Typeform blog: Everything we launched at Typeforum 2024

In today’s digital world, 70% of consumer decisions are driven by emotion, making personalization more important than ever for brands that want to build strong connections. But while customers expect personalized experiences, they’re also more careful about sharing their personal information. This puts brands in a tricky position: how can you collect valuable data while keeping trust?

Typeform’s latest product releases, revealed at the Typeforum product release event, tackle this challenge directly. These new features help businesses gather, enrich, and use data through personalized, conversational experiences. From collecting open-ended feedback to using third-party data for deeper insights, Typeform’s innovations are designed to help brands make smarter, data-driven decisions while keeping customers engaged.

Here’s a rundown of the features that were revealed at Typeforum and how they’re reshaping the way businesses can interact with their customers. For an in-depth demo of these releases, be sure to watch the Typeforum recording.

Whether you’re launching a product survey, creating a feedback form, or running a lead generation campaign, maintaining brand consistency is key to building trust and recognition. With the ability to upload custom fonts, you can now ensure that every form you create aligns perfectly with your brand’s unique style. 

Available on Typeform Core Enterprise and Growth Custom plans

Typeform research shows that 65% of marketers believe video is the most effective tool for creating meaningful connections with customers. That’s why we’re continuing to prioritize video as a powerful medium for deeper, more personalized interactions. Our latest updates give you even more control over Video Questions, so you can customize them to better fit your brand and message.

Here’s what’s new for Video Questions:

• Thumbnail Selection: Choose a preferred thumbnail image for a polished presentation.

• Trim Video: Adjust the length of your video question by trimming unnecessary parts.

• Disable Captions: You can now disable the option for respondents to turn on captions, giving you more control over the video experience.

• Playback Speed Control: Respondents can now adjust playback speed, making it easier to consume longer video questions.

On top of these new customization options, creators can now download video answers, making it easier to access and use respondent-generated content.

These improvements ensure that both your video questions and video answers offer a more streamlined, engaging experience for you and your audience.

Available on Typeform for Growth plans

Clarify with AI acts as a virtual interviewer during form responses. When a customer answers an open-ended question with a vague response like “good,” the AI automatically follows up with a natural and curious response, such as “Good, how? What stood out?”

This makes data collection feel more like a conversation, encouraging respondents to provide more detailed feedback, while brands get richer, actionable insights from each response.

Available on Typeform Core Enterprise and Growth plans

Earlier this year, Typeform launched B2B data enrichment, helping businesses to enhance form responses with third-party data. Now, this powerful feature is being extended to B2C data as well. Using just a personal email address, companies can enrich their collected data with demographic and job-related insights pulled from trusted third-party sources.

With data pulled from two top data enrichment vendors, this new B2C enrichment builds a more complete customer profile, combining these insights with your existing B2B data for a 360-degree view of your customer. The end result? More targeted, personalized marketing campaigns and a deeper understanding of your customer base.

Note, if you already have B2B enrichment set up with existing forms, you will need to manually update to also include B2C enrichment. 

Available on Typeform for Growth plans

Collecting data is just the first step; analyzing it effectively is where businesses often face challenges. Enter AI-powered topic detection, a Smart Insights tool that identifies key themes and trends in large volumes of open-ended text or video answers. Whether you’re conducting a customer survey or gathering feedback through a product form, this feature surfaces the most important insights without hours of manual review.

For brands, this means faster, more accurate understanding of customer open ended responses, allowing them to act on trends before the competition.

Available on Typeform Core Enterprise and Growth plans

Earlier this year, we introduced Google reCAPTCHA to help protect your forms from spam and bot submissions. Now, we’re building on that by releasing Invisible reCAPTCHA. This new feature enables creators to seamlessly collect all form submissions while automatically detecting and flagging potential spam—without requiring any user interaction. 

You’ll have visibility into every response, including those flagged as spam, ensuring you don’t miss any important data. Plus, flagged responses won’t count toward your submission limits or be processed through APIs, webhooks, or other integrations. As bots become more sophisticated, Invisible reCAPTCHA is an essential tool for maintaining accurate, reliable data and preserving the trustworthiness of your insights.

Available on Typeform for Growth plans

Data is only valuable if you can act on it quickly and effectively. Typeform’s enhanced Klaviyo integration is designed to ensure that all customer insights flow seamlessly into Klaviyo, where they can be used for targeted email campaigns, automation, and customer segmentation. With real-time data syncing your campaigns are always using the most up-to-date information.

This integration makes it easier for B2C and DT2  marketers to automate personalized outreach at scale, improving customer engagement and driving business growth. For a limited time, the existing integration will remain available for your convenience. 

Available on all Typeform plans

Whether you’re a marketer looking to fine-tune your segmentation strategy or a product team gathering in-depth feedback, Typeform’s latest feature releases provide the tools you need to understand and engage with your audience in more meaningful ways.

To see these features in action and understand how they can transform your business, watch the full recording of Typeforum 2024. Dive deeper into how these innovations can help you deliver smarter, more personalized customer experiences.

In 2025, we’re focused on making Typeform more powerful, intelligent, and seamlessly integrated with the tools you use every day. With AI as your assistant, we aim to streamline content creation, add a personal touch to outreach, and unlock deeper insights to help you connect with your customers in smarter, more meaningful ways. Our vision includes forms that not only collect data but engage in real conversations, plus expanded options like audio interactions for more flexible customer connections.

We’re also enhancing our integrations with platforms like Klaviyo, Salesforce, and HubSpot to ensure insights flow seamlessly through your ecosystem. And when it comes to follow-up, we’re raising the bar with on-brand, customizable responses that go beyond the basics, helping you engage in ways that are both professional and personal.

Stay tuned for more updates, as we continue to refine and expand on these tools to keep you at the forefront of data-driven decision-making!