Workflow & Automation

Yet many website teams struggle to access actionable insights when it comes to understanding these critical user journeys, missing out on opportunities to significantly increase demo requests and other high-value revenue driving conversions.

Visual analytics, embedded directly in the platform where teams build and manage websites, is changing that reality by putting user behavior data exactly where designers, editors, and marketers can act on it immediately. Read on to learn more and get a three-step roadmap to optimizing user journeys.

Understanding the anatomy and importance of user journeys

A user journey represents the complete path a visitor takes from entry to exit (or conversion) on your website. Consider this common scenario: a visitor discovers your blog through search, reads part of an article, clicks a call-to-action to learn more about your product, but then leaves the product page without downloading a gated asset or requesting a demo.

This journey contains multiple touchpoints worth analyzing:

• How the visitor found your blog content
• How they engaged with your content
• Whether they clicked your CTA
• How far they scrolled on the product page
• At what point they abandoned your site altogether

Each touchpoint presents an opportunity to encourage deeper engagement, reduce bounce rates, increase content relevance, or improve navigation flow. 

Understanding how visitors navigate your site directly impacts your bottom line. For decades, researchers like Forrester have documented how a site with well-designed user journeys can achieve up to 200% higher visit-to-order conversion rates than a poorly designed site — while visit-to-lead conversion rates can be more than 400% higher on sites with superior user experience.

These improvements translate directly to revenue growth. When you increase conversion rates, you extract more value from your existing traffic and marketing spend. Every visitor becomes more valuable, and your customer acquisition costs drop while revenue per visitor increases.

The analytics gap: why web teams can’t use their data

For most marketing organizations, the problem isn’t lack of data about user journeys — it’s accessibility and timing. 

Traditional website analytics platforms weren’t designed for the people who actually create websites. These platforms prioritize complex reporting features that serve data analysts and performance marketers well, but leave designers and content creators struggling to get the insights they need when they need them.

When you have to stop your work, log into a separate tool, and decode data before making changes, quick improvements become slow projects — or get missed entirely. The result is a disconnect between data and action: designers place buttons based on instinct rather than evidence, content marketers publish without knowing what actually engages their audience, and teams default to guesswork over user insights.  

“When you’re going to different tools or people to ask for insights, that adds a lot of friction along the way,” says Corey Moen, Manager of Web Design at Webflow. “Especially after a launch, when you’re going into the mode of taking the site to the next level, you need to see how people are using it and make actionable, data-driven decisions.”

How Webflow Analyze fixes the data disconnect

Webflow Analyze eliminates that friction by putting user behavior data directly where web teams work. Instead of switching between design tools and separate dashboards, you get visual analytics overlaid on your actual site pages. 

At the heart of Webflow Analyze are two visualization approaches that make user behavior immediately clear:

Clickmaps show you exactly where people are engaging on your pages. Instead of wondering whether that button placement is working, you can see the heat patterns of actual clicks and taps. You’ll quickly spot which elements draw attention and which get completely ignored, plus identify places where visitors expect something to be clickable but find dead zones instead.

Scrollmaps reveal how far down your pages visitors actually go before they lose interest and leave. This answers crucial questions about whether your most important content and calls-to-action are positioned where people will actually see them, or if they’re buried too far down the page.

These tools provide a complete picture of the user journey that’s easy to understand and act on quickly — no complex dashboards to filter through or abstract metrics to interpret.

Your roadmap to user journey optimization with Webflow Analyze

Webflow Analyze helps you improve user journeys across three key pillars: understanding initial engagement, optimizing CTAs, and improving destination pages. Here’s the playbook that web teams are following to turn user behavior data into measurable improvements.

Step 1: Understanding initial engagement

The first few seconds of a visitor’s experience make or break their entire journey. Use scroll depth and interaction data to understand how users engage with your landing pages and blog content.

Here’s what to look for: 

• Layout adjustments: Move critical CTAs higher on the page if scroll data shows most visitors don’t reach them
• Content optimization: Reduce bloat or restructure information hierarchy based on engagement patterns
• Above-the-fold improvements: Strengthen your value proposition in the area where most visitors make stay-or-leave decisions

Case study: As we were testing Webflow Analyze with early users, one team discovered that 70% of visitors were dropping off just before reaching a new feature section they’d positioned mid-page. Using scrollmap data, they repositioned the content higher for better visibility, immediately improving engagement.

Step 2: Optimizing CTA placement and messaging

Call-to-action optimization becomes precision work when you can see exactly where users click and where they don’t. Visual click data helps you test different CTA copy, layouts, and positioning while uncovering friction points.

Optimize conversions through:

• CTA repositioning: Move underperforming buttons to spots where visitors are already clicking, based on your clickmap data
• Clickability improvements: Fix elements that look clickable but aren’t, or make important elements more obviously interactive
• Message testing: Refine CTA copy based on which versions generate more engagement

Case study: Our own growth team at Webflow experienced this power firsthand on our pricing page. Visual analytics revealed that visitors weren’t engaging with plan CTAs as expected. After investigating, they discovered that lengthy header copy was pushing CTAs below the fold for most visitors. The team shortened the header to pull CTAs higher up the page — a simple change that led to a 10% lift in signups. 

Step 3. Improving destination pages

Destination pages are the key pages where you want users to convert — product pages, signup forms, contact pages, or important content hubs. Understanding drop-off patterns on these pages helps optimize your entire conversion funnel. 

Look for opportunities around:

• Content reordering: Move key information higher up on the page based on where visitors typically stop scrolling
• Friction reduction: Identify and eliminate elements that cause visitors to abandon the page
• Flow optimization*: Improve navigation between related pages to keep visitors moving through your conversion funnel

Use case: A SaaS company might discover that visitors need pricing information earlier in their product page journey, or that technical specifications should come before feature descriptions. An agency might find that case studies work better than service descriptions for keeping visitors engaged.

*Tip: Webflow Analyze provides page-to-page navigation flow data to better understand the user journey, helping you optimize navigation elements and remove friction points that limit conversions.

Best practices for cross-functional optimization

Getting the most out of visual analytics requires coordination across your web team. Here’s how to make it work for everyone involved.

Enable collaborative decision-making

Visual analytics create a shared language between marketers, designers, and content creators. When everyone can see the same behavioral data mapped directly to page elements, discussions shift from opinions to evidence-based optimization strategies.

Use shared visual data to:

• Align teams around user behavior patterns rather than assumptions
• Prioritize optimization efforts based on actual impact opportunities
• Speed up decision-making by eliminating lengthy data interpretation phases

Build continuous optimization workflows

Visual analytics integrate optimization into your regular design and content workflows rather than treating it as a separate activity. Instead of waiting weeks for reporting, you can track how new layouts perform, test different element placements, or address friction points as soon as they appear.

