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Selling digital products online is how thousands of creators, educators, and entrepreneurs are building real businesses and earning passive income. Whether you’re dreaming of turning your expertise into an online course or want to monetize your design templates or ebooks, this guide is your step-by-step walkthrough. Want more proof? Elearning and online courses are expected …
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User adoption in SaaS is challenging. Getting users to not only try your product but truly integrate it into their lives is no small feat, especially with all the competition. And yet, it’s absolutely essential to the survival and growth of all SaaS companies. In this blog, we break down the journey to effective SaaS …
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The need for specialised knowledge grows, and employee development is already a central point of discussion. Addressing those big business changes can be difficult, especially when trying to keep up with new markets, evolving roles, and filling critical skill gaps. To help you select a learning management system for 2025, we created a table that …
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What do Bill Gates, Warren Buffet, and Steve Wozniak have in common? Apart from being extremely successful businessmen, they’re all introverts. Yes, you’ve read that right. Three men who build powerful personal brands and industry-disturbing businesses are all introverts.
While it sometimes might feel that extroverts rule the world, most recent surveys show that most of the world actually leans towards introversion. When it comes to growing a personal brand, it might seem impossible for an introvert; it’s easier than it looks. It simply requires a different approach tailored specifically to your personality.
A quiet personal brand can be just as powerful as a loud one – use your unique personality traits to your advantage. So, if you’re wondering how to build a personal brand as an introvert, we’re here to help with the best introvert branding tips.
As an introvert, you have a unique set of character traits. These traits can have a huge positive impact on your personal brand, so don’t shy away from leaning into them to build a strong and authentic personal brand:
The first step to successful personal branding for introverts is to define your brand vision. Your personal brand vision is one of the fundamental pieces of building a strong personal brand. It outlines your direction and purpose and allows you to stay on track and true to your authentic self.
So, take your time to reflect on your personal brand and your business. You might want to consider journaling with prompts to help you brainstorm the right answers. Considering answering these questions:
After reflecting, you’ll have a much clearer vision for your personal brand. As an introvert, you really want to hone into things you’re good at and that bring you joy, and you should focus on developing and accentuating them when you build your personal brand.
Many people believe that to build a personal brand online, they have to be extroverted. However, the online world is the perfect place for introverts to build a personal brand – there is no pressure of real-life social interactions, just you and your screen.
While being an extrovert certainly makes things like interacting with people on social media and building connections easier, introverts can also successfully create content. The key to exceptional marketing for introverts is to adapt online platforms to fit your personal needs and strengths.
Written content can be a phenomenal way for introverts to build a personal brand online. Writing blog posts and articles gives you time to think and put your thoughts in the correct order. It’s often a solitary activity, and it allows you to put your deep strategic and critical thinking skills to use.
So, consider starting a blog or creating a profile on platforms like Medium. Focusing on creating quality blog content will allow you to establish yourself as the expert in your field and offer great value to your audience without the added stress of having to speak to large crowds and use up all of your social battery.
You might be thinking that video content is an absolute no-go for introverts. However, we challenge you to think about it again. While impromptu videos for IG stories or trendy TikTok videos might be too exhausting for an introvert, there are ways to utilize creating videos.
First and foremost, creating videos for socials without being on a camera can be a great way to utilize video content as an introvert. You can utilize your creativity to create graphics and film content and edit it into something entertaining and informative. Use a voiceover feature, or only do subtitles – whatever feels more comfortable.
Also, certain video platforms might be easier. For example, YouTube can be a great way for introverts to create video content without too much pressure to perform. YouTube has a bit of a slower pace, and people enjoy not only trendy, fast-paced content but also slower, more authentic, and unique content like vlogs and cozy chit-chat videos.
Podcasts might or might not be challenging for introverts because they require a lot of talking. However, if podcasts are your preferred or desired way of building a personal brand, then there is a solution to make it easier for you as an introvert.
One thing that might help is writing scripts for every episode beforehand. This will help alleviate the stress and anxiety of having to come up with things to say on the spot and will help you get your point across with much more ease and clarity.
Social media can be a great place to grow your personal brand, even as an introvert. Because social media can be all-consuming and demanding of your attention, it’s important to set boundaries and focus on creating the type of content that feels authentic to you.
Also, don’t feel pressured to reply to every single comment right away. Set specific times during the day when you dedicate your time to social media engagement. That’ll allow you to alleviate some of the pressure and anxiety that comes with having to deal with social interactions as an introvert.
When it comes to building a personal brand as an introvert, you want to focus on intentionality and quality. That’s especially true for content creation, which can often lead introvert creators to burnout. Figure out what type of content your target audience wants to see, and focus on creating well-crafted, well-researched, creative content that’s unique to you.
