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Facebook turned 20 in 2024, and the social media giant’s economic, social, and political influence over the past two decades is undeniable. Analysts credit the platform with generating massive economic value, transforming the media and information landscape, shaping social and political revolutions, and pioneering the monetization of personal data—to name a few examples.
Today, Nearly 40% of the world’s population is on Facebook. Its parent company, Meta, is valued at just under $1.3 trillion, and its revenues and user counts continue to rise. In other words, if you want to communicate effectively with any audience—for any reason—you need to understand this social media platform and have a plan to use it to your advantage.
Top Facebook statistics
Facebook is a giant in the social media landscape. Here’s what you need to know about who uses the platform, how they engage with it, and how it helps marketers and business leaders drive results.
Facebook user statistics
Facebook is the world’s largest social media platform.
- Facebook’s audience accounts for roughly 37% of the global population, 56% of internet users, and 61% of social media users.
- Facebook’s parent company, Meta, has nearly four billion monthly active users across the social platforms Facebook, WhatsApp, and Instagram, and the Facebook apps Facebook Messenger and Facebook Marketplace.
Facebook has a global audience.
Facebook demographics
The majority of Facebook’s audience is under the age of 45, and the platform has slightly more female than male users.
Facebook is more popular than most other social media platforms with US adults across all age groups.
Facebook revenue statistics
Meta’s global advertising revenues totaled nearly $132 billion in 2023.
- Meta earned $131.9 billion in advertising revenues in 2023, up from $113.6 billion in 2022 and a nearly 140% increase over 2018 figures.
Facebook earns more from US and Canadian users than from users in other markets.
The majority of Facebook’s ad revenue comes from mobile device usage.
- The percentage of Facebook revenue from mobile advertising is increasing. In late 2019, the social media platform reported that 94% of its global advertising revenues were attributable to mobile device usage.
Facebook usage statistics
Facebook is one of the most visited sites on the internet.
- Nearly 70% of Facebook users visit the site daily.
- Facebook’s daily active usersmake up 68.73% of the platform’s total user count.
- The average Facebook user spends 30.9 minutes on the platform each day.
Facebook is the US’s most popular social commerce platform.
- 49% of US adults and 62% of Gen Z users say that they are likely to make a purchase on the platform.
The majority of people access Facebook from the mobile app.
Facebook removes billions of fake accounts each year.
Facebook engagement statistics
Brands can amass followers on Facebook, and clever posting can encourage them to engage.
- The average engagement rate on Facebook posts from brands is .06%.
- Facebook Page fan engagement rates are under 1% per post.
User engagement varies by gender and post type.
- The typical female user clicks on 40% more Facebook ads than the typical male user and leaves nearly twice as many comments.
Reels are the highest performing Facebook post type.
Facebook marketing statistics
Most businesses post on Facebook as part of their social media strategies.
- Facebook advertising revenues are expected to top $127 billion by 2027.
Facebook marketing can increase brand awareness and drive traffic to a company’s site.
- 58% of people say that they’ve visited a brand’s website after viewing its Facebook stories.
- 69% of marketers say that their Facebook marketing strategy increases brand exposure, and 52% say that it boosts traffic.
Facebook video statistics
Video content performs well on Facebook.
Video ads can effectively drive sales.
- Conversion rates for vertical video ads with audio are 29% higher than rates for other ad types on the platform.
Facebook statistics FAQ
What age group uses Facebook the most?
Nearly a quarter of Facebook users are between age 25 and 34, and just less than 62% of users are younger than 45.
Where do most Facebook users come from?
Is Facebook still growing?
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Credit: Original article published here.