Teachable

A look at what’s new at Teachable: July 2025

Software Stack Editor · July 18, 2025 ·

Our view at Stack - Teachable’s is an online training platform and it's key features include an intuitive course builder, rich multimedia lectures, and powerful sales and marketing tools. It offers flexible pricing options, advanced analytics, and student management capabilities. Additionally, it provides great customer support and mobile accessibility

From enhanced product discovery to mobile learning upgrades, July at Teachable has been all about elevating your students’ experience and giving you more tools to grow.

Up ahead, we’ve got a first look at our brand-new student experience (plus a live webinar invite), fresh features across mobile and memberships, and exciting updates around the product catalog and product detail pages.

Let’s dive into what’s new.

Get a first look at the new student experience

We’re rolling out a redesigned student experience, built to help your students stay engaged, find what they need faster, and keep coming back for more.

And if you’re reading this before July 22, 2025, be sure to attend our free live webinar that day.

There, we’ll walk you through what’s changing, why it matters, and how you can tailor the experience to reflect your brand and business goals.

Get the details and register here.

Mobile updates, plus what’s to come

ICYMI, we recently launched some big improvements to the Teachable iOS mobile app, including:

Push notifications that remind students to jump back in
Improved dark mode for late-night learning
Lock screen controls for on-the-go video playback

We’re also working on ways to help you sell from the app. But first, we need your input! Take this five-minute survey to help us understand your experiences and expectations around app-based selling.

Android users, we haven’t forgotten about you: Our Android app is still on track to launch fall 2025.

Easier product discovery and one-click translations

You asked, we delivered: You can now manually reorder your products in the Product Catalog. Want to group by learning path? Highlight your newest launch? Prioritize your bestsellers? It’s all up to you—and customizable for both logged-in and logged-out students.

We’ve also made enhancements to Product Detail Pages. Now, you can mark any one of your lessons as “Public,” and that lesson will appear on the page. It gives students the perfect chance to explore your content before they commit.

And for creators with international audiences, this one’s for you: One-click translations are live! Now, you can now offer your school in Spanish, French, and Portuguese (with more languages coming soon) without having to manually update 1,200+ custom text fields.

Memberships just got a boost

Did you know? In 2024, coupons contributed to 27% of total GMV earned by Teachable creators.

On that note, we have good news for memberships…

Now you can use coupons on memberships across all tiers. Just like with courses, coaching, and digital downloads, this lets you run discounts and promotions to convert more students.

We also squashed a few bugs in memberships too, making the student purchases, upgrades, and downgrades smoother than ever.

Bonus: Embed a Buy Button anywhere

It’s time for our monthly installment of: Things you (maybe) didn’t know you could do on Teachable.

Looking for a quick solution to sell your Teachable products outside of your school?

We got you. You can embed a customizable Buy Button on your blog, website, or anywhere else that supports HTML. It’s a simple way to let students explore and purchase your products without being directed away from your site.

Stay in the loop

That’s it for July! As always, we’re building with your success in mind. So whether it’s more customizable experiences, better mobile tools, or fresh ways to see, we’ve got more coming soon.

Stay up to date on the latest here—and until then, we’ll see you next month!

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

A look at what’s new at Teachable: June 2025

Software Stack Editor · June 20, 2025 ·

It’s been a big month for the product team here at Teachable, and you know what that means: all sorts of exciting feature updates in store for you. These updates are designed to help you earn more, sell smarter, and deepen your impact with your audience.

Here’s a quick overview:

Many creators are turning to B2B selling as a path to much higher earnings. So over the next few months, we’ll be testing new features that make it easier for you to sell directly to businesses.

We’re also focused on enhancements around how your students find and interact with your products. Those include the full rollout of product details pages, updates to your course catalog, and iOS mobile app improvements (plus, a sneak peek at our Android app!).

Ready to dive in?

Beta access: B2B selling on Teachable

At our recent Collective and Connect events in New York City, we had the chance to hear from many of you about what’s next for your business. We noticed a common trend: More and more of you are selling to organizations, businesses, and other groups, not just individuals.

That’s why we’re building tools to support bulk access, corporate distribution, and team pricing. These new features are designed to help you sell your courses and other Teachable products directly to businesses and group audiences—whether it’s leadership training, corporate onboarding, or a skills development program, to name just a few examples.

And we’re giving you the chance to be a part of it! Sign up here to join the beta testing group and get early access to bulk access and B2B features.

The student journey: From sale to success

Sell faster with product detail pages

There’s a new way to get your course in front of prospective students, faster than ever, no design skills required. Introducing product detail pages, now available for all Teachable schools.

What are product detail pages, anyway? They’re like sales pages—but a whole lot easier (and faster) to publish and use. That’s because they’re automatically generated by pulling information directly from your course content. Plus, they’re already SEO– and mobile-optimized pages.

Here’s what else to know about product detail pages:

They’re now the default sales page for any new course you create.
They’ll be available for bundles, digital downloads, coaching, and other products later this year.
You can still use a traditional sales page (on or off Teachable) if you prefer more customization.

Showcase your courses your way

We’re making it easier for students to discover and navigate your products with updates to the Browse Products page (AKA your course catalog).

Coming soon, you’ll be able to choose in what order your products appear by either setting a default order or having it sorted alphabetically. With that change, you’ll have the option to highlight certain products by ordering them first.

Have ideas about future sorting methods? Let us know in this quick survey!

Go global (and save time) with one-click translations

We know that many of you are reaching global audiences, and translating your school experience is key to that growth. Now we’re making the process faster and easier.

We’re rolling out a way to translate large sections of your school with a single click, starting with Spanish, French, and Portuguese.

More languages are on the way! Help us decide which ones to add next.

Keep students engaged with mobile app upgrades

Push notifications are here! We’ve introduced progress reminder push notifications to our iOS app. Now, if a student steps away from a course they started, they’ll get a friendly nudge to return. In just the first two weeks, more than 85% of students resumed a course after receiving a reminder.

We’re also hard at work building a Teachable app for Android. It’s slated for a Fall 2025 release, and we’re excited to give you a first look soon.

Bonus: Did you know you could do this?

Here’s a quick tip you may have missed: You can create and translate video subtitles into more than 70 languages on Teachable. It’s a simple way to make your content more accessible and expand your reach, especially for international or multilingual audiences.

Even better: Video subtitles and translations are free for anyone on the Growth and Advanced plans.

Stay in the loop

Whether you’re exploring B2B selling, optimizing for student engagement, or reaching students around the world, we’re building tools to support every step of your journey.

Stay up to date on the latest here—and until then, we’ll see you next month!

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Creator Flywheel: Turn SMART Goals into Systems

Software Stack Editor · June 12, 2025 ·

If you’re setting SMART goals for your creator business, you’re already ahead of the game. But while it’s a good start, it’s not the whole picture. Why? Because goals have an end.

You reach the milestone, check the box, and ask yourself: What now? You need to set the next goal and then the next one, and exert energy to accomplish them. It can get tiring pretty quickly.

The good news is that there is an alternative way, systems. Systems never stop. Once you set them in place, they can bring the results for years to come with minimal effort from you.

An effective business flywheel for creators combines the best of both worlds: SMART goals for direction and effective systems for scaling and growing efficiently.

If you’re not sure what a creator economy flywheel is or how to set one up for your business, we’ve got you covered. In this article, we will walk you through a proven roadmap to transform your SMART goals into SMART(ER) goals and turn them into a self-reinforcing loop of revenue, engagement, and rapid growth.

Goal-First vs. System-First

Founder and CEO of Kit, Nathan Barry, believes there are three ways to do things in any creator business:

Scattered: You have a loose goal and direction in mind, but no solid strategy or systems in place to help you get there effectively.
Linear: You know where you’re going and how to get there, but every time you set a new goal, you’re back to square one—no efficient systems are in place.
Flywheel: You know where you’re going and how to get there, and you have systems in place that work for you even in your sleep.

You never want to be doing things in a scattered way, but even doing things in a linear way may not be sustainable in the long term. Let us explain why.

Imagine two creators: Jada, a wellness coach who has a goal of launching an online course, and Mateo, a productivity expert who has a YouTube channel and wants to create an online course, too.

Jada set the goal of launching an online course that brings in $10K in the first 90 days. She’s working in a linear way: set the goal and figure out the steps to achieve it. After creating the course, she promotes it to her followers on social, runs some ads for the offering, and hits her $10K goal in less than 90 days.

After the intense pre-launch and launch period, Jada is exhausted. She accomplished her goal, but without reliable systems in place to support her offer post-launch, she needs to actively invest time and effort to keep up the sales.

Mateo takes a different approach. He builds a system: he creates a free lead magnet and drives traffic to it through his YouTube channel (evergreen content) to get people into his email list, where he has set up automation to nurture every lead. At the end of the welcoming sequence, he sells his course.

After people take the course, he invites them to join his affiliate program. People who love the course rave about it to others and bring new leads to Mateo’s course without him having to lift a finger. It’s a slower approach, but his revenue grows steadily over time without needing big-time launches over and over again.

Jada has a goal-first mindset. Mateo uses system-first and builds a creator flywheel instead.

Flywheel Anatomy

The flywheel effect was first introduced by Jim Collins in his book Good to Great in 2001, but this business concept was made famous by none other than Amazon. Brad Stone explains how Amazon used this strategy to build an empire in the book The Everything Store: Jeff Bezos and the Age of Amazon.

“Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop,” Stone writes.

The flywheel anatomy consists of four steps:

Attract: Draw the attention of your ideal audience through free, valuable offers (lead magnets, blog posts, etc.)
Convert: Turn warm leads into paying customers through optimized funnels (landing pages, low-ticket offers, etc.).
Expand: Utilize upsells, order bumps, bundles, and other offers to increase lifetime customer value.
Advocate: Encourage satisfied students to promote your brand via referrals, affiliate programs, user-generated content, testimonials, and community engagement.

A well-designed creator economy flywheel creates compounding course revenue without you having to chase down each individual sale.

Mapping SMART(ER) Goals to Create Effective Flywheel

We already discussed the difference between creators who are goal-oriented first versus creators who are system-focused first. However, when it comes to setting SMART goals vs systems, it doesn’t have to be one or the other. Most successful creators set SMART(ER) goals and use systems to achieve them.

SMART(ER) Goals: The Framework Explained

Setting SMART(ER) goals is crucial for success. It helps you get clear and focused about what you’re trying to achieve, so you’re not just “hoping” that something works, but you have a proper strategy in place and can measure success.

SMART goals are:

Specific: Your goal is clear and detailed.
Measurable: Your goals are measurable, so you can track progress and asses as needed.
Achievable: Be realistic about the goals you set, but they need to be just a little bit out of reach to entice you to push forward.
Relevant: Your goals should align with the overall bigger business strategy and aid it.
Timebound: Your goals need to have a deadline so you can see the finish line.

SMART(ER) goals are everything above, plus two additional steps that help improve your chances of success:

Evaluate: Don’t set your goals and forget about them. Make sure you do regular check-ins with yourself to evaluate what’s working and what’s not.
Recycle: After you evaluate, repurpose what worked for you in the past instead of coming up with content, offers, and strategies from scratch each time.

SMART(ER) Goals Flywheel Integration

Once you have set your SMART(ER) goals, it’s time to build the flywheel systems to help you achieve those goals. How do you do that? Let’s break it down.

Let’s say you’re a stylist who sells 1:1 styling sessions. You set a SMART(ER) business goal of gaining 1,000 newsletter subscribers in the next 90 days. Here’s how you’d achieve it by building a flywheel system:

Attract: Create a 10-page workbook on how to build a capsule wardrobe and a landing page that captures email addresses. For the next 90 days, post Instagram Reels and TikTok styling videos that offer value and promote the freebie in the end.
Convert: Set up an automated onboarding email sequence for people who sign up to receive your freebie that delivers the lead magnet, introduces your work as a stylist, and promotes the 1:1 styling coaching at the very end for those who want personalized help styling their wardrobe.
Expand: As an upsell to your 1:1 styling session, offer a color analysis. Alternatively, you can offer personalized wardrobe audits as order bumps.
Advocate: Create an automated email delivery for every customer that asks for their feedback on the session and encourages them to leave a review in written or video format. You could offer a discount code for the future as an incentive.

Building a flywheel system like this that runs by itself for every goal you have is a surefire way to growth and long-term success.

Your Creator Flywheel Blueprint

To help you map your own creator business flywheel, we have created a free, downloadable, fully customizable canvas.

Use it to:

Identify the best ways to attract new leads
Build effective funnels and warm-up automation to turn warm leads into paying customers
Find additional ways to provide value and increase customer LTV
Design a referral and advocacy loop that grows your business while you sleep

Friction Audit & Momentum Metrics

Setting goals and creating systems that help reach them is just part of the success. Another crucial component is auditing the performance, reviewing the metrics, and strategically pivoting. For the flywheel to be successful, you have to reduce friction and ensure the velocity is just right.

Run a Friction Audit

A friction audit means looking at your systems and reviewing where, in the process, you’re losing momentum. You need to know where people get confused, frustrated, or drop off before they take action, so you can adjust and improve:

Where are people bouncing? Check your website and landing page analytics to see whether the visitors leave early without taking action. If your landing page promoting a freebie has high traffic but a low conversion rate, it’s a sign that something is off and needs improvement.
Is the CTA clear? If someone lands on your blog post but doesn’t see a clear CTA (call-to-action) that gets them deeper into your ecosystem, they may need to email or DM you. Or they may simply leave without taking action. That’s friction that’s bad for business.
Upsells too early or too late? Timing is everything when it comes to making a sale. If you offer something too early, people won’t buy because they may not trust you enough yet. And if you offer too late when they’re already checked out, busy with something else, you may also be losing potential sales.

Momentum Metrics

Momentum metrics are not vanity numbers. These guidelines are essential for tracking the effectiveness of your flywheel. Pay attention to:

Monthly email list growth: Your email list is one of the most important assets, and the monthly growth (%) tells you whether your “Attract” stage is effective or if it may need to be tweaked because it doesn’t speak to your ideal audience.
Sales velocity: Tracking the average time from acquiring the lead to them making a purchase tells you how well your “Convert” funnels are working. The faster someone makes a purchase, the more efficient your funnels are.
LTV (lifetime value) per buyer: This metric measures how much money a customer spends over time. High LTV is what you should be aiming for, and it tells you that your “Expand” stage of the flywheel is working well.
Referral rate: Tracking the referrals allows you to see how well your current students are advocating for your brand, which is key for long-term business success and shows you whether the “Advocate” stage is set up effectively.

Teachable Feature Stack: Fuel for Your Flywheel

Teachable Pro makes building an effective flywheel for your creator business easy in multiple ways:

Landing pages: You can create fully customizable landing pages for every offer you have that converts visitors into paying customers. No coding or design knowledge is needed, and the whole process takes only hours and not days.
Abandoned cart emails: Set up an automated abandoned cart email flow that triggers whenever someone adds one of your offers to the cart without checking out to entice people to finish the purchase. You can set it and forget it while knowing that you’re not losing any warm leads.
Order bumps: Create effective order bumps to complement your high-ticket offers and grow your revenue without additional effort.
Coaching: Expand your offerings even further by offering coaching packages as a standalone product or as a way to add extra value to existing offerings.
Affiliates: Make advocating for your brand easy with affiliate program integration that handles the onboarding and payments for you.
Community and memberships: Turn your audience into raving fans with the community and membership features that allow you to create a space for your students to connect and build long-lasting relationships.

Successful Creator Case Studies

Let’s take a look at three creator examples who have successfully implemented the flywheel method for their businesses.

Sahil Bloom

Sahil Bloom is an athlete-turned-investor and content creator who runs a newsletter with over 300,000 subscribers. His goal is to grow his newsletter to one million subscribers using a very effective flywheel system:

Attract & Convert: He uses Twitter, LinkedIn, and Instagram to engage his audience and attract new subscribers to his newsletter.
Expand: He uses the Kit Sponsor Network to find sponsorships for his newsletter to monetize his subscribers.
Advocate: Sahil reinvests what he earns into acquiring more subscribers using SparkLoop’s Partner Network. The platform allows him to pay to acquire high-quality subscribers who are automatically added to his list.

Ali Abdaal

Ali Abdaal is a doctor-turned-YouTuber who is known for his YouTuber Academy and productivity content. Over the years, he has built a highly effective flywheel structure that helps his creator business make millions every year. Here’s what his flywheel system looks like:

Attract: Ali has a YouTube channel where he gives away tons of valuable content to his ideal audience for free.
Convert: He tailors the content to speak to his ideal audience, who is interested in starting their own YouTube channel. At the end of his extensive YouTube videos, he upsells his YouTuber Academy, a premium course.
Expand: Aside from the online course, he also has a community for entrepreneurs and a book on productivity that he promotes to his audience where relevant.
Advocate: Ali’s very open about his students and their success stories that speak for themselves. His wife, Dr. Izzy Sealey, is a YouTuber who took his online course and started her own channel as a result, which has grown to hundreds of thousands of followers in record time. And she’s not the only success story of people who have taken Ali’s course and gone on to start successful YouTube channels.

Nathan Barry

Nathan Barry, the founder and CEO of Kit, also uses a flywheel business strategy to make money as a content creator. Here’s how he does it:

Attract: Nathan uses the Sparkloop Partner Network to attract high-quality newsletter subscribers who are interested in joining his email list.
Convert: He offers a high-quality free email magnet to get people onto his email list, where he has strategic automation set up to warm up any new leads he has.
Expand: After the free content, the warm-up leads receive multiple offers for low-ticket products that are relevant to the free content people receive when signing up for their newsletter.
Advocate: He then reinvests the money he makes to attract more subscribers to his list and grow it even further.

90-Day Flywheel Activation Plan

It’s possible to completely transform your business in 90 days. Set SMART(ER) goals, and build a flywheel system to help you achieve them in no time with this 90-day activation plan:

Week 1: Clarify Your Offer & Audience

First, define your core transformation. What’s the big outcome your course or service delivers? Then, identify your ideal buyer. What problems are they actively looking to solve? Once you know that, choose the main offer to anchor your flywheel.

Week 2: Map Your Flywheel

Download our Creator Flywheel Canvas. Using it, define your current and planned activities in each stage (Attract, Convert, Expand, Advocate) and set one SMART(ER) goal per spoke:

Attract: 500 new leads in 30 days
Convert: 5% sales conversion from freebie
Expand: 30% of buyers purchase the upsell
Advocate: 10 student testimonials

Week 3: Create Your Lead Magnet + Entry Point

The next step is to design a freebie that solves a small, urgent problem (checklist, mini-course, template). Then, build an optimized landing page on Teachable (or another platform). Next, connect an email welcome sequence that primes subscribers for your offer and introduces them to your brand.

Week 4: Set Up Your Funnel

It’s time to add your core offer (course/product) to Teachable. Then, create an order bump that complements the core offer well and helps solve an issue your audience has. Don’t forget to set up tracking and analytics to measure success.

Week 5: Publish Content to Attract

Time for action! Launch 2–3 high-value pieces of content that link to your freebie and invite people to sign up for your email list. It could be blog posts, YouTube or podcast episodes, Instagram Reels, TikTok videos, or anything else you prefer.

Week 6: Warm Up Your List & Launch

You want to send a pre-launch email series (introduce yourself, tease benefits, and give tons of value for free) to your email list. Building trust is super important, and your email list is the place to do that. At the very end of the warm-up sequence, sell your offer to them.

Week 7: Collect Proof & Engage

This step is crucial for maximizing your sales! So, gather early testimonials or feedback from your students. Create a private community and invite them to join so they get added value and a place to connect with other people. If possible, ask engaged students to record a quick video. Video testimonials have a much stronger impact.

Week 8: Advocate Engine On

It’s time to turn up the heat and launch a simple referral program or affiliate link system (Teachable makes it super easy). Then, follow up post-purchase with a “Share the love” email, inviting people to join and give your brand a shout-out.

Week 9: Friction Audit

With every part in place, you want to do a friction audit to make sure everything is working well. Where are people bouncing? Review your landing page heatmaps or analytics and pay attention to all the areas that may need improvement.

Week 10: Funnel Optimization

By now, you should have enough data to help you optimize. Identify your top three highest-performing content pieces and double down with ads or cross-promotions to maximize the impact.

Tweak your email sequence or sales page based on open/click/purchase data. Improve copy clarity, visual hierarchy, or trust-building elements like testimonials.

Week 11: Evaluate & Recycle

Time to evaluate your flywheel performance. Review your SMART(ER) goals:

What exceeded expectations?
What flopped—and why?

You want to turn successful content into evergreen assets (automated sequences, lead gen ads) and repurpose testimonials into ads, sales page copy, or emails. Scrap what didn’t work!

Week 12: Plan the Next Loop

Congrats, you made it to the end of your 90-day experiment! With everything you’ve learned, it’s time for the next big thing. Set new 30- to 90-day goals using real data from your experiment and create a second flywheel that works for you while you sleep.

Start small. Build tight. Evaluate and pivot smarter. That’s how you grow compounding course revenue with a business flywheel that will serve you for years to come.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Guest Posting for Teachable Creators: The Ultimate Guide to Grow Your Audience and Course Sales

Software Stack Editor · June 5, 2025 ·

If you’re a creator on Teachable, chances are you’ve spent some time trying to get your work in front of new people. Maybe you’ve posted on Instagram until your thumbs cramped. Maybe you’ve dabbled in ads or hoped your latest email campaign would do the trick. All fair game. But there’s another strategy out there that’s smart, repeatable, and doesn’t require you to learn another algorithm. It’s called guest posting.

At its core, guest posting is writing content for someone else’s blog or website with the goal of introducing yourself to their audience. You offer value in the form of content, and in return, you get visibility, credibility, and a link back to your own site or course.

It’s simple, it works, and it’s often overlooked in favor of trendier tactics. This article will walk you through how to do it well, why it works, and how you can get started… without burning out or sounding like everyone else.

Why guest posting matters

There’s a lot of noise online. Between social posts, paid ads, email newsletters, and SEO battles, it can feel like you need to be everywhere at once.

But most creators don’t have a full-time marketing team. You’ve got limited time, limited energy, and, I’m guessing, you probably didn’t sign up to be a content machine. That’s where guest posting can be a real benefit to your marketing strategy. It lets you essentially borrow someone else’s audience, ethically, effectively, and without extra overhead.

When you write for a site that already has the attention of your ideal audience, you skip the hardest part of marketing: building trust from scratch. You get to show up in a place your audience already visits, and if you play it right, your article feels like a recommendation rather than a cold pitch.

On top of that, guest posts often give you backlinks, which help your own website show up higher in search results over time. So you’re not just getting short-term eyeballs; you’re building a foundation that helps people find you long after you hit publish.

In short:

Guest posting gives you SEO & backlink benefits. When your content appears on reputable websites with a link back to your own site or course page, it builds your domain authority, which is a major factor in search engine rankings. This means you’ll get more organic traffic over time, not just a one-time spike.
You’ll reach new, relevant audiences. Instead of shouting into the void, guest posting puts you directly in front of an engaged audience that already trusts the platform you’re publishing on. It’s a warm introduction to thousands of potential students who may never have heard of you before.
You can position yourself as a thought-leader. When your content appears on respected blogs, media outlets, or community sites, it signals credibility. You’re no longer just “another creator;” you’re the expert people seek out.

All of this shows how effective guest posting is as a method to promote your content, grow your personal brand, and drive real results… and you don’t have to rely on social media to do it.

Related: Sell a course without an audience—yes, it can be done

How to pitch effectively

Let’s address the awkward part up front: yes, you’ll have to pitch yourself. But no, it doesn’t need to be uncomfortable.

Editors are people. Most of them are juggling deadlines and inboxes just like you are. So if you’re thoughtful, clear, and genuinely trying to contribute something useful to their brand, you’re already ahead of the pack.

Here’s how to create a pitch that represents you well:

Step 1: Research thoughtfully

Start by identifying websites or blogs in your niche that accept guest contributions. Look for:

Sites your ideal students already read
Sites with a high domain authority (use tools like Moz or Ahrefs to find this out)
Sites that have clear submission or “Write for us” guidelines

Even if a site doesn’t ask for guest posts, a well-written pitch can still break through.

Step 2: Personalize your pitch

Skip “Dear Sir/Madam.” Avoid generic mass emails. Refer to a specific article they’ve published; compliment their editorial voice. Show you’ve done your homework and that you “get” this website.

Step 3: Highlight the value for their audience

Your pitch should answer: “Why should their readers care?” Be sure your pitch makes clear:

What topic you will cover
What new angle you will bring
Why you are the best person to write this

Avoid pitching your online course directly; instead, offer educational content to their audience that aligns with what you teach. Subtle mentions and author bio links are enough to drive interest back to additional offers you have.

Step 4: Include proof

Share previous articles, blog posts, or videos that show you can write well and provide value.

Pro Tip: Consider this pitch formula:

Hi [editor’s name], I loved your recent article on [topic], especially the part about [specific insight]. I’d love to contribute a guest post on [proposed topic], sharing [brief value pitch]. I’ve written for [other sites or your blog], and here are a couple of samples. Let me know if this would be a fit; happy to share a draft or outline!

Keep it short, and don’t try to cram your life story into one email. Share 2–3 topic ideas, a quick sentence or two on your experience, and a couple of writing samples. Your job is to make it easy for them to say yes.

Content strategy tips

Now that you’ve made the pitch and it’s been accepted, let’s talk about how you build your guest post so that it yields maximum return on investment (ROI).

Tip #1: Align your guest post with your funnel

Not every guest post needs to be a masterpiece, but each one should have a purpose. Ideally, your post should connect to your course topic or the kind of work you want to be known for.

If you teach email marketing on Teachable, don’t write a post about fitness routines; write something like “The top 3 Subject Lines That Increased My Open Rate by 45%.” Your guest post should be useful, specific, and aligned with what you do.

Tip #2: Connect your guest post to the buyer journey

Consider where people are in their journey when they read your content. Some readers are brand new to the problem you solve, while others are actively looking for a solution. Your guest post should speak to one of these groups.

For example, a beginner article might explain common mistakes, while a more advanced piece might offer a unique tactic or insight. Choose one of these general stages and align your content accordingly:

Awareness: Educational content that introduces the problem you solve
Consideration: Strategic tips that show your method or approach
Decision: Case studies or behind-the-scenes looks at your teaching style

And remember that the purpose of a guest post is to attract new audiences to you, not necessarily to hard sell with this particular post.

Tip #3: Include subtle promotion

Now, be sure to always follow the guest site’s guidelines… but when possible:

Add 1–2 contextual backlinks to your site or blog
Include a compelling author bio with a link to your course or free resource
Suggest a lead magnet tied to the post (checklists, guides, mini-courses)

Make it easy for interested readers to enter your world and stay a while!

Tip #4: Repurpose like a pro

Unless you’ve made an exclusivity agreement, don’t let your guest post live in one place only. Consider:

Turning it into an email newsletter
Recording it as a podcast or YouTube episode
Adding it as a module inside your Teachable course or bonus content

This is how guest blogging supports your entire content promotion strategy, not just your traffic numbers.

Related: How to increase website traffic for your online business

Measuring success

One of the best things about guest posting is that it gives you trackable results. You’re not just hoping people saw your Instagram Reel; you can actually measure what happened.

Here’s how you can track if your guest posting efforts are working:

1. Check your referral traffic metrics. Use Google Analytics or Teachable’s built-in analytics to see how many people are clicking from your guest post to your course site. Set up UTM parameters on your links so you can attribute clicks and conversions.

2. Assess the backlink quality. Use SEO tools like Ahrefs, Moz, and SEMrush to check the domain authority (DA) of the site that published your post. A higher DA means more “link juice” for your site.

