Webflow is the first Website Experience Platform (WXP)

The economy, our work, our culture, and so much of our daily lives are connected online, but only a fraction of us are developers and have the ability to create for the web. Webflow is changing that. 

Since our founding, Webflow has been committed to unleashing development superpowers for everyone. I have seen these superpowers in action firsthand in talking to customers all over the world, and in those conversations I’ve seen three trends emerge that will affect how sites are built and managed.

First, AI is changing everything, but especially the way we search. It’s no secret that AI is changing the way people build websites. AI can deliver amazing powers to your teams, speeding up creative processes and helping teams work faster. But AI is not only changing how sites are built, it’s also changing how people interact with your site too. We’ve all seen the stats — organic search traffic is being hit hard by AI search results — and experts are estimating that we should expect a 30% reduction in organic traffic as a result.

Second, because of this shift, there’s growing pressure on marketers to do more with less. Because of this decline in traffic, marketing teams are being asked to convert more of the visitors who navigate to their websites into customers. This is forcing marketers to shift their website’s content strategy away from the top of the funnel, over to more informational content mid-funnel. To do this, teams need to be able to innovate quickly and deliver personalized content to a huge number of customers — and they need to do it without hitting bottlenecks with their colleagues across design, development, and data. 

Third, CMOs and modern marketers are swimming in a sea of tools that don’t talk to each other which makes it hard to collaborate as a team. Despite the plethora of marketing tools and their associated integrations and APIs, seamless integration is still unnecessarily difficult, making it hard to get a clear understanding of visitor metrics and drive personalization. The options have historically been choosing an easy-to-use but limited website builder or choosing a powerful but old-school Digital Experience Platform (DXP) that still requires you and your teams to do all the heavy lifting to make it work. 

In short, building a highly performant website can be painful. So we’ve built a better way: the Website Experience Platform (WXP).

A better way to build: The Website Experience Platform

Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience your customers expect and the enterprise-grade performance and scale you need. Whether you’re the CMO of a Fortune 500 company or part of a small marketing team, Webflow allows you to build visually without compromise, go to market faster, and drive revenue. 

• Build: Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow unleashes the potential of designers and marketers through a flexible visual builder. Designers can take control of HTML, CSS, and JavaScript in a visual canvas, while marketers can work with pre-made, design-approved building blocks and leverage Webflow’s AI Assistant. Webflow unleashes designers and marketers to collaborate safely and build enterprise-grade and engineering-approved websites that typically take 6-9 months in a fraction of the time — sometimes just weeks.

• Manage: Webflow’s composable CMS allows marketers and developers to add, edit, and update content at scale, visually in our platform or programmatically through our headless APIs and with the partnership of Webflow’s AI Assistant. 

• Optimize: Finally, we offer everything you need to transform your site into your most valuable marketing asset. Thousands, sometimes millions, of different people visit your website every day. With native tools for AI-powered personalization, A/B testing, SEO, localization, and more, Webflow enhances visitor engagement by catering the experience to each visitor, boosting higher conversion rates, and driving measurable outcomes for your business. 

All of this comes together in a single integrated platform, built for collaboration and enterprise scale. From a single platform you can confidently scale your site with tools for hosting, security, compliance, and publishing, and connect to the tech stack that’s best for your team with hundreds of Apps in the Webflow Marketplace, or via bespoke integrations using our suite of powerful APIs.

Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. 

I am so proud of the Webflow team, excited for what our customers have accomplished on Webflow, and I am grateful to have an uplifting community that strives for better website experiences. We are building and designing the future of the web, together. And we’re just getting started.