This creates faster feedback loops with fewer blockers, so make reviewing analytics a regular part of your design workflow — just like checking responsive breakpoints or testing functionality.

Focus on iterative improvements

Rather than waiting for major redesigns, use visual analytics to make incremental improvements that compound over time. Small changes informed by user behavior data often deliver outsized results.

For example, commercial real estate services firm Walker & Dunlop implemented Webflow’s analytics and optimization tools and quickly built a culture of optimization. They drove a 56% increase in form fills and 23% growth in year-over-year organic search traffic, and the marketing team now pushes 10-15 content updates daily — while using real user data to track conversion paths and optimize content for engagement. 

As Kokko Tso, Vice President of Digital Marketing, says, “Combined with Webflow’s visual-first platform, Optimize and Analyze empower our teams to evolve with our clients, experiment and pivot quickly, and, ultimately, create more personalized digital experiences.”

Start optimizing user journeys today

Understanding how visitors move through your website — where they engage, where they get stuck, and where they leave — is critical for improving conversions and business results. Visual analytics make this understanding accessible to everyone on your web team, not just data specialists.

When you can see user behavior data directly on your pages, optimization becomes part of your regular workflow. You spot problems faster, test solutions immediately, and make improvements to streamline the user journey.

Ready to see exactly how visitors navigate your site? Try Webflow Analyze and discover what your user behavior data can reveal.

The rise of generative AI is changing how people search online: today, 55% of people use AI search for general research. Even for users searching on Google and other search engines, they’re now getting answers directly on the webpage without clicking through to your website. 

As a result, marketers must pivot their strategy to meet their users where they’re searching, namely search and LLMs. But to understand this space effectively requires navigating a whole new world of AI jargon — AIO, GEO, RAG — which can feel overwhelming. 

In this article, we’ll give you the lowdown on what each of these terms actually means, how they work together, and how to adapt your marketing strategy for an AI-first search world. 

The foundation of SEO

AI search didn’t emerge from thin air; it’s grounded in the same foundation as SEO. Before we explore the new landscape, let’s anchor ourselves in the concepts you already know.

Search engine optimization (SEO)

SEO is the science of improving your content to rank higher in search engine results.

The traditional SEO playbook was relatively straightforward: research the terms your audience searches for, create content targeting those keywords, and convince other websites to link to yours. Search engines like Google crawl your site, index your content, and determine your ranking based on relevance and authority signals. 

Search engine results page (SERP)

The SERP is exactly what it sounds like — the page users see after entering a search query. For years, SERPs followed a predictable pattern: paid ads at the top, followed by organic results displayed as blue links, often with featured snippets or local business listings interspersed. As a result, users were trained to scan results, evaluate options, and click through to get results. Marketers, on the other hand, optimized for visibility and competed for the top positions since they drove the most traffic.

But as AI changes how search engines understand and rank content, the future of SEO is shifting. Today’s results pages increasingly feature AI-generated content that answers questions directly, without requiring users to click through to a website. 

Understanding LLMs and what users see

AI systems are reading your content and using it to answer questions directly on search results pages. This shift is fundamentally changing what users see when they search and how you need to optimize your content.

Large Language Model (LLM)

An LLM is an AI system trained on vast amounts of text to understand and generate human-like responses. Think of it as a computer program that has read billions of web pages, articles, and forums, then learned to predict what words should come next in any given context.

LLMs like GPT-4, Claude, and Gemini understand context, nuance, and intent in ways that traditional keyword-matching never could. They can receive a question like “How do I measure the ROI of my content marketing efforts?” and generate a thoughtful, contextual response rather than just returning a list of links. 

For marketers, your content and landing pages aren’t just competing to rank for specific keywords anymore. They’re competing to be understood, cited, and referenced by AI systems that can read and digest your content the way a human would. This means you need to optimize for both human readers and AI understanding.

AI Overviews (AIO)

AI Overviews are Google’s AI-powered summaries that appear at the top of search results, providing comprehensive answers to user queries before displaying traditional search engine results. When you search for something like “how to improve email open rates,” you might see a detailed response that synthesizes information from multiple marketing websites into a single, coherent answer. 

This often eliminates the need for users to click through to a website, known as zero-click search. While featured snippets and knowledge panels have provided direct answers for years, AIOs have made zero-click experiences far more common and sophisticated.

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The system works by retrieving relevant information from across the web and then using LLMs to synthesize a cohesive summary. Rather than copying from a single source, it draws on multiple authoritative materials to generate original, natural-sounding explanations. Users get instant, comprehensive answers, and the AI does the heavy lifting of research and synthesis for them.

For marketers, this creates a complex new landscape. Even when your content serves as a source for AI-generated answers, users may never visit your website, leading to decreased organic traffic despite your content’s influence. Traditional metrics like click-through rates and direct conversions become less reliable indicators of content performance.

However, being consistently cited by AI systems can establish your brand as a trusted authority. Users see your brand associated with helpful, accurate information, building recognition and trust over time — even if it doesn’t immediately show up in traffic metrics. With AI search, being the source that AI systems trust and reference might be more valuable than ranking #1 for a specific keyword.

The new optimization strategies

While traditional SEO principles still matter, marketers must layer on strategies specifically designed for AI-powered search experiences.

Conversational search

Conversational search represents the shift from keyword-based queries to natural language questions, making search more intuitive. Instead of typing “email marketing best practices,” users now ask, “What’s the most effective way to write emails that people actually want to read?”

Instead of creating content around keywords, marketers need to create content that directly answers the questions people actually ask AI systems and voice assistants. Consider the difference between optimizing for “B2B lead generation” versus “How do I get more qualified leads for my B2B business?” 

Generative engine optimization (GEO)

Generative engine optimization is the process of optimizing content for AI-powered search engines that generate answers rather than just returning links. Unlike traditional search, where you optimize to rank first, you’re optimizing to be cited and referenced by AI systems. 

AI systems are becoming sophisticated at identifying authoritative sources, and they’re more likely to reference content that demonstrates genuine knowledge and expertise. To match this new paradigm shift, here are some tactics to consider: 

Answer engine optimization (AEO)

Answer engine optimization focuses on writing content so that it’s chosen as the source for AI-generated answers. While often used interchangeably with GEO, AEO is more narrowly focused on creating content that directly answers specific questions in a format that AI systems can easily extract and use.

Instead of trying to rank first for broad terms like “content marketing,” you might focus on being the definitive source for specific questions, such as “How often should I post on LinkedIn for maximum engagement?” This requires identifying the exact questions your audience asks and creating content that provides clear, actionable answers.

AEO content tends to be more structured and direct than traditional blog posts. Think FAQ formats, step-by-step guides, and content that gets straight to the point. You’re creating resources that AI systems can confidently reference when generating answers.