3. Check your subscriber growth. If your guest post leads to a lead magnet, track how many new email subscribers joined your list as a result. Make sure your opt-in page is simple, benefit-driven, and aligned with the guest post content.

4. Track your course enrollments. Track whether new students are coming from referral traffic. You can ask during checkout: “Where did you hear about this course?” or tag your leads based on the source.

5. View your SEO performance. Check if your domain authority is rising or if your blog/content is ranking higher in search over time.

Track what you can, look for patterns, and don’t expect every post to be a home-run. Guest posting is a steady strategy, not a flash-in-the-pan trick.

Related: Google Analytics for beginners: How to use it for your business

How guest posting differs from sponsored posting

Guest posting and sponsored content are often confused, but they’re fundamentally different strategies. Here are the key differences.

Guest posting:

Unpaid (no money is exchanged to create the guest post)
You pitch the idea
You provide educational, editorial content
You build SEO value and trust
Typically includes a short bio or link back to your site

Make guest posting part of your content strategy

Guest posting isn’t flashy. It won’t get you trending on social. But it works. It helps you show up in front of new people who actually care about what you’re teaching.

Guest posting helps you:

Get discovered by new audiences
Establish trust and authority in your niche
Drive traffic to your Teachable course, long after the post is live

So if you’ve been relying solely on Instagram, TikTok, or email blasts to grow your audience, guest posting may be the missing piece in your marketing strategy.

And best of all, this strategy doesn’t require dancing, trending audio, or fighting for likes. Hallelujah! Visibility doesn’t have to be exhausting. It can be intentional, strategic, and evergreen… just like the courses you’re building on Teachable.

If you’re a creator looking for more consistent traffic and a better way to grow your course, guest posting might be worth your time. You don’t need to do it every week; even one solid guest post per month can start to make a difference.

So make a short list of blogs or newsletters that speak to your ideal students, come up with three post ideas that connect to your course, and send that first pitch. You might be surprised where it takes you.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

3 Steps to Grow a Creator Business Without Chasing Views

Software Stack Editor · June 3, 2025 ·

We don’t talk enough about how hard it is to build when you don’t have access.

Access to knowledge. Access to community. Access to big cities. Access to the playbook.

That’s why Teachable’s Business Creator Blueprint webinar series meant so much to me.

It was the kind of deep, high-value learning experience that’s usually locked behind a multi-thousand-dollar pay wall.

But this… it was free and intentional. And made for creators who are trying to build with integrity and influence.

I created this Notion recap for anyone who missed the series or wants to revisit the gems. You can also watch the webinar replays using this link.

But for now, here are the three takeaways that shifted how I’ve shown up, nurtured my community, and moved as a creator ever since.

Step 1: Make it make sense… and make it accessible

What made this session stand out wasn’t more than the insights. It was the accessibility.

These were frameworks and strategies that people charge thousands for, and Teachable made them free. No upsell, no gatekeeping, just clear, tactical wisdom creators could use today.

As someone who’s been in rooms where you have to pay to ask a single question, this hit me. It didn’t feel like content marketing. It honestly felt like care. Community care, specifically.

Don’t get stuck in tech. Pick simple tools and get moving.

That’s the kind of reminder creators need when they’re overwhelmed, stuck, or silently burning out.

Access is also a mental health strategy. It offers relief. It reduces shame. It keeps creators from overcomplicating things out of fear.

When we’re given a clear path forward, we move with less panic and more peace.

When we’re shown the playbook, we stop guessing and start *creating…* which is the whole point.

There’s a lesson here for both creators and brands:

Creators: Keep sharing what you know. Your transparency *is* a tool. You don’t need to be an expert to be a guide. By doing this, the right people will find you.

Brands: Make your best resources *easier* to access. Don’t only serve your top earners or influencers with huge platforms…nurture your emerging ones. The ROI of trust is long-term loyalty.

Perfection slows you down. Action creates clarity.

This session reminded me that information goes beyond ‘power.’ It’s permission. And we all deserve more of it.

Step 2: Prioritize one platform and go all in

Elfried Samba said something during his webinar, I wish someone had told me sooner…

“Pick one platform and go all in.” – Elfried Samba

When I first started building online, I was juggling Instagram, TikTok, YouTube, and LinkedIn. But LinkedIn always felt like home.

It’s where I found aligned collaborators, community, and actual opportunities…and in this economy!

So yes, I committed. And since then? Game. Changed. Once I found a rhythm, everything got easier. I built a system that worked for me. Now, I’m finally ready to explore the next platform—maybe YouTube, maybe TikTok—but this time, I’m leading with clarity, not panic.

Elfried also dropped something we should probably all be living by now: bring URL to IRL.

Because, as much as I love creating online, it’s the offline relationships that have kept me grounded. Group chats turned into voice memos. Virtual cafecitos turned into real-life hugs and content collabs.

And events like CONNECT by Teachable x Creator Economy NYC felt like the full-circle moment where I finally had the chance to meet the people who’ve been rooting for me from behind their screens.

Then Abagail Pumphrey came in with a framework that snapped it all into place. It was simple. Doable. Sustainable. A content rhythm built to help creators grow and stay grounded.

Here’s Abagail’s recommended content rotation:

Teach → Share tips, how-tos, and insights
Nurture → Show relatability and build connection
Sell → Promote your offers and invite people to act

This isn’t about chasing virality. It’s about showing up in a way that reflects your values—and honors your capacity.

Because when your content comes from a centered place, it stops feeling like a performance. And starts sounding a whole lot more like you.

You don’t need to be everywhere. You need to be present. On purpose.

Takeaway 3: Believe in it before it exists

If there’s one thing that separates creators from the rest …it’s belief.

Abagail said something that had me SHOOK:

“If you can’t sell your offer before it exists, making it won’t magically change that.” — Abagail Pumphrey

That hit. Because creators aren’t content machines—we’re vision holders. Entrepreneurs. Possibility expanders. We believe first. That’s the assignment.

You have to sell the transformation before there’s a funnel. You have to talk about the thing before it’s built. You have to move like the version of you who already has it.

Or as we like to say: delulu is the solulu.

This isn’t about faking it. It’s about fully embodying the version of you that believes your offer, your impact, and your vision are already real. And then building from that place and energy.

And Hala broke it all the way down with one of the best analogies I’ve heard:

– Start with lower ticket offers to build trust. If it’s under $100, that’s the first date.

– If you show up consistently and they start to like you, your $297 offer becomes the ongoing relationship.

– And eventually, the $2,000+ offer is the marriage-level commitment.

It’s a reminder that you don’t jump straight to the big ask.

You know that instant ick when someone hits your DMs asking for something before even having a conversation?

Yeah. Don’t be that person. Build the relationship. Move people through the journey.

It’s not one or the other. You need belief to show up, and strategy to keep going. And don’t wait for permission.

The Business Creator Blueprint webinar series recap

This series did what a lot of people say they’re doing but aren’t. It actually made the path clearer and simpler for me. Not louder. Not salesy. Simply clearer.

It reminded me that access matters. That strategy doesn’t need to be complicated. That belief is a skill. And that creators don’t need more noise, we need community and tools that help us move with intention.

Teachable showed up in a way most brands don’t. Creator-led. Rooted in community. Focused on real value, not going viral. I haven’t seen many brands nurture their audience like this, and it made me feel seen.

They’ve got a forever customer in me. We’re locked in for life. That’s what creating access does.

Because creators deserve information that helps them thrive, not just survive.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

How to Build a Powerful Personal Brand as an Introvert

Software Stack Editor · May 30, 2025 ·

What do Bill Gates, Warren Buffet, and Steve Wozniak have in common? Apart from being extremely successful businessmen, they’re all introverts. Yes, you’ve read that right. Three men who build powerful personal brands and industry-disturbing businesses are all introverts.

While it sometimes might feel that extroverts rule the world, most recent surveys show that most of the world actually leans towards introversion. When it comes to growing a personal brand, it might seem impossible for an introvert; it’s easier than it looks. It simply requires a different approach tailored specifically to your personality.

A quiet personal brand can be just as powerful as a loud one – use your unique personality traits to your advantage. So, if you’re wondering how to build a personal brand as an introvert, we’re here to help with the best introvert branding tips.

Embracing your unique qualities as an introverted creator

As an introvert, you have a unique set of character traits. These traits can have a huge positive impact on your personal brand, so don’t shy away from leaning into them to build a strong and authentic personal brand:

Deep thinking: Research shows that the introverted brain is more active even when relaxed compared to the extroverted brain – it turns out that introverts think more, and they’re able to think deeply about things. Strategic thinking allows you to make the right decisions when building a personal brand.
Authenticity: Authentic self-branding is key to success, and for introverts, it might be easier to achieve because they can hone in on their authentic character traits a little easier. Extroverts are more likely to give in to social pressure, which might lead them to build a brand based on pleasing people rather than being authentically self.
Deep connections: While socializing feels like a chore to introverts, they have an exceptional ability to create deep, meaningful connections. When building a personal brand as an introvert, this ability can become the superpower that allows you to find better ways to connect with your core audience.
Creativity: Introvert’s abilities to focus and be in solitude often allow them to be more creative than extroverts, whose creativity goes out more toward people. It can be a huge advantage when it comes to brainstorming ideas, creative assets, and content for your personal brand.

Defining your personal brand vision

The first step to successful personal branding for introverts is to define your brand vision. Your personal brand vision is one of the fundamental pieces of building a strong personal brand. It outlines your direction and purpose and allows you to stay on track and true to your authentic self.

So, take your time to reflect on your personal brand and your business. You might want to consider journaling with prompts to help you brainstorm the right answers. Considering answering these questions:

What are my personal brand goals?
What do I want to achieve with my personal brand? For example, I want to increase sales, establish myself as an expert, connect with like-minded people, etc.
What are my personal values?
How can my values translate into my personal brand and business?
How do I want to make my core audience feel?
What are my strengths?
What things I’m exceptionally good at?
What things I’m confident in?
What is my audience struggling with? What are their pain points?

After reflecting, you’ll have a much clearer vision for your personal brand. As an introvert, you really want to hone into things you’re good at and that bring you joy, and you should focus on developing and accentuating them when you build your personal brand.

Building a digital presence that feels true to you

Many people believe that to build a personal brand online, they have to be extroverted. However, the online world is the perfect place for introverts to build a personal brand – there is no pressure of real-life social interactions, just you and your screen.

While being an extrovert certainly makes things like interacting with people on social media and building connections easier, introverts can also successfully create content. The key to exceptional marketing for introverts is to adapt online platforms to fit your personal needs and strengths.

Blog

Written content can be a phenomenal way for introverts to build a personal brand online. Writing blog posts and articles gives you time to think and put your thoughts in the correct order. It’s often a solitary activity, and it allows you to put your deep strategic and critical thinking skills to use.

So, consider starting a blog or creating a profile on platforms like Medium. Focusing on creating quality blog content will allow you to establish yourself as the expert in your field and offer great value to your audience without the added stress of having to speak to large crowds and use up all of your social battery.

Video

You might be thinking that video content is an absolute no-go for introverts. However, we challenge you to think about it again. While impromptu videos for IG stories or trendy TikTok videos might be too exhausting for an introvert, there are ways to utilize creating videos.

First and foremost, creating videos for socials without being on a camera can be a great way to utilize video content as an introvert. You can utilize your creativity to create graphics and film content and edit it into something entertaining and informative. Use a voiceover feature, or only do subtitles – whatever feels more comfortable.

Also, certain video platforms might be easier. For example, YouTube can be a great way for introverts to create video content without too much pressure to perform. YouTube has a bit of a slower pace, and people enjoy not only trendy, fast-paced content but also slower, more authentic, and unique content like vlogs and cozy chit-chat videos.

Audio

Podcasts might or might not be challenging for introverts because they require a lot of talking. However, if podcasts are your preferred or desired way of building a personal brand, then there is a solution to make it easier for you as an introvert.

One thing that might help is writing scripts for every episode beforehand. This will help alleviate the stress and anxiety of having to come up with things to say on the spot and will help you get your point across with much more ease and clarity.

Social Media

Social media can be a great place to grow your personal brand, even as an introvert. Because social media can be all-consuming and demanding of your attention, it’s important to set boundaries and focus on creating the type of content that feels authentic to you.

Also, don’t feel pressured to reply to every single comment right away. Set specific times during the day when you dedicate your time to social media engagement. That’ll allow you to alleviate some of the pressure and anxiety that comes with having to deal with social interactions as an introvert.

Developing content and networking strategically

When it comes to building a personal brand as an introvert, you want to focus on intentionality and quality. That’s especially true for content creation, which can often lead introvert creators to burnout. Figure out what type of content your target audience wants to see, and focus on creating well-crafted, well-researched, creative content that’s unique to you.

You might create fewer posts than other people create, but that’s okay. Remember: quality over quantity. Your goal is to show up as an authentic self and share your expertise. Being intentional with content creation will allow you to stick with content creation long-term without burning out.

Networking and connecting with people in your industry and your audience is not something you can avoid. So, let’s talk about introverted networking strategies to help you achieve your goals with minimal discomfort.

Use your ability to forge deep connections with people by doing one-on-one online meetings to develop meaningful connections without the pressure of being in a group setting. Also, you might want to find forums and niche online groups in your industry that offer you an opportunity to engage and connect with others at your own pace. Prioritizing genuine connections is just as crucial as focusing on quality over quantity when creating content.

Consistency and authenticity in your brand

Every introvert’s superpower is their ability to be true to themselves. Use that to your advantage when building a personal brand. It’s easy to compare yourself to other creators who are different from you, but try to avoid it. What works for someone who’s extroverted might not work for you, and that’s okay.

When in doubt, return to your brand vision and reflect on it before creating more content or promoting yourself. Once you establish sustainable ways to create content and show up as an expert in your field, stick to these methods. You have excellent critical thinking skills and exceptional creative abilities, so use them to create a personal brand that’s unique to you.

Examples of successful introvert brands

To prove that introverts can successfully build strong and successful personal brands, let’s look at three examples to help inspire you.

Jenna Kutcher

‍

‍

Jenna Kutcher is a marketing expert, online course creator, NYT bestselling author, and, you guessed it – an introvert. Despite being an introvert, she was able to build a successful wedding photography brand that later turned into a multi-million dollar online course brand and even a successful book deal.

Lana Blakely

‍

‍

A Swedish YouTuber and content creator, Lana Blakely, blew up with her video “A Real Day in the Life of an Introvert” almost five years ago, catapulting her channel to success. As an introvert, she was able to build an authentic brand on YouTube, creating valuable content that’s true to her values, which now has over 1.5 million subscribers.

Doctor Mike

‍

Doctor Mike is a board-certified family physician and an internet personality. And guess what? He’s also an introvert. He started his internet career by posting informative yet educational videos on YouTube and other social media platforms and managed to build a strong personal brand even as an introvert.

Common challenges and how to overcome them

Personal branding for shy people and introverts does come with a set of challenges.

Social media burnout

Social media can be exhausting for introverts because it’s ever-changing, fast-moving, and always demands constant engagement for you to stay relevant. If you’re not careful, it can be very easy to burn out from creating content on social media.

A very straightforward way to avoid social media burnout as an introvert is to set clear boundaries. Use time-batching to batch-create content once per week or per month, set daily or weekly times for social media engagement, and turn off notifications so they won’t distract you during the day. This can help you manage your energy better and avoid feeling overwhelmed.

Self-promo discomfort

It can be very awkward and uncomfortable to promote yourself on social media. We get it. You might avoid sharing your achievements or even your expertise online, which are essential parts of building a personal brand. If you feel awkward and uncomfortable, you’ll probably avoid creating content at all, which can negatively impact your brand’s growth.

A quick way to remove the self-promo discomfort is to reframe it as offering value to your audience. Instead of blatantly shouting about your achievements or offers, share valuable insights, lessons learned, or mistakes made. Not only does it make for much more engaging content, but it also allows you to overcome any discomfort you might feel.

The pressure to always be “on”

As an introvert, you might feel a lot of pressure to always be “on.” You might want to always be socially interacting, engaging, and researching. You might find yourself working during weekends or after work hours, and after a while, it can lead to you feeling tired and empty.

The great news is that you don’t need to always be “on.” To build a successful personal brand, consistency over the long term is much more important than the intensity with which you show up. So, instead of posting every day, find a more sustainable schedule and stick with it. Plan content in advance and use social media scheduling tools to schedule new posts.

You can do this

Building a personal brand as an introvert is not only achievable but can also be extremely rewarding in the end. As an introvert, you want to hone in on your strengths and authentic character traits to build your personal brand online and make new connections with your audience and industry professionals.

Don’t shy away from building a personal brand just because you might feel that you’re different than someone else. That’s exactly why you want to build a personal brand: to show off your unique set of values, goals, and expert skills. No better time to start than now.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

2025 Teachable Pricing And Plan Updates

Software Stack Editor · May 28, 2025 ·

At Teachable, it’s always been our goal to help you create, manage, and share education products globally that deliver a best-in-class student experience.

To keep meeting that promise, today we’re announcing updates to our pricing and plan structure. These changes allow us to continue investing in tools that fuel your growth and help your business move forward.

Those updates cover a variety of changes, mainly:

Four new plans—Starter, Builder, Growth, and Advanced—with increased access to features that better serve the key stages of your business journey

Lower transaction fees, so you can keep more of what you earn

Separating memberships, community, and bundles from published product counts and transitioning to counting total products

Since we last changed our pricing and plan structure in January 2023, we’ve launched a ton of exciting new features and improvements to the Teachable platform—recently including one-time password logins, a student hub, enhancements to our top-rated mobile app, and more. We have plenty more on the way too, which you can learn all about in this webinar recording.

We know that platform changes can have a big impact on how you do business. Let’s dive in a bit deeper to see the specifics of what these updates might mean for you and your team.

‍Below is an overview of plan changes. You can also check out our Help Center article for the full details.

Introducing our new plans: Starter, Builder, Growth, and Advance

As the online learning industry has evolved, so too has the way you work in Teachable. Our new plan structure is designed to grow with you and your business from first launch to high-scale operations, with each plan serving a key phase of that journey.

These plans are available to new schools starting the week of June 2, 2025. Between June 15 and July 15, 2025, existing schools will automatically be granted the plan best fit for their current enrollment and total products published. If you’re curious about how this might impact you, check out our FAQ.

Starter plan

The Starter plan is where to begin exploring what’s possible on Teachable. Whether you’re testing a product idea or building your first course, Starter gives you all the tools you need to create and sell your first product at your own pace.

Builder plan

True to its name, the Builder plan is made to help you build out the base of your business and grow with confidence. Whether you’re validating your first digital product or thinking up ways to expand your offerings, Builder is the best place to start.

The Builder plan has added benefits, including:

Growth plan

When you’re ready to reach more people, showcase your own branding, streamline your operation, and grow your revenue, the Growth plan is for you. Benefit from increased flexibility and selling power as you expand your product catalog and refine your sales strategy.

The Growth plan unlocks:

Unlimited bulk user imports, so you can easily migrate or bring your students in from other sources via CSV file.
Custom user roles to create and manage granular permissions for your team members.
Unlimited subtitle and translation generation, so you can share courses in up to 70 languages at no additional cost.

Advanced plan

When you’re ready to break out of business-as-usual and grow your reach and revenue, the Advanced plan is for you. Built for experienced creators and teams who are already operating at scale and ready to go even further, the Advanced plan supports advanced automations and high sales volume with the flexibility you need to grow efficiently.

The Advanced plan has all the features highlighted in our Builder and Growth plans as well as our highest publish-product limit, at 100 total published products

Lower transaction fees

Our new plan structure takes a more creator-friendly approach to transaction fees. In other words, you get to keep more of what you earn and won’t be penalized for selling more.

You’ll benefit from 0% base transaction fees on the Builder, Growth, and Advanced plans. For those just getting started, the Starter plan includes a 7.5% transaction fee, designed to keep upfront subscription costs low while still offering the core tools needed to launch.

Payment processing and commerce service fees (e.g. credit card fees or PayPal charges) may still apply, but Teachable won’t take a percentage of your earnings except on the Starter plan.

Updates to published product totals

With all of our new plans, we won’t be counting bundles, memberships, and communities in your total number of published products. As such, all new plans allow you to publish and sell an unlimited number of bundles, memberships, and community spaces.

So whether you want to spark deeper engagement with your audience through community discussions or earn ongoing income through memberships, you can now sell them without limits. These offerings are essential for building engagement and recurring revenue, and they’re now more accessible than ever.

As always, all of our new plans still allow you to create an unlimited number of courses, coaching, and digital downloads in draft mode.

Investing in a better future

These plan updates reflect our commitment to improving your workflows, building innovative features, and ensuring Teachable evolves alongside your needs and goals. Our new plans ensure you have access to the right tools at all phases of your business—and as your business grows, we’ll continue to grow with you.

With expanded feature access, lower fees, and more flexible selling capabilities, Teachable can continue to be the top choice for businesses and creators who are serious about providing the best learning experiences possible.

Your success drives everything we do. We’re excited to keep partnering with you—and to keep providing the tools and support you need to thrive.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

How to Use Quizzes in Your Funnel with Teachable’s AI Quiz Generator

Software Stack Editor · May 22, 2025 ·

PDFs. Free templates. Downloadable checklists.

These lead magnets used to convert extremely well, until everyone started using them. When we’re accustomed to seeing freebies offered left and right, it gets easy to scroll past them.

So, if you noticed that your marketing funnels are not converting as well as they used to, or you see that offering free downloadable content as a bonus for your course students doesn’t get them as engaged as before, know that it’s not just you.

Today’s audience craves novelty, interaction, and personalization. They want to feel seen, heard, and understood. Which is understandable, who doesn’t want to feel special, and be entertained?

This is where quiz marketing shines.

Interactive quizzes are one of the most effective tools in your creator’s funnel toolkit. Interactive content can help you start meaningful conversations, segment your audience, and keep your students engaged throughout their journey.

While it used to be time-consuming to build interactive quizzes in the past, with tools like Teachable AI quiz generator, building one takes minutes. Let’s break down exactly how to incorporate quizzes into your marketing funnel and make the most of this powerful tactic to grow your business.

Why quizzes convert (and outperform static lead magnets)

The average lead magnet conversion rate is anywhere between 20% and 25%, according to Leadpages. The average quiz conversion rate? 40.1% across all industries, coaching, courses, and education included. And this number has remained unchanged since 2013.

Quizzes are strategic marketing tools and, when done well, can outperform ebooks, webinars, and downloadable PDFs by a mile. Here’s why:

Quizzes spark curiosity: Quizzes create an open loop (“Which type of X are you?”) that our brains are desperate to close. We simply must know the answer. This is why quizzes are so magnetic and highly clickable.
Quizzes build trust faster: When we take a quiz and receive a personalized answer, we feel seen and understood. That’s a powerful first impression, one that builds credibility and trust before the pitch.
Quizzes segment leads: Quizzes give us an opportunity to understand who someone is and what they need. This knowledge is invaluable when crafting a sales pitch and new products.
Quizzes boost student engagement: Interactive content like quizzes is useful not only to attract leads but to keep students who are enrolled in your courses remain engaged with the course material.

Where quizzes fit in your funnel

Are you curious to test out the quizzes for your business, but aren’t sure where to place the quizzes in your marketing strategy? Well, the good news is that quizzes are highly flexible and effective across the entire sales funnel, no matter what industry you’re in.

Here’s how to take advantage of quizzes at each stage of your funnel:

Top of funnel (TOFU): Quiz as lead magnet

At this stage, use a quiz as the gateway. It can be a fun, valuable, low-friction way to get people onto your email list. Here are some examples of potential quizzes:

“What Type of Learner Are You?”
“What’s Your Wellness Archetype?”
“Which Website Template Is Right For You?”

These types of quizzes are great to promote on social media and through paid ads. It’s an effective way to get the attention of cold leads and turn them into warm ones.

Pro tip: When you craft the quiz results, make sure they are valuable to the audience. Include a tip, a resource, or an actionable next step that addresses a pain point or nudges the quiz taker in the right direction.

Middle of funnel (MOFU): Quiz for personalization

Once you have someone on your email list and you have warmed them up to your brand and offers, you may want to use a quiz to help your warm leads make a decision. A quiz can help your audience self-identify and choose the right product for them.

The keyword is “self-identify” here, you’re not making an active sales pitch to them on this one product they need to buy or a course they must join. You present your programs to them, and based on the pain points of the person taking the quiz, they’re presented with the solution, a program designed for them.

Here are a few examples:

“Which of My Programs Is Right for You?”
“1:1 Coaching or On-Demand Course?”
“Ready to Scale? Take the Quiz to Find Out”

Bottom of funnel (BOFU): Quiz for engagement

Once someone is already an active customer and a student in your online course, use interactive quizzes to boost engagement and offer them the best personalized learning experience.

After someone finishes a module or the course, test them on their knowledge. A quick quiz will gamify the process and entice your students to pay attention when consuming course material so they can nail the quiz.

This is where tools like Teachable’s AI Quiz Generator come in handy.

How Teachable’s AI Quiz Generator works

Building an interactive quiz to test your students’ knowledge and boost their engagement used to take hours, you had to come up with questions, design result logic, and connect everything to your email delivery system. That’s not the case anymore.

The Teachable AI Quiz Generator tool is available to all course creators and has revolutionized the quiz creation process, it only takes a couple of clicks for the interactive content to be ready for your students.

When you have the course material ready, you can choose which section of the course you want to turn into a quiz. Our smart AI generates quiz questions based on the material, and also gives you possible answers. You can then review the questions and answers and edit them as needed. Easy as slicing a pie, yet the impact is huge.

You can repeat the process as many times as you need, within one course and for your other courses. Test different variations and see what works. You can update the quiz questions at any time with the AI generation tool.

Real creator examples: Quiz funnels that work

The best way to learn is to see quiz marketing in action. Here are a few powerful examples of creators using quizzes to grow their businesses strategically:

Jenna Kutcher

‍

‍

Marketing expert and NYT bestselling author Jenna Kutcher uses quizzes to grow her email list and does it successfully. Her “What’s Your Secret Sauce?” quiz has grown her email list to over 100,000 subscribers. The number of leads is not the only benefit, she has designed this course to help her understand her audience better so she can create better offers.

Wild Fleurette

‍

‍

Lynn from Wild Fleurette, a flower design boutique, offers a quiz, “What’s Your Bouquet Style?” which is the perfect type of quiz for anyone who lands on their website, looking for help with flower design for weddings.

Penguin Random House

‍

Even one of the biggest publishing houses in the world uses quizzes to get people onto their email list. They offer a “What type of reader are you?” quiz that speaks perfectly to their core audience, readers.

Tonic

‍

Tonic is a high-end website design boutique selling services and templates for online entrepreneurs. They have a quiz, “Get Matched with the Perfect Website,” which they use to get people on their email list and help them connect their target audience to the right product.

This quiz generated over 1,000 new email leads in the first month after the launch. On the results pages, they offer an exclusive discount code for people who want to make a purchase. That quiz result discount code has directly brought in over $50,000 in revenue.

Kaye Putnam

‍

‍

Kaye Putnam, a psychology-driven brand strategist and online course creator, has created a quiz, “What’s your brand personality quiz?” that was taken over 100,000 times and generated over $100,000 in online course revenue. Talk about impressive!

How to create your quiz in Teachable in five easy steps

Are you ready to increase your student engagement and ensure their satisfaction with your online course is unmatched? Well, no easier way to achieve that than with Teachable’s AI Quiz Generator.

Here’s how you can take advantage of quizzes to boost student engagement:

Step 1: Find your course

In your Teachable Dashboard, go to Courses and select the course for which you want to create interactive quizzes.

‍

Step 2: Choose a module

In your online course curriculum, choose a module you want to create a quiz for. Click the big button Add Content. A menu will appear, in the Educational Tools section, find the Quiz button.

