• High shipping costs
• Poor product quality
• Complicated returns

And your survey would likely look like the one below.

By analyzing the survey results, you can identify which issue to address first to improve customer satisfaction. 

2. Ranking product features used most often

Want to know which product features are collecting dust and which ones customers can’t get enough of? Ask customers to rank the features they use the most. Their answers show you which features they may enjoy using (or not using) which can inform where you invest resources.

You might ask, “Rank the following product features in order of how frequently you use them, with 1 being the least and 5 being the most used. Your options might include:

1. Search function 
2. Analytics tool
3. Customer support chat
4. Multiple user profiles
5. SMS notifications

Analyzing the results from this survey can help identify that, while your customers strongly dislike the SMS function, they love using your robust analytics features. 

3. Ranking important factors while ordering a product

Before buying something, many of us consider the price, reviews, and the return policy. Your customers likely do, too. Asking a ranking question about the factors helps you learn about the factors that drive purchase decisions and buyer psychology.

Take a look at the example below. The brand asks customers to rank features in order of importance when buying a product. The options include common considerations, like price, warranty, and delivery speed.

Once you review the responses, you’ll have a better idea of the most important buying factors and you can tailor communications, ads, and more to emphasize these factors. If reviews are the top determining factor, your ads could feature G2 ratings or customer testimonials, for example.

4. Ranking favorite features of an existing product

Asking your customers to rank their favorite features is another way to gather valuable zero-party data about your product. Your product team gains insights into your product’s strengths and weaknesses while your marketing team learns more about what features resonate most with your target audience.

Let’s say you want customers to rank specific features. You might ask, “Rank these features from your most favorite to least.” Options might include:

• User-friendly interface
• Fast processing speed
• Customizable settings
• Integrated help center
• Mobile compatibility
• Easy adoption 
• Cross-platform collaboration

Collecting this data gives your team direct access to customer preferences within your product, making it easier to focus development efforts on popular features within the product. 

5. Ranking features to improve the user experience on your website

Your website is likely one of the first places people go to learn more about your brand and products—especially if you’re a software as a service (SaaS) brand. People want to know how your product works, what it does, and what features you offer. 

Long story short? Your website needs to give visitors a great user experience.

To make sure your website creates a pleasant user experience, use ranking questions to ask about specific parts of your audience’s experience on your site. Their answers might reveal unknown problems and help you prioritize fixes.

Look at the example below. ZoDigital asks survey takers to rank ‌features in order of how much they contribute to a positive website experience.

6. Ranking satisfaction with recent product updates

Another way to gauge customer preferences is to ask them to rank their satisfaction with your most recent product updates and feature releases. Evaluating user satisfaction can help determine if you’re going in the right direction or aimlessly rolling out updates your customers don’t care about.

Your customers’ responses will either validate new releases and updates or point you in a new direction. Either way, that data’s helpful in shaping your product. 

7. Ranking reasons that’d make a customer leave

Ranking questions that attempt to anticipate problems or predict churn typically ask customers what would cause them to leave or lessen their customer loyalty. In the example below, the company asks customers to rank common complaints that’d make them leave the brand.

If an overwhelming majority rank “Poor customer service” as the number one reason they’d leave, you can use that data to focus on creating a white-glove customer service experience.

8. Ranking trusted brands or competitors

Want to know what your customers think about your competitors? Measure customer sentiment with ranking questions that ask them to rank various brands based on factors like trust.

You might ask customers, “Rank the following brands in order of trust and preference on a scale of 1 to 5, with 1 being the least trusted and 5 being the most trusted.” And your list would include a few of your competitors.

Understanding which brands your customers trust can go a long way toward understanding their purchasing preferences and show you who your biggest competitors actually are.

9. Ranking customer service expectations

Meet—and exceed—customer expectations by asking them what they expect of your customer success team. Their responses can give you insights into what matters most to them and how you can improve on those specific areas.

Take a look at the example below. This business asks customers to rank various areas of customer service, like response times and availability. The data they get from those responses will help the customer support team create a better customer experience.

10. Ranking expectations for future developments

Asking survey takers to rank what they want to see in your product in the future guides your roadmap and makes sure you align with customer expectations by developing products or features they want and need.

Instead of considering the product as it stands now, you’re asking what your customers want to see in the next round of product development.

11. Ranking priority employee benefits

Ranking questions aren’t just to understand customer needs. You can also use them to better understand your employees and their wants and needs from your company—like which benefits they value most.

Knowing which benefits your employees rank highest helps your HR team put together a benefits package that can increase employee satisfaction and retention.

12. Ranking work tools that are the most useful

Another employee question that can help them be their best at work is about the work tools they find the most useful. Identifying tools with the highest ROI can increase employee productivity and satisfaction.

The data you get from these responses should inform your tech stack, and can potentially help you pare it down.

13. Ranking preferred managerial styles

Coach your managers and help them improve their communication, collaboration, and managerial skills with data straight from your employees on what they expect from their managers.

Use a ranking question that asks employees to order the management styles they like the most and least. It might look a little something like the example below.

14. Ranking factors that’d increase employee satisfaction

Ask a ranking question to uncover what employees value most and use those responses to improve employee happiness and satisfaction (why guess if you can just ask?).

You might ask, “Rank the following factors in order of how much they would increase your happiness at work.” The choices might include:

• Flexible working hours
• Recognition and rewards for achievements
• Opportunities for professional growth
• Supportive team culture 
• Better work-life balance initiatives

The data collected in this survey can help your team decide which employee satisfaction measures to prioritize to increase retention. 

Best practices for ranking questions

You’ve got over a dozen ranking question types to help you build your next survey. Now, let’s talk about best practices to make sure your survey performs well and gets you the data you need.

Pro tip: How you format questions matters. Make sure you format your questions to get the most accurate responses so you can fully analyze the survey data. 

Build your next survey with Typeform

Ranking survey questions are a powerful tool in any researcher’s toolbox. Whether you want to get to know your employees better, determine the most popular product in your suite, or delve deeper into any other preference-based dataset, ranking questions are the way to go. 

Ready to try out some ranking questions of your own? Try Typeform.

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Marketers love to lean into real life events like celebrations, awards, and sporting events to engage with their audiences. But it’s all too easy for these kinds of campaigns to fall flat if they lack the X-factor – interactivity. We met a company that is no stranger to embracing innovative ideas to solve unique challenges, and their sports-inspired campaign was a perfect example of how creative engagement can drive real impact. 

Hometown, a leader in the ticketing and event management space for schools, recently discovered the power of Typeform to drive customer referrals and improve marketing performance. By integrating Typeform into their customer journey game plan, they’ve unlocked valuable insights and strengthened their marketing efforts.

Their creative approach to customer engagement led them to enter the TypeformAwards at the end of last year where they walked away with the Marketer of the Year trophy!

A winning combination

In 2024, Hometown set out to explore how a referral program could enhance its marketing efforts. Rather than launching a full-fledged referral program, the company opted to include referrals as part of a strategic campaign tied to a bigger marketing initiative with an emphasis on social proof and peer-to-peer networking. The program made a huge impact, yielding an incredible 75% conversion rate. This success was driven by the strong, interconnected nature of the athletic community, where word-of-mouth recommendations and trust play a crucial role in decision-making. 

Athletic leaders and school administrators often rely on trusted peers when choosing new technology solutions, whether for ticketing, fundraising, or event management. With limited time and resources, school leaders often turn to colleagues who have firsthand experience with a product to ensure it’s reliable and effective. A strong referral from a neighboring school or a fellow Athletic Director carries far more weight than a traditional advertisement, making personal recommendations a key factor in how new technology and services are adopted.

The campaign encouraged participation in various ways, including scheduling a demo, following Hometown on social media, and—most notably—referring friends. 

To execute their vision, Hometown turned to Typeform to build the signup form, ensuring a seamless experience for their community.

The referral program confirmed the strength of peer-to-peer recommendations in Hometown’s  network of schools across the country. These results gave them the insights they needed to begin building an evergreen version of the program – giving their schools a simple and valuable way to share trusted solutions with their peers within their community.

Gaining valuable insights

The referral program wasn’t the first time the team had implemented Typeform. They were already using it to level up their insight surveys, collecting valuable feedback from customers to learn how they can continue providing schools with the best tools and solutions needed to support their programs. 

Based on their learnings from the referral pilot, Hometown chose to add an additional referral-type question into existing forms, asking customers if there was someone in their network they’d like to recommend to Hometown; whether they’re interested in fundraising, ticketing or their newest athletic website solution. This was an opportunity to not only collect valuable feedback, but also continue to provide their customers with access to technology solutions designed specifically for the needs of their schools and districts. 

“We collected 3X more referrals than we anticipated from this initiative, simply by adding a question asking if there was someone from their school or community who would benefit from Hometown. We knew the significance word-of-mouth brings in this space – but the response far exceeded our expectations,” explained Lacy Harvey, VP of Marketing at Hometown. “It was incredible to see our amazing customers so eager to recommend Hometown to their peers, it’s a true testament to the trust and value they’ve found in our solutions,” continued Harvey.

Thanks to Typeform’s logic capabilities, Hometown ensures every survey is easy to use for respondents. And being able to customize the form to match the Hometown brand adds a sense of credibility to the experience.

“Before we publish a survey, we try to put ourselves in the shoes of the recipient and make it as clean, efficient, and as simple as possible. So we challenge ourselves to say, is this as simple as it can possibly be while still giving us the information we need?”