How AI’s technical foundation works

Understanding the technology behind AI search helps you optimize more effectively. You don’t need to become a data scientist, but grasping these core concepts will make you a more strategic marketer.

Retrieval-augmented generation (RAG)

Retrieval-augmented generation combines information retrieval with text generation to create comprehensive answers. Think of it as a two-step process: first, the AI system searches for relevant information across the web, then it uses that information to generate a cohesive response.

For example, when someone searches for “best practices for email subject lines,” the AI system doesn’t just rely on its training data from months or years ago. Instead, it actively searches for current information about email marketing, finds relevant articles and studies, and then synthesizes that fresh information into a comprehensive answer.

For marketers, this means that the better your content is at being found and understood during the retrieval process, the more likely it is to be incorporated into AI-generated answers. Further, content that’s rambling, unclear, or poorly organized is less likely to be selected during the retrieval phase or used effectively during generation.

Therefore, your website and content must be both discoverable during retrieval and usable during generation. This involves both technical optimization, such as proper markup and clear headings, and editorial choices, including writing clear, factual statements that AI systems can confidently reference.

Model Context Protocol (MCP)

Model Context Protocol is a framework that enables AI models to access and use external data sources in real-time. While RAG typically works with web content, a MCP allows AI systems to connect directly with databases, APIs, and other structured data sources.

If your company has databases of product information, customer data, or industry insights, the MCP could potentially allow AI systems to access that information directly when generating answers. This could give you a competitive advantage in AI search results by providing more current and comprehensive information than competitors who rely only on web content. Webflow’s MCP server, for example, has tools that enable AI agents to access real-time information about your sites, collections, and other objects, enabling more accurate and contextual code suggestions and troubleshooting. 

What LLM search means for your marketing strategy

Your marketing strategy must account for human readers who click through to your website and AI systems that might reference your content. Here are some practical tips to account for this shift:

1. Audit your existing content for AI-friendliness and conversational queries. Review your top-performing content and ask yourself: Could an AI system easily extract key information from this? Are your main points clearly stated and well-supported? Does your content answer the actual questions your audience asks, or just target keywords?
2. Restructure your content to better serve both human readers and AI systems. This might mean adding FAQ sections, providing more direct answers to common questions, and reorganizing information to be more scannable. The goal is to make your expertise as accessible as possible to AI systems that want authoritative sources.
3. Rethink success from immediate conversion metrics to your broader influence in your industry. Move from traffic-focused SEO strategies to authority-focused content strategies. While website traffic remains important, building authority with AI systems that consistently reference your content may be more valuable in the long run. 

The marketers who adapt quickly to AI search will maintain and grow their influence, while those who stick to outdated approaches will find themselves increasingly invisible to their audience.

Cyber threats are increasing. According to a 2025 data breach report by Verizon, 30% of breaches were linked to third-party actors, presenting a daunting challenge for businesses. Training and access controls effectively address in-house risks, but guarding against external threats requires a comprehensive and proactive approach.

While web design and development create platforms for interaction and conversion, website security ensures safe user access and builds brand credibility. It demonstrates your commitment to protecting visitors and cultivates lasting trust — making security measures more critical than ever in today’s threat landscape.

The importance of cybersecurity and website checkers

As the frequency and severity of cyberattacks rise, cybersecurity measures are nonnegotiable for small business owners and multinational corporations — and not just for security reasons.

Studies from the U.S. National Telecommunications and Information Administration (NTIA) reveal that 73% of internet-using households worry about online privacy and security risks. As online safety concerns grow, users increasingly gauge their interactions on perceived security. Maintaining cybersecurity is as much about building and preserving brand credibility as it is about repelling cyber threats.

Trust can make or break a brand, and it’s about more than just data protection. Incorporating firewalls and encryption shield sensitive data like user information and credit card details, reducing legal and financial repercussions from security breaches. Although users might not understand the intricacies of security measures, they recognize safety symbols. For example, websites with Secure Sockets Layer (SSL) certificates have a padlock icon in the browser, signaling security and nurturing trust.

• Strengthen user trust by implementing robust security measures
• Protect sensitive data with encryption and secure hosting
• Regularly monitor and update your website

10 steps to keep your website secure in 2025

As cyber threats multiply, it’s crucial to fortify your defenses. Here are 10 steps to build robust countermeasures against cybercriminals.

1. Prevent spam

Spam overwhelms inboxes, comment sections, contact forms, and forums. Beyond being frustrating to read, search engine crawlers collecting and storing webpage data also interpret spam as poor-quality content, jeopardizing your website’s ranking and relevance.

Spam also carries a security risk. Cybercriminals disguised as reputable companies that send bulk marketing emails urging recipients to act form the backbone of phishing scams, leading unsuspecting users to expose sensitive information.

To prevent this, integrate CAPTCHA challenges and honeypots — tools offering straightforward tasks only humans can complete — to deter and trap spam bots and confirm authentic webpage access. Distinguishing genuine users from bots diminishes spam threats and lets you install content moderation systems for sustained security.

If you built your website with Webflow, consider using an integration to identify and moderate spam comments.

2. Protect your website from DDoS attacks

Distributed denial-of-service (DDoS) attacks flood websites with traffic, causing servers to crash and leaving sites temporarily out of action. This downtime disrupts normal website functions and allows hackers to inject malicious code.

For robust defense against these attacks, choose a trusted web hosting provider such as Webflow for advanced DDoS protection. After setting up your site, deploy protective hardware and software like firewalls, load balancers, and web application firewalls (WAFs). These tools actively supervise and manage your site’s traffic flow by filtering out suspicious or malicious activity such as repeated access attempts from a single IP address in a short time frame and irregular page navigation patterns.

3. Block brute force attacks

Brute force attacks involve hackers cycling through numerous username–password combinations until they find a match and breach a site. Prevent this by creating a strong password combining uppercase and lowercase letters, numbers, and special characters such as the ampersand (&) or hash (#). You can further fortify defense by limiting login attempts and deploying CAPTCHA tests following consecutive unsuccessful attempts to make it difficult for hackers to use brute force bots. Implementing two-factor authentication (2FA) also adds an extra layer of login protection.

4. Safeguard your site from cross-site scripting

Cross-site scripting (XSS) attacks occur when cybercriminals embed scripts into a webpage’s code. During regular browsing operations, like page rendering and executing JavaScript code, browsers such as Google Chrome and Mozilla Firefox can unintentionally download and process malicious code. This exposes users to malware and can even allow attackers to manipulate webpage content to their benefit, undermining site security and diminishing user trust.

Defend your website and browsers from XSS threats by installing content security policies (CSPs) that filter out hazardous scripts and questionable websites, helping browsers and servers only execute secure code.

5. Beware of SQL injection

SQL, short for Structured Query Language, is a programming language that lets users store, retrieve, and alter data in relational databases. Many companies rely on SQL to manage vast datasets, including product specifics, customer details, and business analytics.

