Our view at Stack - ClickFunnels was founded by an online marketing legend Russell Brunson and it offers several benefits for online businesses and marketers:
- Time and Cost Savings: Efficiently create sales funnels without extensive development efforts.
- Maximized Conversions: Test offers, copy, and images to enhance conversions.
- Specific Landing Pages: Generate highly targeted landing pages.
- Predictable Pipeline: Create consistent, predictable sales paths.
- Increased Sales: On average, it boosts sales of lesser products by 15%
The post What Is An AI Sales Generator & How Can It Help You? appeared first on ClickFunnels.
Everyone is talking about AI.
But how can you use it to grow your business?
Today we are going to discuss what AI is, what are its current limitations and how using an AI sales generator can help you make more money!
- What is AI?
- What are the Current Limitations of AI?
- What is an AI Sales Generator?
- What are the Current Limitations of AI Sales Generators?
- What are AI Sales Generators Good for?
- ClickFunnels AI Funnel Builder
- How Can You Use Our AI Funnel Builder to Grow Your Business?
- Try ClickFunnels 2.0 Risk-Free!
What is AI?
The term “artificial intelligence” refers to machine intelligence that enables those machines to solve problems, learn from previous experiences, and navigate their environment.
In popular culture, when people use this term, they are often talking about general artificial intelligence aka sentient machines that we are all familiar with from science fiction novels, movies, and TV shows.
However, what we have at the moment is specialized artificial intelligence, meaning, artificial intelligence systems that can perform specific tasks well.
Say, artificial intelligence systems designed to play chess are impossible to beat barring some unexpected blindposts.
However, despite having surpassed humans in this specific skill, they are completely useless in all other domains.
Large language models (LLMs) such as ChatGPT can perform well across a much broader range of skills, which is why they are considered to be a breakthrough. However, they are still specialized.
If you want to get a better understanding of the current state of artificial intelligence you might want to consider taking Google’s free artificial intelligence course.
Productivity YouTuber Jeff Su has made a helpful 10-minute summary of it:
What are the Current Limitations of AI?
If you want to harness the power of artificial intelligence to grow your business, you need to understand its current limitations, specifically the current limitations of large language models (LLMs) that power popular AI apps.
Large Language Models are Black Boxes
People tend to assume that large language models such as ChatGPT are regular computer programs written by software engineers.
However, that is not the case. LLMs are black boxes that we feed data to, then something happens inside them that we can’t see and then they spit out data as responses to user prompts.
This might sound crazy but no one really knows how large language models work, including the people who created them.
As AI safety expert Robert Miles explained, humans didn’t build ChatGPT – it would be more accurate to say that we grew it:
While this whole “black box” thing may seem like an interesting but ultimately irrelevant technical detail, it’s actually crucial for understanding the practical limitations of large language models.
For example, the phenomenon known as “hallucinations”…
Hallucinations
People tend to assume that large language models such as ChatGPT are basically a more convenient Google. You ask a question, and ChatGPT answers it. Great, right?
But the problem is that ChatGPT “hallucinates”: it can give you an answer that is incorrect or even entirely made up.
This isn’t a big deal if you have the domain expertise to distinguish truth from hallucinations or have the time to manually fact-check what ChatGPT told you. However, if you just take ChatGPT at its word, you might run into trouble.
For example, one lawyer who used ChatGPT ended up submitting a court filing that cited at least six cases that did not exist. As you might imagine, that did not go well.
At the moment, since no one knows how large language models work, hallucinations are a problem that cannot be solved.
This means that if you want to use AI to produce written content or sales copy, you need to make sure that the information is correct!
Lack of Sentience
People also tend to assume – either consciously or unconsciously – that large language models such as ChatGPT possess some degree of sentience.
It’s understandable:
- Humans have an evolved tendency to anthropomorphize, perceive agency, and ascribe sentience to the world around us. There’s even an entire school of philosophy called panpsychism that argues that everything is sentient to some degree!
- Both AI experts and regular people alike tend to use anthropomorphic language when talking about artificial intelligence. You can see us doing it in this article!
- We are all used to chatting with other people via text messages, chat apps, and social media.
When you consider these three factors, it shouldn’t be surprising that a lot of people perceive artificial intelligence systems as sentient, develop emotional attachments to them, and in some cases even fall in love with chatbots such as Replika!
And this isn’t limited to regular folks. Sometimes, even the experts who are working on these systems come to see them as sentient.