Plus they can automatically send Typeform responses to Salesforce through the integration for quick follow-up. 

“It is just a much more efficient and cleaner way for us to understand what information is coming in, who to route it to, and then take a look at all the responses at once. If a customer takes the time to respond to our survey, it’s our responsibility to follow up promptly – not only to express our gratitude but also to ensure they quickly get the discussion they requested. Whether they’re looking for insights on fundraising or ticketing or hoping to connect a colleague, timely engagement makes all the difference,” explained Harvey.

Championship mindset: Always learning, always improving

Hometown knows that the best teams don’t just play—they analyze, adapt, and grow.

“Your product is only as good as what your customers are really getting out of it. And so it’s very important that we understand what they’re wanting, where we’re hitting the mark, where we aren’t hitting the mark. That can inform everything from messaging, to customer service and support, to feature functionality.” says Lacy.

“The more that we learn about our customers or our prospective customers, the better we can serve them. Any opportunity that we have to ask questions, and we ask those questions through Typeform, really helps inform what we’re doing.”

By prioritizing customer insights, leveraging peer networks, and keeping their game plan simple but effective, Hometown has created a winning formula.

Feeling inspired? Get started with a referral form template.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

If you’ve ever felt like your e-commerce store is shouting into the void—hoping someone will hear, click, and buy—you’re not alone. Customers are overwhelmed with choices. Engagement is harder than ever. And let’s not even get started on personalization…or the lack of it.

That’s where quizzes come in. They can:

• Turn browsers into buyers by delivering personalized product recommendations
• Increase engagement through interactive content

Collect zero-party data (ZPD)—data customers willingly share with you—to sharpen your marketing strategies

The best part? 

From boosting conversions to building loyalty, quizzes can do it all. If you’ve ever wondered how to use quizzes for e-commerce, here are 10 creative ways: 

1. Product recommendation quizzes

With so many choices, shopping online can feel overwhelming, but a product recommendation quiz takes some of the stress out of decision-making. Think of it as a virtual personal shopper—a few simple questions to help customers find exactly what they need.

For example, a skincare brand might offer a quiz called “Find Your Perfect Routine.” Shoppers answer questions about skin type, concerns, and daily habits to get guidance on the right serums and moisturizers. As a result, customers feel understood and confident in their purchase—and they’re more likely to connect with a product they’ll love (and maybe even repurchase).  

Pro tip: Stay connected with customers. If a shopper’s quiz results show they need hydration products, follow up with personalized emails featuring complementary items like sheet masks or gentle cleansers.

2. Seasonal gift guides

During the holidays, your customers juggle long to-do lists, tight budgets, and that familiar gift-giving anxiety. 

Enter the seasonal gift guide quiz: a way to help turn their stress into a fun, personalized shopping experience. It not only helps them find the right gift but also makes your store the easy choice.

Picture this: A jewelry retailer rolls out a “Which Gift Matches Their Style?” quiz. With just a few simple questions—like “Are they classic or modern?” “Gold or silver?” “What’s your budget?”—the quiz serves up tailored recommendations from their collection. Suddenly, choosing the perfect gift doesn’t feel like a chore—it feels effortless. And when you make shopping this simple, customers trust you with their holiday list and may even come back for more.

Pro tip: Follow up with perks like free gift wrapping or a limited-time holiday discount to sweeten the deal. Make their experience so seamless they’ll wonder why they didn’t shop with you sooner.

3. Personality-based product matches

People don’t just buy products—they buy personalized experiences and positive emotions. That’s why personality-based quizzes are so powerful. By helping customers see themselves in your products, these quizzes turn “maybe” into “yes” and casual interest into lasting loyalty.

Picture this: A fragrance brand rolls out a “What’s Your Scent Personality?” quiz. The questions are quick but intentional—“Are you adventurous or laid-back? Do you love crisp mornings or warm evenings?”—and t The results are more than a product suggestion—they’re a story. Instead of just recommending a citrus scent, the quiz tells the customer, “You’re bold, bright, and always on the move—this fragrance was made for you.”

Now, it’s not just a perfume, it’s their perfume.

4. Style or taste quizzes

With personal style, customers want to feel confident they’re making the right choice. A style or taste quiz turns a sea of decisions into a clear path, so your customers can see exactly how your products suit them. 

For example, Havenly, a furniture retailer, offers a “What’s Your Interior Design Style?” quiz. Are their customers into mid-century modern minimalism, or do they love the cozy warmth of farmhouse chic? By asking about favorite colors, room usage, and preferred textures, the quiz narrows down options to a curated selection of furniture and decor that perfectly matches their vibe.

The magic here isn’t just in the recommendations—it’s in removing the overwhelm. Instead of browsing endlessly through dozens of sofas, your customer feels like they’ve found the one that reflects their taste.

5. Discount unlock quizzes: make saving fun

Let’s face it—everyone loves a discount. But what if getting that deal wasn’t just about saving money? What if it became part of the experience? That’s the magic of a discount unlock quiz. It turns a simple promotion into something interactive and engaging, giving customers a sense of accomplishment and a reason to click “Buy.”

Take Fabletics, for example. Their “What’s Your Workout Style?” quiz helps shoppers determine the activewear that fits their vibe—whether they’re into yoga, running, or high-intensity workouts. They get personalized recommendations and a special discount on their first purchase. The whole experience feels personal, rewarding, and way more exciting than a pop-up code.

Why it works: Shoppers feel like they’ve earned their deal. And that small sense of achievement? It can be just the nudge they need to hit checkout.

6. Subscription plan match quizzes

Subscriptions are gold for e-commerce—predictable revenue and loyal customers—but for shoppers, deciding on a plan can feel like a chore. A subscription plan match quiz fixes that. It simplifies the decision-making process, making customers feel confident and cared for, right from the start.

Take Dollar Shave Club. Their “What’s Your Shave Style?” quiz asks a few quick questions about shaving frequency, skin type, and preferences. Then, it matches you with your ideal subscription plan—whether it’s monthly razor or skincare.

7. Post-purchase quizzes: keep the conversation going

Checkout isn’t the end—it’s the beginning of building loyalty. A post-purchase quiz keeps the connection alive by offering tailored advice, upsells, and a sense that you truly care.

Take Curology, a skincare subscription brand. After customers receive their products, they’re invited to a “How’s Your Routine Working?” quiz. It asks about changes in their skin, how often they’ve used the product, and any new concerns. Based on answers, Curology suggests tweaks—like formula adjustments or add-ons—and shares tips for better results.

The impact? Customers feel supported, not sold to, turning one-time buyers into loyal fans.

Pro tip: Use quiz insights to craft follow-ups, like “We noticed [Product X] might complete your routine—here’s a discount just for you.” Simple, personal, effective.

8. Quiz-based lead magnets: turn curiosity into connections

Generic email signups are a hard sell (and often a hard no). A quiz-based lead magnet can make all the difference. Instead of just asking for an email, you’re offering an engaging, personalized experience—one that naturally leads to signups.

For example, Warby Parker’s “Find Your Frames” quiz helps shoppers pick glasses that match their style and face shape. At the end, customers can save their results and try frames at home by providing their email. It’s a win-win: customers get a tailored recommendation, and Warby Parker builds a list of engaged leads to follow up with.

9. New product discovery quizzes: spotlight what’s new

Got a new product? A quiz is the perfect way to introduce it. Instead of overwhelming customers with announcements, you make product discovery feel personalized and fun.

For example, Glossier’s “Find Your Perfect Shade” quiz helps you explore new additions to their makeup line. 

When they launched a range of stretch concealers, the quiz walked shoppers through questions about skin tone, undertone, and coverage needs. 

The result? 

A perfectly matched shade from the new collection, paired with recommendations for other complementary products.

10. Customer education quizzes: build trust through knowledge

Sometimes, the best way to sell a product is to help customers understand it first. That’s where an education-focused quiz comes in. By answering questions and offering tailored insights, you position your brand as an expert while empowering customers to make informed decisions.

Take Sephora’s “Skincare Routine Builder” quiz as an example. The quiz guides customers through questions about skin type, concerns, and goals. Then, it explains how different products—cleansers, serums, and moisturizers—work together to create a personalized regimen. Customers not only get recommendations but also learn why each product is essential for their needs.

Why it works: Customers who understand how a product fits into their routine are more likely to buy it—and stick with it over time. Plus, the added trust boosts brand loyalty.

The challenge with e-commerce is balancing personalization with scalability. You want to create tailored experiences, but you can’t have a personal shopper for every customer. That’s where quizzes give you the best of both worlds.

Think about it:

• Quizzes scale naturally. Whether you’re getting 10 responses or 10,000, quizzes deliver personalized experiences without additional effort.
• They adapt across touchpoints. Use quizzes to personalize everything—email campaigns, retargeting ads, product pages, and even in-store experiences.
• They make customers feel seen. Personalization is no longer a “nice to have”—it’s expected. Quizzes let you deliver that personal touch without burning out your team.

Ready to build your own quiz? Try our free templates!

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Aside from meeting—or exceeding—customer expectations, there are dozens of reasons to prioritize customer success (CS), including:

• Increased customer satisfaction (CSAT)
• Lower churn and higher retention rates
• Higher monthly recurring revenue (MRR)
• Improved customer experience

But, like with any other initiative, the success of your CS efforts depends on your strategy. Is it well-defined? Have you established goals and success metrics? Does everyone know their role? 

