Miro’s “Working Backwards” Blueprint helps teams flip how they build products. Instead of leading with tech, we start with the customer experience and work backward to what we’ll ship.
This Blueprint offers a structured approach for defining customer problems, aligning on solutions, and creating compelling product visions through the PRFAQ (Press Release / Frequently Asked Questions) methodology.
You can use it to:
- Start with customer needs instead of technical capabilities
- Align cross-functional teams on problem and solution spaces
- Create clear, customer-focused product visions
- Generate prototypes and documentation for leadership review
- Streamline the process with AI-powered workflows
Blueprint structure
The Blueprint guides you through three phases. Each phase keeps the team moving fast and together, while focusing on the customer.
Define the Problem
- Synthesize Customer Insights
- Problem Framing Workshop
- Draft an Aligned Problem Document
Align on a Solution
- Solution Workshop
- Aligned Solution Document
Draft the PRFAQ
- Generate PRFAQ Draft
- Generate a Prototype (for digital products)
- Final PRFAQ Document
This Blueprint provides a practical, step-by-step framework that any company can use to drive customer-centric innovation.
Whether you’re exploring new product ideas or refining existing initiatives, this comprehensive toolkit helps teams stay relentlessly focused on delivering value to customers, not just building features for their own sake.