Cybercriminals can exploit these databases with SQL injections, which introduce harmful commands that extract sensitive information, bypass login credentials, or expose database structures through user input fields such as contact forms and login pages. SQL injections jeopardize user privacy and security and allow cybercriminals to manipulate or delete vital data, undermining website functionality.

Counteract this threat by implementing parameterized queries and regular database audits. Parameterized queries interpret user inputs as data and not executable code, reducing the risk of running unintended commands. Routine database audits identify anomalous and suspicious activity early on, verifying legitimate database actions and confirming preventive measures like parameterized queries work correctly.

6. Install an SSL certificate

Integrating a Secure Sockets Layer (SSL) certificate bolsters your website’s security by encrypting data between browsers and your site, protecting sensitive information like passwords and financial details.

Activating this certificate transitions your website from using Hypertext Transfer Protocol (HTTP) to Hypertext Transfer Protocol Secure (HTTPS) and provides an added layer of protection against hacker data interception by keeping data unreadable to unauthorized parties. Webflow enables SSL hosting by default on all new websites, and you can add a custom SSL certificate to any Webflow-designed site in your settings.

7. Back up website data

Hackers can cause data loss, but so can technical glitches and accidental erasures. For peace of mind, select a web hosting service that automatically creates and stores website backups. Webflow saves every design change and update to the cloud, and this backup feature comes standard with all site plans. You can even label and name each backup for quick retrieval.

8. Follow ISO 27018 compliance

ISO 27018 sets the global standard for securing personal data in the cloud, covering access controls, data processing, and privacy protocols.

Webflow-designed sites leverage Amazon Web Services — which complies with ISO 27018 standards — guaranteeing limitless and secure backups for your website and keeping your users’ personally identifiable information safe.

9. Use reliable online payment gateways

Payment gateways are secure platforms that authenticate and facilitate online transactions, acting as the intermediary between buyers and sellers to securely process payment data and protect sensitive financial information.

By using recognized third-party payment processors such as Stripe and PayPal, you adhere to the Payment Card Industry Data Security Standard (PCI DSS), a global set of security standards so that all companies accept, process, store, or transmit credit information in a secure environment. The PCI DSS establishes mandatory procedures and safeguards to protect cardholder data, such as encryption methods and access controls, guaranteeing secure and trustworthy transactions.

10. Regularly update your website

Regularly updating your content management system (CMS), plugins, and themes closes security vulnerabilities. Outdated software often has known weaknesses that cybercriminals can exploit, and consistently auditing and patching your website prevents hackers from taking advantage of these vulnerabilities.

• Check for and install the latest CMS patches
• Update all plugins to their newest versions
• Remove or disable unused themes or add-ons
• Perform routine security scans to detect vulnerabilities

Keep your website updated by setting routine website security checks to catch and address any issues promptly. Integrations and plugins help you monitor site performance, while site performance optimization maintains site speed, functionality, and responsiveness, enhancing the user experience and deterring potential security threats from lag or glitches.

These 10 steps — from spam prevention to regular updates — offer a strong foundation for safeguarding your site and your visitors’ information.

Build safe websites with Webflow

Website security is a multifaceted endeavor that demands constant vigilance and adaptation to emerging threats. As technology evolves, so do hackers. Finding a hosting provider that puts security first is a wise way to go.

Webflow follows strict protocols that build security right into your website. Build your next website with Webflow to keep your site — and your site visitors’ personal data — secure and safe from cybersecurity threats.

Keyword research often returns terms about broad topics like “cybersecurity” or “content marketing,” where there’s a lot of competition in the search results. Search-optimized content that ranks well on these keywords can capture clicks, but the chance that someone will stick around after reading it is relatively low because of all the other options.

Long-tail keywords are search queries with a clear high intent, which indicates a more niche, motivated audience. These keywords often include terms like “how to” or “best” to specify what the searcher is looking for. They also drive targeted traffic in today’s landscape of AI-powered search results, as people often use those tools for longer queries.

Targeting long-tail keywords is a great search engine optimization (SEO) and answer engine optimization (AEO) strategy that requires a slightly different approach to typical search terms. Read on to learn more.

What are long-tail keywords?

Long-tail keywords are longer, more specific phrases than typical keywords. Shorter, broader search terms typically get more search results but less engagement. Alternatively, long-tail keywords get fewer search results but more engagement. For example, someone searching for “website builders” might be casually browsing their options. In contrast, a search query for “best minimalist website builders” indicates that they’re looking for something specific that they’re ready to try.

Here are a few other examples of long-tail keywords:

• How to start an email campaign
• Best SEO keyword research tools
• Suggestions for new web designers

Due to the specific nature of the long-tail keyword, searchers often learn more about their chosen topic when they follow a long-tail result.

The importance of long-tail keywords for SEO & AEO

You need a multifaceted SEO strategy to climb the ranks in search engine results pages (SERPs). Short, general keywords are essential, but their rankings are highly competitive. Targeting long-tail keywords is a great way to optimize your content offering and diversify your SEO. 

Here are just a few ways it can enhance your strategy:

Higher conversion rates

Searchers using long-tail keywords are usually looking for something specific, so they are more ready to buy or subscribe to it when they find exactly what they’re looking for. SEO articles targeting these keywords can often achieve far more clicks. They just need a well-placed call to action that tells people, “You found what you’re looking for.”

Building topical authority

Search engines like Google track how many people end their search on your site. They use this to determine your authority on a given topic. Varying your SEO strategy with mid- and long-tail keywords helps you build topical authority because they attract more engagement. After a while, you’ll notice a boost to your ranks for all the search terms you target in that topic.

Featuring in AI-generated answers

Now that search engines use AI to answer queries, long-tail keywords can get much more traffic. Large language models (LLMs) try to identify searchers’ intent and produce answers to meet it. Longer, well-optimized articles feature prominently in these AI-generated answers, which can drive traffic to your content.

How to find long-tail keywords

Finding good long-tail keywords isn’t about putting “how to” before other search terms. Here are a few methods to conduct keyword research that surfaces long-tails that’ll work well in SEO content:

Google autocomplete

Head to Google.com and start typing a search query into the search bar. Before you finish it, scroll through the suggestions to find long-tail keywords with clear search intents.

For example, if you start with “Best content marketing…,” you’ll notice several autocomplete options that would make for good long-tail keywords, such as:

•  “Best content marketing examples”
•  “Best content marketing agencies”
•  “Best content marketing courses”

Customer interviews

Speak with real customers from your target audience. Ask them what keywords and phrases they used when searching for your product or service. 

You can also ask them to show you. Give them a challenge like “find a stock photo you’d use in a project management course” or “look up how to choose an investment provider,” and watch them search for it themselves. Note the keywords they use to indicate their intent, like “best,” “how to,” or “download.”

