How To Choose an Event Calendar App for Ecommerce (2024)

Whether you’re hosting a virtual event like an online product launch or an in-person gathering like a pop-up shop, event marketing can be a powerful way to engage with your customers. But how do you ensure they know when and where your events are happening?

You could manually send out individual invitations by email or even rely on word of mouth—but that’s time-consuming and inefficient. Or, you can use an event calendar app that integrates with your online store or website. An event calendar app lets you set up a centralized calendar, giving visitors a clear understanding of your schedule, and even enabling them to RSVP or purchase tickets directly.

If events help you promote your products or services, explore these calendar apps to streamline your scheduling operations.

Top event calendar apps for Shopify

Here are some of the top event calendar apps to consider downloading from the Shopify App Store.

Shop Events Calendar

Shop Events Calendar is a mobile-friendly app that seamlessly integrates with your Shopify store. Create unlimited events across multiple calendars for different store locations. Install Shop Events Calendar onto your Shopify admin dashboard and easily sync it with other calendars, like your Google Calendar or Apple Calendar. Shop Events Calendar uses the latest Shopify themes to ensure the calendar’s style matches your store.

Pricing: With a seven-day free trial, Shop Events Calendar costs $9.99 per month, or $99.99 per year.

Appointment Booking Cowlendar

Specifically designed for Shopify, Appointment Booking Cowlendar offers seamless integration with your Shopify store. It transforms your Add to Cart buttons into Book Now buttons for both in-person and virtual events through platforms like Zoom or Google Meet.

Group booking features let multiple customers reserve the same time slots. The app also sends email notifications and reminders to visitors who book specific appointments or reservations.

Pricing: Enjoy a free plan offering unlimited calendars and bookings, or upgrade to the Pro plan for $14.99 per month to unlock additional features like email reminders, rescheduling options, and multi-day events.

Tipo Appointment Booking

Tipo Appointment Booking is a free event calendar app designed specifically for Shopify and easily syncs with other calendars like Google Calendar. It lets you manage and track appointments from a single dashboard and set up specific calendars based on the types of events you plan to host. You can set up customized booking forms, multiple appointment types, and automated appointment reminders for events or services like consultations, workshops, or online courses.

Pricing: The free plan offers unlimited events for a single user or employee, while the Pro plan costs $6.90 per month and allows unlimited employees to create events.

Events Calendar by InlightLabs

Events Calendar by InlightLabs easily aligns with your store’s branding through design, colors, and typography customization options. It’s available in multiple languages and adjusts time zones based on your visitors’ locations. Events Calendar also features a community calendar tool that lets you collect, review, and approve events suggested by your visitors. It also has the ability to sync with external calendars like Google Calendar and Outlook Calendar

Pricing: The app offers a free plan with one calendar per store and up to 10 events. The Professional plan costs $10 per month and includes up to three calendars with unlimited events. The Business plan, at $25 per month, adds extra features like time zone controls and syncing with five external calendars like Google or Outlook Calendar.

Mahina Event Calendar App

Mahina Event Calendar App has a user-friendly interface for creating customizable calendars on your ecommerce store. This app makes it easy to set up calendars with RSVP features and custom email responses for event registrants. Mahina includes a tool that connects products to events, allowing you to sell them alongside tickets. For example, you can highlight a product with its launch event and offer it for sale during that event.

Pricing: The free plan includes up to five events. The Standard plan, at $9.99 per month, offers unlimited events, additional theme layouts, and recurring events. For $19.99, the Premium plan adds RSVP management and customizable email responses for invitees.

Event Calendar by Elfsight

Event Calendar by Elfsight lets you create unlimited events, tag them for easy categorization, and upload custom pictures or videos. This app lets you group product launch events, allowing potential customers to easily filter relevant events on the calendar. It also integrates with Google Maps to display the exact locations of your in-person events.

Pricing: After a free seven-day trial, this app costs $5.99 per month.

Evey Events & Tickets

Evey Events & Tickets specializes in ticket sales. You can sell tickets directly from your website for a variety of events, including seated conferences and virtual classes. When customers buy tickets, they receive customized tickets in PDF form (or via the Wallet app for Apple devices). Use the app to check in attendees as they arrive.

Evey lets you customize calendars and tickets with your company logo, colors, and typography. It also includes attendee management features like resending, canceling, and voiding tickets, and customizable messages for attendees. You can also group events together to make it easy for potential customers to filter specific events on your calendar.

Pricing: The free plan has unlimited events and ticket type, but charges a $1 fee per ticket sold. The Standard plan is $49 per month for unlimited events and charges 50¢ per ticket sold. The Professional plan costs $189 per month and includes all Standard features plus reserved seating and Shopify POS integration. It has a fee of 25¢ per ticket sold.

Event Calendar: Tickets & RSVP

Event Calendar: Tickets & RSVP is designed for users who regularly sell tickets for events like classes, workshops, or webinars. It offers customizable form inputs for information like emails, phone numbers, or even dietary requirements for events with meals. Because it fully integrates with Shopify’s checkout flow, Event Calendar makes it seamless for potential customers to browse events and buy tickets from your online store.

Pricing: A basic plan costs $39.99 per month for one team member, 1,000 RSVPs, and $1,000 in ticket sales. Scale-up versions of the plan are available at $60 and $199 per month.

Experiences: Events & Tickets

Experiences: Events & Tickets automatically integrates with any Shopify store theme to align with your online store’s design. You can set up one-time or recurring events, ticketing features, and customizable email or text message reminders for events. It integrates with thousands of other apps like Zapier, MailChimp, and Zoom, and includes a customer support service for any help you need with the app.

Pricing: A Basic plan costs $9 a month plus 1% of booking revenue for up to 100 bookings or $1,000 in monthly revenue. The Premium plan is $39 a month and 0.75% of booking revenue for up to 1,000 bookings or $10,000 in monthly revenue. The Preferred plan is $129 per month and 0.5% of booking revenue.