For example, back in 2022, Google fired a software engineer Blake Lemoine who went public with his claim that the company’s AI system called LaMDA was conscious.
However, this claim was largely dismissed by the AI community. Gary Marcus, a cognitive scientist best known for his research on the intersection between neuroscience and artificial intelligence, even debated Lemoine on this issue.
While there is some disagreement regarding whether or not the current LLMs are sentient, the mainstream view is that they aren’t. Though again, they are black boxes so no one really knows!
“Okay, this is all very interesting, but what does it have to do with growing a business?” you might be wondering.
Well, if you want to use AI to grow your business, you need to make a conscious effort to keep this human tendency to anthropomorphize in check.
In all likelihood, at this point in time, LLMs probably do not “understand” anything, even if it sometimes seems like they do.
For example, if you tell a human to draw “salmon in the river”, they will almost certainly interpret it as you asking them to draw live salmon fish swimming in the river.
But if you ask Dall-E to do that, you might get something like this:
“Salmon in the river” is now somewhat of a meme in the AI community, though some people have called the veracity of these images into question, arguing that the prompt used to create them must have been different.
But our point here is that you cannot trust LLMs the way you’d trust another human being because the implicit understanding that we take for granted when we are interacting with other people simply isn’t there.
So remember these “salmon in the river” images if you ever feel tempted to turn to ChatGPT for business advice!
What is an AI Sales Generator?
The term “AI sales generator” is an umbrella term that refers to software that uses artificial intelligence technologies to generate:
- Sales scripts
- Sales copy
- Sales funnels
…etc.
What are the Current Limitations of AI Sales Generators?
The exact limitations of a given AI sales generator are determined by its design, the underlying artificial intelligence technology that powers it, and its intended use case.
However, all AI sales generators are subject to the previously discussed artificial intelligence limitations that we are facing at this point in time.
In practice, that means that even the most sophisticated AI sales generator cannot completely replace humans.
Meaning:
- AI sales generators that generate sales scripts can’t completely replace sales reps.
- AI sales generators that generate sales copy can’t completely replace copywriters.
- AI sales generators that generate sales funnels can’t completely replace funnel experts.
…etc.
Remember, these AI apps don’t “understand” what they are creating, which is why their output needs to be analyzed, edited, and optimized by humans with the relevant domain expertise.
However, if you are just starting out and can’t afford to outsource specific tasks such as writing copy to experts, AI sales generators can help you complete those tasks!
What are AI Sales Generators Good for?
The best way to think about AI sales generators is to see them as tools that can help you quickly create the first draft of whatever it is that you need.
Meaning, you can use AI sales generators to produce the first drafts of:
- Sales scripts
- Sales copy
- Sales funnels
…etc.
That can be extremely valuable because it’s much easier to take something that already exists and edit it than it is to create that same thing from scratch. AI sales generators can save you a ton of time!
ClickFunnels AI Funnel Builder
Our AI funnel builder can help you generate the first draft of your sales funnel in less than 10 minutes.
This AI sales generator is super easy to use because it follows a simple step-by-step process:
- Tell us a little bit about yourself and your business.
- Select from six popular funnel types. If you aren’t familiar with them, there’s no need to worry: each funnel type is explained!
- Select your main brand color which will determine the color scheme of the pages in your funnel and your design style which will determine details like fonts, spacing, borders and corners.
- Choose from three image styles: isometric 3D style, flat illustrations and stock photos.
- Add more details about your offer and choose a writing style that matches your brand voice.
Then click a button and our AI sales generator will generate a sales funnel for you. It really is that easy!
How Can You Use Our AI Funnel Builder to Grow Your Business?
One of the most common mistakes that we see entrepreneurs make when it comes to building sales funnels is a lack of speed.
They take ages to decide on a funnel type, then waste time endlessly tinkering with design, and then struggle to write copy due to writer’s block…
Meanwhile, their competitors are out there running marketing campaigns, making sales, and stealing their customers!
Seriously, enough with this tortured artist mentality, you need to get your sales funnel up and running ASAP.
Use our AI funnel builder to generate the first draft of your funnel, edit it with our visual editor and make it available online immediately. You can do all that in one evening. Don’t overthink it. Just do it.
Once you have your sales funnel, it’s time to start driving traffic to it. Now you’re in the game! 😎
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We are biased in favor of our software.
So we understand if you take what we say about it with a grain of salt.
Fortunately, we have a free 14-day trial, so you don’t have to take our word for it.
You can go and see ClickFunnels 2.0 for yourself without any risk!
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