AnswerThePublic

AnswerThePublic is a keyword research tool specializing in long-tail keywords. You give it a short, broad keyword, and it surfaces a wide selection of phrases about it.

For example, looking up “children’s entertainment” gives you the following keyword suggestions:

• “What are some online children’s entertainment options?”
• “What’s good entertainment for a child’s party?”
• “How do I entertain children without a device?”

Competitor analysis

Check out competitors’ SEO to search for long-tail keywords you can incorporate into your own content. Look through their titles and headings to find phrases you might not have thought of. Then work these into the templates you use to structure upcoming SEO articles and see if they drive more traffic.

Keyword research tools

Sign up for a comprehensive keyword research tool, like Ahrefs or Semrush, that helps you optimize your content strategy. These SEO tools audit your existing articles to discover opportunities for improvement and provide keyword suggestions. They also track your search result ranking for each article so you can measure changes over time.

How to target long-tail keywords

Once you have some keywords to try, it’s time to put them to use in articles that target their search intent. Here are a few tips for how to use long-tail keywords in your SEO content:

Create niche, high-value content

Address a highly specific use case related to your keywords that only searchers with a particular intent will find. Although it’s somewhat counterintuitive, you want to discourage users without a specific search intent from clicking your article.

The goal is for everyone who clicks the link to end their search on your site, and not to hop around after they’ve seen what you have to offer. Even if it’s fewer people, a higher percentage of satisfied searchers builds more topical authority.

Optimize for conversational search

Write headings and titles that someone would find with a voice search. These phrases typically include keywords like “how do I” or “where can I,” so include these constructions in your content. Imagine a question someone might ask about your topic, then answer it directly.

Leverage internal linking

When searchers land on your site, you want them to stay, so show them you have all the information they’re looking for. Set them on a journey through your content with internal links that point them toward related topics and keywords. They’ll get the information they need and give your website some much-needed engagement.

Start implementing new keyword strategies with Webflow

A diverse content strategy can help you tap into the search volume for a wide range of queries. Targeting long-tail keywords is part of that strategy — they build your topical authority and will help you rank higher in search results.

To make the most of your SEO, you’ll also need tools to analyze your strategy, and Webflow is here to help. With Webflow built-in SEO features, you can target specific terms and search intents, then scale that approach when you find a winning keyword. 

Get started with a visual, composable CMS and start attracting the right audience to your content.

While performance is now back to expected levels, I want to speak plainly about what happened, what we got wrong, and how we’re responding.

What happened

On July 28, Webflow experienced a prolonged performance issue that made it difficult for many people to log in, access the Designer, and use key parts of the platform. The root cause was a coordinated malicious attack that overwhelmed some of our backend systems. Our engineering team worked closely with our database provider to investigate what happened, stabilize the platform, and roll out fixes in real time.

If you’re looking for a more detailed breakdown of the investigation and fixes, our CTO Allan and our engineering team have a full technical writeup here. 

We know this incident made it hard for teams to do their work, support their clients, and stay confident in our platform. We heard that clearly in the feedback from our customers and our community. 

What we got wrong

This was not just a technical failure on our end. It tested how we communicate, how we support our partners, and how we hold the standard we set for ourselves. 

• Communication fell short. Many of you found out about the incident through social media or status updates you had to track down on your own.
• Partners were left without support. Without clear comms, many of you didn’t have answers for your clients during a stressful and high pressure moment.
• We misjudged the disruption. The impact ran deeper than we anticipated for teams depending on Webflow to do their work. 

We own these misses, and getting the platform back online was only part of the solution. The harder truth is that we made an already difficult situation more frustrating for the people trying to get work done. I’m sorry we put you in that position. 

What we’re doing

Since the incident, we’ve rolled out backend improvements including enhanced monitoring for reliable alerting on database latency, strengthened rate-limiting and firewalls to block malicious traffic, and upgraded our critical database cluster to a higher-capacity single-socket CPU architecture. We’re also making broader changes across the company. 

Here’s what’s in motion:

• We’re driving incident Root Cause Analysis (RCA) action items at the highest priority to show our commitment to availability.  
• We’re allocating additional resources to double down on operational improvements across multiple areas of our infrastructure and platform. 
• We’re improving customer communications, including faster updates and more proactive messaging for both customers and partners.
• We’re taking a close look at how we run incident response so teams can move and communicate faster when things go wrong.
• And for those affected, we’re working on a plan to follow through and acknowledge the disruption. More on that soon. 

We’ve got more work ahead, and we’ll share those updates as they come together.

What comes next

The work outlined above is just the beginning. Our focus now is making Webflow more reliable, more resilient, and more transparent for every customer, every partner, and every team that depends on us. That’s what we’re working toward, and we’ll keep sharing progress along the way. 

To everyone who reached out, whether it was through a support ticket, forum thread, or direct message, thank you. You helped us see more clearly where we need to be better, and we’re paying attention.

While hosted sites remained live, some core platform functionality was unavailable. We’ve restored reliability, and here’s how we got there. For a broader reflection on how this impacted our customers and what we’re changing as a company, read our CEO Linda’s post here. Below is a technical breakdown of the incident from an engineering perspective.

Overview

The first two phases of disruption were caused by a malicious attacker producing sustained load on our systems and specific API endpoints, resulting in elevated latency and intermittent service outages. These attacks were mitigated through firewall protections, IP blocking, and backend infrastructure investigation.

The third and most disruptive phase was triggered by ongoing attack traffic compounded by performance degradation after scaling up a critical backend database cluster with a dual-socket CPU hardware architecture to provide operational headroom. While the larger database cluster size was shown to be higher performance, we later learned that the single-socket CPU architecture performs better for our services. 

The fourth phase began with another malicious attack, which caused a critical database cluster to experience severe write latency and replication lag. This phase was mitigated through two separate configuration changes, first by our database vendor and then by scaling the database cluster up using a higher-capacity, single-socket CPU architecture.

Full stability was restored after these changes, and no further disruptions have been observed since. Throughout all four phases of the incident, all Webflow-hosted websites maintained 100 percent availability.

Incident summary

• Start time: July 28, 2025 at 1:27 PM UTC
• End time: July 31 at 4:00 PM UTC
• Total duration: 3 days, 2 hours, and 33 minutes
• Impact: The Webflow Designer, Dashboard, Marketplace, and user sign ups experienced elevated latency, partial outages, and degraded performance in four distinct phases
• Root causes:
  • Targeted malicious attacker producing sustained load on our systems
  • Performance issues following scaling of critical backend database cluster
  • Configuration issues and a known software bug with a critical database cluster

What happened

Malicious traffic and early mitigation

‍At 1:27 PM UTC on July 28, we began receiving internal and external reports of increased latency when loading the Webflow Designer and Dashboard. Some customers experienced long wait times to publish sites and errors when attempting to load core parts of the platform.

