Our view at Stack - Typeform is our go-to software if we need to ask a set of structured questions of a group of customers, prospects or leads. In summary, Typeform combines aesthetics, functionality, and flexibility. User-friendly form builder with interactive design, versatile question types, real-time data collection, 500+ integrations, and diverse templates. Ideal for engaging surveys and lead generation.
Tracking cookies have been the default of many brands for years, now, using them as a no-brain way to justify their marketing strategies and provide seamless experiences for customers. But besides their own shortcomings (assumed behaviors and preferences), they’re now on the way out. With strict privacy policies gaining in momentum and scope, and major browsers like Chrome phasing out third-party cookies, the panic button has been pressed while brands scurry to find a new strategy.
But there’s a simple solution: by relying on other types of data, like zero- and first-party, you can drive personalized experiences and engagement, while complying with and respecting new privacy expectations.
If Typeform is of interest and you'd like more information, please do make contact or take a look in more detail here.
Credit: Original article published here.