‍

Step 3: Create the quiz

A new window will open where you can manually write the questions, or click the Generate Questions button in the top right corner.

‍

Step 4: Use AI assistant

When you select the option to generate questions, another window will pop up. Here you can select which module you want to include in the quiz and which lessons.

Once you select that, click the button Generate Questions and watch the AI magic happen.

Step 5: Review and launch

The AI will generate questions and answers based on your course material. Review the content, and when ready, click the Save button in the bottom right corner.

‍

Your interactive quiz is ready to go! It will show up in your course curriculum now, and you can select to grade content or not.

Ready to take your business to the next level? Create high-converting quizzes with Teachable today.

FAQs

1. How do I create a quiz if I don’t have time to write questions?

Teachable’s AI Quiz Generator eliminates the need to write questions from scratch. Simply select a module, hit “Generate Questions,” and the AI pulls quiz content directly from your existing course materials. You can edit or publish as-is in minutes.

2. Can I use a quiz as a lead magnet outside my course content?

Absolutely. While the AI quiz tool is ideal for in-course engagement, you can also create marketing quizzes manually and embed them on landing pages or link them from social media. Just ensure results include a clear CTA and a Teachable-powered next step.

3. Do quizzes actually increase course sales or just email subscribers?

Both. Quizzes help pre-qualify leads and direct them to the most relevant offer, which shortens the sales cycle and improves conversion rates. Case in point: creators like Kaye Putnam and Tonic have generated 100k+ in revenue using quiz funnels.

4. Can I customize the tone and questions for my niche audience?

Yes. You can edit any AI-generated quiz to reflect your brand voice or customer niche. Whether you’re a wellness coach or a business consultant, you can tailor the quiz to feel highly relevant and aligned with your ICP.

5. How does quiz engagement affect student satisfaction or completion rates?

Interactive quizzes keep learners engaged, especially when placed at the end of lessons or modules. They gamify the experience, reinforce key takeaways, and reduce drop-off, which ultimately improves satisfaction and retention.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

How to run a competitive analysis as a creator (with AI-assisted action plan)

Software Stack Editor · May 21, 2025 ·

Competitive analysis for creators, coaches, and online entrepreneurs is just as important as it is for big businesses. In today’s creator economy, it’s not enough to just create, you need to find ways to differentiate.

Whether you’re building a course, membership site, coaching program, or digital product, chances are your audience has seen similar things before. So, how do you make your offer the number one choice?

That’s where competitive analysis comes in.

Performing market research is not about copying others. It’s about understanding your niche and space, identifying opportunities, and crafting a unique angle that helps you achieve two things: connect with your audience and set you apart from your competitors.

A strategic look at your competitors can unlock clarity in your creator strategy. Let’s dive into how to do market research for creators the right way.

What is competitive analysis?

In short, competitive analysis is the process of evaluating others in your niche to better understand how they serve your target audience, what the gaps are in their offers, and how you can use that to your advantage to serve the audience even better.

For online course creators, coaches, and online entrepreneurs, competitive analysis means:

Analyzing other coaches, course creators, and influencers in your industry
Looking at their product or service offerings
Reviewing their content on various platforms to determine what’s working and what’s missing
Finding out their pricing, positioning, and messaging
Examining their audience’s engagement and marketing funnels

Market research for creators is essential. It helps you spot trends, surface content gaps, and refine your own niche analysis in the process. After you conduct the competitive analysis, you’re in a much stronger place to create an offer that speaks more clearly to your audience and addresses the pain points they have.

Best tools and templates to use

To perform a basic competitive analysis, you don’t need a fancy setup or expensive tools. You can get started with your laptop and a simple Google Sheet. However, using the right tools can make your process smoother and more actionable. Plus, you may be able to perform the market research much quicker.

Here’s a list of tools that are worth considering to help make your process more efficient and easier:

Google Sheets / Notion: Helps you create databases to keep track of all the features, pricing, strengths, and gaps.
SparkToro: This tool allows you to discover where your audience hangs out online–what podcasts they listen to, what social channels they use most frequently, and what keywords they look for.
Ubersuggests: Uncover the best SEO keywords and strategy, find out keyword performance, and get traffic breakdowns.
Teachable’s Course Directory: For course creators, utilize the Teachable course discovery to browse real creator offerings in various niches to analyze formats, pricing, and product structures.
ChatGPT (or Claude): Use AI to help you quickly run analyses, summarize competitor content, identify messaging patterns and performance, and extract content themes and topics that are relevant and effective.

Steps to run a competitive analysis (with and without AI)

So, how do you run an effective competitive analysis campaign? It’s actually easier than you think. Here’s a structured step-by-step process to guide you through the whole process:

Step 1: Define your niche and goal

The very first step is to clarify your goals and unique angle:

What’s your core offer? A course, a coaching program, or an exclusive membership?
Who is your target audience?
What’s your business goal? Are you trying to launch, grow, or reposition?

Answering these questions will give you a solid ground to build on. To make this step-by-step process easier to understand, let’s use an example.

Let’s say you’re a certified yoga teacher who wants to launch an online course as a way to diversify income and scale your business. Here’s how your answers to the questions above might look:

Your core offer: An online course on practicing yoga.
Your target audience: Millennial moms who want to invest in their wellness and health, but have limited time.
Your business goal: Launch a new offer to expand your business and make it scalable (because in-person yoga classes are not).

Step 2: Identify 3–7 relevant competitors

The next step in the process is to look for creators who serve a similar audience to your target audience and do something similar to what you want to do. That includes:

Direct competitors: People in the same niche with the same offers.
Adjacent competitors: People in a different niche who have a similar format or marketing funnel.
Aspirational competitors: People in your niche who are at the level you’re aiming for.

How do you find these people? Well, it’s fairly simple. Use Google, YouTube, TikTok, Instagram, or Teachable course discovery to identify your competitors.

Let’s come back to our yoga instructor example. Because you want to create an online course, let’s go to Teachable’s course discovery to see what’s available.

‍

And here’s your first competitor—Rachel Jesien, who already has multiple courses on yoga. If you Google her name, you can find her Instagram.

‍

After reviewing the posts, you may see that while you’re in the same niche (yoga), your audience and business approach may not align. So, you put Rachel into the “adjacent competitor” list.

While you’re on Instagram, utilize it to search for direct competitors. In the Search bar, type in “yoga for moms” and see what comes up.

While Instagram search is not the most refined, you can still see what some accounts pop up, like this one that offers yoga for toddler moms:

‍

This account offers yoga practice tips for busy moms with small kids, you have a very clear audience overlap. So, add this account to your “direct competitors” list.

Next, let’s see what YouTube has to offer. It’s a good place to do your competitive market research because there are a ton of yoga teachers posting their classes online.

‍

After searching for “yoga for moms” on YouTube, you can find tons of channels. Not all will target your target audience, but some might. Like this channel, “Boho Beautiful Yoga.”

‍

This is a large channel with millions of subscribers that has offers you want to sell, too, and a very clear target audience overlap. You can save this competitor to your “aspirational competitors” list.

Using this method, go through various platforms to compile a solid list of relevant competitors.

Step 3: Evaluate their offers

All right, the third step is to take a better look at the competitor list you made and evaluate their offers. For each competitor, answer these questions:

What’s their main product or service?
What’s the promise or transformation they sell?
What’s included in their offer?
How are their offers priced and positioned?

This is where having a running Google Sheet or Notion database comes in handy to keep track of all the different competitor analyses at a glance.

Circling back to our yoga instructor example—let’s analyze the offer of one of the direct competitors we found while doing research earlier, the “Yoga for Toddler Moms” Instagram account.

The creator has a link in their Instagram bio that leads to a professional-looking Linktr page, which tells us they have two offers:

1:1 coaching
Membership site

‍

Let’s run a quick analysis of what appears to be the main offer:

Main product/service: A monthly membership for moms of toddlers.
The promise/transformation they sell: Finding calm and time for yourself in the chaos of being a mom is possible, here’s how.
What’s included: Yoga classes designed to fit into a busy schedule, a range of tailored meditations, sound healing classes, a community of moms, and printable materials.
Pricing and positioning: It’s $6/month or $50/year for the subscription. They offer a 25% discount for those who choose the yearly subscription. Very well-priced offer that’s appealing even to moms on a budget.

‍

Step 4: Analyze their messaging and content strategy

Once you have a solid breakdown of your competitor’s offers, it’s time to take a look at their messaging and content strategy to see what works and what doesn’t.

Break down their brand voice, values, and key differentiators:

What tone of voice do they use?
What’s their unique point of view?
What topics do they cover the most?
What content drives the most engagement?

This is where you can use tools to help you perform an in-depth social media content analysis.

Let’s get back to our previous yoga instructor example and examine the Instagram account of the hypothetical direct competitor “Yoga for Toddler Moms”:

What tone of voice do they use: Empathetic, friendly, uplifting, and genuine.
What’s their unique point of view: Motherhood is beautiful, but exhausting, and you’re not alone in going through it.
What topics do they cover the most: Gentle parenting, navigating motherhood, getting back into routines after kids, and how to emotionally regulate.
What content drives the most engagement: Sharing relatable motherhood insights on Reels.

Step 5: Deconstruct their funnel

Once you’ve analyzed everything there’s to analyze in terms of their content strategy, it’s time to take a deeper dive into your competitor’s marketing funnels.

Consider going through the buyer’s journey when possible:

Sign up for their lead magnets and free webinars
Review their welcome emails and automated email sequences
Track how they make a sale once you’re in their ecosystem

As you go through these funnels, take notes on which elements feel polished, generic, pushy, or helpful. What resonates with you and entices you to purchase? What’s missing? What would you do differently?

Let’s return to our yoga example. Our hypothetical competitor for yoga practice courses, “Yoga for Toddler Moms,” has a pretty good funnel set up. They offer a free bundle for stressed moms that offers valuable tools for their target audience in exchange for an email address:

‍

The landing page is designed professionally, and the offer is clear and communicates the value people will receive if they choose to sign up.

Step 6: Spot the gaps and opportunities

The last and final step in your competitor analysis journey is to review all the research you’ve done so far, spot the gaps, and identify opportunities in those gaps. Ask yourself these questions:

What pain points are the competitors solving?
Which audience segment are they overlooking?
Are their offers too generic or too advanced?
How can you differentiate with your delivery format, community, support, or storytelling?

This is the step where your creator strategy takes shape. Use all the research you’ve done to sharpen your angle, not copy someone else’s.

Let’s see what gaps and opportunities we can spot in our hypothetical yoga practice competitor, “Yoga for Toddler Moms”:

What pain points are the competitors solving: Offer a manageable way for new moms to find time to invest in their well-being even when life is busy and hectic, and help find a supportive community of people who are going through the same thing.
Which audience segment are they overlooking: The competitor focuses on toddler moms only, which may overlook moms with infants and older kids who need the same support.
Are their offers too generic or too advanced: Their offer is too niche, and it may be leaving out a large portion of the target audience (an issue that can be fixed with a simple copy adjustment).
How can you differentiate with your delivery format, community, support, or storytelling: Make it more personal (share your own experience of being a mother, and how you handle being a mom while still finding time for yourself), expand your audience to more than toddler moms (include infant moms, and moms of pre-school age kid who are navigating the same landscape), create an online course on post-natal yoga to recovery.

Bonus: Use AI to speed up analysis

Manual competitor analysis can be time-consuming. The good news is that current AI tools can help you speed up the process and analyze a lot of content quickly. Here are some prompts to try:

“Summarize the unique positioning of these 3 online courses.”
“What audience segments are these creators targeting?”
“List content themes and topics from the last 10 blog posts/newsletters of [X].”

Pro tip: If you use the Pro version of ChatGPT, make sure to take advantage of their “Deep research” feature, which performs a much more in-depth research and can offer much more insights into your competitor analysis.

Teachable’s advantage: Built-In differentiation

Competitive research helps you identify gaps and opportunities in the market, and Teachable gives you the tools to fill those gaps and take advantage of those opportunities quickly and efficiently.

Here’s how Teachable can help you stand out:

All-in-one platform: You can host courses, offer coaching, and sell digital downloads all from a single dashboard.
Custom branding: You can create landing pages to sell products and your online courses that reflect your unique personality and match the rest of your brand.
Easy upsells: Teachable allows you to offer upsells and order bumps with ease to offer extra value to your audience and increase your revenue.
Taxes handled for you: You don’t have to worry about handling payments or taxes—Teachable does it for you, so you can focus on other parts of your business.

Action plan: Run your first competitive analysis in five days

Are you ready to take your business to the next level? While competitive analysis may look intimidating, it doesn’t have to be a hard process. Don’t believe us? Well, here’s the plan of action on how to run a competitive analysis for creators in the next five days to help you see what’s possible:

Day 1: Define your niche + pick your competitors

Dedicate one hour to:

Clarify your products, audience, and goals
Choose 307 creators, coaches, and entrepreneurs to analyze in your niche

Day 2: Collect data on their offers

Spend two to three hours (use AI tools to help you save time) to:

Review competitor products, pricing, and bonuses
Note what transformation they’re selling
Create a spreadsheet or database with side-to-side comparison

Day 3: Analyze messaging and content

Dedicate two hours to:

Analyze landing pages, read emails, and review social captions
Utilize AI to help you find repeated phrases and branded frameworks
Identify their tone of voice and who it is attracting

Day 4: Deconstruct their funnel

Two hours is all you need to:

Sign up for the email newsletter via the freebie
Map their delivery journey from the landing page to the freebie delivery and sale
Screenshot inspiring content and things you would change (make a note on how)

Day 5: Identify your edge

Dedicate one hour to brainstorm:

What’s missing in your competitor’s approach?
How can you take advantage of the neglected pain point?
Draft a quick mission statement that highlights your unique edge

In five days and less than ten hours of work, you’ll have a solid content strategy to help launch or boost your online business. Now, it’s time to start building.

Level up your strategy and use Teachable to deliver offers your competitors can’t match.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

7 Proven Plays to Beat Creator Burnout & Scale Smart in 2025

Software Stack Editor · May 16, 2025 ·

The average business-focused creator is part strategist, part production crew, part accountant and more, and it shows. In a 2024 survey, 79 percent of YouTube creators said they’d grappled with burnout according to Tasty Edits.

If you’ve felt the same strain, the solution isn’t “work harder.” It’s choosing work that multiplies itself AND accomplishes your goals. The seven plays below build compounding reach and preserve the energy that makes your work magnetic while also helping you live the life you desired when you started this, with more ease.

1. Start with a “less-but-better” channel strategy

Chasing every platform feels productive until the analytics tell another story. Instagram’s average reach rate fell 18 percent year-over-year between January 2023 and August 2024 according to the Social Insider, which means spreading yourself thin often delivers shrinking returns.

Pick the single channel where your audience already converts best, YouTube for tutorials, LinkedIn for B2B, a niche newsletter for deep dives, and double your creative hours there. You’ll gain data clarity (what works, what doesn’t) and reclaim time you can reinvest in products that scale.

2. Repurpose what already works

Instead of ideating from scratch, think “one masterpiece, many miniatures.” Ninety percent of marketers repurpose content across multiple platforms, and 67 percent say turning high-performing posts into new formats lifts results.

Try the waterfall: record a flagship lesson → clip short reels → pull quote cards → rewrite the core insight as a LinkedIn post. For Teachable creators, the one video can live as a course module, an email teaser, and a gated digital download.

The message: squeeze every drop from your best ideas before chasing new ones.

3. Automate and outsource the admin

Creative momentum stalls when invoicing or tax paperwork hijacks your calendar. Marketers who embrace automation save an average of 25 hours every week.

Teachable bakes those gains in: native sales-tax handling, automated collaborator payouts, and an AI course starter that can spin up an outline, lesson copy, and sales page in minutes.

Layer Zapier or Make on top to auto-tag new students in your CRM or drop purchase data straight into your P&L. Every hour you reclaim is an hour you can spend refining product or taking a genuine break, both grow reach faster than wrestling spreadsheets.

4. Double down on owned media – email and community

Algorithms wobble; subscribers stick. Email still returns a median $36 for every $1 invested Pair that with a private community, and you control the experience end-to-end.

Teachable’s Community product lives inside the same dashboard as your courses, so a student can move from lesson to discussion thread without ever bouncing to another app.

Start simple with a weekly newsletter, monthly live Q&A, and a members-only forum where wins are celebrated. As engagement compounds, you’ll see course referrals rise organically.

5. Co-create and cross-pollinate

When the content market crowds (and half of businesses plan to increase content-marketing budgets this year, according to Enterprise Apps Today. A partnership can become your shortcut to fresh eyes.

Host a guest expert workshop inside your Teachable school, bundle your course with a peer’s complementary template, or swap newsletters for a week. Because each creator promotes to their own list, both sides tap audiences who already trust a human, much warmer than an ad click.

6. Set data-driven boundaries (and actually stick to them)

Growth at the cost of wellness eventually reverses itself. Choose one simple metric, hours worked per subscriber gained, or content pieces published per revenue dollar, and track it weekly. When the ratio slips, schedule a “no-post” day, block vacation into your calendar, or rotate off a channel that isn’t delivering.

A creator who rests will statistically outlast competitors who don’t. Your fans feel the difference in voice and velocity, and the algorithm rewards consistency over sporadic flame-outs.

7. Productize Once, Sell on Repeat

Creating fresh content on demand is exhausting; letting your best ideas sell themselves is freedom. When you convert a proven live workshop, consulting framework, or coaching curriculum into an evergreen course or digital download, you build a 24-hour lead-gen engine that works while you rest.

Why it prevents burnout:
- Replaces hourly effort with scalable revenue.
- Lets you focus future creative energy on high-leverage updates (a new bonus module or community AMA) instead of starting from zero.
Quick win on Teachable:
- Use the AI Course Outline generator to turn a live session’s transcript into chapter lessons.
- Add a companion digital download (checklist, template) at checkout to lift average order value instantly.

Next steps

Pick your play. Scan the seven strategies and choose the one that would reclaim the most hours this week. Momentum loves focus.
Ship an asset that scales. Draft the first module of a course, record the Q&A you’ll send to your list, or set up that Zap that removes a repetitive task.
Let Teachable do the heavy lifting. From AI course outlines to friction-free checkout, the platform is designed to help creators reach further without adding manual effort. Explore the Pro plan and see how quickly you can trade busywork for audience growth.

Being in business doesn’t have to equal burnout. Avoiding burnout is really a systems game. Build the right systems, and every new student and business opportunity becomes an advocate while you preserve the creative spark they signed up for in the first place.

FAQs

How can I manage audience expectations if I need to take a break?

Transparency is key. If you’ve built a genuine connection with your audience, they will likely understand your need for a break. Communicate in advance if possible, explaining that you’re taking some time off to recharge and when they can expect you back. You can also schedule some content in advance to maintain a presence while you’re away. Prioritizing your well-being ultimately allows you to create better content in the long run, which benefits your audience too.

What are some early signs of creator burnout I should watch out for?

Early signs can include persistent fatigue, lack of motivation or enthusiasm for topics you usually enjoy, decreased creativity, feeling overwhelmed by your content schedule, irritability, difficulty concentrating, and noticing a decline in the quality of your work. Physically, it might manifest as headaches or changes in sleep patterns. Recognizing these signs early allows you to adjust your workload, take breaks, and implement self-care strategies before it becomes severe.

How often should I post new content to grow without burning out?

There’s no magic number. Consistency is more important than frequency. Focus on a schedule you can realistically maintain long-term, whether it’s daily, weekly, or bi-weekly. Prioritize quality over quantity. It’s better to post one high-value piece of content per week consistently than to post mediocre content daily and burn out. Use analytics to see when your audience is most engaged and experiment to find a rhythm that works for both you and them. Batching content can help maintain consistency without daily pressure.

Is it better to focus on one platform or be on multiple platforms?

For sustainable growth, start by mastering one or two platforms where your target audience spends the most time. Trying to be active everywhere can quickly lead to burnout. Once you have a strong footing and efficient workflow, you can strategically expand to other platforms. When diversifying, repurpose content effectively rather than creating unique material for every channel from scratch. The key is strategic presence, not ubiquitous presence.

Why is owned media better for creator longevity?

Owned channels like email and community offer stable, algorithm-proof engagement. They also drive better conversions and deeper relationships than social platforms alone.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Evergreen Content Strategy: Scale Your Business Without Burnout

Software Stack Editor · May 15, 2025 ·

Are you tired of chasing the algorithm and constantly scrambling to create new content? If you answered “yes,” know that you’re not alone. For many creators, the never-ending content mill is real, and it’s exhausting.

The good news is there’s a way out! Imagine this: you have a content system that works for you 24/7. One that brings in new leads, nurtures them over time, and drives sales, even while you sleep.

It’s not a dream, it’s a reality. That’s the power of having an evergreen content strategy.

You need to have a sustainable approach to marketing your business. In this post, we’ll explore what evergreen content is, why it can be game-changing for your business, and how to create an evergreen marketing strategy in a matter of minutes.

What Is evergreen content?

In simple terms, evergreen content is content that stays relevant long after it’s published. Unlike time-sensitive pieces like trendy social media videos, news reactions, or limited-time launches, evergreen marketing assets never stop bringing in new traffic and leads to your business.

Think of evergreen content like planting an apple tree, you put in the work upfront to plant the tree, and as it grows over time, it bears fruit over and over again without much daily attention from you. When done right, evergreen content can keep bringing value to your audience and bring new leads to your business for months and even years to come.

So, what makes content evergreen? Well, here are some common forms of evergreen content you can create:

How-to blog posts
Ultimate guides
Tutorials and step-by-step walkthroughs
Educational videos
Downloadable resources
Pre-recorded webinars
Signature online courses

Because this type of content is not tied to news and trends, it remains relevant over time, which makes it extremely efficient. This type of content has higher chances of ranking in search engines and getting repeated shares, and it’s the backbone of a long-term content strategy for creators who want to scale.

Why an evergreen content strategy is essential for creators

The truth is, if you rely on social media alone to promote your business, you’re building a business on rented land. Platforms change. Algorithms shift when we least expect it. Because of it, your reach can be throttled overnight.

Having a strong evergreen content strategy gives you more stability and control over your business and growth. Here’s how it helps:

Stops the burnout cycle

Many creators and online entrepreneurs feel like they need to be everywhere, at all times. It’s hard to sustain, and honestly, it’s not even the best use of your time.

When you shift your mindset from trends to building more sustainable, evergreen content, you become strategic about your efforts and where you expend your energy. Instead of creating non-stop, you create once and reap the benefits.

With evergreen marketing, burnout will be a thing of the past.

Drive traffic and leads over time

While utilizing trends on social platforms like TikTok and getting a viral TikTok hit once in a while is useful (and feels great!), relying on virality and trends is not the most sustainable way to long-term growth.

You see, a viral, trendy post gives you a boost that eventually will fizzle out. A piece of evergreen content, like a well-optimized blog post, YouTube video, or a lead magnet, offers a slower but steady trickle of traffic and new leads over a long period of time without additional effort from your side.

That means you continue to gain email subscribers, students, customers, and a new audience over time without the hustle and bustle of trying to create the next big viral social media post. Slow and steady wins the race.

Supports a scalable business model

Let’s be honest, who doesn’t want a source of passive income from their online business that grows over time? That’s the goal for many online course creators.

Whether you’re selling 1:1 services or digital products, evergreen content works perfectly with a passive content approach. Evergreen content warms up your audience for you and nudges them towards your well-priced offers naturally over time.

You don’t need to create more content to scale your business and grow your revenue with evergreen marketing. All you need is a high-quality library of evergreen content that does it for you — even if you’re on vacation or focused on other parts of your business.

Examples of evergreen content that drive results

Now that you know what evergreen content is, and why it’s essential for online entrepreneurs like you, let’s look at some practical ways you can apply an evergreen content strategy to your business:

Educational blog posts

If you have a blog, investing time and effort into writing high-quality, value-packed blog posts is essential. This form of evergreen content helps build authority and improve SEO. It provides tons of value to your audience and helps you build trust. Also, if you optimize them right with keywords and internal links, these pieces will bring organic traffic from search engines.

‍

‍

Pre-recorded video trainings

Pre-recorded video workshops, masterclasses, or mini-courses are another form of evergreen content that can reap great results for your business. Upload these to YouTube, have them on your website, or better yet, have them as lead magnets to get people on your email list.

Video is a highly engaging format that builds trust quickly and provides tons of value for people. Marketing expert and author Jenna Kutcher has been using the same pre-recorder workshops to build her email list for years, and it works like a charm:

‍

‍

Downloadable guides & templates

Another type of evergreen content that’s easy to create once and can bring value for years to come. Think checklists, scripts, digital planners, workbooks, and everything in between. You can use these as lead magnets to get people on your email list and to upsell related products from your business.

‍

‍

Signature courses and digital products

A signature online course or a selection of digital products that offer value to your audience can be a goldmine. You only create these once, and they can live on your website for years to come.

Kutcher has been selling the same four courses for close to a decade, which has made her millions (if not tens of millions) of dollars:

‍

‍

Also, this is where Teachable shines! With our platform, you can host courses, mini-trainings, and digital downloads with ease. You create it once, and it can be sold indefinitely, we handle everything from delivery to payments for you.

Automated quizzes and lead magnets

Quizzes are a powerful, evergreen content asset that can help you engage your current audience and attract a new audience. You can use them as a lead magnet to get people on your email list. Once they’re in your list, you can segment your audience and deliver tailored emails to them. The best part? All of it requires set up only once!

‍

‍

How Teachable supports your evergreen content strategy

Teachable is much more than a simple course hosting platform. It’s a toolkit for creating and scaling your creative business. The tools we offer are built to support the use of passive content to build your business.

Here’s how Teachable empowers your evergreen marketing approach:

Signature evergreen products

Teachable gives you an easy way to create signature evergreen products like courses and digital downloads. You can create sales pages, upload and edit content, and set up payment processing right on the platform, so no more headaches about how to handle it all.

Once it’s set up on the platform, it’s there for however long you want it to be, generating passive income while you work on other parts of your business.

Capture new leads

If you’re not ready to sell an online course or sell digital downloads, you can use Teachable to capture new leads in your email list. Teachable makes it super easy to create a sales page and a course that you can sell for $0. It’s perfect for delivering things like:

Video lessons
Mini trainings
Resource libraries

Alternatively, you can choose to use the digital download feature to create sales pages for freebies that you sell for $0. It’s perfect for things like:

PDF downloads
Checklists
Ebooks
Worksheets
Templates

When people get through the checkout, they don’t have to pay, but you’ll get their email list in exchange for delivering a freebie, which allows you to onboard them into your ecosystem and nurture all the new leads in automated email sequences.

Next Steps: build smarter, not harder

You may be thinking: Evergreen content strategy sounds great, but what’s next? How do you go from zero to an evergreen content hero?

It’s easier than you think! Let’s break it down into practical steps you can start today. Remember, “evergreen content” doesn’t mean set-it-and-forget-it. The goal is to create content that lasts and stays relevant over time. Here’s where to begin:

Step 1: Identify timeless topics

Your first step is to brainstorm subjects in your niche that are relevant today and that will remain just as relevant a year from now. What are some persistent challenges your audience faces? What are the common questions beginners are asking over and over again?

For example: If you’re a nutrition coach, you may want to choose to create “healthy meal plan for busy moms” rather than “meal plan for [insert whatever diet is hot at the moment]. Busy moms have been looking for healthy meal plan ideas for years, and they’ll always need help with that in the future.

Next, conduct a keyword search to validate your ideas. Look for long-tail keywords with steady search volume, not just trendy spikes (use tools like Google Keyword Planner or Moz).

The sweet spot for you is to find content that solves a lasting problem your target audience has. And remember, you’re providing real value and help.