We identified a malicious attacker producing sustained load on our systems and implemented Web Application Firewall protections, blocked suspect IP address ranges, and opened a high severity case with our third-party database provider. We also took action to improve database efficiency. These attacks were mitigated by 4:55 PM UTC, and service returned to normal.

At 9:03 AM UTC on July 29, we detected a second set of attacks targeting similar API endpoints. Latency in the Designer and Dashboard increased again. Additional firewall protections and IP blocks were applied, and backend database investigations continued. By 10:59 AM UTC, Webflow Designer and Dashboard were once again fully responsive and stable.

System changes that increased load under pressure

The third phase began at 12:13 PM UTC on July 29. While malicious traffic continued, we also began seeing normal weekday load. To increase operational headroom, we scaled up a critical backend database cluster onto a new dual-socket CPU hardware architecture using our vendor’s automation. This action, completed at 2:50 PM UTC, quickly introduced severe write latency and replication lag of 300 times and 500 times above baseline, respectively.

Availability of the Designer and Dashboard was intermittent for the next eight hours. To reduce load on the system, we turned off data pipelines, disabled SCIM, paused new user sign ups, and turned off several newly launched features. All other engineering and operational work was paused to focus on the incident.

At 8:00 PM UTC, our database vendor recommended scaling the cluster back down to a smaller, single-socket CPU architecture. This operation was completed at 10:09 PM UTC. The Designer and Dashboard returned to stable performance immediately afterward.

Final recovery and fix validation‍

The fourth phase of the incident began at 9:32 AM UTC on July 30 when a malicious attack on the Webflow Marketplace triggered elevated database write latency and degraded performance in the Designer and Dashboard. We mitigated the issue by taking the Marketplace offline, disabling new user sign ups, optimizing read operations, and working closely with our third-party database vendor. We failed over the database cluster at 10:18 AM UTC. The vendor also identified a known session count bug and recommended configuration changes, including reducing slow query logging and later disabling aggressive memory decommit, both of which contributed to system recovery. To ensure long-term resilience, we upgraded the critical database cluster to a higher-capacity, single-socket CPU architecture. This final step brought the system back to full stability by 5:59 PM UTC with sustained improvements observed thereafter.

Out of an abundance of caution given the long duration and multiple phases of this incident, we continued our continuous monitoring, video calls with our database vendor, and remained on high alert until 4:00 PM UTC on July 31.

What went well

• We mitigated two initial attacks quickly using firewall rules, IP blocking, and backend analysis.
• Webflow hosted websites remained fully operational and unaffected throughout the incident.
• Engineering and operational teams coordinated to reduce backend load and minimize system pressure.
• Live video chat sessions with our database vendor ensured good communication and discussion on mitigation steps.
• Every available resource was redirected to resolving the incident during the third phase.

Where we fell short

• Our infrastructure did not have circuit breakers or rate limits in place to prevent cascading strain during recovery.
• Key features were disabled mid-incident without proactive notice to customers or partners.
• The scale up to the dual-socket CPU hardware architecture introduced unexpected performance issues related to write latency and replication lag.
• The database vendor did not resolve their session count bug in a timeframe to help with mitigation.

What we’ve changed

Since the incident, we’ve completed the following improvements:

• Added an index to a collection in the impacted database cluster to increase query efficiency and reduce database load
• Implemented rate-limiting for our user sign up systems to better mitigate spikes in traffic
• Increased rate-limit protections in our Web Application Firewall to block malicious traffic in targeted areas
• Introduced circuit breakers for key traffic flows that contribute significant load to the affected database cluster
• Enhanced monitoring to ensure more reliable alerting when database latency issues arise
• Upgraded our critical database cluster to a higher-capacity, single-socket CPU architecture

What we’re still working on

• Replay missed form submissions for all customer forms (by August 4)
• Tune heartbeat configurations to improve the health of database connection pools (by August 1)
• Adjust backup and snapshot schedules to avoid load during peak usage hours (by August 4)
• Evaluate and potentially move additional read-only queries to a dedicated replica (by August 4)
• Evaluate the use of a queuing system for non-critical write requests to allow for eventual consistency (by August 4)
• Complete a detailed root cause analysis with our database vendor for performance recommendations (by August 1)
• Finalize internal root cause analysis with additional follow-up actions (by August 4)
• Upgrade database clusters to the latest software version (by August 15)
• Deploy the fix for the session count bug identified by our database vendor when it becomes available

Closing

We understand the trust placed in us to power high-stakes work. We know we didn’t meet that expectation this time, and we’re applying every lesson from this incident to build a stronger, more resilient Webflow. We’re continuing to monitor performance closely and we will share updates as our work continues.

-Allan 

Webflow CTO

For anyone who wants more details, there’s a more technical deep dive now available here.

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While we saw some recovery yesterday, we’re seeing performance worsen again today across the Dashboard, Designer, API, and form submissions.

This is frustrating, and I’m sorry. We know how much this interrupts your work, your timelines, and the trust you’ve placed in Webflow. We’re treating this with the seriousness it deserves.

Our team is working around the clock. We’re in live conversations with our backend database provider, who is actively investigating a bug that may be contributing to the issues we’re seeing. In parallel, we’re pursuing every path to bring things back to normal:

• Partnering in real time with our database provider to identify the root cause and move quickly on fixes
• Reallocating traffic and internal resources to reduce pressure on core systems
• Exploring app-level optimizations to ease pressure
• Temporarily pausing new user signups and disabling the Webflow Marketplace to prioritize the experience for existing users

We’ll continue posting hourly updates on status.webflow.com, and the next update will be shared shortly. 

I know this isn’t just a technical issue, it’s personal for many of you and the teams you support. We will stay focused, stay accountable, and keep you informed as we work through it.

Linda 

Webflow CEO

These issues have affected site availability, slowed down the Designer and Dashboard, and in multiple cases, degraded CMS performance.

Each of these incidents had different root causes, none were tied to new feature launches. But that doesn’t change the fact that taken together, they’ve damaged your trust in our reliability. And that’s unacceptable.

We’re very sorry for these incidents and the disruptions they have caused. We hear your frustration, and we feel it ourselves. I’m not satisfied with where things stand and neither is our team.

We are acting with urgency. Our engineering teams are deploying fixes, reinforcing our systems, and improving how we handle scale. We’ve tightened change controls and launched dedicated initiatives to improve performance across the board, especially in the CMS, which sits at the heart of so many of your workflows.

Some of these improvements are already live and others are underway. But let me be clear: we know trust isn’t restored with promises. It’s earned through action. That means demonstrating focus, consistency and quality in what we deliver, and ultimately how we show up in hard moments.