A successful CS strategy puts the customer front and center—it’s built around customers meeting business objectives, relationship-building, and an open feedback loop.

“[A] company’s vision must be driven by the aspirations of its customers.” – Kōnosuke Matsushita, Panasonic founder

Once you’ve designed your strategy, it’s time to roll it out across the company. But it’s not as simple as telling people about it. 

Your customer success strategy is only as good as its implementation. A clear and definitive plan gives the strategy the best chance of success within your organization. 

We’ll walk you through the steps for a successful customer success rollout. First up? Metrics.

Step 1: Define your success metrics

Without any clear way to define whether you’ve achieved the goals you set when building your customer success strategy, there’s no way to understand whether your efforts have made an impact. And worse, there are no insights into how you can improve, because you don’t know what’s working and what’s not.

Key performance indicators (KPIs)—measurements that evaluate success—reflect your CS team its efforts to make sure customers are successful with your product and in meeting their business objectives.

These metrics provide invaluable insights into your CS strategy and where you can improve, making them a crucial part of any successful customer success plan. 

7 customer success metrics to track 

It’ll take time to see whether your CS program is effective, but once you have enough data to understand its impact fully, you’ll want to track a few key metrics:

It’s not enough to have metrics, though. You need to align them to your KPIs to truly understand whether you’re accomplishing what you set out to do.

Let’s say one of your overarching CS goals is to reduce churn. A decreased churn rate would obviously indicate that your CS strategy is working. But you could also look at:

• How your retention rate has changed
• If your CSAT scores have increased
• Whether your average MRR has gone up 

Or maybe you want to understand if your customers get value from your product. Your CSAT and NPS scores can provide answers. 

Whatever your KPIs, connect them to the metrics intended to measure their success.

Step 2: Align your teams

Customer success isn’t one person, one team, or one department’s responsibility. Everyone in your company needs to work together to execute your strategy—from the customer success team to sales and marketing setting expectations to customer service providing exceptional support.

“The biggest barrier to customer success is CEOs not making it an important part of the culture.” – Nick Mehta, Gainsight CEO

The interconnectedness of your teams is crucial for an effective customer success implementation. And it starts with clear communication. A few ways you can make sure communication doesn’t become a barrier to a thriving CS program include:

• Quickly identifying where there are communication gaps between teams
• Making sure each team (member?) knows its role in your customers’ success
• Setting up the proper communication channels and tools—like a customer relationship management (CRM) platform and customer support ticketing system
• Proactively communicate the strategy across your organization and make sure employees understand it

Custify—a customer success platform—also recommends reviewing your handoff process to work out any kinks and create a seamless experience for your customers. The best way to do this? Create a journey map that shows when different teams take over.

For example, does your sales team know when to transition customers to a customer success manager (CSM)? Or, how will a service rep know when they’re supposed to support a customer vs. a CSM?  

Discovering and working out any communication kinks in the early stages of your customer success implementation (or before) will create a smoother experience for everyone.

Step 3: Train your CSMs

While your customers will likely interact with a dozen departments before, during, and after they become paying customers, your CSMs will be their primary contact. Well-trained CSMs can make all the difference between customers who churn or renew.

Customer success starts with CSM success. Zendesk recommends training them thoroughly by providing resources and training and:

• Access to resources that explain your offerings
• Insights from customer feedback
• Product demos
• Access to sales and marketing materials
• Documents that explain how to handle different customer interactions
• Competitor information
• Help Center content

These resources prepare your CSMs to handle objections, highlight the value of your offerings, and give them the information necessary to help your customers meet business outcomes.

Step 4: Automate, automate, automate

Now that the novelty of artificial intelligence (AI) has worn off, savvy organizations are leveraging any way possible to automate tasks. Customer success is no different. Once you roll out your customer success strategy, think of ways to automate the less personalized aspects of customer success.

Not sure where to start? Try automating these tasks:

• Customer onboarding
• Emails, like a welcome sequence
• Proactive support, like help content you send through automated emails
• Reminders, like renewals or to activate features
• Data collection, like feedback or gathering customer data
• Workflow creation and execution
• At-risk notifications, like when a customer’s health score goes below a set threshold

Automation requires technology and tools to work properly. Make sure you have the right platforms to create successful automations.

Step 5: Review and improve

You use customer feedback to create better, more personalized experiences for them. Why not do the same for your customer success team? Your CSMs are in the weeds, day in and day out, giving them unique insights into what’s working and what isn’t.

Asking your customer success team for continual feedback on the process and strategy can help you iterate and create a more impactful program that benefits your team and customers.

Data also provides a wealth of information on where you can improve. Have your reps been proactively sending help content to customers, but nobody’s reading it? Or are they canceling their check-in calls? You can measure every part of your CS strategy with data—use it to find the weak spots where you can improve.

Once you’ve established what needs to change and what you need to double down on, make the changes quickly. Fixing as many issues as possible early on will limit challenges with scaling your program.

At its core, customer success is simply helping your customers achieve their goals with your offering. Show them you’re a reliable asset and a partner dedicated to their success.

“Companies need to prove their worth—day after day, month after month, year after year.” – Kaiser Mulla-Feroze, Former Benchling CMO

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Surveys are everywhere—your inbox, your social feed, maybe even your favorite coffee shop counter. But let’s be honest: most of them are pretty forgettable. Bland. Long. Easy to abandon.

But it doesn’t have to be that way. When done right, surveys can do so much more than collect data. They can spark real conversations, surface unexpected insights, and even leave people feeling seen and understood.

That’s where smarter tools—including AI—come in.

In this guide, we’ll explore how AI and survey tech work together to create interactive, engaging surveys that feel more like a dialogue than a checklist. We’ll cover how to personalize the experience, automate follow-ups, and turn responses into real insights.

How AI can help build a thoughtful survey

Traditional surveys might get the job done—but they often feel robotic. You get surface-level answers, a fair share of drop-offs, and not much else.

AI changes that by helping you:

• Personalize the survey experience in real time
• Understand open-ended responses with natural language processing
• Automatically adjust tone, phrasing, and flow based on context

For example, AI can suggest follow-up questions based on how someone answers a prompt—or rewrite your survey questions to better match your brand’s voice.

Paired with survey features like conditional logic and dynamic flows, AI takes your survey from static form to interactive conversation. It’s like having a co-pilot who knows what to ask next, and how to ask it.

What AI can actually do in survey design:

• Auto-generate survey questions based on your topic or customer data
• Rewrite questions to match your brand’s tone or simplify language
• Summarize open-text responses into themes and trends
• Suggest follow-up questions in real time based on customer replies
• Detect sentiment and emotional tone in responses
• Personalize phrasing based on user characteristics (like returning vs. new customer)

Step 1: Define the purpose and story behind your survey

Before you think about questions, take a moment to step back and consider why you’re creating it. What’s your ultimate goal?

Ask yourself:

• What problem are you trying to solve or understand better?
• Who is your target audience, and what matters most to them?
• What do you want participants to feel or think about as they take your survey?
• How will the answers shape your next steps or decisions?
• What insights are missing from your current understanding of your audience?

Step 2: Design your questions to be personalized and engaging

Every choice you make—from the order of your questions to how they’re phrased—shapes how people respond. If the survey feels thoughtful and personal, your audience is far more likely to give you the insights you’re looking for.

As Tommy Walker, former Director of Content at Shopify Plus explains, “You want it to be an experience—something where you feel like you’re kicking off a dialogue, not just answering questions.”

Here’s how:

Start with easy wins: Open with quick and easy questions, like “What brings you to our store today?” This builds momentum and helps people ease into the survey.

Use conditional logic to adapt the flow: Tailor questions based on responses. For instance, if someone says they’re shopping for coffee, follow up with, “Do you like bold flavors?” Then adjust from there.

This kind of branching logic helps personalize the experience—but it still requires you to map out each path manually.

That’s where AI steps in. With Typeform’s AI, you can instantly generate follow-up questions based on each person’s answers—no need to map out every logic path. Just describe your goal, and Typeform creates a personalized, dynamic flow that keeps the conversation going.

Mix up question formats: Think about pacing. Add variety with multiple-choice, rankings, and even visuals. This keeps people curious and engaged as they move through the survey.

Keep the tone conversational: Imagine you’re talking to someone one-on-one. Avoid stiff or overly formal phrasing—let your personality come through.

Typeform’s AI can help here, too. It rewrites your survey questions to match your brand’s tone—whether you’re aiming for playful, professional, or something in between—without needing to edit each one manually.

Step 3: Automate the heavy lifting

This is where things get fun. Automation isn’t just about saving time—it’s what makes your survey feel effortless for your audience. When every answer leads to a personalized follow-up, your survey feels more like friendly banter than a robotic exercise.

As Tommy says, “I’ve used conditional logic to segment my audience and even included follow-ups tailored to specific responses. That’s what’s made my surveys like two-way dialogue.”

Here’s how:

• Segment your audience: Use logic to guide participants based on their answers. For example, if someone says they’re a first-time shopper, ask, “What’s the biggest challenge in choosing the right product?” But if they’re returning, follow up with, “What’s one thing we could do better next time?”
• Set up automatic follow-ups: Send personalized emails based on responses. If someone says they struggle with delivery times, send a follow-up sharing your improvements—or offer free shipping on their next order.
• Simplify the journey: Skip questions that don’t apply. If someone isn’t shopping for the holidays, there’s no need to ask about gifting budgets.
• Reward high-value responses: Use answers to identify your most engaged participants. If someone shops often, thank them with an exclusive discount or loyalty perk.