Step 2: Choose your evergreen formats

Once you know the topics, the next step is to decide which format you want to use for your evergreen content. Is it going to be YouTube videos? Or would you rather write SEO-optimized blog posts? Maybe you’re ready to create a digital product or even a signature course?

For example: If you’re a B2B content creator, consider creating a free PDF downloadable “client onboarding checklist” that you offer to your target audience year-round. It’s always useful, and your audience will find tons of value from a freebie like that.

If you’re a fitness coach, why not create a course “full-body workout at home for beginners” that you can sell continuously, onboarding new students who are just getting into working out every month.

You can double (or triple) down on it and combine multiple formats — write SEO-optimized evergreen content blog posts that offer an evergreen content freebie, which upsells your evergreen signature course. Once you have a strong evergreen content ecosystem up and running, you’ll see how much easier marketing your business becomes.

Step 3: Plan distribution and repurposing

Once your evergreen content is ready, it’s time to tell the world it exists. To maximise your content’s reach, make sure you optimize it for search and promote it on all of your social channels. Don’t shy away from cross-promoting the same content on various platforms, or resharing the same content after a while, not all followers see all of your posts.

It’s also useful to consider repurposing content into different formats. For example, turn an evergreen blog post into an infographic, a short-form video for socials, and a podcast episode.

Instead of creating a new piece of content for every platform, find ways to turn your evergreen piece of content into different types of content to save yourself time and effort. This strategy also allows you to remain consistent with your messaging without additional effort.

Step 4: Measure and maintain over time

While evergreen content is always relevant, you still need to keep an eye on it to make sure it’s up-to-date. This is especially true if you feature the latest statistics or if there were any major unexpected changes in the world that may have changed something you talk about in your evergreen content.

Updating references, statistics, and maybe swapping old examples for newer, more relevant ones don’t cost too much time (and may even be outsourced if you have the budget), but can have a positive impact on the performance of your content. Up-to-date evergreen content offers more value to your audience.

Also, it’s smart to update your CTAs! This way, when your audience chooses to take action inspired by your content, they are doing exactly what you want them to do in the present moment.

Ready to grow with evergreen content strategy?

The sooner you start planting evergreen seeds, the sooner they’ll bear fruit. As a creator, coach, or consultant, your time is valuable, and you have knowledge that has no expiration date. Respect your time and your knowledge, package it into evergreen content and products that can serve you for years to come.

Teachable makes it easy to turn your expertise into long-lasting assets with ease, from self-paced courses to digital downloads. Get started today by creating your first evergreen online course.

FAQs

1. What is evergreen content, and why is it important?

Evergreen content refers to content that remains relevant and valuable over time, such as how-to guides, tutorials, and FAQs. It’s important because it continuously attracts traffic, builds authority, and generates leads without the need for constant updates.

2. How does evergreen content benefit online business owners?

Evergreen content benefits online business owners by providing a steady stream of traffic and leads, reducing the need for constant content creation. It supports long-term SEO efforts and helps establish authority in your niche.

3. What are some examples of evergreen content formats?

Examples include comprehensive how-to guides, educational blog posts, pre-recorded webinars, downloadable resources like checklists or templates, and signature online courses. These formats provide lasting value and can be reused or repurposed over time.

4. How can Teachable support my evergreen content strategy?

Teachable offers tools to create and sell online courses, digital downloads, and coaching services. Its platform allows for automated lead capture, seamless content delivery, and integration with marketing tools, making it easier to implement and manage an evergreen content strategy.

5. What steps should I take to create an evergreen content strategy?

Start by identifying timeless topics relevant to your audience. Choose the right content formats, such as blog posts or courses. Optimize your content for SEO, plan for regular updates, and use platforms like Teachable to host and distribute your content effectively.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Top Online Course Business Ideas to Grow Your Audience in 2025

Software Stack Editor · May 9, 2025 ·

The days of quietly uploading a course and watching students are behind us.

In 2025, successful creators understand a powerful truth:

Every lesson, interaction, and student outcome represents an opportunity to expand your reach in an increasingly crowded market.

Amid economic uncertainty and the advancement of AI, learners seek more than information. They want guidance through disruption, skills that remain valuable despite technological change, and authentic human connection that technology can’t replace.

This creates a huge opportunity for creators who position their expertise and wisdom in a more strategic way. The creators who thrive now design with intention. They craft experiences that naturally encourage sharing, create visible transformations worth talking about, and build community connections that outlast the curriculum. They know that in a world where attention is precious and options are endless, exceptional educational experiences travel further than ever before.

When your courses generate genuine enthusiasm, authentic testimonials, and tangible results, your audience growth becomes self-perpetuating rather than constantly requiring new marketing efforts.

The global e-learning services market is projected to reach $843 billion by 2030. So, the difference between struggle and success increasingly comes down to how you position each educational offering as a gateway to your broader professional creator ecosystem.

E-Learning Services Market 2022-2030; source: LearngingNews via ResearchandMarkets

The following ten course business ideas represent proven models for audience growth in 2025. Each combines educational excellence with built-in discovery mechanisms. These approaches offer a blueprint for expanding your course reach without compromising your unique value or vision.

1. AI integration for creative professionals

What it is

A specialized educational program designed to bridge the gap between traditional creative skills and emerging AI technologies.

These courses specifically address the unique concerns of photographers, designers, illustrators, writers, and other creative professionals who need to incorporate AI tools into their workflows while preserving their artistic voice. Rather than generic AI instruction, these courses focus on the creative process itself, teaching professionals how to maintain control, enhance their distinctive style, and increase productivity through strategic AI adoption.

Implementation strategy

Develop a course, coaching packaging, membership, or digital product series that teaches photographers, designers, writers, and other creatives how to use AI tools to enhance their process while maintaining their unique style. Include modules on prompt engineering, output refinement, and ethical considerations. Feature case studies of successful creators who balance AI assistance with human creativity.

Audience growth potential

This niche targets an established audience of creative professionals concerned about AI disruption while attracting newcomers eager to enter creative fields with technological advantages. Position yourself as a bridge between traditional creative skills and emerging technologies.

Example use case

A professional photographer creates a course showing other photographers how to use AI for image editing, background removal, and style transfer while preserving their artistic signature and workflow efficiency.

Teachable’s complimentary features

Teachable AI, customizable learning paths, and online community spaces for sharing AI experiments and techniques

2. Financial literacy for the gig economy (for finance-focused creators)

What it is

A financial education system specifically developed for independent workers operating outside traditional employment structures.

These courses address the complex reality of variable income, self-employment taxes, business expenses, and personal financial planning within the gig economy context.

Implementation strategy

Create a comprehensive financial course covering tax planning, business entity selection, retirement options, healthcare considerations, and income stability techniques specifically for independent workers. Partner with accountants or financial advisors to add credibility and technical accuracy to your content, if necessary.

Audience growth potential

This evergreen topic addresses a growing segment of the workforce with specific pain points traditional financial advice doesn’t adequately cover. The course solves immediate problems while building long-term financial competence.

Example use case

A financial planner develops a specialized curriculum for freelance designers and programmers, addressing quarterly taxes, retirement planning, business deductions, and even tax audit issues specific to digital professionals.

Teachable Pay complimentary features

Integrated payment plans, downloadable templates for financial tracking, quiz components to confirm understanding of tax concepts.

3. Niche certification programs

What it is

A structured educational experience that culminates in a formal credential, distinguishing the learner as proficient in a specific methodology, framework, or skill set.

Unlike broadly recognized certifications from major institutions, these programs focus on specialized knowledge areas where formal credentials may not yet exist but carry significant professional value.

The certification serves multiple functions: validating the learner’s expertise, enhancing their professional credibility, creating shareable accomplishments, and establishing the course creator as a recognized authority in a defined domain. These programs typically include assessment components, practice opportunities, and clear standards for achievement before certification is granted.

Implementation strategy

Design a comprehensive curriculum with clear learning outcomes and assessment methods. Create professional certificate templates and verification systems. Consider industry partnerships to enhance credential recognition.

Audience growth potential

Certification creates a clear incentive to complete the course and a natural reason for learners to share their results. It also signals authority for the creator and elevates the perceived value of the content.

Example use case

A social media strategist teaches a proprietary client onboarding framework and offers a certification badge students can display on LinkedIn.

Teachable’s complimentary features

Built-in completion certificates, quiz gating, and course compliance tracking.

4. Cohort-based learning experiences

What it is

A temporally defined learning model where a group of students progresses through educational material together according to a fixed schedule, combining independent study with synchronous interaction.

Cohort-based experiences create social accountability, peer learning opportunities, and community connection through shared progress. These programs typically feature live instruction sessions, structured group activities, facilitated discussions, and collaborative projects. The cohort model resembles traditional educational experiences while leveraging digital capabilities for enhanced flexibility, personalization, and ongoing community development beyond the formal course period.

Implementation strategy

Develop a structured curriculum with clear milestones and accountability mechanisms. Create systems for peer feedback and collaborative assignments. Schedule synchronous learning sessions to build community and address questions.

Audience growth potential

Limited enrollment and time-bound access create urgency. Learners feel more accountability and often refer others due to the group dynamic, if properly executed.

Example use case

A leadership coach offers a 6-week cohort program for mid-career professionals, with weekly workshops and facilitated breakout groups.

Teachable’s complimentary features

Drip content scheduling, integrated community, coaching product, and Zoom/live event integrations.

5. Data literacy for non-technical professionals

“Data literacy is set to be the most in-demand skill by 2030” – The Data Literacy Project

What it is

Educational programs specifically designed to democratize data skills across professional disciplines that traditionally lack technical training.

These courses translate complex data concepts into accessible frameworks using industry-relevant language and examples, allowing professionals in marketing, healthcare, education, law, and other sectors to confidently interpret data, assess analytics reports, make evidence-based decisions, and communicate effectively with technical specialists. The focus remains practical rather than theoretical, emphasizing immediately applicable skills that enhance career performance without requiring coding proficiency or advanced statistical knowledge.

Implementation strategy

Create a course that breaks down the complexity of data analysis for non-technical professionals. Focus on real-world applications that provide immediate benefit like interpreting reports, identifying meaningful metrics, visualizing information effectively, and making data-informed decisions. Use relevant industry examples tailored to specific professional groups.

Audience growth potential

This course addresses a significant skills gap affecting professionals across industries who feel left behind by data transformation. Position your content as the bridge between technical complexity and workplace application.

Example use case

A business analyst creates a consulting program specifically for marketing teams, teaching them to interpret analytics reports, conduct basic A/B testing, and create compelling data visualizations without coding.

Teachable’s complimentary features

Multimedia content, downloadable tools, knowledge checks, and regular curriculum updates.

6. Challenge courses (7-day, 14-day, etc.)

What it is

Time-bound learning experiences structured around daily micro-commitments that build toward a significant skill acquisition or habit formation goal.

Challenge courses break complex behavioral or skill changes into manageable daily actions, creating momentum through quick wins and incremental progress. The important thing to remember is to keep it short. Longer challenges may dissuade some participants from signing up or completing.

Implementation strategy

Structure content into small, achievable daily tasks with clear outcomes. Build accountability systems and progress tracking. Consider community components to enhance motivation and completion rates.

Audience growth potential

Challenges have built-in momentum. They work well as lead magnets and are often shared among peer groups. Many convert participants into long-term customers.

Example use case

A nutritionist launches a 7-day clean eating challenge that includes daily videos, checklists, and a private group.

Teachable’s complimentary features

Drip content, excellent mobile app student experience, downloadable checklists, and course start date customization.

7. Community building for content creators

What it is

Strategic educational programs focused on helping content creators develop sustainable audience relationships through community development rather than algorithmic dependence.

These courses teach creators to transform passive followers into active community participants by establishing dedicated spaces for deeper engagement, implementing effective moderation systems, designing community rituals, and creating valuable member experiences.

The curriculum typically addresses both technical platform considerations and human psychology elements of community building, with emphasis on creating owned spaces that protect creators from platform volatility while enhancing audience loyalty and monetization opportunities. If you are a current or former community manager, this is for you.

Implementation strategy

Create a comprehensive course on building, nurturing, and monetizing audience communities across platforms. Include sections on community structure, engagement strategies, moderation approaches, and transitioning followers from social platforms to owned spaces.

Audience growth potential

This meta-topic appeals directly to other course creators and content professionals seeking to strengthen their audience relationships. Success stories from your community-building approach serve as built-in case studies.

Example use case

A successful community manager creates a comprehensive playbook showing other creators how to transition from social media followers to engaged, paying community members.

Teachable’s complimentary features

Teachable Community, and discussion threads

8. Creator playbooks (teach what you’ve done)

What it is

Detailed, transparent educational products that document a creator’s actual processes, strategies, and systems that produced measurable results in their business or creative practice.

These courses typically combine behind-the-scenes access, concrete examples, adaptable frameworks, and authentic reflection on both successes and failures.

The playbook approach establishes credibility through demonstrated outcomes and positioning the creator as both practitioner and mentor.

Implementation strategy

Document and teach your actual workflows, decision-making processes, and results. Include templates, swipe files, and other tools that helped you succeed. Be transparent about both successes and failures.

Audience growth potential

These courses showcase credibility and build connection. They position the creator as both a practitioner and teacher.

Example use case

A YouTube creator releases a monetization playbook showing how they grew to 100,000 subscribers using affiliate marketing and course bundles.

Teachable’s complimentary features

Multimedia support, private coaching add-ons, and content reuse for future products.

9. Skill-based upskilling courses for specific roles

What it is

Highly specialized educational programs targeting defined professional roles that support other businesses or creators, such as executive assistants, project managers, editors, virtual assistants, or operations specialists.

These courses address specific skill gaps and competency requirements that traditional education often overlooks, focusing on tools, workflows, and techniques that enhance performance in supporting roles.

The curriculum emphasizes both technical capabilities and interpersonal skills required for these positions, providing clear paths to increased responsibility, compensation, and career advancement.

These role-specific courses often include industry-standard templates, software training, communication protocols, and productivity systems tailored to the unique challenges of each professional function.

Implementation strategy

Identify specific skill gaps in professional roles and create focused training to address them. Include exercises, templates, and real-world scenarios. Consider certifications or badges to document skill acquisition.

Audience growth potential

These audiences are often underserved and highly motivated. They share resources within their professional communities.

Example use case

A creative agency founder builds a course to train executive assistants in client communication systems used in their agency.

Teachable’s complimentary features

LMS features, tiered pricing, and integrations for business use cases.

10. Re-skilling for career pivots

What it is

Comprehensive educational programs designed specifically for professionals seeking to change career directions, industries, or business models.

These courses address both the technical skills and psychological aspects of career transition, combining practical training with strategies for leveraging transferable skills, navigating identity shifts, and building confidence during professional reinvention. They also tend to include components addressing mindset challenges, imposter syndrome, professional positioning, and logistics of career transformation alongside requisite skill development.

Implementation strategy

Create a well-thought out roadmap for career transition, including skills assessment, market research, and strategic networking. Include case studies of successful pivots and exercises to build confidence.

Audience growth potential

Career pivots are deeply personal. These courses often address pain points with clarity and compassion, which drives word-of-mouth.

Example use case

A former HR director teaches professionals how to transition into fractional consulting, with modules on pricing, positioning, and lead generation.

Teachable’s complimentary features

High-ticket pricing support, payment plans, and custom onboarding email integrations

How to identify your course opportunity

When evaluating these potential course directions, consider where your expertise naturally intersects with these growing needs. Successful course creators combine:

Demonstrable expertise in the subject matter
Personal connection to the challenges being addressed
Unique perspective or methodology within the broader topic
Ability to communicate complex concepts accessibly

The most sustainable course businesses address persistent challenges with evolving solutions rather than temporary trends. Your course should solve problems your audience consistently encounters while adapting to changing implementation contexts.

Strategic course development for 2025

The most effective course business models in 2025 are audience-first by design. They do more than transfer knowledge. They generate trust, promote connection, and create multiple paths for discovery.

As learner expectations rise, and the market grows more sophisticated, especially with AI capabilities increasing by the day, creators must build with intent. Each idea on this list can scale reach without sacrificing depth, especially when supported by a platform that allows flexible product delivery, automation, and community growth.

After identifying your course direction, begin market validation through:

Creating preliminary content pieces addressing aspects of your chosen topic
Engaging directly with your target audience about specific challenges
Developing a minimum viable course module to test engagement
Gathering testimonials from early students to refine your approach

Final recommendations

Teachable provides the technical infrastructure to bring your course to market efficiently, allowing you to focus on content development and audience building. Our course analytics help you identify which topics resonate most strongly with your audience. This makes continous improvement easier.

What expertise could you transform into a valuable learning experience for others in 2025?

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Best ChatGPT Alternatives for Creators and Entrepreneurs in 2025

Software Stack Editor · April 29, 2025 ·

The rise of generative AI has transformed how creators and entrepreneurs approach content, strategy, and workflow efficiency. Generative AI is now by far the most popular form of AI tool, with 51% of businesses using it. While ChatGPT pioneered this revolution, it certainly has limitations that are causing some creators and entrepreneurs to look elsewhere. So, let’s explore leading ChatGPT alternatives and how they complement platforms like Teachable to empower creators and entrepreneurs in 2025.

ChatGPT vs Alternative AI Tools Crossroads street sign graphic

The AI Landscape

When ChatGPT debuted in November 2022, it redefined what AI could achieve, sparking widespread adoption among writers, marketers, and innovators. Its ability to generate text on demand made it a go-to tool for overcoming creative blocks. However, its success also highlighted gaps in specialization. Enter the era of ‘AI copilots’: purpose-built tools designed to tackle specific challenges, from SEO-optimized content creation to CRM automation.

These niche solutions cater to professionals who need more than generic outputs. For example, marketers require brand-aligned messaging, educators demand curriculum-building efficiency, and entrepreneurs rely on seamless integration with existing tools. While ChatGPT remains a versatile starting point, its broad-stroke approach often falls short in scenarios requiring domain expertise or platform-specific workflows. The result? A thriving ecosystem of alternatives that prioritize precision, customization, and reliability.

The Pros & Cons of ChatGPT

The Pros

As the most prominent and popular Generative AI LLM, or large language model, there are a lot of pros to its use. Just the nature of its popularity, as there are many guides and experts out there who can help you use it effectively. It’s also one of the most frequently updated models, with new capabilities end efficiencies being rolled out regularly.

It’s become highly adept and popular for generating text, analyzing data, and even producing images, especially when using the hyper-advanced models accessible by the paid tiers ($20 per month for ChatGPT Pro). Its popularity as a sort of ‘baseline’ for LLMs and generative AI means there are many integrations and plugins developed for it, making it quite an adaptable piece of kit.

The Cons

But despite its popularity, there are some downsides.

While ChatGPT offers a free tier that lets content creators experiment with prompt-based writing without upfront investment, it can oversimplify nuanced topics, occasionally producing over-generalized or generic prose. Many entrepreneurs appreciate how quickly it can produce outlines, email drafts, and code snippets, but this rapid generation sometimes sacrifices depth and factual accuracy.

In addition, ChatGPT’s standard models can have quite small context windows, making it challenging to maintain coherence in longer-form content without frequent prompt engineering, which can push you towards the premium models.

The popularity of ChatGPT is a double-edged, as people are growing more adept at spotting text it generates due to common, recurring turns of phrase. Ever noticed how many articles you see online start with something like “in the rapidly evolving business landscape” since ChatGPT hit the market?

And while ChatGPT has functionality for direct integration into applications, this often requires selecting separate API pricing plans and navigating fixed subscription tiers, adding complexity and integration overhead that many creators would rather avoid.

Let’s not forget the infamous hallucinations. While things have improved, ChatGPT is still known for confidently offering plausible-sounding information that can be incorrect or misleading, an issue that poses real risks when teaching or marketing requires factual precision.

Taken together, these trade-offs are leading many creators and entrepreneurs to investigate purpose-built AI alternatives that offer specialized workflows, tighter integrations, and higher reliability.

Best ChatGPT Alternatives

Google Gemini

Google Gemini has emerged as a powerhouse for entrepreneurs deeply embedded in the Google ecosystem. Integrated across Workspace apps like Docs, Gmail, and Slides, it streamlines tasks such as drafting emails, summarizing meeting notes, and generating presentation outlines. Its ability to pull data from Google Drive and Calendar reduces context-switching, enabling users to transition from brainstorming to execution seamlessly.

Google offers a variety of packages for Google Gemini use. On the one hand, this means you can be selective and pay for what you actually need, but on the other hand you’ll need to do some research on the different models, pricing tiers, and what you need Gemini for to know what you should purchase.

Perplexity AI

Perplexity AI distinguishes itself as a research-focused tool, delivering concise, citation-backed answers by scouring live web data. Its ‘Deep Research’ mode mimics an expert’s workflow, analyzing multiple sources to generate comprehensive reports, which makes it ideal for fact-checking or competitive analysis. The free plan includes unlimited quick searches, while the Pro tier ($20/month) offers advanced models, more in-depth searches and file-upload analysis for deeper dives.

Claude

Anthropic’s Claude excels in generating natural, human-like text, thanks to its Constitutional AI framework. With much larger context window than ChatGPT’s free models, it can maintain coherence across long-form content, making it perfect for summarizing reports or drafting detailed narratives. The free version suits casual users, while Claude Pro ($20/month) unlocks priority access to updates and higher usage limits.

Microsoft Copilot

For teams reliant on the Microsoft Suie, Copilot embeds AI across Word, Excel, and Teams, automating tasks like data visualization, meeting summaries, and email drafting. While basic features are free for subscribers, the Pro suite ($20/user/month) includes collaborative ideation tools and custom agent creation via Copilot Studio, positioning it as a holistic productivity enhancer.

Teachable AI, Easy to Use With ChatGPT Alternatives.

Teachable can complement these ChatGPT alternatives, while also embedding no-code AI directly into the course-building workflow, which reduces the need to context-switch.

For example, the Teachable AI Course Curriculum Generator allows you to input a course title and description and receive a full outline in seconds, including sections, lessons, and even sales-page copy. You can then combine these materials with ChatGPT to produce marketing materials like social media posts and email campaigns to promote the course.

For creating the lessons themselves, you could combine Perplexity AI’s deep research, or Claude’s long form content capabilities with Teachable’s AI Hub to craft lecture scripts, which can then be used to produce quizzes and summaries using Teachable’s AI capabilities, like the Teachable AI Quiz Generator.

Meanwhile, Gemini and Copilot’s integrations with the Google and Microsoft Office suites allow for adaptability in working across those suites, allowing you to plan lessons and courses with integrations across your calendars and email inbox.

This is just the start. Teachable’s extensive AI features and how they complement CHatGPT alternatives makes it ideal for creators and entrepreneurs developing courses and learning materials.

Final Thoughts

Selecting the right AI tools hinges on your workflow’s unique demands. The ChatGPT alternatives out there all have specific strengths that make them suited to different needs, so you need to think hard about what you’re trying to achieve to guide your choice.

Once you’ve chosen the tools you need, Teachable’s AI capabilities are ready to supercharge all your course and learning materials creation. Once you find the most effective, AI-driven workflows, these tools will become more than just productivity boosters, they can be strategic partners.

AI should help you grow your business, especially for internal processes. See how Teachable AI tools can power your next project.

FAQs concerning ChatGPT alternatives

1. How do I decide which AI tool is the best fit for my business needs?

Start by mapping your most critical workflows and identifying bottlenecks.

If you need research depth, Perplexity AI may be best.
If you work heavily in the Google ecosystem, Gemini integrates seamlessly with your existing tools.
For long-form content or course creation, Claude’s expanded context window outperforms other models.
If you need broad team-wide productivity enhancements, Microsoft Copilot could be ideal.

No matter which tool you choose, Teachable’s built-in AI features complement these systems by streamlining course-building, automating quizzes, and accelerating marketing material production, all critical tasks for creators scaling their businesses.

2. Can I use multiple AI tools together with Teachable, or do I have to pick just one?

You can (and should) combine tools strategically.Think of Teachable as the central hub for your course and coaching business. Tools like Gemini, Copilot, and Perplexity can be used to feed research, outlines, and marketing ideas into Teachable’s AI-powered course builder, sales page generator, and quiz creator. This “stacked AI” approach saves time, reduces manual admin, and ensures your content is higher quality and more aligned with your brand, without needing heavy technical expertise.

3. What are the risks of using ChatGPT or alternatives for creating educational content?

The main risks include:

Inaccuracy or “hallucinations” (false information presented as fact).
Generic outputs that lack your brand voice or audience specificity.
Over-reliance on AI at the expense of original insights or personalization.
‍

Teachable’s AI tools help mitigate these risks by offering structured, guided workflows that keep you in control of the final product. Combining generative AI outputs with your expertise ensures your course material remains credible, customized, and impactful.

4. How does Teachable’s AI compare to standalone AI tools like Gemini or Claude?

Teachable’s AI is purpose-built for creators and entrepreneurs. While Gemini, Claude, and others are versatile generalist tools, Teachable’s AI is embedded directly into course creation, sales page writing, quiz generation, and content repurposing workflows.

5. Will Teachable continue expanding its AI features in the future?

Yes. Teachable is actively investing in enhancing its AI Hub, with a strong focus on helping creators and entrepreneurs:

Automate more administrative tasks (e.g., student communications, progress tracking).
Expand content creation capabilities (e.g., video scripts, marketing funnels).
Integrate more seamlessly with external AI tools to create even smoother, cross-platform workflows.

In short: as AI evolves, Teachable’s platform will evolve with it, giving you more tools to save time, grow your audience, and future-proof your business in an increasingly competitive creator economy.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Automate Online Course Sales with Teachable, Manychat & Zapier Integration

Software Stack Editor · April 24, 2025 ·

Many online course creators are juggling a lot at once – launching new offers, onboarding new students, engaging existing students, and staying on top of their marketing channels. You may wonder – how do all these content creators manage to handle it all?

The truth is that most successful creators aren’t doing many of these tasks manually. Instead, they use smart automation to build systems in their business that allow them to sell, support, and scale – even while they sleep.

Teachable + Manychat + Zapier integration is one of the most potent automation tools for online course creators, and it can save you hours of your precious time every week without compromising your earning potential. In fact, it may even allow you to increase your revenue.

If you’re curious to learn more about how Zapier automation for course creators with Manychats can help transform your business, read on.

Teachable + Manychat + Zapier integration: what it solves

Before we dive into the “how,” let’s first get clear on the “why.” So, why would you, as an online course creator, bother to connect Manychat with Teachable through Zapier?

Well, Teachable is your online classroom while you’re the teacher running the show. Every teacher needs a good assistant. That’s where Manychat comes into play – it can be your virtual assistant that chats with leads and students on Messenger, Instagram, via texts, or more.

Consistently nurturing your warm leads, attracting cold leads, and engaging with your existing students is a key to success for your online course business. But doing all of it manually is a lot for one person, and that’s why Manychat is so handy – it can handle many repetitive tasks so you can focus on other parts of your business.

You may wonder – what does Zapier have to do with any of it? Zapier is the tool that bridges the gap between Teachable and Manychat by allowing these two platforms to share information automatically.

Together, this integration helps you:

Auto-enroll new students and send them personalized welcome messages via Messenger, text, or WhatsApp.
Warm up leads and answer any questions they may have about your products.
Send online course updates, reminders, and bonus content so your students are always engaged.

And that’s just the tip of the iceberg of what this integration can help you do to enhance your business while also saving you time and effort.

How to connect Manychat to Teachable: a step-by-step walkthrough

Here’s how to build a simple automation step-by-step. No coding experience required.

Prerequisites

You’ll need to have a Teachable Pro account (or higher) and an active Manychat Pro account to set up this automation. You can set this up with the basic Zapier plan (free), which allows up to 100 actions per month (meaning your school has up to 100 enrollments per month). If you need more than 100 actions per month, then you want to upgrade to one of Zapier’s paid plans.