Webflow was built to enable teams to build without compromise. That promise only holds if our product is available, reliable, and supports you. All the time. I take that responsibility seriously, and you have my commitment that we will make this right.

We take the availability of our platform very seriously. We’re committed to seeing this through, no matter how long it takes. We’ll continue sharing updates through our status page as we work toward a full resolution.

Linda Tong
Webflow CEO

Whether you’re a CMO thinking about the big picture of web strategy and brand excellence or a creative looking for practical insights and opportunities to sharpen your skills, Webflow Conf 2025 has something for everyone who contributes to the art, science, and strategy behind digital experiences that drive growth.

The September event is an opportunity to learn from industry leaders who will be sharing their expert perspectives, covering topics ranging from answer engine optimization (AEO) and animation design to conversion rate optimization (CRO) and building a sustainable business. And of course, attendees will have the opportunity to get a first look at the latest Webflow product releases directly from our team.

Our full 2025 Webflow Conf agenda is now live, and below, explore a preview of the amazing programming we have in store for all attendees joining us virtually from around the world and in-person in New York City.

Digging into our 2025 Webflow Conf programming

This year, we’re extremely excited to welcome Seth Godin to Webflow Conf as our Luminary speaker. As a bestselling author (“This is Strategy,” “This is Marketing,” “Purple Cow”) and teacher, he’s spent over three decades helping marketers level up and build work that matters. You won’t want to miss the one-time-only livestream of his session, Strategy, AI, and the chance to innovate on September 18.

Content crafted for every attendee

No matter what you come to Webflow Conf 2025 seeking, we have content on the docket specially tailored for the plethora of personas who are building the future of the web: creators, marketers, agency leads, execs, and developers. Here are a few sessions we think you’ll want to save a spot for, curated by persona.

For creators

Without designers, beautiful, high impact web experiences wouldn’t exist. Whether you’re looking to hone your craft, grow your Webflow skills, or shape the future of the web through boundary-pushing work, there’s something for everyone. 

‍Sessions creators won’t want to miss: 

• Designing at the speed of thought: Vibe coding with Relume
• The new rules of UX/UI: Human intuition in the AI era 
• The strategic advantage of a design system in Webflow

For marketers

As the digital landscape continues to rapidly shift, marketers need strategies and tools to not only keep up but to stay ahead of the curve. If you’re looking for practical use cases around AI search, tips for optimizing their web experiences, and insights from best-in-class brands redefining how digital experiences can drive growth, Webflow Conf 2025 is the place to be. 

Sessions marketers won’t want to miss: 

• Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
• From click to close: Building personalized account-based marketing pages with Clay + Webflow
• Reimagining marketing: How AI agents are reshaping the modern team 

For agencies

Agencies unlock enormous value for world-class brands, and the talented folks behind them are eager to consistently deliver great client work. At Webflow Conf 2025, you’ll explore how to execute projects even faster, keep their tech stack cutting edge, and grow their book of business without sacrificing quality. 

Sessions agency leaders won’t want to miss:

• How digital agencies are evolving in the age of AI, platforms, and post-pitching
• Be a client magnet: Building a sustainable Webflow Partner business
• Stack impact: 5 tips to improve your martech stack with Webflow

For execs

Today more than ever, execs need to deliver digital experiences that drive both brand excellence and business results. Equip yourself with the strategies you need to confidently forge forward — from how to reduce the total cost of ownership of your MarTech investments to firsthand accounts in scaling a global business and practical insights from industry-leading brands. 

Sessions execs won’t want to miss: 

• The 10-day redesign: Inside Verifone’s global digital transformation
• Building for growth: Optimizing your enterprise site to drive results
• Reimagining the enterprise website: How ABM scaled brand at the speed of business

For developers

Technical experts are on the front lines of web innovation, efficiency, and extensibility. Empower yourself with Webflow Conf sessions ranging from how your team can launch faster to how you can turn websites into full-stack web experiences. 

Sessions dev won’t want to miss: 

• Beyond acceleration: Advanced MCP applications
• Webflow University: Design meaningful motion with GSAP-powered interactions

Register for Webflow Conf today!

We have so much in store for Webflow Conf 2025, and we can’t wait to see you at this year’s event. If you haven’t already, register today to attend the online event, taking place on September 17th and 18th. It’s completely free — and packed with exciting content and programming you won’t want to miss!

As Webflow Cloud becomes generally available, we’re introducing a few important updates to how usage is measured across Webflow site plans. These changes reflect the flexible, usage-based nature of Webflow Cloud and are designed to scale with your app, whether you’re building a lightweight calculator or a full-featured dashboard.

Here’s everything you need to know.

How Webflow Cloud pricing works

Webflow Cloud is now available to customers across all Webflow site plans, unlocking the ability to deploy dynamic, logic-based web apps alongside your visual front-end. While all customers can take advantage of Webflow Cloud, feature access and usage limits will vary by site plan.

Since Webflow Cloud pricing is usage-based, your costs are based on how your app is actually used — ensuring a cost structure that scales with your business.

To support this flexible model, we’re updating how bandwidth is calculated and introducing two new limits that to measure Webflow Cloud usage across all site plans:

1. Bandwidth: Previously, bandwidth was measured based on static site delivery. Going forward, it will also include data transferred from your hosted Webflow Cloud apps. This means that sites can expect to see an increase in bandwidth usage once Webflow Cloud apps are published to the site’s domain.
2. Requests: Site plans now include monthly request limits which represent the number of requests your Webflow Cloud application handles each month. This means that sites with higher-traffic, or more interactive, apps will naturally consume more requests, and may require higher site limits.
3. CPU Minutes: You’ll also now see limits for CPU minutes on site plans representing the total compute time used by your hosted Webflow Cloud apps. This means that sites with Webflow Cloud apps relying on heavy custom logic may reach CPU limits more quickly and require upgrade.

These new limits for Requests and CPU minutes only apply to sites with hosted Webflow Cloud apps.

Webflow Cloud is also included for all Webflow Enterprise customers — with generous usage tiers designed to support high-traffic, mission-critical web apps at scale. Enterprise customers benefit from higher default thresholds ensuring even the largest teams can build without limits and scale without compromise.

Surge protection and tracking your usage

As with other usage-based limits on Webflow, if your site exceeds any of the usage limits associated with Webflow Cloud, you will be notified and given a grace period where temporary overages won’t result in extra charges thanks to  Surge Protection.

If usage returns to normal the next month, no action will be taken — but if your Webflow Cloud usage exceeds your site’s limits for two consecutive months, your site plan will be automatically upgraded to match your usage at the start of your next billing month.

You can view detailed usage metrics for bandwidth, requests, and CPU minutes on your site usage dashboard so you can monitor performance and scale with confidence.

