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The post How To Create A Winning AI Marketing Plan appeared first on ClickFunnels.
As a business owner, you know that marketing is essential for driving revenue by generating leads and sales.
The key to effective marketing is having a well-crafted plan or strategy. But creating one can be daunting and time-consuming.
Imagine you could speed up the process without compromising quality?
In this post, we’ll explore five ways you can leverage AI to craft winning marketing plans.
Let’s dive in!
The Use Cases of AI in Marketing
It’s estimated that 95% of companies are using AI to support their marketing efforts.
However, the most popular use cases of AI aren’t typically for the strategic side of things. Here are the most common ways you can leverage AI in your marketing efforts…
SEO Content Creation
AI can assist you in finding content ideas, drafting headlines, creating outlines, and even writing drafts. This streamlines your content creation process, ensuring you have fresh, relevant content ready to publish.
Email Marketing
Drafting compelling subject lines and email copy can be time-consuming. AI tools can help you craft engaging emails that improve open rates and click-through rates, making your email campaigns more effective.
Copywriting
Use AI to generate landing page copy, sales page content, and identify customer pain points. This ensures your messaging resonates with your audience and drives conversions.
Social Media Post Creation & Scheduling
AI tools can create social media content and determine the optimal times to post. This enhances your social media presence and ensures your posts reach the maximum audience.
Chatbots
Implement AI-driven chatbots on your website, Messenger, WhatsApp, and other platforms. These chatbots provide instant customer support, improving user experience and engagement.
Ad Buying
Leverage AI for ad buying on platforms like Meta’s Advantage+ and Google Ads Performance Max. AI optimizes your ad spend, targeting the right audiences to maximize ROI.
Visual Creation
Tools like Canva and Synthesia use AI to help you create visually appealing graphics and videos, enhancing your marketing materials without needing advanced design skills.
Targeting and Segmentation
AI can suggest audience groups based on data, create patterns, and identify unengaged customers in your email lists. This helps you tailor your marketing efforts to different segments effectively.
Data Analytics
AI scores the quality of leads from inbound or outbound lead generation and uses tools like Google Analytics to understand user behavior. It can create summaries and auto-generate graphs, making data analysis more accessible.
Personalization
AI increases conversions through on-page website personalization, offering tailored experiences to each visitor based on their behavior and preferences.
All of these AI use cases will help you execute your marketing plan more efficiently. But what about the high-level strategy? Can AI help with that too?
Yes it can! And that’s what we’ll be talking about in this article 🙂
AI Can Build Your Funnel… For Free
Benefits of Creating a Marketing Plan With AI
AI is often used to speed up time-consuming creative tasks, but what about strategic planning? Here are five main ways AI can help you create a winning marketing plan:
Saving Time
AI accelerates the actual creation of the plan, automating repetitive tasks and allowing you to focus on strategy.
Suggestion of Best Practices
You can ask AI tools, like ChatGPT, to provide commonly used templates and best practices that you might not be familiar with.
Summarizing Data
AI can summarize documents and data into key points, making it easier to inform your marketing plan with the most relevant information.
Recommending Objectives
By asking for recommendations, AI can help you identify and refine the objectives you should focus on for your marketing strategy.
Structuring the Plan
AI can break down longer texts into summaries or more visually appealing formats, helping you present your plan more effectively.
One downside of AI is that its information is generalized. You can’t just ask a tool like ChatGPT to ‘create a marketing plan’ because it won’t understand the specific nuances of your business. However, the more direction and information you provide, the better the results.
Below, we’ll walk you through five ways to create a personalized and powerful marketing plan using AI.
How to Create a Marketing Plan With AI
Creating a marketing plan with AI can transform your strategy into a streamlined, data-driven powerhouse. Here are five steps to guide you through the process.
Step 1: Mission Statement
The first place to start with your AI-powered marketing plan is to determine your mission statement. This statement is your north star, defining your business, what you do, and who you serve. It sets the stage for everything that comes next.
Before using AI, make a mental or written note of the following four inputs:
- Audience: Who is your audience?
- Problem: What problem do you solve for them?
- Solution: What’s your unique solution?
- Impact: What’s the impact you have?
Now, turn to an AI like ChatGPT and use the following formulas to create your mission statement:
- We [solution] so [impact]
- We exist to [problem] by [solution] for [audience] so [impact]
- We help [audience] to [problem] with our [solution]
For example, if you are a coaching business that trains new coaches to get clients, your inputs might be:
- Audience: People new to coaching with expertise in a specific area.
- Problem: Helping coaches overcome overwhelm and start closing new clients fast.
- Solution: Our unique framework helps coaches get started and close clients in just 10 days.
- Impact: Helping coaches transition from jobs they dislike to supporting their families with a full-time income.