Step 1: Create a Zapier account

If you don’t already have a Zapier account, create one. It only takes a couple of clicks.

‍

‍

Step 2: Create a Manychat Pro account

Next, you’ll want to set up your Manychat Pro account if you don’t have one already. The process takes about 10 minutes.

‍

‍

Step 3: Connect Teachable

Now that you have Zapier and Manychat set up, it’s time to connect your Zapier to Teachable’s platform.

Go to your school’s dashboard on Teachable’s platform and find the App Hub.

‍

‍

Scroll down until you find Zapier. Click the Set Up button in the top right corner of your screen.

‍

A new window will pop up. Here, click on View All to see all the integrations available through Zapier.

‍

‍

You’ll be taken to the page where you can search for the Manychat app.

‍

‍

Another window will pop up, where you need to click the Connect These Apps button in the middle.

‍

‍

Immediately, you’ll be taken to your Zapier dashboard, where you can create your Zap.

‍

‍

Step 4: Set up the Trigger

‍

So, let’s say you want to use this Teachable Manychats Zapier integration to boost student engagement. At the end of each lecture, you have a graded quiz that allows your students to test their knowledge. But that’s not enough – you want to take it a step further.

‍

Set up the Trigger event to be a New Graded Quiz Result.

‍

‍

Step 5: Set up the Action

Next, you need to set up an Action that follows whenever the Trigger is activated.

So, to engage your students whenever they finish a graded quiz in your course, choose Send Content to User. This will allow you to set up a message to any students who did the quiz with content in it.

‍

‍

In the User field, you can choose when the student qualifies to receive a message from you. So, for example, if the student aced the quiz, you can set up to send an automated message like: “Congrats on passing the quiz! Here’s the link to your next module.”

‍

‍

Step 6: Test your new flow

‍

Zapier allows you to test your new automation flow to ensure that every step works as intended. So, take the time to test every part of your automation to ensure a good experience for your students.

Use cases for business creators

With this integration, you’re not only automating tasks – you’re unlocking new ways to serve your audience, close more sales, and keep your existing students engaged across different platforms. Here’s how pro creators are using Manychat and Teachable to grow their businesses:

Flash sales funnel

Let’s say you’re running a 48-hour flash sale on one of your online courses. Here’s how this integration can help you optimize your sales funnel.

With the help of Manychat, you can build a Messenger or Instagram DM campaign to promote the sale – in all of your social media promo posts, invite your audience to comment or DM a word related to this flash sale.

Everyone who does it will receive an automated message from Manychat with all the information about the sale. That includes things like countdown timers, bonuses, links to the sales pages, and urgency-driven CTA’s.

With the help of Zapier, you can set up an automation where when someone clicks the “Buy Now” button on your sales page and completes the purchase on Teachable, you can instantly enroll them into the course, send them a confirmation message in Messenger, or send them a text and tag them at the back end with a useful tag that will help you determine the success of your flash sale.

No one falls through the cracks with this setup. You build real-time momentum, automate delivery, and segment your students to know what to upsell to them next at a later date. The best part? You do this all without lifting a finger in real time – you only need to set up the automation once.

Waitlist to enrollment funnel

For high-ticket courses and cohort-based course launches, building a waitlist is key – and Manychat comes in handy here.

Manychat allows you to create a conversational opt-in flow, something along these lines: “Want to be the first to sign up for [Course Name]? Click a link here to join the exclusive waitlist.”

Then, you use Manychat to nurture those people who signed up to be on the waitlist with sneak peeks, behind-the-scenes content, or limited-time offers to keep the list engaged all the way until the launch date.

Once the launch day approaches, Zapier can help you set up an automation that seamlessly organizes the students who enroll through the special link. They’re automatically enrolled into the course, removed from the list for further promos on Manychat, and moved into a post-purchase flow of onboarding, next steps, and community invites.

This flow allows you to capture warm leads and turn them into excited students without messy spreadsheets or manual tagging. Students receive world-class experience, and you save time and prevent additional stress from getting everything right manually.

Event follow-up campaigns

When you host a live webinar or Instagram Live to build a buzz around the upcoming product launch or a topic you may be testing out for a potential course, you want to capitalize on the momentum and do it fast.

Manychat allows you to capture opt-ins during the live event. You can automate a message that entices people to DM their emails to you so you can send a freebie on a topic related to them. The emails are then automatically added to your list and tagged, and people receive the freebie without you having to lift a finger.

If you have a free online course on Teachable, you want to promote it with a live event, and Zapier can help enroll every person who attends the event in your course. Manychat then sends personalized messages with login links and support details to everyone who’s enrolled.

This automation lets you turn attention into action and gives you an opportunity to reward engagement with immediate value without wasting any time and missing out on the opportunity window.

Tips for optimization

Once your Zap is up and running, it’s time to optimize. These pro-level tweaks help you improve performance and scale smarter:

Use tagging logic strategically: Zapier helps you automatically tag users with Manychat, but if this feature is used without a strategy, it can become useless. Use tags for things like tracking which courses users purchased, segment your leads by interests, and trigger relevant follow-up sequences.
Monitor drop-off points: Manychat has analytics that gives you an in-depth look at how people interact with your flows and at what point they stop interacting with you. This data is valuable–monitoring the drop-off points allows you to improve your flows and learn exactly what works with your audience.
Always A/B test for better conversions: The best way to create an automation flow that converts is to test what works with your audience. With Manychat, create two versions of your automation, split the traffic 50/50, and see which performs better (clicks, replies, enrollments). Use the winner as your main sequence, and move on to testing other parts of the flow, such as CTAs or bonus content, to nail down what brings the best results.

Save 5+ hours a week with automation

Manual follow-ups and onboarding don’t have to take up your best creative hours. Connect Teachable, Manychat, and Zapier so you can:

Engage your students in all parts of their journey
Capture more cold leads and turn them into warm leads with less effort
Direct your energy into tasks that matter most for your business–content creation

FAQs

Can I use this integration with my existing email marketing platform (e.g., ConvertKit or Mailchimp)?

Yes. Zapier allows you to create multi-app workflows. You can set up automations that not only connect Teachable and Manychat but also integrate with tools like ConvertKit or Mailchimp to send follow-up emails, segment users, or deliver drip content.

How do I track the ROI of my automation setup?

You can track ROI by tagging users through Manychat, monitoring conversion events in Teachable (like enrollments), and reviewing click-throughs and interactions in your Manychat analytics dashboard. Set benchmarks such as enrollment rate, open rate, and time saved weekly to measure impact.

What happens if a student unsubscribes from Manychat or Messenger?

If a student opts out of Messenger, they won’t receive further messages via that channel. However, you can use fallback channels like SMS or email (also integrated via Zapier) to keep them in your communication loop. Always diversify channels to ensure consistent touch points.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

What Creators Should Know About Dopamine and Productivity

Software Stack Editor · April 23, 2025 ·

All entrepreneurs know that motivation is slippery. Some days, you’re in the zone, ideas are flowing, your to-do list practically checks itself off, and you’re high on creative energy. Other days may not look as good. You’re staring at the blank screen, juggling a million tabs, and wondering why your brain feels like running on 3%.

You know the feeling, right?

Here’s the good news: it’s not just you. There’s a powerful chemical in your brain – dopamine – that plays a huge role in how motivated, focused, and productive you feel every day. Understanding how dopamine works can help you harness its power to build better habits, get more done, and even enjoy the process.

So, let’s dig into the science of dopamine and productivity so you can learn exactly how to make it work for you, not against you.

Dopamine 101: The brain science behind motivation

Dopamine is a neurotransmitter that helps transmit nerve impulses related to pleasure and reward. When we shop or eat chocolate, our dopamine release system is triggered, and we experience a “dopamine rush.”

This feel-good neurotransmitter is responsible for reinforcing behaviors. Meaning that if something feels good, our brain encourages us to return for more (hence why we can’t stop at one piece of chocolate and it’s so easy to eat the whole bar).

While dopamine is often called the “feel-good” hormone that’s all about pleasure, it’s much more than that. “This chemical evolved in you for one simple reason – to make doing hard things feel good,” explains neuroscientist TJ Power.

For hundreds of thousands of years, humans exerted a lot of effort to find food by hunting and foraging and stay safe by exploring new lands with better living conditions and building shelters. Dopamine was the key chemical that drove our ancestors to achieve their goals, and that’s still relevant to this day.

Unfortunately, the modern lifestyle has a negative effect on our dopamine pathways and, in turn, hijacks our motivation. Unhealthy diets, social media scrolling, online shopping, and other similar things that are so easy for us to engage in cause quick dopamine spikes that are followed by sharp dopamine falls, which reduce motivation and may even make us feel depressed.

When our dopamine system is balanced, though, we feel like we’re “on it” – flowing from one task to the next with clarity and energy. That’s why balancing the dopamine release in our brains should be done by everyone who wants to increase their productivity.

Why creators should care about dopamine

As we discussed, dopamine fuels goal-directed behavior, and we can experience pleasurable dopamine spikes when we finish a project, hit a business milestone, or check off a task on our to-do list.

For this reason, dopamine is a key player for creators and solopreneurs who juggle creative work, admin tasks, marketing, and sales every week while running a business. Understanding the way dopamine works in your brain can help:

Prioritize tasks based on the expected reward
Boost focus and motivation to pursue the right goals
Form habits that help you be more productive

At the end of the day, as a creator, your brain is your most valuable asset. So, keeping it healthy and sharp is the key to productivity and successful long-term business.

Align dopamine with your workflow

Not all tasks in your business are created equal. Creative work tends to be high-dopamine because it’s novel, challenging, and highly stimulating. But admin work? Customer emails? Not so much.

By evaluating how you feel, and which tasks in your business spark dopamine in the positive way can help you structure your days to maximize the dopamine release in your brain so you can get much more quality, productive work done instead of spending hours procrastinating.

Delegate low-dopamine tasks

Once you identify tasks that drain your energy and dampen your motivation, consider outsourcing them or learning to utilize automation tools to help make them as easy and effortless as possible. Freeing up your brain for high-value tasks will help you be much more efficient with your time and efforts.

Set “success routines” that trigger dopamine

Once you understand how to optimize your dopamine release and make it consistent, you’ll soon notice a positive shift – instead of craving a cookie during your mid-afternoon slump to help you get through the day, you’ll start craving deep work sessions and tick off tasks on your to-do list.

How to make dopamine work for you

Now that you understand the “how” and the “why,” it’s time to talk about the strategies and tactics to help you harness the power of dopamine to optimize your productivity. Here’s how to use dopamine to your advantage and build your personal sustainable motivation engine:

Morning protocols that prime your brain

The way you start your morning sets the tone for the whole day. To promote a slow dopamine release that will keep your productivity and motivation stable throughout the day, implement these habits into your morning routine:

Avoid looking at your phone immediately after waking up to avoid the quick spike of dopamine.
Make your bed immediately after waking up.
Brush your teeth and wash your face before you check your phone.
Spend 5-10 minutes meditating while bringing your focus and awareness to your body while you breathe.
Take a cold shower.
Get outside your house to move your body (even for a short walk) and to get some sunlight onto your face (even if it’s cloudy)
Choose a healthy, well-balanced breakfast that’s full of protein to help promote slow dopamine release and avoid glucose spikes from sugary foods first thing in the day.

These easy-to-implement, low-cost morning habits can absolutely transform your day.

Dopamine detox

Dopamine detox has been gaining popularity in the recent years, with many prominent entrepreneurs promoting dopamine detox as a way to transform your life. Technically, there’s no such thing as a dopamine detox. However, we can reset the way dopamine is released in our brain which can greatly improve our mood and productivity.

Here’s how to reset your dopamine for better productivity:

Step 1: Do a digital detox

Choose a half-day or a full day when you can unplug from all the digital “junk stimuli” to reset your brain. That means no social media, no YouTube, Netflix, or other streaming services, and, ideally, no phone.

Ideally, you want to spend that time with your loved ones, simply spend quality time with yourself at home, or go for a walk to clear your mind and move your body. It will feel uncomfortable at first, especially if you find yourself feeling bored. Push through that feeling – it’s only temporary, and it’ll pass.

Step 2: Avoid quick dopamine hits

Quick, unnatural dopamine-promoting activities throw our whole dopamine system out of whack and take us on a rollercoaster of emotions. To minimize that rollercoaster and to rewire the way your brain releases dopamine, avoid these quick dopamine hits:

Refined, sugary snacks
Watching short videos on TikTok, Instagram Reels, YouTube Shorts
Mindless scrolling on shopping apps
Playing mobile games
Tapping through Instagram Stories
Drinking alcohol and taking drugs
Watching porn

Step 3: Engage in low-stimulating activities

Once you have done the digital detox and cut out or minimized all the quick dopamine-hit activities, it’s time to start introducing low-stimulating dopamine-releasing activities to help you slowly rewire your brain and what forms of stimuli release dopamine. Do things that naturally increase dopamine, such as:

Every morning, make your bed properly
Spend time walking outside to get sunshine (60 minute walk is enough for your brain to start releasing dopamine)
Learn new information
Take cold showers
Cook healthy food at home
Journal and reflect
Meditate
Engage in deep work
Spend time every day reading

Soon, you’ll notice how much clearer your mind feels and how much more stable your mood becomes.

Step 4: Keep your home tidy

Funny thing, but cleaning your home, changing sheets, and making your bed are all activities that may sound tedious (and make you want to avoid them at all costs), but all of them release dopamine in your brain.

As you clean your home and experience that satisfaction at the end of having accomplished that, you train your brain to seek our hard, unpleasant tasks (cleaning) in pursuit of that sense of accomplishment that will extend far beyond your home.

Batch tasks and pair with rewards

Task batching is an effective tool to help you be more productive, and combined with effective reward system, it can be even more effective. So, how do you do it?

Group similar tasks – like emails, client calls, editing, etc. – in one chunk to reduce the mental costs of switching tasks. Then, pair the batch with a small reward to boost your motivation:

Do a batch of emails → go for a 30-minute walk.
Spend two hours answering social media comments and DMs → grab a coffee from your favorite coffee shop.
Do three hours of deep work filming videos for your online course → read a book for 30 minutes.

This kind of positive reinforcement trains your brain to crave productivity.

Tools & habits that keep the dopamine flowing

Okay, it’s time to bring the tools and dopamine-friendly habits together to create fool-proof systems that help you thrive in your business:

Automate the energy drainers

What tasks in your business are making you feel drained and unmotivated and always cause procrastination? Identify these tasks and find ways to automate them within your business to remove the friction. Less friction means more energy and creative flow for the stuff that actually moved the needle.

Teachable has an array of features, like an AI quiz creator, that allows you to automate your quiz creation process quickly. All you have to do is click a couple of buttons, and the platform will automatically create a quiz to test your students’ knowledge based on your course material.

Also, Teachable offers Zapier integration that lets you quickly connect to your email providers to make communication easier, marketing tools to make marketing effortless, and much more. Make sure you’re taking advantage of these tools to maximize your productivity.

Time-block around peak energy

Your brain isn’t equally productive all day. Each of us is different – while one may be more productive during the morning, others may prefer to do deep work in the afternoons. It’s important to know what works for you.

Track your energy patterns for a week, and figure out when is your most productive time of the day. Block off your high-energy hours for your most important work and tailor your slow dopamine-releasing habits around those hours to maximize your productivity.

Adopt a “create once, sell forever” mindset

Motivation and productivity aren’t just about quick, fast wins, aka “dopamine hits” – it’s all about long-term motivation when you see progress toward meaningful goals unfold over time. That’s where the “create once, sell forever” mindset comes in.

When you build evergreen assets like digital products, online courses, or blog content that drives traffic for years to come, you’re creating a system that provides ongoing rewards from a single burst of creative effort. This way, your brain gets a consistent source of dopamine over time.

So, focus on creating content and products that will continue to bring in the results for years to come, such as:

Digital downloads
Online courses
Evergreen YouTube videos and blog posts
Webinars

Also, make sure you’re tracking the performance, recording the small wins along the way, and celebrating them to keep the motivation going.

Work with your brain, not against it

Sustainable motivation isn’t about willpower. It’s about understanding your brain chemistry and creating systems that help you support it.

When you start noticing your habits and behavior patterns and how they affect your brain activity and capacity, you can build a more productive work life, which will help you build a long-term successful business that doesn’t just look good on paper but also feels good to run.

Don’t wait for the motivation to magically strike. Set yourself up to win by using these slow dopamine-release strategies and tips to maximize your productivity and ensure you always feel your best. When you feel good and your business runs well because of it, you’ll become unstoppable.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

7 insights for building a resilient creator career from a few of Teachable’s top creators

Software Stack Editor · April 17, 2025 ·

The future of creator success isn’t about Numbers. It’s about depth.

In 2008, Kevin Kelly’s idea of building a business with just 1,000 true fans felt revolutionary. For creators, it offered clarity: You didn’t need to reach millions, just the right few who’d support your work year after year.

But fast forward to today’s creator economy, and that benchmark feels like a relic.

Creators aren’t just contending with platform algorithms and audience fatigue, they’re now competing with AI-generated content that can replicate surface-level expertise in seconds. In a world where anyone can manufacture a personal brand, what actually builds a resilient creator career is deeper: character branding, authentic storytelling, and intentional community-building that algorithms and AI simply can’t replicate.

As Terry Rice shared in a recent conversation on Teachable’s I Don’t Want a Life I Need to Escape From video, “Personal branding is going out because it’s so easy to manufacture with AI. Character branding — revealed through your stories and your actions — is what really matters.”

This article unpacks the top seven insights from that conversation, giving you a blueprint to build a sustainable, resilient creator career that’s rooted in authenticity, not follower counts.

[embedded content]

1. Character branding over personal branding

In a world saturated with highlight reels and AI-curated personas, character branding is what truly cuts through. Unlike personal branding, which can be easily constructed with the right filters and captions, character branding is rooted in your consistent actions, values, and stories.

Colin Rocker framed it best: “Character branding is revealed through your stories and your actions, not your brand.”

Action Step:

Reflect on three pivotal moments in your life. What did they teach you? How can those values show up in your content, offers, and brand voice?

2. Vulnerability fosters real connection

Your most painful moments may just be your most powerful. Terry Rice spoke candidly about battling addiction and losing close family members. These experiences fortified his brand. Why? Because they established what he calls “unimpeachable authority.”

When you speak from lived experience, you build trust fast. People follow character, not perfection.

Action Step:

Choose one story you’re scared (but ready) to share. Draft it into a post or a story script. Lead with what you learned, not what you lost.

3. Do things that don’t scale

Want to build a strong community? It starts with showing up in the smallest, most unglamorous ways. Think: hosting five-person coffee chats, curating guest lists manually, or writing hand-written thank-you notes.

As Brett Dashevsky puts it: “You’re going to have to do things that don’t scale and you got to be consistent.”

Action Step:

Host a micro-event or live call with 5-10 people from your community. Make it invite-only. Focus on depth.

4. Revisit and expand beyond 1,000 true fans

The 1,000 true fans model is incomplete. Terry and Brett both emphasized that creators today need hybrid strategies: part community, part partnerships.

In fact, many creators earn more from strategic brand partnerships than from direct fan support.

Action Step:

Audit your income streams. Are you over-relying on fans? Could you introduce a course, partnership, or licensing deal?

5. Mindfulness is the antidote to AI

AI tools like ChatGPT and Claude can help structure your thoughts, but the original ideas, metaphors, and stories have to come from you.

As Terry said: “AI is only useful when you start with natural intelligence.”

Action Step:

Start a daily creator journal. Ask: “What did I experience today that could become a story?”

6. Build trust offline to scale online

Real-life events are quickly becoming the highest form of proof that a creator is trusted. From mixers and dinners to panel talks, taking your audience offline leads to stronger, long-term bonds.

Colin shared how he’s using in-person events to build not just community, but also his speaking and product ecosystem.

Action Step:

Plan a live workshop or event, even if it’s in a coffee shop or your own backyard.

7. Play the long game (with anti-goals)

The most overlooked part of creator strategy? Clarity on what you won’t do. Anti-goals are just as critical as goals. Brett emphasized the importance of knowing who shouldn’t be in the room and what events aren’t worth your energy.

Long-term success is all about integrity.

Action Step:

Write your creator anti-goals: What won’t you do, even if it’s popular? Who won’t you serve?

Resilience is a practice, not a destination

True fans matter but your character matters more.

Building a resilient creator career means leading with story, not strategy; showing up with consistency, not convenience. It’s about depth, vulnerability, and connection.

And it’s entirely within your reach.

Ready to turn your stories into sustainable income? Start with Teachable today and create courses, coaching programs, or digital downloads that build a career you don’t need to escape from.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

How to improve your personal brand

Software Stack Editor · April 16, 2025 ·

Your personal brand speaks for you long before you enter the room. But what happens when that personal brand hasn’t been updated in years…or worse, doesn’t represent who you are today?

The truth is, most creators aren’t starting from zero; they’re starting from messy. Maybe life got busy, your priorities shifted, or your content hasn’t kept up with your skills. You’re not alone.

The good news is that it is never too late to improve your personal brand. And with the right strategy, rebuilding can actually position you as more relatable, trustworthy, and human than ever.

At Teachable, we believe that your lived experiences and expertise deserve a digital home that evolves with you. Whether you’re a course creator, coach, or solopreneur, our platform gives you the tools to build an online presence that reflects your best self, no matter where you’re starting from. Learn more about building your personal brand with Teachable.

Here’s why it is never too late to improve your “character” or personal brand

Most people wrongly believe personal branding has to be consistent from the beginning. In reality, some of the most respected creators have rebuilt their brands after career pivots, long hiatuses, or public missteps. The difference is that they decided to take back control of their narrative.

[embedded content]

Terry Rice went corporate layoffs and rehab to a savage storyteller

Terry Rice transformed his career after being fired from corporate jobs at companies like Facebook and Adobe. Facing alcohol addiction, he literally wrote his business plan while in rehab. Within a year and a half, he was making $20,000 a month. He embraced his adversity and the audacity to tell his story as being the most unique things about him, leading to a powerful “anti-hero persona” that resonates deeply with his audience.

Now a business coach, keynote speaker, and author, Terry helps people live and tell better stories, leveraging his own struggles with getting fired, battling alcoholism, and personal loss to inspire and connect with others. He emphasizes authenticity, vulnerability, and the courage to share one’s true self, leading to opportunities and recognition.

Why improving your personal brand is worth It (especially now)

In 2025:

Trust is the new algorithm.
Vulnerability beats virality and
Authenticity drives connection, especially when your story isn’t linear.

A dormant or even “damaged” personal brand can become one of your biggest assets. It signals growth, resilience, and experience. With the right intention, you can reshape perception and build an identity that aligns with your current goals and values.

Step 1: Audit your existing personal brand

Before you can improve your personal brand, you need to understand where it stands right now, messy middle and all.

You are auditing your current brand stance for clarity. You can’t move forward if you don’t know what people currently see, feel, and assume about you online.

What to look for during your personal brand audit

1. Google yourself

Search your name in incognito mode and see what comes up on:

Social platforms
Old blogs or projects
News mentions or reviews
Images, videos, or quotes

Tip: Using site search operators like quotations will help you fine-tune your search. Example: “your name” or site: example.com “your name”

Ask: Is this the story I want people to find first?

2. Review your social media presence

Go platform by platform:

Look at your bios — are they clear and current?
Check pinned posts or highlights — do they represent you?
Audit your most-engaged content — what are people responding to?

3. Evaluate your content tone & visuals

Is your style outdated? Does your voice align with who you are today?

Action Step:

Archive or update content that feels off-brand or irrelevant.
Keep vulnerable or imperfect posts that show growth (remember: authenticity builds trust).

4. Ask for feedback

Reach out to trusted friends, collaborators, or followers and ask:

If you described me to someone who didn’t know me, what would you say?
What kind of work or content do you associate me with?

Look for patterns. These are clues to what your current personal brand is communicating.

Tools to help:

Google Alerts — Monitor future mentions of your name or brand.
Namecheckr — See which platforms have your name available for consistency.
Incogni — Data privacy tool that helps keep your personal brand only as public as you want

Step 2: Clarify your brand identity

Once you’ve audited where your personal brand stands, it’s time to decide what you want it to stand for moving forward. Without clarity, you risk blending in, sending mixed messages, or attracting the wrong audience.

Think of this step as your personal brand GPS; it guides your decisions on content, partnerships, platforms, and even tone of voice.

Core brand identity questions

Ask yourself:

What do I want to be known for?
What transformation do I help others create?
What values do I consistently stand by?
What makes my approach or story different?

Write down 3–5 bullet points that describe who you are and who you’re becoming.

Create your personal brand statement

A personal brand statement helps keep your messaging consistent and focused. Try this formula:

I help [who you serve] do [what you help them achieve] through [your unique method or experience].

Example:

I help new course creators turn their expertise into revenue by simplifying marketing and building sustainable launch systems.

Keep it short enough to fit in your bio, but deep enough to anchor your content strategy.

Define your brand voice and tone

Are you more analytical or emotional? Direct or playful? Motivational or instructional?

Clarity here helps you:

Write stronger bios
Choose the right language in posts
Create consistency across platforms

Tip: Choose three adjectives that describe how you want your brand to feel to others (e.g., grounded, empowering, approachable). Think of this as the personality of your brand.

Action Step:

Draft your personal brand statement and post it somewhere visible (your wall, desktop, or phone notes). It should guide every piece of content or messaging you put out moving forward.

Step 3: Refresh and Align Your Online Presence

Now that you’ve clarified your brand identity, it’s time to bring it to life—visibly and consistently—across every platform where you show up. This is where your personal brand gets real, not just internal.

A refresh doesn’t mean a total wipeout. Don’t worry. You’re not erasing your past; you’re aligning your public presence with your current vision. The goal is to build consistency, across platforms and channels, that builds recognition and trust, even at a glance.

Start with the Big 3: Bio, Profile Photo, and Links

These are the first things people see when they land on your page. Make them count.

Update your bio with your new brand statement or a version of it that fits the platform.
Choose a current photo that reflects the tone you want to project—professional, creative, bold, etc.
Use a link-in-bio tool to centralize where you want traffic to go (e.g., your Teachable school, newsletter, booking page).

Audit and Clean Up Old Content

Go through your top-performing platforms and:

Archive content that no longer fits your values or niche
Add updated captions or context to older posts that still have value
Repurpose high-performing posts to reflect your current brand voice

Bonus: Don’t delete everything. Past content can show evolution, which builds authenticity—especially when you own the growth.

Make Your Brand Visually Consistent

Visuals matter more than ever, especially when someone is scrolling quickly.

Choose a core color palette or editing style
Align highlight covers, backgrounds, or post templates
Update banner images (LinkedIn, YouTube, etc.) with your new message or offer

Align Your Website or Landing Page

Whether it’s a full website, a Teachable school homepage, or just a Notion site, it should:

Clearly state who you are and what you offer
Reflect your tone and visual identity
Lead people to action (subscribe, enroll, book, etc.)

Action Step: Choose one platform today and give it a 20-minute brand refresh. Update your bio, profile image, and/or links to reflect your current identity and direction.

Step 4: Rebuild trust through consistency

Once your brand is refreshed, the real work begins: showing up consistently.

Consistency is the most undervalued (and most effective) strategy for rebuilding a personal brand, and life, especially if you’ve been inactive, inconsistent, or need to repair trust.

Consistency signals reliability. It shows your audience, and potential customers, that you’re here for the long haul, not just a one-off comeback post.

How consistency actually looks in 2025

Consistency creates a predictable rhythm your audience can trust.

It can look like:

A weekly newsletter that provides value (even short thoughts or curated links)
Posting twice a week on your primary platform (Instagram, LinkedIn, TikTok)
Showing up in Stories or behind-the-scenes content in real time
Hosting a monthly live workshop, Q&A, or webinar

Underpromise and overdeliver.