Step 4: Turn your survey results into insights for your business

A survey is only as good as what you do with the results. Once the responses start rolling in, it’s time to dig deep, look for patterns, and turn those insights into action.

Here’s how Typeform’s AI can help:

• Detect trends in open-text responses (without needing to read them all manually)
• Cluster responses into audience segments automatically
• Flag vague answers and prompt clarifying questions
• Summarize qualitative data into simple themes you can act on

Instead of staring at spreadsheets, AI helps you get straight to the good stuff: What do your customers want? What are they struggling with? What can you improve?

Turn insights into action:

• Use findings to update your product, website, or messaging
• Create engaging content like blog posts or social updates based on what you’ve learned
• Share results internally to get your whole team aligned

AI helps you move fast—and stay customer-focused. With Typeform’s AI, you’re not just collecting data—you’re building a real-time understanding of what your customers care about.

Step 5: Keep improving your surveys over time

Even the best surveys can get better. Once you’ve seen your survey results, take some time to reflect. What worked well? Where did people drop off? Did you get the insights you were hoping for?

“Surveys don’t fail because they’re long; they fail because they’re poorly executed,” says Tommy. That’s why it’s worth reflecting—and tweaking each one to make the next better.

Here’s how to keep improving:

• Analyze completion rates to find drop-off points
• Ask customers for feedback on the experience
• Experiment with new formats, tools, or question types
• Refine your copy to spark better answers
• Track trends over time to measure progress

Make every question count

When you design a survey with purpose, personalize it with thoughtful questions, and let AI handle the heavy lifting, you’re not just collecting data—you’re building trust.Make every question count

When you design a survey with purpose, personalize it with thoughtful questions, and let AI handle the heavy lifting, you’re not just collecting data—you’re building trust.

Try Typeform’s AI to see how it helps you build smarter, faster, and more engaging surveys—without sacrificing personality.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Every few decades or so, humankind creates something that truly revolutionizes how society does things. From Einstein’s lightbulb to automobiles to the modern-day internet—we’ve seen nearly every kind of advancement.

One of the most recent innovations? The smartphone.

You might be reading this on your phone. Or endlessly scrolling social media. Maybe you’re shopping Amazon or using your mobile banking app.

Chances are, you’re doing almost anything other than what phones were originally built for—calling people.

You’re not alone either. Statista found that 62.54% of global website traffic came from mobile devices.

What’s that mean for you? Whether it’s your website, lead magnet, or product recommendation quiz, they all need to be optimized for mobile (or you risk visitors quickly exiting out).

Don’t worry—we’re sharing nine design tips to create mobile-friendly and responsive forms that function and look good on any device and why it matters (optimized mobile forms boost completion rates).

Form, quiz, and survey best practices

Before you get too focused on creating mobile-friendly forms and fully optimizing design, nail down the basics.

We’ve rounded up a few general best practices to make your forms effortless to fill out, whether form-takers complete them on a desktop or mobile device.

Give them a reason to fill out your form

Every time someone fills out your form, they’re giving you priceless data that can inform product development, improve your customer experience, or focus your marketing. Give them something in return.

An incentive—whether a discount, results to a quiz, or a downloadable—shows form-takers you value their time (and data).

Make it effortless

Thanks to autofill and autocorrect, we’ve become used to shortcuts, especially when typing or tapping on our phones. Carry this over to your form or quiz—leverage autofill and dropdown menus, like autofilling email domains or zip codes, that make it even easier to complete a form. 

Switch up how you ask

Keep form-takers engaged by mixing up how you ask questions. A variety of picture choice, open-ended, multiple choice, and yes/no questions keep it interesting. 

Use the form-taker’s name

Build a connection with your audience and personalize the experience by referring to your form-taker by name. Refer back to previous answers to recall their name in one or more of the following questions.

Work your way backwards

Instead of building your quiz or survey from the first question, work backwards. What data are you trying to collect? What information do you want? Knowing the end goal helps you ask the right questions.

Make it pop with high contrast

Make sure your forms are accessible and easy to complete by making them easy to read. Use text that contrasts with the background, especially for elements meant to stand out, like call-to-action (CTA) or “Submit” buttons.

Ask one question at a time

You wouldn’t bombard a friend with 20 questions all at once—don’t do it with your form or survey either. Ask one question at a time to make your form feel more like a conversation and keep form-takers moving through each question.

Create a conversational flow

Just like you wouldn’t ask a friend a bunch of questions at once, you likely won’t change topics with every question. Group similar questions—like demographics or preferences—before moving on.

For example, consider asking for their name and email before asking for feedback and whether they’d recommend your product.

Only ask relevant questions

No one wants to answer questions not relevant to them. As you build your form, only include necessary questions and consider using skip logic that lets you automatically route form-takers based on their previous answers. It creates a better experience for your form-takers.

Show their progress

Let your form-takers know how far they’ve come and how much they’ve got left until they finish your quiz. A time estimate on the welcome screen gives them an idea of the time commitment while a progress bar motivates them to keep going.

Best practices for mobile forms: 9 design tips

As more of us use our phones as mini tablets, we expect the brands we love most to adapt and create mobile-friendly forms, websites, and experiences.

Don’t worry—we’re sharing nine design tips to help you create optimized mobile forms that look great on any device.

1. Create responsive forms

While we spend a lot of time on our phones, we often switch between devices. We might find a brand on the Instagram app but prefer shopping on a desktop. Or watching shows on our tablets.

And that’s why creating responsive forms is vital to a better user experience (UX). Mobile-friendly forms are optimized to perform well on mobile, but responsive forms adjust to any device.

So, whether you use an iPhone with a small screen, a tablet, a cell phone with a large screen, or even a desktop computer, responsive design makes sure your form looks great on every single one.

By automatically resizing and reorganizing images, text, and other elements, responsive forms create a smoother user experience that functions well and looks great no matter where your form-takers open it.

2. Make your forms accessible

Your customers (or audience) likely aren’t one-size-fits-all. Some may struggle reading small text or have sensory or cognitive disabilities, so make sure you create mobile-friendly forms that are accessible to anyone.

Here are a few things to consider:

• Are you prioritizing aesthetics and design over readability?
• When you use video or images in your form, do you offer alt text?
• Are you using a readable font in colors that contrast with the background?
• Do you have too much text to easily read on a mobile screen?
• Can form-takers view and complete your form in both landscape and portrait mode?
• Do you provide captions for audio or video elements within the form?
• Does the text pixelate when form-takers zoom in?

These are the basics, but you can also confirm your form’s accessibility with a checker. Typeform’s built-in accessibility checker makes sure every form you create is accessible to your audience (and when more people can fill out your form, you’re likely to bring in more data).

Pro tip: Keep in mind that mobile devices have smaller screens—just because it looks good on your computer doesn’t mean it’s accessible on smaller devices.

3. Keep them short

We’re all busy—respect your form-takers’ time by keeping your survey as short as possible. Ask only enough questions to get the data you need.

Our research found that Typeforms with more than six questions had less than a 50% completion rate.

Need to collect a wealth of data? Create a series of forms to send at intervals later so form-takers avoid mental exhaustion trying to answer 50 questions in a single form. 

And remember, form-takers are likely tapping buttons or typing on a tiny keyboard on their phone—it gets tedious after a few questions, which could increase drop-offs and reduce completions.

4. Limit open-ended questions

If you’ve ever opened an email on your phone but waited to respond until you’ve got your laptop with you, you know exactly why we suggest limiting open-ended questions.

Writing a paragraph or more on your phone is a pain. Typing using those tiny letters takes more time and is often frustrating. You want to tap more, type less.

So, when creating mobile-friendly forms, use few open-ended questions and change up question types, like:

• Yes/no
• Rating and ranking
• Multiple choice
• Dropdown lists
• Radio buttons
• Picture choice

‍

These question types let form-takers effortlessly tap an option instead of struggling to type answers to open-ended questions.

5. Make mobile-friendly forms that load fast

Attention spans have plummeted over the years—while two seconds may seem fast, it’s an eternity for a page to load. Visitors won’t stick around to wait for a question to load, so if you want optimized mobile forms, prioritize load times.

One of the biggest contributors to slow load times? Media. Images and video add to your form, but they can potentially slow them down, too (especially on mobile). Use sparingly and compress them when possible.

6. Design clutter-free forms

Want to create mobile-friendly forms that look great, too? Consider decluttering. Five form fields on a desktop might be fine, but on a smartphone, it feels cramped and cluttered.

Here are a few ways you can design a clean look without sacrificing data:

• Use white space to give questions and answer options breathing room—it makes your form less overwhelming
• Get rid of distractions, like an explanation for every question
• Vertically stack form fields and only use one column for options

Ask questions and label form fields as succinctly as possible—answer options that go beyond a single line add clutter

Optimized mobile forms can be both beautiful and functional without being busy. One of the easiest ways to do this is to ask one question at a time. Ask a form-taker for their name in one question and then ask for their email in the next. It’s less distracting and opens up space.