To show you what this looks like, I typed the following prompt into ChatGPT…
- “You are an expert marketer tasked with creating a powerful mission statement to be the ‘north star’ of an upcoming marketing plan. There are four inputs:
- Audience
- Problem
- Solution
- Impact
- Please provide three separate mission statements based on the following formulas:
- We [solution] so [impact].
- We exist to [problem] by [solution] for [audience] so [impact].
- We help [audience] to [problem] with our [solution].
- Please write just one sentence of a maximum 20-25 words, and rewrite the inputs so they are short and compelling.”
Here’s what I got…
It’s unlikely you get the mission statement you’re looking for on the first attempt
For example, we got three more mission statements to choose from by asking ChatGPT to improve the one we liked the most…
The key with AI is to keep on making new commands to improve the results, until you find something you’re happy with
In our case, we improved the 3rd variation until we got this mission statement:
- We help new coaches overcome overwhelm and start closing clients within 10 days using our unique ‘New Coach Crushin’ It ’ framework, helping them achieve a full-time income and support their families.
Step 2: Define Your Objectives & KPIs
The next critical part of your AI-driven marketing strategy is defining your objectives and KPIs. Here’s how they support your marketing plan:
Objectives set out the main purpose or goal you want to achieve. This could be a revenue target, a measurable impact, or a specific change you want to see.
KPIs (Key Performance Indicators) are the metrics you’ll use to ensure you’re on the right track. These could include the number of orders, net profit, cost-per-lead in advertising, traffic numbers, or conversion rates.
SMART Goals: To ensure your objectives are effective, they should be SMART:
- Specific: Clearly defined and focused
- Measurable: Quantifiable to track progress
- Achievable: Realistic and attainable
- Relevant: Aligned with broader business goals
- Time-bound: Set within a specific timeframe
For example, if you want to increase monthly revenue in the next six months, you can use ChatGPT to help define a SMART goal. Use the following prompt:
- “I want to improve [area of improvement]. I need very specific, achievable goals that subscribe to the SMART goals method. Give me a plan with the best quality and in a table format.”
For example, here’s what happened using the example of our coaching businesses for new coaches:
Once you have your SMART goals, you can then determine the relevant KPIs. Here’s a prompt to help with that:
- “I have a goal to increase monthly revenue. I want to track my monthly revenue through financial reports. Please suggest the 5 most important KPIs to measure success and how often I should monitor them.”
This approach ensures that your objectives are clear and actionable, and your KPIs provide the necessary insights to track progress and make informed decisions. By leveraging AI, you can streamline this process and create a robust framework for your marketing plan.
Step 3: Create Buyer Personas
The next step in a powerful marketing plan using AI is to leverage ChatGPT to create buyer personas. A buyer persona helps to focus your marketing plan so the messaging, strategy, and delivery are all appropriate for the people you’re trying to reach.
Start with a simple prompt:
- “Create a buyer persona for a [business] located in [city, state, country].”
Here’s what we got when we did this for our online coaching business example based in the US.
As you can see it’s a comprehensive buyer persona, but it’s generic.
To refine this persona, continue the conversation by adding information you already know about your past or ideal clients. Ask ChatGPT more specific questions to enrich the persona.
Here are a ton of ideas. Feel free to cherry pick based on what you want to know…
Demographic Information:
- What is the age range of your ideal customer?
- What is their gender?
- What is their marital status?
- Do they have children? If so, how many and what ages?
Professional Background:
- What is their job title and industry?
- What is their level of education?
- How many years of experience do they have in their field?
- What skills and expertise do they possess?
Geographic Information:
- Where do they live? (City, region, country)
- Do they live in urban, suburban, or rural areas?
Financial Information:
- What is their income level or salary range?
- What is their household income?
- What is their typical budget for products/services like yours?
Psychographic Information:
- What are their hobbies and interests?
- What values and beliefs are important to them?
- What lifestyle choices do they make?
- What are their personality traits?
Behavioral Information:
- How do they spend their free time?
- What types of products or services do they typically purchase?
- What is their buying behavior (e.g., impulsive, thorough research, brand loyalty)?
- How do they prefer to shop (online, in-store, mobile)?
Goals and Challenges:
- What are their primary goals, both personal and professional?
- What challenges or pain points are they facing?
- How do they measure success in their personal and professional life?
Buying Journey:
- How do they become aware of products/services like yours?
- What sources of information do they trust when making purchasing decisions?
- What criteria do they use to evaluate options?
- What factors influence their final purchasing decision?
Media Consumption:
- What social media platforms do they use?
- What types of content do they consume (blogs, videos, podcasts)?
- What websites or online communities do they visit regularly?
- How do they prefer to receive information and updates (email, text, social media)?
Brand Perception:
- What is their perception of your brand or similar brands?