Three ideas to rebuild trust and momentum

1. Name the pivot publicly

I know this is scary for a lot of people. However, a simple post or video that says,“here’s where I’ve been, here’s where I’m headed, and I’d love for you to be part of it,” humanizes you and invites people into your next chapter.

2. Start a 30-Day consistency challenge

Commit to one small action every day for 30 days:

Publish a short-form video
Share a quick insight or lesson learned
Engage in 5 meaningful comments with others in your niche

Document the process. People love a “building in public” story arc.

3. Deliver value before selling

Rebuilding trust often means giving more than you ask for (at least at first).
‍

Focus on:

Thought-leadership content
Transparent stories
Audience-first engagement

Over time, trust turns into loyalty, and loyalty turns into conversions.

Pro Tip: Batch your content creation. (Teachable creators often pre-schedule content around course launches or product drops for this exact reason.)

Step 5: Common mistakes to avoid when rebuilding your personal brand

Rebuilding your personal brand is powerful, but it’s also easy to overthink, overcompensate, or overcorrect.

Here’s what to avoid so your efforts feel genuine, not forced.

Mistake 1: Pretending nothing happened

Ignoring the gap, the pivot, or the misstep doesn’t erase it. Your audience appreciates transparency over perfection.

Simple is best:

“I’ve grown. I’ve learned. Here’s what’s next.”

Owning your evolution builds trust faster than pretending your old content never existed.

Mistake 2: Over-explaining or over-apologizing

While acknowledging the shift is important, don’t dwell or spiral into justification mode. Most audiences don’t expect a press release — they just want clarity on where you’re headed.

Focus on service and value, not self-critique.

Mistake 3: Inconsistency across platforms

This one breaks trust fast. If your Instagram bio says you’re a “business coach” but your LinkedIn still says “freelance graphic designer,” it sends mixed signals.

Tip: Update your bios, links, and messaging everywhere your audience might find you — even smaller platforms like Pinterest or YouTube banners.

Mistake 4: Trying to rebrand everything overnight

Rebuilding is a process, not a sprint. Start with the platforms and content that matter most to your current audience.

Consistency over time is more effective than a rushed aesthetic overhaul.

Mistake 5: Creating without listening

A personal brand is a two-way conversation.

Ask questions. Poll your audience. Invite feedback.

Some of your best positioning ideas will come from real interactions, not brainstorming alone.

Pro Tip: Avoid revamping your personal brand with overly polished stock images or unedited AI-generated content. If your visuals or words don’t sound like you, or reflect what you want to be known for, they’ll create a disconnect with your audience. Edit and filter AI tools through your own lens, values, and voice.

Improving your personal brand is a level up

The best personal brands aren’t built in a straight line. They’re revised, refined, and reimagined over time. Whether you’ve been quiet, inconsistent, or off-course, there’s no expiration date on showing up with clarity and purpose.

What matters most isn’t your past. It’s the intention you bring to your next step.

Rebuilding your personal brand is reconnecting with who you are now, aligning your digital presence with your values, and earning back trust, with yourself and others.

You’ve got the blueprint. Now it’s time to build.

Ready to bring your personal brand back to life?

Whether you’re sharing your expertise through a course, launching a digital product, or building a creator-led business, Teachable gives you the tools to turn your personal brand into something that works for you—24/7. Start building your brand’s next chapter with Teachable.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

3 Ways to Pivot Your Online Business In Economic Downturns

Software Stack Editor · April 10, 2025 ·

The headlines are loud, the economy feels shaky, and forecasts are packed with more questions than answers.

If you’re a business owner, creator, or online entrepreneur, it’s hard not to feel the pressure right now. The cost of goods is climbing. Consumer confidence is shaky. Big players are pulling back. And everyone—from Amazon to Shopify—is adjusting their strategy in real time.

So the question becomes: How should you respond?

We know you might be feeling on edge right now. Maybe you’re wondering what this means for your 2025 income goals or if you should change the date of your next product launch.

You’re not alone—and you don’t have to figure it out all by yourself. You also don’t need to overhaul your whole business or go quiet on socials until things blow over.

In this post, we’ll give you the gist of current market events and three practical, proven moves to future-proof your business without burning out. Let’s break them down.

What’s going on with the market right now?

Before we dive into strategy, here’s a quick pulse check.

The U.S. scheduled sweeping new tariffs: 10% on all imports, and up to 25% on countries like China and Mexico—initially set to take effect the week of April 7, 2025.
Just days later, on April 9, the White House reversed course, issuing a 90-day pause on all country-specific tariffs with the exception being China, which now faces a 125% tariff, effective immediately. The proposed 10% tariff on all imports, irrespective of country of origin, is still scheduled to take effect.
The end of the de minimis exemption means creators selling physical goods—especially drop-shipped or DTC products—face steeper costs and slower fulfillment.
Ad spending is down. Consumer uncertainty is up. And supply chains are wobbling again.

If it feels like the rules are shifting daily, it’s because they are. And that back-and-forth only makes long-term planning harder. The good news is that whether you’re a team of one or one hundred, you can pivot, adapt, and protect your business with smart, strategic shifts.

What this means for online business owners

Let’s zoom out for a second: When things get uncertain, people don’t stop spending money altogether—but they do start scrutinizing their discretionary spending.

That means fewer impulse buys and more long-term ROI decisions. Less “this looks cool” and more “this helps me grow.” When people feel pressure, they look for tools, skills, and support systems that make them feel capable and in control again.

Which is precisely where creators, educators, and online entrepreneurs come in.

And history backs this up.

In 2008, during one of the most turbulent financial periods in modern history, a wave of educators, creators, and YouTubers rose from the noise.

They didn’t have fancy studios or million-dollar brands—they had knowledge, a camera, and a desire to help. Audiences flocked to find free entertainment, but many also turned to YouTube for educational content.

Why? Because when the job market collapsed, people turned to upskilling and self-employment as a way forward.

So while markets shift and costs climb, the demand for transformation doesn’t go away. If anything, it sharpens. People want traction. They want to feel like their next move matters.

Online entrepreneurs and creators are in a rare position to deliver that—right now.

What pivots should you be making?

1. Invest in your business and diversify your income with digital products

If your business depends on a warehouse, a shipping lane, or someone else’s supply chain, you may be exposed to delays, disruptions, and rising costs.

That doesn’t mean you need to abandon a physical product business altogether.

Many creators and entrepreneurs will absolutely bounce back, especially those with loyal audiences and great products.

But diversification is what gives you options. Adding digital products to your business can allow you to continue delivering value, even when supply chains slow or costs spike.

Your knowledge, your story, your process—those are resources you can package and deliver no matter what’s happening in the world.

When done right, digital products can become freedom engines. They’re low-overhead, scalable, and 100% yours.

In an economy where consumer trust is shaky, digital products deliver the things people always spend on: education, skill building, connection, and transformation.

How to make the shift:

Ask your audience what they’re struggling with—use polls, DMs, or email replies to collect themes.
Spot the patterns—look for one specific, repeatable problem you can help solve.
Decide how to solve it—choose a format that fits their needs (course, digital download, coaching, etc.) based on how your audience says they learn best.

Example: A wellness creator pivoting from only offering DTC supplements to a $27 “Wellness Entrepreneur Starter Kit” with templates, sales scripts, and a Notion planner.

Adding effective digital products to diversify your income isn’t about jumping on a quick trend. When all is said and done, you want to build something that lasts. Something that you own, that scales with you, and that delivers lasting value to your audience.

2. Offer low-ticket products that meet people where they are

Not everyone’s ready for a $500 course or $2,000 program—especially when budgets tighten and uncertainty creeps in. But that doesn’t mean they’re not looking for help. In fact, this is when small, specific offers shine brightest.

Low-ticket digital products lower the barrier to entry. They give your audience a quick win, build trust, and open the door to future sales. More importantly, they prove your value—fast.

And for you? They’re scalable, evergreen, and easy to build. They don’t require 50 email sequences or a team to manage them. They just need to solve one problem well.

How to make the shift:

Repurpose what’s already working—take your best freebies or checklists and add depth to turn them into a paid product.
Focus on distinct, clear results—solve a small but meaningful pain point your audience faces regularly.
Keep it lean and fast—choose a format that delivers value in under an hour (guide, workshop, swipe file, etc.).
Price it accessibly—test price points between $9–$97 to find your entry-level sweet spot.
Use it as a funnel primer—introduce it as a “starter kit” or tripwire to build your email list and qualify leads.

Example: A business coach creates a $19 “Client Onboarding Toolkit,” including email templates, checklists, and scripts to help new entrepreneurs streamline their client intake process.

Low-ticket doesn’t mean low-value. It means meeting your audience where they are, especially in seasons when people are cautious but still committed to growth. In tight markets, the path to your high-ticket offer starts with trust. And trust starts with a low-stakes yes.

3. Be a voice your audience can relate to and rely on

When the noise gets louder, people notice who stays grounded. In turbulent times, your presence—more than your polish—is what keeps people around.

This isn’t the time to disappear or pretend everything’s fine. It’s the time to be honest, steady, and human. You don’t need to have all the answers. But you do need to be someone your audience can trust through the noise.

How to make the shift:

Talk about the hard stuff—acknowledge the uncertainty, name what’s shifting, and say what you’re seeing.
Share your process, not just your finished product—show how you’re navigating change alongside your audience.
Prioritize congruency in character over perfection—drop a weekly insight, reflection, or voice note they can rely on.
Ask more than you tell—use polls, questions, surveys, and lives with your audience to create a two-way relationship.
Reflect before you pitch—anchor your offers in empathy, not urgency.

Example: A business coach replaces her usual promo post with a story about why her first product launch flopped—and invites followers to share what they’re struggling with this month.

In uncertain times, relevance is resilience. Creators who create with their people—honestly, consistently, and empathetically—earn attention and trust. And trust is what sustains you when algorithms shift, markets dip, or momentum stalls.

Conclusion

There’s a lot you can’t control right now—but there’s even more you can. And no matter what changes in the market, we’re here to help.

The creators who stay steady, listen closely, and adapt wisely will weather the storm—and may even expand through it.

You don’t need to predict the market. You need to be responsive to your people.

The most resilient creators aren’t the loudest. They’re the ones who stay close to their community, make intentional moves, and build offers rooted in real need.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

How to Sell B2B Offers Without a Big Audience (and Land 5-Figure Deals)

Software Stack Editor · April 9, 2025 ·

Let’s rip off the Band-Aid, you do not need a massive following to make serious money online. You don’t need a verified blue check, 10K followers on Instagram, or a viral Reel that sends people sprinting to your DMs.

You need one thing, a crystal-clear solution to a real business problem.

That’s it.

Forget what the creator economy told you about chasing brand deals or selling $27 digital downloads on repeat. There’s a quieter, more profitable lane that doesn’t rely on reach—it relies on relevance. It’s the B2B creator lane.

B2B creators are 2x more likely to earn over $10K/month than B2C creators. (Teachable, 2025)

You already have the expertise. You just need to package it in a way businesses understand, value, and are willing to pay for.

Let’s talk about how to go from free content to 5-figure B2B deals, even if your audience is smaller than your group chat.

Why B2B is the creator economy’s best-kept secret

[embedded content]

You’ve probably spent the past few years selling to individuals. Maybe you’ve launched a few digital products, built a course, or tried to get your evergreen funnel running on autopilot. Cool.

But here’s what most creators are missing: businesses already have the budget for the thing you’re selling.

They’re already spending money on:

Training
Onboarding
Strategic support
Done-for-you systems

They just need to know your solution exists. The issue isn’t will they buy—it’s do they know you’re an option?

B2B vs. B2C: Why businesses buy differently

When you stop marketing like a content creator and start positioning like a business solution, the game changes. And if you’re still playing by B2C rules in a B2B space, you’re leaving serious money on the table.

Consumers buy based on emotion. They’re asking themselves:

“Can I afford this right now?”
“Will this make my life easier?”
“Do I feel like buying this today?”

It’s all vibes, timing, and whatever’s left in the bank account. Totally valid, but a world apart from how businesses make purchasing decisions.

Businesses, on the other hand, are all about function. Logic. ROI. They’re thinking:

“Will this save us time?”
“Will this help us hit our goals faster?”
“What’s the return on this investment?”

They aren’t asking if they personally have $47 to spare. They’re asking if that $5k package is going to move the needle in their operations. If your offer saves them time, increases team output, or prevents costly mistakes? That’s a no-brainer purchase.

They also aren’t thinking in “per unit” pricing. An individual might hesitate to buy a $97 training for themselves. But a business? They’re comparing it to:

The cost of hiring a full-time employee
The time wasted on inefficiencies
The loss they’re taking from outdated systems or lack of training

To them, your offer isn’t an expense. It’s a shortcut. A safeguard. A strategic advantage.

And when you start selling it that way? Everything changes.

Reminder: Businesses already budget for software, consultants, professional development, and team training. Your offer isn’t an “extra.” It’s a business expense with measurable returns.

You don’t need a big audience, you need a big result

Still think you need a massive following to land big B2B deals?

Here’s what businesses actually care about:
✔️ Can you solve their specific problem?
✔️ Do you have proof that your approach works?
✔️ Can you articulate the value clearly?

Notice what’s missing?
Your follower count.

Most buyers don’t care how many likes you got on your last post. They care if you can help their team hit their goals faster and smarter. That means your content doesn’t need to go viral. It needs to be valuable.

What makes a B2B offer work?

To land higher-ticket B2B deals, your offer needs to check these three boxes:

1. Solves a specific, costly problem

Not just “helps people grow on Instagram.” Think “Helps in-house marketing teams reduce time spent on content by 40% using plug-and-play templates.”

Businesses are looking for efficiency, savings, and growth. Tie your offer to those outcomes.

2. Delivers a fast, tangible win

Don’t promise a complete brand transformation in six months. Start smaller. Your offer should give them a measurable win in days or weeks.

Think “In 7 days, your team will have a complete onboarding plan they can utilize immediately.”

3. Is packaged for business buyers

If you want to sell to businesses, you need to think like a business. That means removing friction and making your offer feel like a no-brainer operational decision,not a personal splurge.

Make it easy to say yes:

Provide an invoice (so it fits neatly into their expense tracking)
Offer a team license instead of individual access
Include plug-and-play resources like SOPs, checklists, or toolkits
Frame the outcome as saving time or improving performance—not just “learning” something new

Business buyers aren’t buying information. They’re buying implementation. They want to know your solution can plug into their workflow, get their team results, and make them look good in the next meeting.

Real B2B offers you can start selling now (even with a small audience)

Ready to get out of the free-content hamster wheel? Here are a few offer formats that sell, without needing a giant following:

Team training bundle

Package your course or product as a solution for a team, not just one person. Offer a group license or onboarding system they can roll out immediately.

Example: A $97 email marketing course → A $2,500 package for agencies training new hires.

Consulting + digital product combo

Use your digital product as the foundation, and layer in consulting support for customization.

Example: Package your $47 workshop template (they don’t need to know the standalone price) with three strategy calls, and sell it as a $1,500 implementation offer for a small business owner.

White-labeled resources

Let a business rebrand and reuse your materials internally or for their clients.

Example: A VA license your Notion systems to offer as their own client deliverable.

Done-with-you sprint

Offer a short-term, high-touch experience designed to get a specific result fast. Perfect for businesses that don’t have time to figure it out themselves but still want to be involved.

Example: A systems strategist runs a 5-day Client Workflow Sprint where agency teams co-build their internal SOPs with her guidance. $3,000+ package with zero long-term commitment.

Internal resource vaults

Bundle your existing tools, templates, and trainings into a branded “vault” businesses can give their team access to—no handholding required.

Example: A designer curates a vault of brand guidelines, editable templates, and Canva tutorials for marketing teams. Sold to startups and marketing departments as a $5,000+ internal design support system.

How to sell B2B offers (without second-guessing yourself)

You don’t need a fancy pitch deck, a perfectly polished portfolio, or a LinkedIn bio that reads like a Forbes 30 Under 30 submission.

You need proof.

Businesses don’t buy because you sound smart. They buy because you make it easy to see the value. So instead of talking about what you can do, show them what you’ve already done.

Use case studies instead of a pitch deck

Forget the slide transitions and corporate fluff. If you’ve helped someone get a result, you already have what you need to sell B2B offers.

Break it down simply:

What the client needed – “They were onboarding 5 new team members with no documented process.”
What you delivered – “I created a plug-and-play training system with email templates, video SOPs, and an internal wiki.”
What happened after – “Time-to-productivity dropped by 40% and they licensed the system for future hires.”

That’s it. That’s your sales pitch. No fluff. Just facts that connect your offer to real business outcomes.

Haven’t sold it yet? Start here.

Here’s how to build trust anyway:

Borrow proof from adjacent wins – Personal results, past clients, or even one-off help you’ve given? That counts. Frame it as experience, not a maybe.
Sell a beta version – Invite a few businesses in early, call it a test round, and collect feedback and testimonials.
Lead with the transformation – Even if it’s your first sale, you can still clearly explain the problem you solve, how you solve it, and what life looks like after.

Business buyers want clarity, not complexity.

They want to know:

What’s the problem you solve?
How quickly can we see results?
Why should we trust you over the next Google search?

If your offer answers those questions—clearly, confidently, and with even one proof point—you’re ahead of the game.

Because at the end of the day, the best B2B sales strategy isn’t about being the loudest or the most polished. It’s about being the clearest.

So drop the pressure to “look” like an expert. Start showing people what you can do.
The right people will get it. And they’ll pay for it.

What if you don’t have leads yet?

You don’t need a CRM full of decision-makers to start. You just need a clear offer and a few smart ways to get it in front of the right people.

Here’s where to start:

Collaborate with adjacent service providers (who already serve your dream clients)
Write a blog post that answers a key B2B question and optimize it for search
Post 3x/week on LinkedIn with insights and results tied to your offer
Send personal outreach DMs to small business owners you admire (not slimy, helpful)
Use a lead magnet to grow your list, then upsell your B2B offer via email

Even one strong connection or collaboration can lead to a 5-figure opportunity. You don’t need a stadium, just the right seat at the table.

Your next step

Want help turning your idea into a polished, pitch-ready B2B offer?

Join our free One-Day Launch Challenge to map out your product, price it for profit, and launch it fast—no audience required.

👉 bossproject.com/launch

You already have the expertise. Now it’s time to get paid like it.
You don’t need a massive platform, you need a smart offer.
Businesses are already looking for what you have. Let’s make sure they find it.

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

52 Lead Magnet Ideas for Online Business Creators, Coaches, and Consultants

Software Stack Editor · April 2, 2025 ·

In Teachable’s 2025 Business Creator Shift Report, 22% of established creators cited lead generation as their most urgent challenge. This isn’t because they aren’t creating content, but because that content isn’t turning into new revenue. It’s a pain point even large companies have. A well-built lead generation system doesn’t begin with a lead magnet that sits passively on your site. The best lead magnets function as a strong lead qualifier, a value test, and a first step toward meaningful, scalable monetization.

Lead magnets are a positive-sum game. You get a qualified lead email. Your lead gets a valuable piece of content or tool that helps them solve an immediate problem.

Email remains the most cost-effective channel in digital marketing, outperforming ads, SEO, and social media on return. According to HubSpot, email still brings in $36 for every $1 invested. This statistic only tells part of the story. Email is effective when your audience is qualified, focused, and ready to move toward a deeper engagement.

For creators already earning and ready to scale, including coaches, consultants, and other knowledge-driven businesses, lead magnets help you:

Build a direct communication channel independent of social platforms
Connect each subscriber to a structured journey towards your core offer
Attract people who engage, rather than click once and disappear

What follows is a curated list of 52 lead magnet formats/examples designed for revenue-conscious creators. Each idea is ready to apply, easy to build from your existing materials, and aligned with long-term business outcomes.

Pro-tip: Combine these ideas with your own expertise, then use the following AI prompt to kickstart the creation of a powerful lead magnet:

When I give you my topic and content, run the sequence below.

*sequence*
You are a lead generation strategist helping [your audience type, e.g., online coaches, consultants, or course creators] create a lead magnet that attracts qualified prospects who are ready to [desired outcome, e.g., scale their business, improve conversion rates, or prepare for a premium coaching program].

The lead magnet will be in the form of a [format: e.g., diagnostic quiz, mini-training, workbook, template, checklist, etc.].Write it to achieve the following goals:
*Qualify leads by identifying if they are ready for [your paid offer type: e.g., coaching, online course, membership, service].
*Deliver immediate value and position me as a trusted expert.

Naturally bridge into a next step such as a discovery call, free trial, or purchase of my main offer.

My niche is: [insert your niche].
My audience's biggest pain points are: [list top 2-3]. 
My audience’s current stage of business: [briefly describe: e.g., generating $5k+ monthly but struggling to scale].

Please create:
*An engaging lead magnet title.
*A brief description of its purpose and what it helps with.
*A detailed outline or draft of the lead magnet content.
Suggested CTA to naturally transition into my main offer.

52 lead magnet ideas

1. 6-Figure offer planner

Format: PDF Workbook or Interactive Notion Template
Purpose: Help prospects design and structure a premium course, program, or coaching offer

Where to Use It:

As a follow-up to free webinars or workshops
Exit intent pop-up for coaches, consultants, and educators
Lead-in to a mini-course on course creation

Examples:

Coach: “Design Your Signature Coaching Program” defines the path to a $5K+ offer.
Course Creator: “Flagship Course Builder” walks through structuring a course worthy of premium pricing.
Consultant: “High-Ticket Offer Blueprint” helps structure done-for-you or hybrid offers.

This planner walks prospects through mapping out a high-ticket offer, defining transformation, pricing, deliverables, and packaging. It pushes them to elevate from underpriced services or content to scalable, high-value offers.

2. Discovery call script

Format: Fillable Google Doc, PDF, or CRM-integrated template
Purpose: Guide conversations that qualify leads and align services with business outcomes

This resource provides a structured approach to your first call with a potential client. Rather than improvising, the script ensures you ask the right questions in the right sequence, revealing readiness, budget, pain points, and implementation capacity. It also helps filter non-buyers before they enter your pipeline.

Use this lead magnet to show prospects you’ve already built a process. That positions your service as a structured investment, not a casual offer.

Where to Use It:

Opt-in before booking a consultation
Included in a “Working With Me” starter kit
Paired with a lead qualification checklist

Examples:

Sales Coach: “Consultation Flow Framework”, a script that highlights goals, objections, and buying timelines
Web Development Agency: “Website Discovery Call Template”, questions around functionality, user flows, and scope validation
Marketing Consultant: “Revenue-Focused Discovery Script”, evaluates conversion goals, historical performance, and KPI clarity

This tool functions as both a positioning asset and a conversion tool. It shortens your sales cycle and raises the perceived value of your service before the proposal ever lands.

3. Intake form template

Format: Google Form, Notion doc, Typeform, or Airtable template
Purpose: Automate onboarding and gather essential data to qualify, segment, and scope effectively

An intake form creates structure before the work begins. It filters out misaligned prospects, surfaces key project details, and reduces back-and-forth in the sales process. For consultants and creators offering services, this tool doubles as both a pre-sale screener and a post-sale onboarding system.

Used correctly, your intake form isn’t just for organization, it shapes how prospects view your professionalism, process, and capacity. It also creates a natural handoff to client-facing deliverables.

Where to Use It:

Embedded in a booking flow for coaching or consulting sessions
Sent automatically post-opt-in using Teachable email or a connected CRM
Linked from your services page as a pre-qualification filter

Examples:

Content Strategist: “Pre-Engagement Brief”, covers content goals, current platforms, brand voice samples, and traffic sources
Business Operations Consultant: “Workflow Audit Intake”, maps out team roles, SOP status, and tool usage
Design Studio: “Creative Kickoff Questionnaire”, covers visual direction, project timeline, asset inventory, and revision expectations

Well-structured intake forms save time upfront and lay the foundation for high-quality delivery. When used as a lead magnet, they also function as filters, bringing in only those clients ready to move forward.

4. Diagnostic quiz

Format: Scored quiz via Typeform, ScoreApp, Interact, or custom-built inside a course platform
Purpose: Segment leads by skill level, readiness, or problem type to tailor your follow-up offers

A diagnostic quiz gives prospective clients a self-assessment that delivers instant clarity while giving you actionable data. This format works especially well when you offer multiple programs, coaching tiers, or consulting paths. It acts as a filter and recommendation engine at the same time.

The strongest diagnostic quizzes don’t just assign scores, they frame the results as a starting point for further transformation. Each score category should point to a specific product, offer, or consultative next step.

Where to Use It:

Promoted in your bio link or pinned social post
As an embedded opt-in on your services page
At the start of a product funnel as a segmentation tool

Examples:

Productivity Consultant: “Where Are You Losing Time?”, segments business owners into operational bottlenecks (workflow, delegation, tech)
Mindset Coach: “Decision Fatigue Diagnostic”, identifies decision-making blocks and recommends a planning tool or 1:1 session
Brand Strategist: “Brand Consistency Scorecard”, evaluates tone, visuals, and content alignment across platforms

This tool positions your service as custom-fit rather than one-size-fits-all. It gives the prospect a result they can use now, and sets up your deeper solution as the next step.

5. Before/After transformation roadmap

Format: One-page PDF, slide deck, or annotated visual framework
Purpose: Visually show the transformation your client or student will experience across clear milestones

This resource outlines the full customer journey, starting from the most common pain points and moving through key phases of change. It helps future clients understand what they’re investing in and when they can expect results. It also positions you as a guide with a defined process.

Use it to demystify your offer, reduce hesitation, and set expectations before a call or course signup.

Where to Use It:

As an opt-in from a waitlist page or webinar
Sent in your email funnel before a sales page
Delivered post-lead magnet to upsell a higher-tier offer

Examples:

Fitness Coach: “Strength Progression Map”, 12-week journey from baseline metrics to peak performance
HR Consultant: “Hiring Process Maturity Model”, five phases from reactive hiring to a fully integrated recruitment system
Art Instructor: “Creative Skill Builder Timeline”, tracks visual improvement from beginner sketches to portfolio-ready illustrations

A roadmap shifts the focus from features to outcomes. When prospects see the entire arc laid out, they’re more likely to commit to the full journey.

6. 7-day self-assessment challenge

Format: Daily prompts delivered via email or hosted inside a course module
Purpose: Build habit formation and daily engagement while qualifying your most committed leads

A short, time-boxed challenge invites participation while also segmenting your audience by behavior. Those who engage consistently are more likely to convert. It also gives you multiple touch points across a week to demonstrate your framework, tools, and guidance style.

Each day should introduce one core question, reflection, or action. At the end, offer a clear path into your program or service for those who completed the challenge.

Where to Use It:

Evergreen email sequence triggered by opt-in
Embedded in a free course preview inside Teachable
Paired with a downloadable workbook or progress tracker

Examples:

Workflow Consultant: “Inbox to Zero in 7 Days”, daily audits of systems, tools, and priorities
Photography Instructor: “Composition Skills Assessment”, a photo prompt each day, plus scoring rubric
Mindfulness Coach: “Focus Reset”, daily behavioral check-ins to track attention, triggers, and reflection practices

Challenges create rhythm and urgency. They also identify your most engaged subscribers, giving you a strong base for follow-up.

7. Mini training: “What to do before hiring a coach”

Format: 10–20 minute video or short-format mini course
Purpose: Prequalify leads and answer objections before they enter your funnel

This training creates alignment before a sales conversation. It gives potential clients the clarity they need to approach coaching with the right expectations, logistics, mindset, outcomes, and scope. It also educates them on your methodology, so you spend less time justifying your process later.

The goal is to reduce the time between interest and enrollment by providing the answers they’re already searching for.