7. Turn on auto-advance

Phones are tiny—the keyboards are even smaller. Make it as effortless as possible for form-takers to complete your form on their phone by leveraging auto-advance functionality and large buttons.

Mobile-friendly forms are made for people to easily tap answers, arrows, and buttons. Here’s how you can make moving to the next question and submitting their form is a breeze:

• Make arrows or buttons large enough to move to the next question with a single tap (tiny arrows are near impossible)
• When a question has a yes/no answer or a single answer, auto-advance the form-taker to the next question when they answer
• Make the “Submit” button stand out with a contrasting color and sizable enough that they won’t miss it

8. Have clear error messages

One of the most important best practices for mobile forms is giving form-takers feedback throughout the form. Use asterisks (*) to mark that a question is required or tell visitors when a question is optional.

And when someone skips a required option, instead of keeping them stuck on that question with no context, have a clear error message like, “Oops, this is required. Please answer.”

Give form-takers an explanation of why they’re stuck on a question to prevent confusion (and drop-off as a result). But you can also offer guidance when there’s no error.

For example, if you have a product recommendation quiz, tell form-takers to enter their email and submit the completed form to get their results.

9. Preview in “mobile view”

Want fully optimized mobile forms? Get a sneak peek of what your form will look like on any device before you publish it.

Sure, you could publish your form and then test it on mobile, tablet, and desktop. Or you could use Typeform’s preview mode. Create mobile-friendly forms by checking for glaring issues in preview mode, like:

• Button and text sizing
• Color contrast
• The number of form fields
• Your “Submit” button
• Image alignment

Why optimized mobile forms matter

These design tips are about more than making pretty mobile-friendly forms—they get you the data you need and create better mobile-optimized experiences, which means more completions and conversions.

Zero-part data (ZPD) collection

Optimized mobile forms encourage users to complete the form, giving you invaluable ZPD every time someone taps “Submit.” Whether it’s their contact details, customer feedback, or preferences, you get data to help you refine marketing, build better products, and more. 

And because you’ve created responsive forms, you can gather that data on any device.

Meeting people where they are

There’s a reason millions of businesses have taken their businesses online and e-commerce is booming—because that’s where people shop. Likewise, 68% of Typeforms are started on mobile, so it only makes sense to make mobile-friendly forms.

Your audience is on their phones. By meeting them where they are, you encourage them to start—and finish—your form.

Creating a better experience

Optimized mobile forms give form-takers a positive form-taking experience because they prioritize the UX. Every design tip we’ve shared focuses on making it almost a no-brainer for form-takers to complete your form with very little effort.

And when you make it that simple and a pleasant experience, you get higher completion rates.

Building trust and loyalty

Forms not only deliver the data you need, but they can also build instant trust and long-term loyalty with your audience. How? They show consideration and care.

Optimized mobile forms let form-takers know you care about their experience on any device, but they also show that you want to understand audience needs, preferences, and feelings.

That care builds trust with your audience that helps form-takers feel more comfortable sharing with you. And when they share more, you get better data. Consideration also builds the deeper connections required for customer loyalty.

Mobile-friendly forms, meet marketing

Forms, quizzes, and surveys are more than just a fun way to engage your audience—they’re powerful marketing tools. When done right, mobile-friendly forms can integrate seamlessly into your marketing strategy.

Here’s how:

• Generate leads with contact forms or lead magnets that help you uncover audience wants and needs, and then score leads based on their responses.
• Collect feedback with feedback forms that help you understand how to improve your customer support or product.
• Get more sales with product recommendation quizzes that form-takers can complete on their phones and then shop their recommendations. You can even integrate Stripe to make shopping seamless—driving more sales.

And you can do all this by creating responsive forms that let form-takers complete your forms on any device, hassle-free.

Create mobile-friendly forms with Typeform

Form-takers won’t struggle through a clunky form that’s hard to navigate—especially not on mobile. We consume content, fill out forms, scroll social media, and even shop on our phones.

Brands that adapt to the mobile-first experience, will reap the rewards, from increased sales and more feedback to a better UX. Consumers expect you to have the same experience across devices, including forms.

So, if you’re ready to design mobile-friendly forms, use the tips we’ve shared and leverage Typeform’s preview mode to ensure your forms look great on all devices before they go live.

With 3,000+ stunning templates, mobile preview, and responsiveness built in, Typeform makes it effortless to create—and fill out—forms for you and your audience. Ready to try Typeform?

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Australian-based accounting software company, Reckon, knew they needed to hear from their customers to inform and validate the business’ 2025 strategy. While they were able to rely on some customer engagement touch points, they still weren’t getting the full picture.

After much consideration, Kelly Jennings, Head of Research & Design, and Kristina Hedberg, Product Designer, decided to launch an annual customer feedback survey using Typeform. The goal of the survey was to challenge assumptions and gather actionable insights from their customers.

Preparing for success

As soon as Kelly and Kristina embarked on this project they knew it was going to be a huge survey. The company had never launched a research effort at this scale before, and there were many working hypotheses and assumptions which hadn’t been challenged for a while. They spoke with each team to understand their learning objectives, mapping everything out before creating the survey.

They spoke with 18 different leaders across the business. Kelly explained that they used the MECE method (Mutually Exclusive, Collectively Exhaustive) to help them organize information and identify overlapping themes.

Starting with the learning objectives (“what would you like to learn from our customers?”) enabled them the freedom to find overlaps in what teams were trying to learn, and scripting survey questions to answer the ultimate objective. Had they started with survey questions, they would have ended up with highly niche questions and could have struggled to get the true learning that was being sought.

They spent a lot of time working on the script and crafting the questions before they even started building it in Typeform. They workshopped everything— removing question overlaps, while considering the structure and wording to create engaging questions and minimize form fatigue.

Once they started building the survey in Typeform, logic and branching was an essential feature. Every learning objective had targeting criteria, outlining the best audience to provide the insight. Using this, alongside the segmentation questions at the start of the survey, respondents were only surfaced with the relevant questions for them.

“One of our principles when we spoke to each leader was asking about their learning objective. We asked – what are you going to do with the data? You have to take action on the data, because if you’re not going to take action, we’re not going to ask the question. We know there’s a lot of questions in the form, and we don’t want to fatigue our customers as they go through the survey.” – Kelly Jennings

Watching the results roll in

The plan for sharing the survey was simple, it would be sent via email as Kelly and Kristina only wanted to hear from existing customers. They created a 3-part email campaign to introduce the concept of an annual customer survey and remind customers to complete it. They also incentivised the survey, entering respondents into a prize draw once they’d submitted their answers. 

A survey builder’s work is never done, as they say. Kelly and Kristina keenly watched out for any recurring drop off points in Typeform and were surprised by changes in form completion time as the weeks progressed. This gave them some great insights into how they would structure the survey next time.

“It was so exciting when we finally launched the Typeform survey. I was basically sitting there refreshing the results page every five minutes. We’d spent so long mapping things out and planning it. So it was really exciting to see the results come through.” – Kristina Hedberg 

Forming new solutions

All their hard work paid off as they received 10 times more responses to the survey than they had initially expected, which proved that customers were engaged and keen to share their feedback. 

But most importantly, it was the quality of answers that made this survey a success. They were able to break assumptions and prove how strategic research can have an impact on the business.

The fact that Typeform is this really robust platform that lets you branch conditional logic – it helped get us what we needed, and get us to the heart of “you said this, and now that”. Our CEO and leadership team agreed these are the most amazing results that we’ve had from our customers for a long time. – Kelly.

The survey is now the baseline for starting new design projects. By using comments and sentiments they can build out new research around it to inform decisions they make with the project. 

The business is also undertaking several projects directly linked to the feedback they received, including revamping key areas in the software, and making support improvements by implementing live chat, and improving web ticketing and onboarding.

There are so many avenues they can take from the results – whether it’s influencing the road map or understanding customer pain points – Kristina and Kelly are delighted to see how much of an impact the survey is having across the business, and are looking forward to jumping back into Typeform as they begin preparing for the 2025 annual survey, gathering new insights and comparing results from last year. 

Feeling inspired? Get started with a template

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Creating basic forms isn’t rocket science—you add a few questions, publish your form, and share it on your social channels, website, or in emails. But you’re not here for forms that do the bare minimum.

You want to collect data, especially coveted zero-party data that comes straight from your customers. To do that, you need them to actually complete your Typeform quizzes, surveys, or forms… which means putting more effort into building your form. 

Don’t worry—it’s easy. We’re sharing 11 data-backed tips for designing forms that convert.

We wanted to understand the psychology behind conversational and well-designed forms, so we called on our friend—and Professor of Social Interaction at the London School of Economics and Political Science (LSE)—Elizabeth Stokoe. 

Stokoe studies the way we talk and has helped countless achieve their goals by transforming how they interact with customers. In short, she’s the perfect person to dive into how to create forms that engage with customers the right way.

After a few weeks of examining piles of Typeform quizzes, forms, and surveys, Stokoe shared a few tips on how to build conversational forms that’ll impress your audience… and get better results.

Tip 1: Start with a quick question

When you call a friend or meet up, you don’t typically start talking at them. You ask a question first, like, “How’s it going?” or how their weekend was. Questions create a dialog and are immediately engaging—start with a question from the start on your welcome screen.

Take a look at the feedback form below. From the get-go, it asks how the onboarding experience was, directing form takers to “Give feedback” on their experience.