‍For a full breakdown of usage tiers, pricing details visit our pricing page.

Build with confidence

Webflow Cloud is designed to scale with your ambition, whether you’re shipping a prototype or building production-grade web apps. These new pricing updates reflect our commitment to a transparent, flexible platform that grows with you, without unexpected limits or locked-in complexity.

Ready to get started? Check out our developer docs.

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The Webflow CMS offers a host of resources for creating visually stunning websites. One of its greatest strengths is that you can integrate additional plugins and apps to expand on its features. If you use third-party tools for automating workflows, syncing data, or enhancing your SEO, you can integrate those into your Webflow setup seamlessly. 

Here, you’ll find 10 of the best CMS apps for Webflow.

Top 10 apps that integrate with Webflow CMS

The App Marketplace is filled with valuable Webflow integrations that enable you to optimize your site. Here are ten Webflow apps to get started with:

1. Cookie Consent

With privacy regulations finally catching up with user demand, cookie consent banners have become the norm. While it’s straightforward enough to make one in Webflow, the Cookie Consent app makes it even faster.

Key features:

• Customizability: Quickly adapt the Cookie Consent template with images and behaviors that fit into your website’s design style.
• Compliance: The app offers everything you need to ensure your site is GDPR-compliant.
• User control: Users can customize their preferences with interactive sliders, providing a sense of data ownership that safeguards the user experience.

2. n8n

N8n is a comprehensive automation tool that helps you sync real-time data, share analytics, and publish online. It’s an excellent way to level up your content management by integrating all the tools you use to collaborate and measure success. 

The n8n Webflow app enables powerful workflow automation that connects the Webflow CMS with your other tools, like Airtable and Supabase.

Key features:

• Workflow automation: Use n8n to automate everything from creating content to onboarding new employees, offloading tedious processes.
• Data query: With AI-enhanced data aggregation, you can query your own data with natural language questions like “When is our next content meeting?” and “How many monthly active users do we currently have?”

3. Asset Bae

Alt text is one of several major contributing factors to good SEO practices, but adding it to every image in a layout is time-consuming. Enter the Asset Bae Webflow CMS app, which can edit file names and alt text in bulk.

It puts all the images in your CMS in one view, streamlining the writing process. And, with its AI text generation, it can even automatically write alt text for you.

Key features:

• Enhanced accessibility: Asset Bae improves your site’s accessibility with quality alt text.
• Versatility: After your first 15 free AI-generated alt texts, you can still use Asset Bae to quickly select and add alt texts in its intuitive user interface.

4. GradientFlow

Creating perfect gradients can be a hassle in HTML/CSS due to the complexity of getting the colors just right. The GradientFlow Webflow CMS app simplifies color scaling by adding a gradient tool directly to the Webflow Editor. It’s a great way to enhance your designs with attractive color gradients that make your layouts stand out.

Key features:

• Direct Webflow integration: GradientFlow adds a section to the Webflow Editor specifically for customizing gradients and copying the necessary CSS. 
• Versatility: The CSS styles it creates are compatible with any Webflow design tool you use.

5. Schema Flow

Structured, rich data helps your web content appear at the top of search engine results pages and get more clicks. Schema Flow enhances your SEO by automatically generating structured data and publishing it without requiring you to write any code.

You start with a pre-built form, map the CMS fields and collections to each property, and let Schema Flow handle the rest.

Key features:

• Automation: Once configured, Schema Flow handles all your structured data automatically, even publishing it, so you don’t need to copy and paste HTML or know JSON-LD code.
• Customizability: If you want to use special properties, such as “author” or “department,” you can enable the custom mode to create schemas from scratch.

6. Lummi

Lummi helps designers and developers find and generate royalty-free AI stock photos they can use in their layouts. It’s a fast, cost-efficient way to enhance web designs with the high-quality visuals you need to attract users.

Key features:

• A vast library: Select from hundreds of AI-generated photos and graphics from over 20 categories that cover everything from illustrations to sports.
• AI generation: With a Pro subscription, you can generate your own AI visuals to get the right custom image for your needs.

7. ReviewsJet

Reviews add social proof to your website and help customers understand their options. Integrating a review feature can be tricky, though, since it requires a lot of backend work for developers. ReviewsJet aids in that process by providing user-generated content from services like Google and Yelp.

Key features:

• Import reviews: Sync reviews from other services so you don’t have to support the data needed to enable them.
• Customizable widgets: Customize how reviews appear, such as in carousels, sliders, or tabs.

8. Phrase

Webflow already has an end-to-end localization feature, but if you’re currently using Phrase to translate your content, the Phrase app integrates your translations from the service directly into the Webflow CMS to speed up this process.

Key features:

• Workflow efficiency: Create and manage translation jobs quickly when you integrate it directly into your CMS.
• Built-in analytics: Phrase offers granular analytics about the status, speed, and cost of all your translation projects.

9. Sass

Sass helps you write CSS for media queries, animations, and custom properties. With auto-complete and a live preview, it augments the HTML/CSS editor so you can quickly and accurately write code.

Key features:

10. AltTextLab

Like Asset Bae, AltTextLab generates alt text for every image in your layouts. Since alt text is an essential accessibility check for SEO, it can significantly improve your search rankings while enhancing the user experience for visually impaired users.

Key features:

• One-click generation: With a single button in the Webflow Editor, designers can tell the generator to write and publish alt text for every image.
• Multi-language support: AltTextLab supports over 130 languages, broadening your reach across global audiences.

How to choose the best apps for Webflow’s CMS

The above apps are excellent examples of integrations that can enhance your Webflow CMS website. Here are a few factors to consider when choosing which apps to integrate:

• Workflow needs: Apps that enable automation or enhance SEO can streamline associated workflows, especially when your chosen program leverages existing features like Webflow templates, content management, and the visual canvas.
• Compatibility: The best apps are compatible and stable long-term, requiring little, if any, updating or maintenance.
• Ease of use: Choose apps that integrate well with Webflow’s visual canvas, including windows that open quickly when you need them and minimize when you don’t.
• Scalability and flexibility: Every app you add to your Webflow setup should scale smoothly. Alt text generators, for example, are best when they can do bulk edits to every new image you add.
• Security and compliance: If your chosen app needs to gather user data for preferences, analytics, or personalization, ensure it follows applicable security standards like SOC Type II and HIPAA.

Unlock smarter workflows with CMS-ready apps

Verified apps and integrations on Webflow’s App Marketplace can help you significantly improve your workflows with automation, programmatic SEO, and real-time syncing. These integrations are a great way to expand what’s possible with Webflow and bring even more efficiency to your stack as you scale your website.

Already using other content management tools? Browse the App Marketplace to see if there’s an integration ready to go. Don’t see the app you need? Let us know what you’re looking for by submitting an app request — your input helps shape what we build next.