Where to Use It:

Linked in your social bio or onboarding email
Offered as a post-lead magnet upsell or unlock
Shared in a webinar funnel before a pitch

Examples:

Career Coach: “Goal Clarity & Commitment Prep”, guides prospects through planning, reflection, and role exploration
Public Speaking Coach: “Session Prep Video”, shows how to select a speech, assess a room, and clarify intent
Health Coach: “Coaching ROI Calculator Walkthrough”, walks viewers through common outcomes and expectations from coaching engagement

This format handles education and positioning at the same time. It also frames your offer as a thoughtful partnership, not a commodity.

8. PDF: Top 10 mistakes in your niche

Format: Curated PDF or short-form guide with annotated commentary
Purpose: Demonstrate expertise by highlighting common pitfalls and offering actionable corrections

This asset identifies the most frequent missteps your ideal clients make before they work with you. It offers quick wins through correction while framing your service or product as the logical next step for deeper support. This format is especially effective for drawing a line between casual learners and high-intent buyers.

The most effective mistake guides don’t just list problems, they contextualize them, show the cost of leaving them unresolved, and preview your methodology for fixing them.

Where to Use It:

As a lead magnet in a blog post or social campaign
In a paid ads funnel to attract mid-funnel leads
Offered as a bonus resource inside a free training or webinar

Examples:

Marketing Consultant: “Top 10 Launch Mistakes That Flatten Revenue”, focuses on targeting, offer positioning, and pre-launch sequencing
Sales Coach: “10 Proposal Errors That Kill the Deal”, addresses unclear ROI, scope confusion, and follow-up missteps
YouTube Strategist: “10 Growth Mistakes New Creators Keep Repeating”, covers algorithm signals, pacing, and viewer retention

This asset positions you as a pattern recognizer, someone who sees what others miss, and knows exactly how to correct course.

9. Proposal template

Format: Fill-in-the-blank document in Google Docs or Notion, editable and brandable
Purpose: Equip leads with a ready-to-use structure to pitch or price their own work, or understand your process

A proposal template acts as both a utility and a soft sales tool. It allows your audience to streamline how they communicate value, while simultaneously showing how you scope and price your services. For B2B consultants or creative professionals, this magnet draws in high-intent prospects who need structural clarity before making purchasing decisions.

Include example language, pricing logic, and formatting guidance to increase perceived value.

Where to Use It:

Embedded in your service page or LinkedIn call-to-action
Sent as a bonus in your email nurture sequence
Shared with prospective clients before your discovery call

Examples:

Web Developer: “Website Redesign Proposal Template”, sections for scope, timeline, deliverables, and payment structure
Business Consultant: “Client Pitch Proposal Kit”, includes ROI framing, process stages, and service bundles
Trainer or Facilitator: “Team Development Proposal”, builds out session plans, learning outcomes, and onboarding flow

This resource allows your prospects to immediately apply your thinking. It also lowers friction when they’re deciding whether to hire you, or follow your process themselves.

10. Objection-handling script

Format: Script PDF or worksheet broken down by objection type and use case
Purpose: Equip your audience, or your own sales team, with calm, confident responses to the most common buying hesitations

This lead magnet is built for direct application. It reduces friction in the sales process by preemptively answering objections around pricing, timing, results, or decision-maker buy-in. Whether used as a self-coaching tool or shared with teams, the script reinforces your authority while showing how to maintain integrity under pressure.

Objection-handling scripts are especially powerful for coaching, consulting, and service providers where conversions hinge on live or one-to-one interaction.

Where to Use It:

Lead magnet from a sales-focused blog post or video
Mid-funnel asset inside an email automation series
Add-on to a discovery call or pricing page

Examples:

Career Coach: “Salary Negotiation Script”, handles counteroffers, scope increases, and timeline objections
E-commerce Consultant: “Cost, Time, and Tech Objections Toolkit”, addresses startup hesitation and platform fatigue
Strategic Advisor: “Budget Conversation Flow”, clarifies value, urgency, and investment risk

This tool helps your audience speak with confidence. It also reinforces the clarity and structure of your offer before they even reach your pitch.

11. First lesson free (Hosted on Teachable)

Format: One unlocked lesson inside your Teachable course
Purpose: Offer a clear preview of your teaching style and course value before purchase

Instead of sharing your entire outline or making abstract claims about transformation, show the process in action. Offering the first full lesson for free demonstrates your delivery, structure, and value while building comfort and familiarity with your platform.

This approach is especially useful for course creators who want to lower the barrier to entry while maintaining perceived value. Prospects aren’t downloading a PDF, they’re stepping into your system.

Where to Use It:

Embedded in your course sales page as a “try it now” experience
Shared in launch announcements or email warmups
Linked in your content as a proof point or soft pitch

Examples:

Finance Educator: “Budgeting Mindset Reset”, teaches foundational terms and shifts decision-making habits
SEO Specialist: “Keyword Strategy Foundations”, walkthrough of basic research setup using real data
Watercolor Artist: “Getting Started with Materials”, live video setup showing brush types and basic color blending

This format builds trust through real interaction. It’s also an easy entry point into your paid curriculum, without discounts or delayed delivery.

12. Mini Course or Workshop

Format: 30–60 minute training hosted on Teachable or embedded as a gated video series
Purpose: Offer a focused, outcome-specific experience that previews your deeper curriculum or consulting method

A mini course is structured to solve one problem in one sitting. It establishes your credibility, demonstrates your process, and creates enough transformation to open the door to a higher-ticket offer. Unlike generic webinars, this format is outcome-driven and directly connected to your primary offer.

Use this lead magnet to segment serious learners from passive browsers. Treat it as both a teaching tool and a sales qualifier.

Where to Use It:

As a front-end funnel to a paid course or membership
Bonus opt-in for your email newsletter
Standalone free product inside your Teachable school

Examples:

Public Speaking Instructor: “Your Elevator Pitch in 30 Minutes”, script, record, and practice a high-impact intro
Productivity Coach: “Time-Blocking for Creators”, build a working schedule from scratch
Designer: “Typography Basics”, interactive walkthrough of font pairings and layout principles

Mini courses work best when paired with automated follow-up that leads into your next offer. They attract learners looking for transformation, not just content.

13. PDF workbook excerpt-only

Format: Select pages from your full course workbook or client-facing materials
Purpose: Let prospects sample your methodology while positioning the full version as the logical upgrade

This magnet works well for creators who already have a workbook or curriculum in place. By sharing a high-value excerpt, you give prospects something tangible to work through while raising interest in your complete offer.

The goal is not to give away the entire system, but to showcase the clarity and utility of your teaching.

Where to Use It:

Opt-in on a course landing page
Shared via email prior to a live cohort launch
Downloadable preview inside a free module

Examples:

Yoga Instructor: “Mobility Tracker Workbook”, includes daily logs and movement sequences
Business Coach: “Quarterly Planning Toolkit”, shares vision-setting and reverse-engineering templates
Illustration Educator: “Sketch Development Pages”, practice exercises and ideation tools

This format invites engagement without overwhelming the user. It also builds credibility by showing your content isn’t theoretical, it’s immediately useful.

14. Cheat sheet for your main course

Format: One-page reference guide formatted as a printable or digital resource
Purpose: Give students or prospects a fast-access tool they’ll return to repeatedly, reinforcing your expertise

Cheat sheets distill your core framework into a format that’s quick to review and easy to apply. They work well as a teaser for a full course, or as an opt-in that introduces your approach without requiring hours of content.

These assets also create high visibility, prospects often print or save them, keeping your brand in regular view.

Where to Use It:

As a pop-up opt-in on a blog post or course info page
Inside a welcome sequence as a bonus
Shared during a webinar as a real-time reference

Examples:

Content Marketing Educator: “Content Frequency Guide”, lists optimal post cadence by platform
Speech Coach: “Pre-Talk Prep Sheet”, body language, vocal warm-ups, and pacing cues
Baking Instructor: “Ingredient Ratio Quick Chart”, helps students adjust recipes with confidence

Cheat sheets become part of the student’s workflow. They also act as a reminder of the larger system you teach, and why the full course might be the next best step.

15. Study guide

Format: Structured document summarizing key concepts, frameworks, or terms for review and retention
Purpose: Help your audience master foundational material while introducing your educational model

Study guides serve creators in technical, skills-based, or academic niches. They function as reference points before, during, or after a deeper training experience. When used as a lead magnet, they support comprehension while previewing the depth of your core product.

This format works well when your teaching involves terminology, models, or sequential learning.

Where to Use It:

Prerequisite material for your course or workshop
Downloadable asset from a blog post or YouTube video
Follow-up gift after a webinar or live Q&A

Examples:

Digital Ads Instructor: “Facebook Ads Metrics Guide”, defines CTR, ROAS, AOV, and more
Life Skills Coach: “Mindset Shift Frameworks”, summarizes models for thought reframing and behavior change
Language Teacher: “Grammar Reference Sheets”, rules, sentence structure, and common errors

This magnet builds trust by providing real instructional value. It also sets the tone for what kind of structure, support, and specificity prospects can expect in your full offer.

16. Flashcards (Downloadable or Printable)

Format: Pre-formatted PDF or digital tool (e.g. Anki, Quizlet, Notion)
Purpose: Offer a repeatable, low-friction way for learners to reinforce terminology, frameworks, or concepts

Flashcards work best for content-heavy or memory-based subjects where repetition builds confidence. They’re simple to create, quick to use, and effective for long-term retention. This format signals a commitment to structured learning and supports your credibility as a methodical educator.

Flashcards also serve as high-utility micro-content, something learners can return to regularly, even after they enroll in a full course.

Where to Use It:

Bonus download from a YouTube tutorial or podcast episode
Pre-course opt-in asset to introduce key terms
Offer during a webinar or workshop as a takeaway

Examples:

Coding Instructor: “HTML & CSS Syntax Flashcards”, tags, attributes, and visual examples
Nutrition Educator: “Macro & Micro Nutrient Flashcards”, food group breakdowns and functional benefits
Music Teacher: “Music Theory Cards”, intervals, chord names, and key signatures

These work well when your content lends itself to pattern recognition or terminology. When done right, they signal to your audience that you’ve thought about how they learn, not just what you’re selling.

17. Pre-course checklist

Format: One-page checklist (printable or digital) with optional calendar or goal-tracker integration
Purpose: Prepare leads for success by showing them exactly how to get ready before they start your course or coaching program

This checklist helps subscribers organize logistics, gather tools, or mentally prepare for the structure and demands of your full offer. It can also prevent unnecessary drop-off by resolving uncertainty before it shows up.

This format doesn’t just improve onboarding, it also increases perceived value. When a creator has a prep checklist, they demonstrate process, clarity, and professionalism.

Where to Use It:

Delivered immediately after lead magnet opt-in
Linked from your course sales page or email nurture sequence
Presented as part of a “Getting Started” bundle

Examples:

Self-Publishing Coach: “Book Launch Readiness Checklist”, from manuscript finalization to audience outreach
Photography Instructor: “Camera Setup and Workspace Checklist”, from lens cleaning to lighting prep
Branding Consultant: “Client Reflection Checklist”, covers business goals, visual direction, and ideal customer clarity

This checklist bridges the gap between intention and action. It also subtly signals that your course is built for execution, not just exploration.

18. Grading rubric (for skills-based courses)

Format: Structured rubric table showing progression from beginner to advanced across key skill categories
Purpose: Define what success looks like across specific performance areas, helping learners self-assess and level up

A grading rubric offers clarity for creators teaching performance-based or project-based skills. It removes guesswork from learning outcomes and supports both internal accountability and external benchmarks. For coaches or instructors offering feedback, it standardizes evaluation and supports scalable growth.

This magnet works well when your offer includes multiple levels, certifications, or progressive mastery.

Where to Use It:

Embedded in your free mini course or intro module
Shared in a free Facebook group or community space
Linked as a download from a tutorial or training email

Examples:

UX Design Mentor: “Usability Testing Rubric”, criteria like clarity, accessibility, and interaction logic
Creative Writing Coach: “Short Story Rubric”, scores on structure, character arc, pacing, and editing
Vocal Performance Instructor: “Singing Assessment Matrix”, pitch control, breath management, expression, and consistency

Rubrics function as a roadmap and a progress tracker. They elevate your perceived rigor and invite the learner into a growth path they can measure.

19. Private podcast series

Format: Audio-only mini series (3–7 episodes), gated via email opt-in or course enrollment
Purpose: Build intimacy and trust by teaching through audio, perfect for mobile-first, time-conscious audiences

A private podcast creates a one-on-one experience. Listeners absorb your voice, tone, and ideas in an environment that feels personal and high-touch. For busy professionals or always-on-the-go creators, this format fits seamlessly into their daily habits.

The most effective private podcast series are thematic. They solve one core problem or frame one major shift over several short episodes.

Where to Use It:

Lead magnet promoted through LinkedIn, Instagram, or newsletter
Part of a welcome series for new subscribers
Linked from your blog as an alternate format for high performers

Examples:

Founder Coach: “Scaling Without Hiring”, a five-part audio guide to restructuring your offers and energy
Remote Team Consultant: “Async Communication Best Practices”, deep dive on Slack, Notion, and documentation culture
Designer-Educator: “Design withPurpose”, narrative-style audio on balancing aesthetics, accessibility, and conversion

Private podcasts offer ongoing value while keeping you top of mind. They work well for high-ticket offers where trust and clarity play a central role in conversion.

20. Launch roadmap

Format: Visual timeline or step-by-step PDF outlining phases of a product, course, or service launch
Purpose: Provide structure and sequencing for creators preparing to go live with a new offer

A launch roadmap answers the “when” and “in what order” questions your audience often struggles with. It reduces decision fatigue and gives creators confidence in their next steps. By outlining a clear pre-launch, launch, and post-launch flow, you also position yourself as someone who understands the business mechanics, not just the creative side.

This magnet is ideal for audiences who already have an offer in development but feel overwhelmed by how to organize and deploy it.

Where to Use It:

As a lead-in to a paid product or service related to launches
Embedded in a blog post or video about launch strategies
Shared as a bonus in a live cohort or waitlist funnel

Examples:

Course Creator Coach: “30-Day Launch Checklist”, breaks down content prep, tech setup, and email campaigns
App Consultant: “MVP-to-Launch Roadmap”, tracks tasks from beta testing to marketing rollout
E-commerce Educator: “Online Store Launch Timeline”, from product photography to checkout optimization

This format resonates with business owners who value planning but need outside structure. It also sets the tone for working with you long term.

21. Swipe file (designs, captions, copy, etc.)

Format: Curated PDF, Google Drive folder, or Notion hub with labeled examples and context
Purpose: Offer ready-to-use inspiration and proven formats for faster content creation

Swipe files reduce creative friction and eliminate guesswork. They’re especially valuable for creators working across multiple content platforms or campaign types. This magnet saves time and helps your audience understand not just what works, but why it works.

Use it to reinforce your ability to reverse-engineer results. Add context to each example so it feels like a toolkit, not just a collection.

Where to Use It:

From content about creative process or content strategy
Bonus resource inside a free course or lead nurture sequence
Featured in your link-in-bio or pinned content on social

Examples:

Social Media Strategist: “30 High-Engagement Captions”, categorized by goal: conversation, save, share, or click
Copywriting Mentor: “Sales Page Swipe File”, headline frameworks, bullets, and CTA language with annotations
Brand Designer: “Palette + Layout Swipe Kit”, branded color combos and modular design examples

Swipe files build immediate trust. They show your eye for what works, and your ability to systematize creativity.

22. Lightroom presets (for photographers and other creatives)

Format: Downloadable preset files for Adobe Lightroom with installation instructions
Purpose: Give creators a time-saving tool to apply consistent visual style across photos

Lightroom presets function as both a practical resource and a creative teaser. They’re particularly effective for visual brands, influencers, photographers, and product-based businesses that rely on cohesive content. This format is high-value, easy to showcase visually, and quick to implement.

Presets can also lead into deeper offers like photo editing tutorials, content planning workshops, or visual branding packages.

Where to Use It:

From Instagram stories, reels, or TikTok content
Embedded in a blog post about branding or photography
Shared via email as a reward for completing a challenge or campaign

Examples:

Lifestyle Blogger: “Warm & Minimal Presets”, for a clean, high-light aesthetic
Wedding Photographer: “Romantic Pastels Pack”, for soft skin tones and bright natural lighting
Real Estate Educator: “Crisp Interiors Presets”, ideal for listing photos, walkthroughs, and staging shots

This resource gives immediate visual transformation, making it ideal for creators selling the promise of professional-grade content.

23. Watercolor brush guide (for artists)

Format: Illustrated PDF or short tutorial video showing the function of different brushes and strokes
Purpose: Educate aspiring artists or workshop participants on tools of the trade, building confidence before a project or course

A brush guide acts as an on-ramp for new students while showcasing your teaching style and attention to detail. It’s especially effective in art, illustration, or hand-lettering spaces where tools directly affect outcomes. The guide sets expectations and removes the overwhelm of choosing supplies.

This format works well as a precursor to product-based workshops or course launches involving specific techniques.

Where to Use It:

As an opt-in from your YouTube tutorial or Instagram live
Intro resource in your Teachable course or free module
Lead magnet for affiliate-linked supplies or materials lists

Examples:

Watercolor Instructor: “Brush Basics for Beginners”, round vs. flat, dry vs. wet-on-wet, plus sample strokes
Children’s Book Illustrator: “Character Design Brush Guide”, hair, fabric, and texture stylization tools
Creative Workshop Host: “Stationery Brush Breakdown”, for floral illustration, lettering, and embellishment

This resource builds momentum. It sets your students up to succeed from the first stroke, while anchoring you as the expert who makes complex tools feel usable.

24. Music sample pack (for musicians)

Format: Downloadable ZIP folder of royalty-free loops, stems, or audio clips
Purpose: Provide creative building blocks that reduce production time and spark new project ideas

A sample pack gives musicians, podcasters, and multimedia creators access to high-quality assets they can immediately use in their own work. This magnet attracts leads who value professional sound and efficient workflows. It also positions you as a source of polished, production-ready material, especially useful if you sell audio tools, templates, or training.

Include usage rights, suggested applications, and basic licensing details to add perceived value.

Where to Use It:

Promoted on your website, Bandcamp, or YouTube channel
Bonus asset from a music theory or production course
Part of a podcast or video production toolkit

Examples:

Electronic Music Producer: “EDM Starter Pack”, bass lines, vocal samples, and beat loops
Podcast Coach: “Intro & Outro Audio Kit”, background music, transitions, and spoken lead-ins
Cinematic Composer: “Ambient Scoring Pack”, pads, drones, and mood-based stingers

Sample packs signal both expertise and generosity. They attract working creatives and demonstrate that your knowledge translates into tangible results.

25. Printable coloring sheet

Format: PDF or PNG file formatted for home printing, tablet use, or classroom download
Purpose: Offer a low-pressure creative experience that showcases your artistic style and subject matter

Coloring sheets are lightweight, accessible, and highly shareable. They perform well as top-of-funnel magnets for illustrators, wellness creators, art educators, and family-focused entrepreneurs. This format introduces new audiences to your work while giving them something they can interact with right away.

If you run art-based courses or sell printables, this asset creates a logical step toward your deeper catalog.

Where to Use It:

Download from an Instagram or Pinterest post
Opt-in from a blog about art, parenting, or mindfulness
Gift for email subscribers during a seasonal campaign

Examples:

Mindfulness Coach: “Mandalas for Stress Relief”, designed for calm, repetitive coloring
Children’s Illustrator: “Animal Adventures Pack”, line drawings for preschool or elementary-age kids
Brand Artist: “Logo Concept Sheet”, inspired by your visual identity work, with patterns and icons to color

This format works best when it reflects your core style. It’s also an opportunity to turn casual browsers into buyers who appreciate your design sensibility.

26. Canva template

Format: Editable link to a custom-designed Canva template, paired with usage instructions
Purpose: Save your audience time on content creation while reinforcing design best practices

A Canva template solves two major pain points: blank page syndrome and inconsistent branding. Whether you offer marketing strategy, visual design, or online growth services, this asset lets your subscribers apply your principles in their own workflows. Templates often outperform static PDFs in engagement because they’re editable, visual, and directly tied to results.

Use this magnet to demonstrate visual clarity and reinforce your expertise without requiring additional tools.

Where to Use It:

Embedded in a lead magnet funnel for content creation or branding
Offered during a free training or product preview
Downloadable from a blog post about visual content strategy

Examples:

Social Media Coach: “Instagram Carousel Template Pack”, drag-and-drop layouts with engagement prompts
Webinar Consultant: “Slide Deck Starter Kit”, designed for clarity, hierarchy, and pitch alignment
Blogging Strategist: “Pinterest Pin Template”, optimized for visibility and click-through

Canva templates prove you understand not just what looks good, but what works across channels. They create daily use and long-term trust.

27. Video tutorial: How I made this

Format: 5–10 minute screen recording or voiceover walkthrough of a project, deliverable, or workflow
Purpose: Reveal your process in real time and showcase your skill without overproduction or polish

A behind-the-scenes tutorial is one of the fastest ways to build credibility. It shows how you work, what tools you use, and how you think through each step. Unlike a structured course lesson, this format feels spontaneous and real, which makes it compelling and trustworthy.

Use this lead magnet to turn a finished product into a teachable moment. Let viewers see your decisions, edits, and pivots as they happen.

Where to Use It:

Offered as an opt-in from YouTube, TikTok, or email
Shared on a course preview page as a free module
Embedded in a case study or blog post about your process

Examples:

Food Blogger: “Recipe Walkthrough: Sheet Pan Dinners”, explains ingredient swaps and cooking time logic
UX Designer: “Wireframe to Final Mockup”, uses Figma to show how visual decisions evolve
Lettering Artist: “From Sketch to Vector”, screen-recorded breakdown using Procreate and Illustrator

This format turns transparency into a strategy. It builds trust without needing a polished studio setup.

28. Behind-the-scenes of a creative process

Format: Mini video, annotated photo gallery, or visual walkthrough PDF
Purpose: Show how a project unfolds from concept to completion, highlighting your method, tools, and decisions along the way

This resource gives your audience insight into the layers of creative thinking they don’t normally see. It positions you as both an expert and a systems thinker. The goal is not just to inspire, but to demonstrate a repeatable approach your audience can learn from or hire.

Behind-the-scenes content resonates especially well with visual creators, makers, and service providers who want to emphasize depth and intentionality.

Where to Use It:

As a subscriber-only blog post or bonus lesson
Shared in a “project breakdown” series on email or LinkedIn
Embedded inside a portfolio or service sales page as context

Examples:

Filmmaker: “My 5-Step Production Process”, photo series from storyboard to post-editing
Fine Artist: “Canvas Prep to Final Stroke”, showcases material choices, color mixing, and layering technique
Packaging Designer: “From Sketch to Shelf”, timeline of prototypes, dielines, and brand voice integration

This format reinforces your creative judgment and makes your process part of your value proposition.

29. (Non-AI) prompt calendar

Format: Monthly calendar or spreadsheet with 30+ prompts for content creation, journaling, or skill-building
Purpose: Eliminate indecision and support daily consistency across your audience’s creative or strategic work

A prompt calendar acts as both a system and a motivator. For creators trying to post regularly, journal daily, or complete a skill challenge, this tool gives them the structure to follow through. Each prompt nudges them toward reflection, visibility, or small wins.

This format is ideal for audience segments who are stuck in planning mode and need built-in momentum.

Where to Use It:

Downloadable from a content strategy blog or training
Sent in a welcome email sequence as a bonus
Shared during a 30-day challenge or mini community sprint

Examples:

Content Coach: “30-Day Reels & Storytelling Calendar”, a prompt per day mapped to growth, trust, and offer positioning
Journaling Educator: “Mindset Reset Calendar”, each prompt targets a belief, decision, or challenge
Photography Instructor: “Daily Composition Challenge”, photo ideas tied to lighting, framing, and color

Prompt calendars support habit formation and surface strong, shareable output. They position you as the source of both inspiration and accountability.

30. Bundle of past work samples

Format: Curated portfolio of client work, creative projects, or case studies in PDF or web gallery format
Purpose: Build trust through proof, demonstrating your style, process, and client outcomes

A curated sample pack serves two functions: it validates your authority and gives potential clients a sense of how your work feels in practice. It’s more than a showcase, it’s a filter for alignment. When presented well, this asset speeds up sales conversations by removing ambiguity around scope and results.

Add context to each sample, what the goal was, what you delivered, and what impact it had.

Where to Use It:

Linked in service pages or project-based funnels
Sent as a follow-up after a discovery call
Used as a downloadable asset to qualify inquiries

Examples:

Ghostwriter: “Top Blog Posts Bundle”, each with a short commentary on tone, structure, and audience targeting
Designer: “Brand Kit Samples”, logos, typography, and visual guides from different niches
Videographer: “Mini Documentary Collection”, links or files with notes on editing decisions and creative direction

This magnet works especially well when your prospects are comparison shopping. It moves them from “Who can do this?” to “You’re the one who already has.”

31. AI tool generator (e.g. quiz builder, copy prompter)

Format: Spreadsheet, form, or no-code tool powered by AI scripts or structured logic
Purpose: Give your audience a fast, repeatable way to produce a result, based on your framework

A micro-generator simplifies a task your audience repeats often. This could be writing subject lines, generating quiz questions, or structuring affirmations. The real value isn’t just in the automation, it’s in how your logic shapes what the tool produces.

This format bridges your expertise with your audience’s daily workflow. It’s not about novelty; it’s about speed, quality, and consistency.

Where to Use It:

Lead magnet for a marketing or curriculum design audience
Bonus resource for a mini course or membership
Embedded in a Notion or Airtable workspace

Examples:

Curriculum Developer: “Course Quiz Builder”, auto-generates quiz questions based on module topics
Email Strategist: “Subject Line Generator”, uses voice tone + offer type to return tailored options
Mindset Coach: “Daily Affirmation Builder”, selects intention + goal area to output a ready-to-use statement

Generators function like assistants that run on your thinking. They scale your process, and build dependency on your logic.

32. ROI calculator

Format: Interactive spreadsheet or web-based calculator using prebuilt formulas
Purpose: Help your audience quantify the return on a strategy, product, or service before making a purchase decision

An ROI calculator makes your value tangible. It takes abstract benefits and converts them into potential revenue, savings, or time recaptured. This tool works well in any offer where financial or operational impact is part of the promise. When customized properly, it becomes a sales asset that reinforces your business case, before the pitch.

You control the variables and logic, so the output reflects your methodology, not just raw math.

Where to Use It:

Embedded on a course or service sales page
Included in an onboarding funnel to pre-qualify high-ticket leads
Shared during webinars, masterclasses, or launch events

Examples:

Sales Funnel Strategist: “Lead Generation ROI Tool”, projects added revenue from funnel conversion improvements
Fitness Coach: “Cost of Inaction Calculator”, compares monthly habits to long-term health outcomes and expenses
Green Business Consultant: “Sustainability Upgrade ROI”, models energy savings across typical small office use

This magnet attracts buyers who are analytical, risk-averse, or managing budgets. It helps close the gap between interest and financial commitment.

33. Pricing estimator

Format: Spreadsheet, calculator, or form-based logic tool with built-in pricing formulas
Purpose: Filter serious leads by providing transparent pricing logic before custom proposals or calls

A pricing estimator manages expectations and reduces time spent on non-buyers. It allows prospects to understand how your pricing works, based on scope, features, timeline, or volume. For consultants, freelancers, and service providers, this tool improves the sales process by aligning budget and deliverables upfront.

Unlike static pricing tables, an estimator adjusts to the user’s selections, giving them a sense of control while reinforcing your process.