Tip 2: Incentivize form completions

As beautiful and powerful as Typeform quizzes and forms are, they won’t do you much good if no one completes them. The good news? Typeform forms have an average 47.3% completion rate (more than double other forms).

One of the best ways to boost completion rates is to show your audience why filling out your form is worth their time—especially when everyone’s busy and has limited attention spans.

‍Lead magnets, like personality quizzes, motivate people to complete your Typeform quiz (or form) because they get something in return. And, our data shows they boost completion rates by 5%.

Can’t offer a discount or personalized product recommendations? You can still incentivize quiz takers. Let’s say you want feedback. You can reassure form takers that you’ll use the feedback to create a better product for them and consider their responses when releasing new features.

Pro tip: Make sure you highlight the benefits to them early—either on the welcome screen or in the social post, email, or on the landing page where you embed the form.

Tip 3: Include a CTA

We’ve all seen the generic “Start” or “Buy now” call-to-action buttons. They’re fine. But do they inspire action? Maybe, maybe not. But with the sole job of getting people to click it, your CTA button should encourage immediate action.

Use action-oriented words and be clear about what’s going to happen next. If you’re looking for webinar registrations, you might have a CTA like, “Reserve seat.” It’s actionable and lets people know they’re reserving their seats for the webinar.

Tip 4: Use your unique brand voice

Your brand is unique. You have your own voice. Some brands are spunky and bold while others are more professional and buttoned up. No matter your brand voice, think about phrasing form questions the same way you’d ask those questions in person.

You might be less formal in a face-to-face conversation, so lean into that while staying true to your brand. Here are a few things to consider:

1. Get rid of the jargon
2. Speak in first-person
3. Use contractions
4. Be concise

Tip 5: Write inclusive and relevant questions

When someone opens your Typeform quiz, survey, or form, they’re taking time to help you, often without a tangible reward. Respect their time by asking relevant questions only (you can do this with logic). You can ask for someone’s first name, but do you really need their middle name? Nope!

Speaking of respect… respect your audience as the diverse individuals they are. Be mindful about how you ask questions about race, gender, income, and other sensitive questions. The best way to ask? Provide inclusive options or allow them to skip.

Pro tip: Use this guide to learn how to write better demographic survey questions.

Another thing to think about when you’re writing your questions is who you’re talking to. We typically talk to people differently depending on how well we know them and our comfort level. Before you create your form, make sure you know your audience.

Tip 6: Don’t neglect the description space

Just like in a face-to-face conversation, sometimes you want more information before you answer. Think of the description space under each question as a way to provide more information without taking up space in the question text. But don’t use the description box to clarify—your question should be clear on its own.

And keep in mind that not everything needs a description. If you ask for someone’s first name, you don’t need to write “Share your first name” in the description text. Only use it when necessary.

Pro tip: Empathize with form takers’ fears about answering a question in the description text. If you ask for their email, you might add you need it to send the discount code.

Tip 7: Make sure every question matters

The more questions you add to your Typeform form, the more likely you are to overwhelm your audience—and the less likely they’ll be to complete it. Combat this by asking relevant questions only.

‍Question grouping creates structure and progress without intimidating your audience. Grouping questions is great for asking a few varied questions around the same theme, like a series of questions asking you to rate a colleague’s performance using the same 5-point scale.

Tip 8: Get personal

In real-life conversations, we use people’s names and respond to what they say. Your forms should, too. Using recall, you can recall a previous answer, like someone’s name, to create a more personalized experience.

Pro tip: People can spot inauthentic personalization, so be mindful about how often you use recall throughout your form.

Tip 9: Use emojis if it feels right

We’ve all received those well-intentioned texts that feel too direct and cold because, as hard as we try, text alone simply doesn’t translate the same way it does during an in-person conversation. You can’t gauge tone in text.

But emojis like this 💅 can give a faceless organization some personality. They convey emotion, add playfulness to your questions, and add much-needed intonation.

Emojis can also be distracting if you use too many or use them to replace words. Use them sparingly and consider your form’s tone. They’re great for product recommendation quizzes  but maybe not so much for an employee evaluation form.

Tip 10: Show form takers their progress

There’s a reason the progress bar was Typeform’s top feature of 2024—creators used it in more than 12 million forms. It makes forms feel faster and easier to fill out.

A progress bar shows people how far they’ve come and just how much further they have to go. But you can also use encouraging statements like, “You’re halfway done!” or “Just a few more questions” to move form takers through your form and set expectations.

Pro tip: Use phrases like, “And finally” in the last question so people know they’re done and your ending doesn’t feel abrupt.

Tip 11: Customize the “Submit” button

Whether you’re creating a Typeform quiz, survey, or form, they all end with the same default button text: Submit.

There’s nothing wrong with keeping “Submit” if it makes sense but don’t be afraid to get creative (and clear). Like the CTA you use on your welcome screen, your end button should be relevant to the action you want respondents to take.

Take a look at this product recommendation quiz. It suggests a bouquet and ends by telling shoppers to buy the flowers, leading them to a checkout experience. It’s clear and action-oriented.

Building forms doesn’t have to be complicated—just follow these simple tips and you’ll be well on your way to collecting ZPD and creating a great customer experience. 

Ready to get started? Try Typeform—for free.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

As two of the top form-builders out there, Typeform and Jotform offer powerful features to create, customize, manage, and even pull reports from various forms, surveys, and quizzes. 

We’re exploring design options, essential features, data analysis tools, and more in our Typeform vs. Jotform comparison so you can decide which form builder is right for you.platform is better for you.

Typeform vs. Jotform comparison

Consistently rated well for its exceptional user experience, Typeform is one of the best Jotform alternatives for businesses looking to create beautiful and conversational forms that convert.

Typeform turns forms into conversations—helping marketers collect feedback, generate leads, boost sales, conduct research, and more. Typeform lets you build a better customer experience by adding flair to your forms with beautiful designs, a conversational format, and powerful integrations that encourage form takers to complete your form.

This focus on the user experience drives better results, too—87% of users get higher response rates than their old form builder. Typeform helps you get more with forms designed to help you stand out.

Jotform is an online form builder with comparable features, integrations, and data analysis capabilities, but there are a few things to consider if you’re thinking about Jotform.

Not sure whether Typeform or Jotform is right for you? Check out the breakdown below, which includes design, features, data analysis, integrations, support, and pricing.

‍

A beautiful and fully customizable design

With Typeform, you can create stunning, on brand, and conversational forms. Typeform offers in-product features—like premium themes, layout options, brand kits, and a rich multimedia library—that help you get the data you need with forms that are effortless to fill out.

Typeform also helps you stay on brand with a range of customization options, from colors to images to logos. Choose from galleries of high-quality photos and videos or start with one of our hundreds of templates. Oh, and Typeform quizzes, forms, and surveys work and look great on any device.

With Jotform, you can also customize your forms with different layouts, fonts, and background options. 

Both platforms have a library of templates you can use as a starting point. Let’s look at Typeform and Jotform’s design abilities in action. First up, Typeform.

Typeform’s design capabilities

Typeform allows you to ask one question at a time, so your form feels more like a conversation and less like a barrage of questions (driving higher completion rates). You can even use different images and colors for each question instead of the exact same look throughout. 

This form uses the Glossy Locks logo and color scheme to stay on brand. It also uses a picture choice question and images throughout to keep form-takers engaged.

Jotform’s design capabilities

Jotform lets users add an image at the top of the form to showcase products or a striking image to pull form takers in. It also allows you to customize the background and font colors to create a cohesive look.

Intuitive and functional features

Both Typeform and Jotform let you build, edit, and customize forms, but let’s take a closer look at Typeform and Jotform features.

Question types

It’s all about how you ask—if you ask better questions, you get better answers. Want to know how likely your customers are to recommend you? A rating question type that lets form takers choose several stars might get better results than an open-ended question.

Typeform and Jotform both offer a broad range of question types like:

• Multiple-choice
• Ranking
• Rating
• Dropdown
• Email
• And more

Look at the 30+ question type choices you have with Typeform, including the partial response point that lets you collect answers up to that point, even if users don’t submit their forms (available on Core Plus and higher plans). Jotform doesn’t offer this feature.

Form embedding

Once you’ve created your form, both Typeform and Jotform let you share it a few ways, including as a link, on your website, and even using a QR code. When comparing Typeform vs. Jotform for form embedding, the big difference is the email embedding capabilities.

You can embed your Typeform form directly into your email and know it will show up beautifully every time.

While Jotform allows you to embed forms in email, the Jotform support team doesn’t recommend it as it impacts the form’s functionality. Typeform’s email embed option has no impact on form functionality, so you can truly share it anywhere.

Answer recall and branching

Answer recall lets you recall a user’s previous answer to create a more conversational and personalized experience. Both Typeform and Jotform allow for recall, but Jotform uses answer piping which is a more manual process.

Typeform’s customization features also allow you to personalize what each form taker sees, depending on how they answer questions. By auto-skipping questions that aren’t relevant, you create a more satisfying and tailored experience that brings in more responses, data, and completions.

Security and compliance

Data security and privacy are paramount—especially for maintaining trust with those who share data with you by filling out your forms. That’s why Typeform is certified by these international standards:

• ISO 27001
• ISO 27701
• SOC 2 Type II
• HIPAA Type 1

‍

Typeform also complies with GDPR and CS STAR Level 1 so you can ensure your—and your audience’s—data is secure.