- What do they value most in a product or service (quality, price, customer service)?
- How important is brand reputation in their purchasing decisions?
Customer Experience:
- What type of customer service experience do they expect?
- How do they prefer to interact with customer support (phone, email, chat)?
- What makes them loyal to a brand or company?
Technology Use:
- What devices do they use regularly (smartphones, tablets, laptops)?
- How comfortable are they with technology and using digital tools?
- What apps or software are essential to their daily routine?
To get even better results, consider collecting reviews about your products or services (or even from a close competitor) using LinkedIn, Google Reviews, G2, TrustPilot, and Yelp. Copy the data into a Google Sheet or Excel file.
Then, use a new prompt to enhance the buyer persona:
- “Create a buyer persona with these customer testimonials in [language] for [product, service]. [Enter the customer reviews]”
By using this method, you’ll develop a highly detailed and accurate buyer persona that aligns with your real customer base, ensuring your marketing efforts are precisely targeted.
AI Can Build Your Funnel… For Free
Step 4: Choose Your Channels
Your AI marketing plan should include a list of the marketing channels you’ll use to reach your audience effectively. Here’s how to map out your channels strategically:
1. Identify Relevant Social Networks Determine which social networks are most relevant for your business. Consider both organic and paid strategies to maximize reach and engagement.
2. Use AI to Determine Channel Popularity Leverage ChatGPT to identify where your target audience spends their time online. Use the following prompt to get detailed insights:
- “What online platforms and social media channels are most popular for [buyer persona] in [location]. Provide answers in a table format with column headings ‘Channel’ ‘Why’ and ‘Features to Utilize’.”
3. Start Small to Avoid Overwhelm Initially, focus on 2-3 key channels. For example, you might start with Facebook for community engagement and LinkedIn for professional networking. This approach helps you manage your efforts without spreading too thin.
4. Develop Detailed Strategies for Each Platform Once you’ve chosen your channels, develop a detailed strategy for each. Here are a few tips:
- Facebook: Utilize groups to build a community, create engaging live videos, and use targeted ads to reach specific demographics.
- LinkedIn: Share insightful articles and posts that demonstrate your expertise, and use professional networking to connect with potential clients.
- Instagram: Leverage visual content through stories and reels to create a strong brand presence and engage with your audience regularly.
5. Monitor and Adjust Use AI tools to monitor the performance of your campaigns on each channel. Track KPIs such as engagement rates, conversion rates, and ROI. Adjust your strategies based on these insights to optimize your marketing efforts continually.
By carefully selecting and strategically utilizing your marketing channels, you can ensure that your AI-powered marketing plan effectively reaches and engages your target audience, driving better results for your business.
Step 5: Create a One-Page Marketing Plan
Now it’s time to bring everything together in a single-page marketing plan. This concise plan should include:
- Your Mission Statement
- Your Objective
- Your KPIs
- Your Buyer Persona
- Your Marketing Channels
To design this quickly, grab a free template (we got one from Hubspot) and plug it into Canva. Fill in the blanks with the answers you’ve already generated from ChatGPT.
Using the example from our imaginary online coaching training business:
- Mission Statement: We help new coaches overcome overwhelm and start closing clients within 10 days using our unique ‘New Coach Crushin’ It’ framework, helping them achieve a full-time income and support their families.
- Objective: Increase monthly revenue by 20% in the next 6 months.
- KPIs: Monthly revenue, number of new clients, client retention rate, cost-per-lead, conversion rate.
- Buyer Persona: Aspiring coaches in the US with expertise in specific areas, looking to transition to full-time coaching.
- Marketing Channels: Facebook, LinkedIn, YouTube.
As you can see, this basic template can be tailored to suit your branding colors and additional details. By using AI, you’ve created a comprehensive marketing plan in just a matter of minutes!
Final Thoughts: Using AI to Create a Marketing Plan
If you’re feeling overwhelmed, don’t have the time to create a marketing plan, or don’t know how, we’ve just broken down step-by-step how to create one using AI. But be aware of one thing: the results you get from AI like ChatGPT are generalized.
To get the best results, you need to keep asking questions and add in data specific to your business or research.
AI can provide a solid foundation, but it’s crucial to refine the outputs with your unique insights and data. This iterative process ensures that your marketing plan is not just generic but tailored to your specific needs and goals.
You can use the basic template we’ve provided and continue to add to it or design it as you wish. Customize it to reflect your brand’s identity and objectives. This flexibility allows you to adapt and evolve your marketing plan as your business grows and market conditions change.
Remember, the power of AI lies in its ability to process vast amounts of information quickly, but the human touch is what transforms that information into a strategic advantage. Keep experimenting, refining, and optimizing your plan.
AI Can Build Your Funnel… For Free
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