Where to Use It:

On your service inquiry page or booking flow
Shared post-webinar or during launch events
Gated as a “serious inquiry” magnet

Examples:

Web Designer: “Site Feature Estimator”, users select homepage, ecommerce, blog, and CRM integrations
Video Producer: “Project Scope Calculator”, estimates cost by footage length, editing complexity, and turnaround time
Brand Consultant: “Identity Refresh Estimator”, price estimate based on deliverables like logo, brand book, and messaging audit

This tool helps you qualify leads and remove pricing ambiguity, while also reinforcing the professionalism of your offering.

34. “Find your course idea” quiz

Format: Interactive quiz that maps user responses to viable course topics based on strengths, audience, and positioning
Purpose: Solve indecision by leading creators to a focused, validated course topic

This quiz guides experienced creators who are ready to scale, but unsure what to teach first. It connects their existing expertise with audience demand, bridging the gap between knowledge and monetization. Each outcome should correspond with a specific course format, funnel structure, or launch pathway.

Use this magnet to segment leads by niche, readiness, or product type.

Where to Use It:

In your lead generation funnel for course creation products
Paired with a webinar or challenge about offer development
Shared in content about monetizing expertise or validating ideas

Examples:

Content Coach: “What Kind of Course Should You Launch First?”, results link to mini course, signature program, or coaching hybrid
Business Strategist: “Course Topic Clarity Quiz”, results mapped to high-ROI pain points
Creative Mentor: “Teach What You Know”, quiz segments based on skill type, audience size, and existing content

This quiz does more than deliver clarity, it builds trust by demonstrating that you understand your audience’s skills and their business goals.

35. Content repurposing flowchart

Format: Visual PDF or interactive map showing how one content asset can be transformed into multiple formats
Purpose: Help creators stretch their output, grow their reach, and reduce burnout from creating net-new content

A repurposing flowchart solves a high-friction problem: how to stay visible without constantly producing from scratch. This asset shows your method for multiplying content across platforms, increasing efficiency, and maximizing audience exposure. It’s a strategic magnet for creators who feel overextended or underleveraged.

This tool also leads naturally into offers like memberships, automation tools, or full content systems.

Where to Use It:

Shared after a workshop or masterclass on content planning
Embedded in your blog or YouTube content around consistency
Lead magnet for content marketing, brand building, or audience growth offers

Examples:

YouTube Strategist: “One Video, Ten Touchpoints”, flowchart maps clips, reels, carousel posts, blog summaries, and emails
LinkedIn Consultant: “Long-Form Content Repurposing Map”, turns a post into polls, carousels, video clips, and lead magnets
Podcast Coach: “Audio Repurposing Flow”, diagram for transcripts, quote graphics, reels, and email segments

Repurposing systems offer instant perceived value because they extend what creators already have. When mapped clearly, they become an obvious next step toward your higher-tier systems.

36. Notion or Airtable template

Format: Shareable link to a pre-built workspace for content, task, or client management
Purpose: Help your audience organize their workflow, centralize data, and streamline operations using a customizable tool

These templates reduce cognitive load and operational friction. They work especially well for creators and consultants who need structure but don’t have time to build systems from scratch. When your audience uses your exact process, via your template, you create long-term stickiness and authority.

This magnet leads naturally into offers like premium dashboards, tech stack audits, or consulting packages.

Where to Use It:

Embedded in your lead magnet funnel for systems, ops, or productivity content
Offered after a webinar about client onboarding or content planning
Shared on social with walkthroughs of how it’s used

Examples:

Social Media Manager: “Weekly Content Planner”, columns for platform, format, topic, CTA, and media links
Business Consultant: “Client Pipeline Tracker”, sorts leads by stage, next action, and deal size
Podcast Host: “Episode Production Board”, tracks guest outreach, editing status, and promotion schedule

Notion and Airtable templates become part of your audience’s daily tools. That kind of integration builds trust, and opens the door for long-term engagement.

37. Email swipe file

Format: PDF or document containing pre-written email sequences categorized byPurpose
Purpose: Help creators write better emails faster, using tested structures for launches, follow-ups, or list nurturing

An email swipe file removes blank-page pressure and teaches by example. It delivers immediately usable assets while reinforcing best practices like tone, pacing, and conversion structure. For creators managing their own list, this tool offers both time savings and skill building.

Use this magnet to segment subscribers by offer type, email platform, or funnel stage.

Where to Use It:

Offered during a lead magnet funnel tied to list growth or digital product sales
Bonus in an email marketing course or workshop
Shared on a thank-you page as an upgrade from a checklist or guide

Examples:

Course Launch Strategist: “5-Email Launch Sequence”, pre-cart, open-cart, social proof, urgency, final day
Consultant: “Proposal Follow-Up File”, three email templates with different angles: reminder, value framing, deadline nudge
Coach: “Nurture Series for Cold Leads”, weekly emails designed to rebuild connection and invite re-engagement

Swipe files are easy to implement and easy to upgrade. They also let your subscribers experience the kind of structured thinking they’ll find in your paid material.

38. 11-Day email challenge

Format: Automated daily email sequence with micro-tasks, prompts, or mindset shifts
Purpose: Build trust and habit-forming momentum across a short, focused time frame

An 11-day challenge gives your audience a rhythm. It drives daily action and reinforces the value of small wins. By anchoring each day around a specific prompt or task, you train subscribers to expect consistency from you, while leading them toward a deeper offer.

This format works best when the challenge supports an outcome that directly relates to your course, coaching, or product.

Where to Use It:

Main opt-in on your homepage or blog
Evergreen funnel connected to a mini course or paid upsell
Shared as a social post CTA or “start anytime” onboarding path

Examples:

Wellness Coach: “Boost Your Energy in 11 Days”, hydration, sleep, movement, and focus habits
Business Coach: “Validate Your Offer in 11 Steps”, daily tasks for refining messaging and collecting feedback
Art Instructor: “11 Days of Daily Sketching”, practice prompts and confidence-building activities

Challenges are interactive by design. They give your audience a structured win, and give you a clear opportunity to offer the next step once trust is built.

39. 30-day Instagram content calendar

Format: Editable content calendar with daily post prompts and optional caption starters
Purpose: Help creators stay consistent and on-brand while reducing time spent planning social content

This lead magnet solves a universal problem: “What do I post today?” It also positions you as a strategic thinker, not just someone who posts, but someone who builds visibility onPurpose. Each prompt can be tied to a business goal, growth, trust, or conversion, making the calendar both creative and strategic.

Use this magnet to open the conversation around content batching, audience engagement, and platform strategy.

Where to Use It:

Embedded in your content strategy blog, video, or workshop
Offered as a download from a reel, carousel, or story
Included in a systems or marketing funnel for coaches or creators

Examples:

Fitness Creator: “Home Workout Reels Calendar”, daily movement clips tied to different muscle groups or goals
Consultant: “Authority Content Plan”, 30 prompts for positioning posts, testimonials, and behind-the-scenes insights
Food Blogger: “Daily Recipe Teasers”, post ideas mapped to ingredients, seasons, or dietary tags

Content calendars don’t just help your audience stay visible, they show you understand how daily actions compound into long-term growth.

40. “Tools I use” resource guide

Format: Curated PDF, Notion list, or webpage with tool names, links, and brief descriptions
Purpose: Save your audience time by sharing the vetted tools that power your business, workflow, or content creation

This magnet reduces research fatigue. For creators and consultants trying to scale, knowing what tools to use, and why, adds instant value. The key is context: describe how each tool supports your goals, integrates into your systems, or solves a real problem.

This format also opens opportunities for affiliate links, product partnerships, or deeper systems-based offers.

Where to Use It:

Downloadable from your tech stack blog post or setup video
Part of your onboarding sequence for clients or students
Bonus resource after a lead magnet about systems or automation

Examples:

Remote Work Coach: “My Digital Nomad Stack”, VPN, password manager, productivity apps, co-working tools
Video Editor: “My Editing Toolkit”, editing software, plug-ins, file organization tools, and royalty-free asset sources
E-commerce Coach: “Online Seller Tools Guide”, platform, payment processors, fulfillment software, and product mockup apps

This guide positions you as both a practitioner and an operator, someone who makes smart decisions behind the scenes.

41. Trello board for project planning

Format: Shareable Trello template board with pre-built columns, cards, and checklists
Purpose: Give your audience a hands-on way to organize, visualize, and complete a repeatable process

A pre-built board turns your method into a system. It shows your audience how to move from idea to execution using clear stages and visual workflow. For creators managing launches, client onboarding, or team collaboration, this tool becomes a trusted part of their weekly routines.

It also demonstrates your operational thinking, beyond inspiration, you’re offering implementation.

Where to Use It:

Opt-in from a launch planning guide or systems blog post
Offered after a live session or training about execution strategy
Shared in a course module as a student success tool

Examples:

Course Creator Coach: “Course Launch Trello Board”, tracks planning, content creation, email sequence, and tech setup
PR Consultant: “Media Outreach Trello Board”, stages include pitch prep, outreach, follow-up, and publication tracking
Creative Director: “Client Project Board”, onboarding, briefing, design, revision, delivery

Templates like this create long-term stickiness. Your audience uses them regularly, and associates your brand with clarity and progress.

42. One-page strategy map

Format: Visual PDF or digital whiteboard snapshot mapping out business, brand, or content strategy pillars
Purpose: Help your audience connect high-level vision with day-to-day action across multiple areas of their work

A strategy map offers clarity. It takes fragmented efforts, branding, product, messaging, growth, and pulls them into one visible system. For creators scaling a business, this is a powerful way to plan holistically and act intentionally.

This format is ideal for coaching, consulting, and teaching offers that involve planning, reflection, or structure.

Where to Use It:

Part of a welcome sequence for course or coaching subscribers
Downloadable from a live session or podcast episode
Lead magnet for brand positioning, offer development, or growth planning funnels

Examples:

Brand Consultant: “Business Identity Map”, audience, values, tone, visual strategy, content direction
Life Coach: “Whole Self Alignment Map”, tracks personal goals across relationships, finance, health, and growth
Content Creator: “Editorial Planning Canvas”, maps themes, frequency, repurposing flow, and call-to-action structure

This magnet blends vision with action. It helps your audience zoom out, make smarter decisions, and see how all the parts of their business fit together.

43. Productivity system template

Format: Pre-built productivity framework in Notion, Trello, Asana, or Google Sheets
Purpose: Give creators a proven structure to manage tasks, time, and focus without starting from scratch

This asset addresses one of the most consistent ICP pain points: time. A strong productivity system doesn’t just organize, it reduces overwhelm and drives execution. Your version of productivity becomes the system they adopt. That creates deeper buy-in when you introduce additional offers or coaching.

Focus on clarity, repeatability, and quick integration.

Where to Use It:

Opt-in for your workflow-related content or programs
Shared inside a lead nurture series or follow-up funnel
Used as a foundational asset in a mini course or coaching program

Examples:

Executive Coach: “Morning + Evening Routine Board”, habit tracking, goal review, and journaling space
Operations Consultant: “Team Task Planner”, assignments by team member, deadlines, and status stages
Creative Freelancer: “Project Lifecycle System”, from inquiry to delivery, including revision logs and final invoicing

System templates show that you don’t just deliver value, you deliver structure. And structure sells.

44. 3-step sales funnel walkthrough (PDF)

Format: Visual guide or annotated funnel diagram with copy samples and conversion strategy
Purpose: Simplify funnel-building by giving your audience a proven framework they can replicate or adapt

A 3-step funnel walkthrough removes the guesswork around what happens after someone opts in. It shows how to guide prospects from free offer to paid product using clear milestones: lead magnet → nurture → offer. For time-strapped creators, this resource provides a plug-and-play foundation they can customize.

Use this lead magnet to reframe your value as strategic, not just creative.

Where to Use It:

Opt-in from a blog post or training about course or service funnels
Embedded in your email marketing course or coaching program
Follow-up asset from a webinar, live session, or product demo

Examples:

Marketing Consultant: “Info Product Funnel Map”, starts with a checklist lead magnet, nurtures with a 3-email sequence, and closes with a mini course pitch
Coach: “Discovery Call Funnel Walkthrough”, uses a quiz as the entry point, followed by testimonials and a booking CTA
E-commerce Mentor: “Starter Store Funnel Guide”, opt-in to discount code, nurture with product education, convert through urgency-based promo

This resource helps your audience visualize and build a system. When done right, it becomes the first step toward platform migration, automation, or coaching engagement.

45. Free access to a community trial

Format: Timed access (7–14 days) to a private group, cohort, or membership forum
Purpose: Let prospective members experience your interactive ecosystem before committing to a paid plan

Community trials give leads the chance to observe how your group operates, what you post, how support works, and who else is inside. It’s a powerful magnet for programs centered on peer learning, accountability, or coaching. Rather than selling community through description, you offer direct experience.

Make the onboarding frictionless and the value unmistakable.

Where to Use It:

Offered from your course sales page or email funnel
Follow-up to an onboarding challenge, webinar, or lead magnet
Shared in DM conversations or post-consultation recap emails

Examples:

Course Creator: “Join My VIP Community for 7 Days”, includes access to group chats, resource threads, and live Q&A
Mastermind Host: “Accountability Sprint Preview”, access to check-in posts, templates, and peer coaching
Fitness Coach: “Challenge Group Trial”, daily thread participation and intro Zooms during a 7-day challenge cycle

Trials showcase your culture, not just your content. When members engage with each other and see your presence firsthand, they’re more likely to stay and invest.

46. Digital planner sample

Format: Select pages or sections from your full digital planner, designed for tablet or print use
Purpose: Give your audience a preview of your planning system, building trust and interest in the full product

Digital planners are tactile experiences in a digital format. Sharing a sample lets leads test the format, usability, and layout, while reinforcing the intention behind the structure. Whether you’re selling templates, coaching, or full productivity products, this sample becomes the gateway.

Pair it with usage instructions or a walkthrough to increase implementation.

Where to Use It:

Opt-in from a product page, YouTube video, or productivity workshop
Embedded in a free Notion setup or planning module
Shared in stories, reels, or carousel posts as a link-in-bio CTA

Examples:

Academic Coach: “Semester Planning Sample”, weekly views, assignment trackers, and reading logs
Executive Coach: “Quarterly Goal Tracker Preview”, includes milestone mapping, review prompts, and habit tracking
Wedding Planner: “Venue + Vendor Organizer Sample”, budget table, contact info tracker, and priority list

Planner samples not only demonstrate your system, they invite ongoing engagement with your process, turning one download into a long-term workflow.

47. Vision board kit

Format: Downloadable bundle of digital collage templates, inspirational prompts, and image sets
Purpose: Help your audience clarify and visualize future goals while anchoring those goals in actionable categories

A vision board kit adds structure to an otherwise abstract exercise. Rather than a vague collage of ideas, your version can connect visual inspiration to strategic categories, business, personal, creative, or financial. This tool appeals to both intuitive and tactical learners when executed withPurpose.

Use this asset to frame future-planning as a precursor to transformation, and your offer as the bridge.

Where to Use It:

As part of a New Year campaign or quarterly planning series
Opt-in from a personal development workshop or creative challenge
Shared as an onboarding step before a coaching program or strategy call

Examples:

Mindset Coach: “Life Vision Board Starter Pack”, includes goal prompts, mood board templates, and digital layout files
Startup Consultant: “Business Clarity Kit”, brand values, company culture, and revenue vision framing
Creative Entrepreneur: “Pinterest-Style Vision Kit”, includes visual libraries for lifestyle, product, and brand themes

This kit turns aspiration into structure. It’s ideal for coaches and creators who teach transformation but want to start with visualization.

48. Survey with auto-response analysis

Format: Survey form connected to an automated email response based on the user’s input
Purpose: Collect valuable audience insights while delivering personalized feedback in return

This magnet turns market research into a lead conversion tool. You gather data on your audience’s stage, goals, or challenges, and they receive an immediate, structured analysis based on their responses. The perceived value is high because the feedback feels personalized, even when it’s built from conditional logic.

You position yourself as someone who doesn’t guess, you diagnose.

Where to Use It:

Opt-in for a coaching or service-based offer
Shared in a social callout asking for feedback or input
Embedded in a pre-launch waitlist or validation campaign

Examples:

Health Coach: “Lifestyle Habits Survey”, respondents get a personalized tip and a link to a habit tracker
Brand Consultant: “Brand Maturity Survey”, response email outlines where their brand falls across positioning, visuals, and voice
Leadership Mentor: “Leadership Style Quiz”, each style receives a detailed profile with strengths and growth prompts

This magnet creates both segmentation and credibility. You learn what your audience needs, while they experience your thinking in action.

49. Toolkit download (PDF + links)

Format: Curated PDF with clickable resources, tools, templates, and step-by-step instructions
Purpose: Deliver a comprehensive starter pack that helps your audience take fast, confident action toward a defined goal

A toolkit magnet balances curation and direction. It shows your audience what to use, why it matters, and how to apply it to their work. For creators navigating new platforms, formats, or systems, this type of resource saves hours of trial and error.

Use it to showcase your taste, your method, and your ability to streamline complexity.

Where to Use It:

Opt-in from a content-heavy blog post or video tutorial
Shared in a lead nurture series connected to systems or marketing
Offered after a workshop as a tactical implementation asset

Examples:

Content Strategist: “Content Repurposing Toolkit”, apps, workflows, and templates to turn one post into five formats
Finance Consultant: “Small Business Budget Toolkit”, expense tracker, invoicing software, and monthly review checklist
Music Educator: “Digital Music Creation Kit”, recommended plug-ins, free DAWs, tutorial links, and starter project templates

Toolkits position you as a filter, someone who has already vetted the noise and handed over the best parts.

50. Framework diagram (with explanation video)

Format: Visual diagram of a proprietary method, plus a short explainer video (hosted in Teachable or embedded)
Purpose: Clarify your unique process so prospects can see how your method solves their problem, step-by-step

Your framework is your product’s operating system. When visualized well, it differentiates you from other coaches, consultants, or educators by naming your process and assigning meaning to each phase. The paired video allows you to speak directly to the viewer, building trust in your clarity and confidence.

Use this magnet when your audience needs more than inspiration, they need structure.

Where to Use It:

Embedded in your product sales page as a free preview
Shared in a funnel focused on results, not just benefits
Offered as a lead magnet from a blog or training post

Examples:

Time Management Coach: “RESET Productivity Framework”, Reassess, Eliminate, Systemize, Evaluate, Track
Sales Consultant: “CONVERT Framework”, each letter tied to a sales behavior or decision point
Design Educator: “COLOR Method”, Composition, Opacity, Layering, Originality, Refinement

Frameworks elevate your offer from a collection of tips to a method with momentum. The video builds trust and primes the audience for implementation.

51. Sample nurture email sequence

Format: Pre-written series of 3–7 emails with subject lines, body copy, and recommended send schedule
Purpose: Give your audience a proven way to build trust, drive engagement, and transition from opt-in to offer

This magnet solves a mid-funnel problem: what to say after someone signs up. It helps creators communicate without overthinking or stalling. Each email should serve aPurpose, educate, relate, invite, and convert.

You reinforce your expertise by showing exactly how to move someone from interest to action.

Where to Use It:

Bonus in a course on list building, automation, or course creation
Offered from a blog post about audience engagement
Shared as a download post-webinar or during a free challenge

Examples:

Business Coach: “7-Day Trust Builder Sequence”, delivers quick tips, story-based proof, and a low-barrier offer
Career Consultant: “Job Hunt Email Series”, shares positioning, market insight, and resume-focused CTA
Photographer: “Portfolio Engagement Series”, emails that educate, showcase style, and invite consultations

This resource becomes the starting point for automation. It shows that your business doesn’t just teach, it operates with clarity and intent.

52. Meta-magnet: Lead magnet builder template

Format: Step-by-step guide or interactive template that helps your audience plan and execute their own lead magnet
Purpose: Teach your audience how to build lead magnets, by giving them one they can customize and launch

This magnet creates a self-replicating cycle. If your audience includes coaches, course creators, or service providers who also need to grow lists, this template gives them a head start. Instead of abstract strategy, you provide a fill-in-the-blanks tool that helps them launch fast.

Pair it with prompts, examples, and visual structure to maximize usability.

Where to Use It:

Main opt-in for your list-building or audience-growth funnel
Embedded in a mini course on digital product creation
Shared on LinkedIn, Substack, or Twitter as a call to action

Examples:

Marketing Coach: “Lead Magnet Blueprint”, selects format, title, CTA, and delivery platform
Copywriting Educator: “Fast-Track Lead Magnet Worksheet”, with prompts for hooks, angles, and follow-up emails
Online Business Mentor: “Launch Your First Freebie”, includes tracking dashboard and conversion goals

The meta-magnet proves you know how to teach action. That makes the next pitch even easier.

How to create your own lead magnet in under 24 hours with content you already have

As we mentioned earlier, most experienced creators are already sitting on assets they haven’t yet packaged, transcripts from coaching calls, client onboarding information, content outlines, repurposed blog posts, YouTube videos, and podcast transcripts. Creating lead magnets from content you currently own, significantly speeds up the process.

All you will need to do is structure the content and align each asset with a next step in your paid offer. The goal is to format first, build fast, then distribute with intention.

Step 1: Choose your format strategically

Start with the outcome you want to create for your lead. Your lead magnet should demonstrate what it’s like to work with you, learn from you, or apply your frameworks to a real problem. The goal here is to prove relevance. The format should deliver one useful result, or A-B transformation. That result should naturally connect to your deeper solution.

Here are the most effective formats for business creators focused on list growth and client acquisition.

Digital downloads: PDF guides, templates, workbooks, scripts, or diagnostic forms
Interactive tools: Quizzes, calculators, scoring rubrics, or intake surveys
Multimedia previews: A sample course lesson hosted on Teachable, a short training video, or an audio session

If you already have a course, clip a lesson and offer it as a preview. If you’re a consultant, share the exact form you use to qualify new clients. If you run a coaching practice, turn a repeated conversation into a self-assessment or intake checklist.

Step 2: Build with speed using AI tools you already trust

Once you’ve chosen your format, use generative AI tools, like ChatGPT, Claude, or Gemini AI to complete key parts of the creation process. These tools should function as productivity partners, not content engines. Their role is to reduce time spent on structure, formatting, and draft development, so you can reserve your attention for subject matter expertise and positioning.

Use text-based AI tools to complete:

A clear outline that introduces the resource and leads into your offer
Conversion-focused copy including subject lines, confirmation emails, and opt-in landing page content
Formatting for PDFs, checklists, workbooks, or response guides

Use visual or code-based tools to:

Create simple calculators, quizzes, or decision trees that sort leads by need
Structure templates inside Canva, Notion, or Airtable using repeatable logic
Standardize formatting across branded materials (color schemes, layout, typography)

If you’re creating a diagnostic quiz, for example, prompt your AI assistant to draft tiered responses linked to next-step offers. If you’re offering a swipe file, ask it to organize your best-performing headlines or design snippets into a usable format with labeled sections.

Think of AI output as a base layer. Layer on your voice, your experience, and your context. When the lead magnet is ready, test it for clarity. Ensure every element answers one specific question: What decision does this move the person closer to?

Step 3: Publish and promote with a clear path to your core offer

Your lead magnet becomes valuable once it reaches the right audience. That reach should be intentional and built into the existing channels you already manage. Be careful not to introduce new friction or complex setup work.

How to distribute your lead magnet inside a system that supports scale:

Host it inside your Teachable school

Add your asset as a digital download, a free mini course, or a sample lesson. This keeps access controlled, trackable, and aligned with your other offerings. If your magnet connects to a course, use that structure to deliver a preview that builds trust.

Automate the delivery and email sequence

Map a short sequence that introduces the resource, confirms value, and positions the next logical step, such as booking a call, joining a full course, or subscribing to a deeper program.

Embed promotion across content workflows you already run

Add it to the end of blog posts, email newsletters, podcast scripts, or presentation decks. Use placements where attention is high and context is relevant. Mention the magnet inside a course module. Add it as a low-cost upsell post-checkout. Link it in pinned comments, bios, and slide decks used in live webinars.

Your lead magnet is a fixed asset that compounds over time.

With Teachable, you reduce admin, increase conversions, and build a business that grows, on your terms. If you haven’t started yet, launch your free Teachable school and publish your first lead magnet today.

FAQs for lead magnets

What is a lead magnet and why does it matter for established creators?

A lead magnet is a resource that turns passive attention into qualified leads. For business-ready creators, it acts as the entry point to your sales funnel, driving list growth and positioning your offer.

How can I create a lead magnet quickly if I already have content?

Most creators already have assets like templates, frameworks, or client tools. This guide shows you how to package those into a lead magnet within 24 hours, using simple formats like PDFs, quizzes, or mini-courses.

Do lead magnets have to be free to work?

No. Creators often use low-cost or “tripwire” lead magnets to filter for high-intent subscribers. Teachable’s checkout system supports both free and paid lead magnets seamlessly.

What types of lead magnets work best for consultants and coaches?

Checklists, quizzes, mini trainings, and proposal templates are highly effective. They qualify leads, demonstrate your process, and naturally guide prospects toward higher-ticket offers.

How do I automate delivery and follow-up using Teachable?

Teachable lets you host the lead magnet, automate access, and trigger follow-up emails directly. You can also integrate your favorite email service provider for advanced segmentation and automated nurture sequences.

‍

If Teachable is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Teachable

Get a first look at the new student experience

Mobile updates, plus what’s to come

Easier product discovery and one-click translations

Memberships just got a boost

Bonus: Embed a Buy Button anywhere

Stay in the loop

Beta access: B2B selling on Teachable

The student journey: From sale to success

Sell faster with product detail pages

Showcase your courses your way

Go global (and save time) with one-click translations

Keep students engaged with mobile app upgrades

Bonus: Did you know you could do this?

Stay in the loop

Goal-First vs. System-First

Flywheel Anatomy

Mapping SMART(ER) Goals to Create Effective Flywheel

SMART(ER) Goals: The Framework Explained

SMART(ER) Goals Flywheel Integration

Your Creator Flywheel Blueprint

Friction Audit & Momentum Metrics

Run a Friction Audit

Momentum Metrics

Teachable Feature Stack: Fuel for Your Flywheel

Successful Creator Case Studies

Sahil Bloom

Ali Abdaal

Nathan Barry

90-Day Flywheel Activation Plan

Week 1: Clarify Your Offer & Audience

Week 2: Map Your Flywheel

Week 3: Create Your Lead Magnet + Entry Point

Week 4: Set Up Your Funnel

Week 5: Publish Content to Attract

Week 6: Warm Up Your List & Launch

Week 7: Collect Proof & Engage

Week 8: Advocate Engine On

Week 9: Friction Audit

Week 10: Funnel Optimization

Week 11: Evaluate & Recycle

Week 12: Plan the Next Loop

Why guest posting matters

How to pitch effectively

Step 1: Research thoughtfully

Step 2: Personalize your pitch

Step 3: Highlight the value for their audience

Step 4: Include proof

Content strategy tips

Tip #1: Align your guest post with your funnel

Tip #2: Connect your guest post to the buyer journey

Tip #3: Include subtle promotion

Tip #4: Repurpose like a pro

Measuring success

How guest posting differs from sponsored posting

Guest posting:

Sponsored posting:

Make guest posting part of your content strategy

Step 1: Make it make sense… and make it accessible

Step 2: Prioritize one platform and go all in

Takeaway 3: Believe in it before it exists

The Business Creator Blueprint webinar series recap

Embracing your unique qualities as an introverted creator

Defining your personal brand vision

Building a digital presence that feels true to you

Blog

Video

Audio

Social Media

Developing content and networking strategically

Consistency and authenticity in your brand

Examples of successful introvert brands

Jenna Kutcher

Lana Blakely

Doctor Mike

Common challenges and how to overcome them

Social media burnout

Self-promo discomfort

The pressure to always be “on”

You can do this