Typeform and Jotform have similar security certifications and both comply with GDPR and HIPAA, and they both also:

All of this increases data protection for both you and your users. 

Custom form links

Create custom domains so your form URL is something more memorable than a jumble of numbers. You’ll have to go on an enterprise plan at Jotform to access this feature, but you can customize your domain on any Typeform Plus or above plan.

Powerful data analysis

The Typeform form builder includes data analysis tools to help you understand form performance and form-taker engagement. Typeform also includes question-by-question drop-off analysis.

With Typeform, you can generate reports and use UTM tracking to stay on top of metrics and make form changes to boost performance. While Jotform offers similar capabilities, it doesn’t have some of the more insightful data analysis tools that Typeform has, like the question drop-off.

‍

Effortless integrations

With more than 120 integrations with your favorite apps and business tools, Typeform fits into your workflow seamlessly. Connect Typeform to Mailchimp for effortless embedding, auto-fill Google Sheets, set up Slack notifications, automate marketing in HubSpot, and much more in just a few clicks.

Jotform also offers a suite of integrations that help you scale your business. Both Typeform and Jotform connect to the marketing, data, and business apps you need to run everyday operations.

Friendly support teams

Creating a stunning form, survey, or quiz in a matter of minutes with Typeform—no coding or design skills required—is effortless. But if you have a question, we’re here to help. We’ve got a help center packed with guides, videos, and more to help you. Our support team is also always available, friendly, and fast.

‍

Jotform also offers a help center and live support team. Both Typeform and Jotform have community forums where users can interact and ask questions or discuss certain issues. 

Typeform and Jotform both offer free and paid plans. Each company offers tiered plans with different monthly responses and submission limits.

Competitive pricing

Typeform and Jotform offer free and paid plans, both with tiered plans that allow different monthly response and submission limits.

Typeform: a powerful Jotform alternative

Typeform is the Jotform alternative providing a better experience with powerful, beautiful, and conversational forms that help you get more—and better—data.

Get started by checking out Typeform’s extensive form template library for some inspiration.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Ever taken a survey and felt stuck on a question? You’re not alone. Chances are, you’ve run into a double-barreled question (DBQ)—one that sneaks two questions into one.

Like this:
“How satisfied are you with our product’s quality and customer service?”

Wait…which one are you asking about? Quality? Service? Both?

Here’s the deal: Clear, focused questions make your data stronger and your respondents happier. When people aren’t sure how to answer, they either guess or abandon the survey altogether—neither of which helps you get useful insights.

The fix? Simple. Ask one thing at a time. Your audience will find it easier to respond, and you’ll avoid getting vague data that doesn’t actually tell you anything.

In this article, we’ll cover what double-barreled questions are, why they’re a problem, and how to avoid them.

What is a double-barreled question?

A double-barreled question tries to ask two things at once but only gives respondents one way to answer. This forces them to choose without knowing exactly what they’re responding to—leading to muddled data.

For example:

“Do you agree that our platform is easy to use and offers great customer support?”

What if someone loves the platform’s usability but thinks support is lacking? Or vice versa? There’s no way to respond to both separately, so their answer becomes a guessing game.

When faced with unclear questions, people either:

• Choose an answer just to move on, giving you unreliable data.
• Abandon the survey altogether, lowering your completion rate.

Both of these are big problems. If your data is messy, you can’t confidently make decisions. Was the low rating because of a product issue? Or was it customer support? The ambiguity forces your team to rely on assumptions instead of actual insights.

The solution? Break questions into separate, focused prompts. A simple tweak, but one that makes a big difference in how you understand and serve your audience.

Why double-barreled questions are a problem

Double-barreled questions don’t just cause minor hiccups—they can throw your entire dataset off. From skewed responses to frustrated customers, these sneaky mistakes ripple through your insights, making it harder to act on feedback.

1. You Get Ambiguous Responses

The biggest issue? You can’t tell which part of the question someone is answering.

Take this:
“How helpful and knowledgeable was our support team?”

If someone rates it a 6 out of 10, what does that mean? Maybe they found the team friendly but lacking answers. Maybe they got the right info but felt the experience was cold. You’re left guessing.

And guessing doesn’t lead to good business decisions.

2. Your data quality takes a hit

Unclear questions = unreliable data.

DBQs force people to pick one answer for multiple ideas, which skews your insights. You might think you’re spotting a pattern, but if that pattern is built on confused responses, it’s not real.

And unreliable data leads to bad decisions. It’s that simple.

3. It frustrates your audience

Surveys are a two-way street. When people take the time to give feedback, they expect clear, thoughtful questions.

But DBQs? They make respondents pause, second-guess, and feel uncertain. That can lead to:

• Survey drop-offs—people quitting halfway through.
• Rushed, inaccurate answers—just to get it over with.

Worse? It affects their perception of your brand. If your survey feels sloppy or hard to answer, they might wonder if your product or service is the same way. Not exactly the impression you want to leave.

How to spot a double-barreled question

The good news? DBQs are easy to catch once you know what to look for. The trick? Watch for sneaky little words like “and” or “or.”

These words are often a dead giveaway that you’re trying to cram two questions into one.

For example:
“Do you agree that our website is easy to navigate and visually appealing?”

Navigation and design are two separate things. Someone might love one but dislike the other. That little “and” just turned this into a double-barreled question.

A simple way to check if your question is double-barreled:
Break it into two separate questions.

Using the example above:
✅ “Do you agree that our website is easy to navigate?”
✅ “Do you agree that our website is visually appealing?”

See how much clearer that is? Now, customers can give accurate, focused answers—no guesswork required.

Get better data by asking better questions

Want clearer insights? Start with clearer questions.

It’s easy to blame poor survey results on indecisive customers or incomplete answers. But sometimes, the issue isn’t the people—it’s the questions themselves.

Double-barreled questions confuse people. And when you strip out the vagueness, you open the door to real, honest feedback. Your respondents feel more at ease answering, and you walk away with insights you can actually trust and use.

At the end of the day, clear questions = clear data. And that clarity? It’s the difference between hoping things improve and actually making them better.

‍

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Feedback forms often get a bad rap—and let’s be honest, they’ve earned it. Too many are confusing, dull, or so long they feel like a chore. The result? People skip them, leave unhelpful answers, or worse, walk away feeling like their opinion doesn’t matter.

But feedback doesn’t have to be this way. A well-designed feedback form invites people to share what they think and helps you connect with them.

In this article, we’ll cover four essential types of feedback forms every business should use and walk through seven steps to create forms that people actually want to complete. Whether you’re after deeper insights or stronger relationships, it all starts here.

The 4 most common types of feedback forms

When it comes to collecting feedback, most businesses rely on four main types of forms: customer, employee, event, and website. Each one serves a unique purpose, but they all help uncover insights that drive improvement.

1. Customer feedback forms

These forms help businesses understand what’s working, what’s not, and how they can improve. The key? Keep it short, engaging, and focused on what your customers care about. For example, new shoppers might be asked about delivery speed, while long-term customers could be surveyed on product quality.

Use customer feedback forms to collect insights on post-purchase experiences, support interactions, or general satisfaction.

For example, this feedback form lets e-commerce customers rate delivery and product experience.

2. Employee feedback forms

Want to know what’s going on behind the scenes? Employee feedback forms give your team a safe space to share their thoughts on workplace culture, leadership, and company policies. A strong feedback culture builds trust, boosts morale, and helps create a workplace people want to be part of.

Use these forms for internal feedback on company policies, leadership, or work satisfaction.

Example: Send an annual feedback form to all employees and partners.

3. Event feedback forms

Make every event better than the last by gathering honest feedback straight from attendees. Whether you’re asking about the speakers, the venue, or the overall experience, a well-designed feedback form helps you understand what worked and what didn’t. When people feel like their input shapes future events, they’re more likely to return.

4. Website feedback forms

Website feedback forms help you understand how your customers feel as they click around your site. You can also use them to catch bugs, spot annoying popups, and map your customer’s journey. 

For example, say you have a form that pops up when a visitor abandons their shopping cart.

With website feedback forms, timing is everything. You don’t want to annoy a visitor who’s just about to enter their credit card details or ask for feedback before they’ve had a chance to fully experience your site. Instead, show the form at just the right moment—when they’re wrapping up their visit or seem stuck—so it feels like a natural part of their journey, not an interruption.

The 7-step guide to designing an effective feedback form

A good feedback form doesn’t just happen. It takes time (and testing) to select the right questions, test the best order, and choose relatable graphics. 

But it does get easier when you follow a step-by-step guide built on survey best practices.

Step 1: Know your goal

Start by clarifying exactly what you want to learn. A clear goal helps you ask the right questions and avoid unnecessary clutter.

Ask yourself: Are you gathering customer insights, employee sentiment, or post-event feedback?

Example: If your goal is to improve customer retention, focus your questions on pain points in the customer journey.

Step 2: Choose the right form type

Your feedback form should align with your specific objective.

• Identify the type: Is it a customer feedback form, product feedback form, or employee satisfaction form?‍
• Use templates: Use pre-designed templates to save time and align with best practices for feedback forms.

Step 3: Mix up your question types

Mixing different question formats keeps your survey interesting and provides richer insights.

• Use multiple-choice questions for quick, structured answers.
• Add rating scales (e.g., Likert scales) to measure satisfaction or sentiment.
• Include open-ended questions for detailed feedback.

Step 4: Keep it short

Nobody wants to spend 15 minutes filling out a survey. The shorter your form, the more likely people will complete it.

• Aim for 5-7 questions max, unless absolutely necessary.
• Use a progress bar or display an estimated completion time to set expectations.

Typeform’s 2023 top feature was the progress bar, with 8 million users.

Pro Tip: Only ask questions you’ll actually use—skip the “nice-to-know” ones.

Step 5: Optimize for mobile

Most people will access your form on their phone, so make sure it’s mobile-friendly.

• Use a responsive design that adapts to different screen sizes.
• Choose clear, legible fonts and ensure high contrast for readability.
• Accessibility tip: Make sure buttons and text fields are easy to tap without errors.

Step 6: Test before you send

Give your form a test run before sharing it widely.

• Share it internally: Have a colleague complete it to catch errors.
• Check for flow: Ensure questions make sense and don’t cause confusion.

Step 7: Act on feedback

Once responses come in, use them to drive meaningful improvements.

• Organize responses into categories (e.g., pricing concerns, usability issues).
• Take action on key insights, like streamlining onboarding if users mention difficulty starting.
• Close the loop by sharing updates: “Thanks to your feedback, we’ve added a step-by-step guide for new users.”

Better feedback, better relationships

Feedback is always an ongoing conversation. So start small, listen closely, and watch how better feedback helps you build better experiences. And the best feedback forms are the ones your customers actually finish.

Use our templates to build feedback forms that always hit the mark—so you can focus your energy on building the relationship.

‍

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.

Striking designs. Beautiful work. Ultra-fast turnaround times. The team at Superside—the top 1% of global creative talent—helps some of the world’s biggest brands scale in-house creative.

Superside isn’t an agency. It’s your on-call creative team, powered by AI and exceptional creative talent. And the events team puts on some stellar webinars, virtual summits, roundtables, and more.

A Superside event isn’t your run-of-the-mill business event—it’s an experience. From thoughtful content, on-point branding, and a seamless event workflow, the Superside event team has thought of everything.

But they struggled with gathering insightful post-event feedback. Without that feedback, Superside couldn’t gain any actionable data to create even better events moving forward.

Until they started using Typeform for event marketing. But before we get into that, let’s explore why post-event feedback matters:

• Event feedback surveys can help you gauge the success of your event, providing insights into what worked, what didn’t, and how you can replicate the same success for your next event.

• Interactive event surveys get attendees to share more about the event experience—what they thought of the event, speakers, location, and where you could improve.

• Post-event feedback helps you better plan future events—from where you host an event and choose the speakers to how to create content that resonates with attendees.

• Gathering feedback also builds trust with attendees by showing that you value their input and want to plan events they’ll love.

• Leveraging post-event feedback helps you make better-informed decisions. Notice trends about the event experience of different elements of your event that attendees loved (or hated)? You can make decisions based on data—not assumptions.

Post-event feedback is invaluable. But getting it isn’t as simple as sending a quick event feedback survey. It requires intentional design, thoughtful questions, and balancing brevity with asking for enough feedback to get meaningful data.

3 ways Superside optimized its post-event feedback surveys with Typeform

Even businesses that put on beautiful events with high-impact speakers—like Superside—have a hard time collecting valuable feedback once the event ends. Lengthy event feedback surveys, vague responses, and a lack of engagement are often to blame.

But when Superside leveraged Typeform’s interactive event surveys to measure event success, the events team started getting valuable feedback they could act on and attendee insights that revealed a significant win:

Data from Superside’s post-event feedback surveys revealed a 4.8/5 attendee satisfaction score.

Let’s take a look at how Superside got more—and better—data by optimizing its event feedback surveys with Typeform.

1. Only ask relevant questions

Superside events attract a large crowd—in 2024, its virtual summits brought in over 10K registrants. But when you host multi-session events, like a virtual summit, most people don’t show up for every event.

Attendees typically pick and choose the sessions that are most interesting to them. So, if they get a post-event feedback survey asking about a session they didn’t attend, they’ll likely bounce before they get to any questions about the sessions they did attend.

Diana Kolesarova, Event Marketing Manager at Superside, wanted to create a post-event feedback survey that didn’t waste people’s time but also yielded crucial data about the event experience.

CALLOUT BOX: “It’s a little bit of the dynamic surveying that makes contribution really quick, really easy. We get quality outputs and answers from people who actually attended the sessions.” – Diana Kolesarova, Event Marketing Manager, Superside

Typeform allowed Superside to personalize questions with logic and ask different questions for people who attended different sessions. Doing so helped Superside keep attendees engaged throughout the survey with questions catered to their experience.

The result? They gathered more responses. And more relevant feedback.

2. Connect your tools

Data is only valuable if you can use it and it doesn’t sit in silos across different tools and teams. Thanks to a seamless integration with its CRM, Superside keeps the data flowing between its Typeform event feedback surveys and the tools its sales team uses most.

CALLOUT BOX: “This is basically a flow between our CRM platforms and Typeform, which pulls in the data, and our sales team can see all the data in the tools they work in. So they’re not having to go between tools.” – Diana Kolesarova, Event Marketing Manager, Superside

Everything an attendee inputs into the post-event feedback survey automatically flows into Superside’s CRM, which makes data-sharing and self-service effortless. Especially for the sales team who uses that data to tailor their follow-up.

At our Typeforum event, Diana also called out how attendee feedback allows the sales team to enrich data and personalize outreach:

“[Outreach is] more personalized based on what the event attendee shared about their experience, what kind of improvements we could make, and what they really loved.”

On top of personalization, the sales team knows which leads to prioritize because the survey asks attendees if they’re interested in Superside and want a demo. That data shows up in its CRM, allowing sales to focus on their hottest sales leads.

When nearly a quarter of your attendees fall into your ideal customer profile, personalized outreach matters even more. And it seems to be working—in 2024, Superside’s event program generated over $3 million in lifetime value.

3. Think strategically about design

As a company dedicated to executing exceptional creative work, beautiful design is integral to Superside’s events. And while eye-catching branding and design is nice to look at, Superside viewed it as a strategic part of the overall event experience.

CALLOUT BOX: “All of our events at Superside have different branding. We translate that into post-event, so into surveying, into emails. This plays into the event experience.” – Diana Kolesarova, Event Marketing Manager, Superside

The event team wanted to create a sense of brand consistency from the emails to the event branding to the post-event feedback surveys—a key part of the event experience.

Using Typeform’s design features, like brand kits, custom fonts and colors, and media upload options, Superside designed fully branded—and beautiful—interactive event surveys.

But it was more than just a pretty survey. Research shows that attendees recall events better when they see branding. Better recall means you get more accurate information from your attendees.

Design and user experience

Typeform’s interactive event surveys continued the event experience by carrying the branding over to all post-event surveys and follow-ups.

They also let Superside personalize the event feedback survey experience with logic and ask one question at a time to create a pleasant (and high-converting) user experience.

That user experience brought in better responses and richer data that the Superside event team could actually use to pull insights and improve future events.

Challenges of collecting post-event feedback

Whether you conduct an exit poll, attendee interviews, or use event feedback surveys, collecting actionable insights can be a challenge. Here’s why:

• Timing matters. Send the survey too early and you risk recency bias and attendees not having enough time to reflect. But if you send it too late, they may forget about the event entirely.

• No incentive. Event feedback surveys often struggle with low engagement because they don’t incentivize anyone to fill them out. Offer small discounts or exclusive content to show attendees you value their time and feedback while encouraging completions.

• Poor survey experience. Post-event feedback surveys that are clunky, poorly designed, and ask the wrong questions make it nearly impossible to pull insightful data from responses. Attendees may abandon them or provide vague answers, which makes it difficult to get valuable insights.

• Too long. One of the biggest reasons people don’t complete surveys is because they’re overwhelming, with a dozen questions or more—this can lower engagement rates as attendees lose interest.

On the flip side, user-friendly, interactive event surveys (like Superside’s) drive higher response rates. Post-event feedback surveys with clear instructions and well-thought-out questions minimize cognitive load, making it less work to actually complete the survey.

And interactive elements—like dropdown menus and rating scales—make it easy to answer (vs. an open-ended question) and get through the survey quickly, boosting response rates. 

With Typeform, Superside was able to address some of the most common challenges of gathering feedback and create a post-event feedback survey that delivered insightful and actionable feedback. You can, too.

Event marketing, meet Typeform

Post-event feedback can transform your events if done right. Typeform’s intuitive design abilities paired with features, like logic and multiple question types, help you get the data you need to make data-driven decisions for future events.

Did attendees appreciate the speakers? Were they overwhelmed with too many sessions at your virtual event? What did the attendees wish you did differently? A well-crafted Typeform event feedback survey encourages more responses through:

• Intuitive and customer-focused design
• A conversational flow
• Asking one question at a time
• Asking relevant questions only
• Personalization

And if you want to do more with your data, connect Typeform to the tools you already use. Integrations with your CRM and email marketing platform continue a seamless event experience that can drive sales (like with Superside) and nurture leads.

Upcoming event? Get more post-event feedback with Typeform

Whether it’s a multi-event virtual summit or a one-off webinar, event feedback is crucial for continually delivering value at your next event.

Make sure you capture all of it with a survey builder designed to engage your attendees and deliver high-value data. Go ahead—create your next event feedback survey with Typeform.

If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.