You might create fewer posts than other people create, but that’s okay. Remember: quality over quantity. Your goal is to show up as an authentic self and share your expertise. Being intentional with content creation will allow you to stick with content creation long-term without burning out.
Networking and connecting with people in your industry and your audience is not something you can avoid. So, let’s talk about introverted networking strategies to help you achieve your goals with minimal discomfort.
Use your ability to forge deep connections with people by doing one-on-one online meetings to develop meaningful connections without the pressure of being in a group setting. Also, you might want to find forums and niche online groups in your industry that offer you an opportunity to engage and connect with others at your own pace. Prioritizing genuine connections is just as crucial as focusing on quality over quantity when creating content.
Every introvert’s superpower is their ability to be true to themselves. Use that to your advantage when building a personal brand. It’s easy to compare yourself to other creators who are different from you, but try to avoid it. What works for someone who’s extroverted might not work for you, and that’s okay.
When in doubt, return to your brand vision and reflect on it before creating more content or promoting yourself. Once you establish sustainable ways to create content and show up as an expert in your field, stick to these methods. You have excellent critical thinking skills and exceptional creative abilities, so use them to create a personal brand that’s unique to you.
To prove that introverts can successfully build strong and successful personal brands, let’s look at three examples to help inspire you.
Jenna Kutcher is a marketing expert, online course creator, NYT bestselling author, and, you guessed it – an introvert. Despite being an introvert, she was able to build a successful wedding photography brand that later turned into a multi-million dollar online course brand and even a successful book deal.
A Swedish YouTuber and content creator, Lana Blakely, blew up with her video “A Real Day in the Life of an Introvert” almost five years ago, catapulting her channel to success. As an introvert, she was able to build an authentic brand on YouTube, creating valuable content that’s true to her values, which now has over 1.5 million subscribers.
Doctor Mike is a board-certified family physician and an internet personality. And guess what? He’s also an introvert. He started his internet career by posting informative yet educational videos on YouTube and other social media platforms and managed to build a strong personal brand even as an introvert.
Personal branding for shy people and introverts does come with a set of challenges.
Social media can be exhausting for introverts because it’s ever-changing, fast-moving, and always demands constant engagement for you to stay relevant. If you’re not careful, it can be very easy to burn out from creating content on social media.
A very straightforward way to avoid social media burnout as an introvert is to set clear boundaries. Use time-batching to batch-create content once per week or per month, set daily or weekly times for social media engagement, and turn off notifications so they won’t distract you during the day. This can help you manage your energy better and avoid feeling overwhelmed.
It can be very awkward and uncomfortable to promote yourself on social media. We get it. You might avoid sharing your achievements or even your expertise online, which are essential parts of building a personal brand. If you feel awkward and uncomfortable, you’ll probably avoid creating content at all, which can negatively impact your brand’s growth.
A quick way to remove the self-promo discomfort is to reframe it as offering value to your audience. Instead of blatantly shouting about your achievements or offers, share valuable insights, lessons learned, or mistakes made. Not only does it make for much more engaging content, but it also allows you to overcome any discomfort you might feel.
As an introvert, you might feel a lot of pressure to always be “on.” You might want to always be socially interacting, engaging, and researching. You might find yourself working during weekends or after work hours, and after a while, it can lead to you feeling tired and empty.
The great news is that you don’t need to always be “on.” To build a successful personal brand, consistency over the long term is much more important than the intensity with which you show up. So, instead of posting every day, find a more sustainable schedule and stick with it. Plan content in advance and use social media scheduling tools to schedule new posts.
Building a personal brand as an introvert is not only achievable but can also be extremely rewarding in the end. As an introvert, you want to hone in on your strengths and authentic character traits to build your personal brand online and make new connections with your audience and industry professionals.
Don’t shy away from building a personal brand just because you might feel that you’re different than someone else. That’s exactly why you want to build a personal brand: to show off your unique set of values, goals, and expert skills. No better time to start than now.
At Teachable, it’s always been our goal to help you create, manage, and share education products globally that deliver a best-in-class student experience.
To keep meeting that promise, today we’re announcing updates to our pricing and plan structure. These changes allow us to continue investing in tools that fuel your growth and help your business move forward.
Those updates cover a variety of changes, mainly:
Since we last changed our pricing and plan structure in January 2023, we’ve launched a ton of exciting new features and improvements to the Teachable platform—recently including one-time password logins, a student hub, enhancements to our top-rated mobile app, and more. We have plenty more on the way too, which you can learn all about in this webinar recording.
We know that platform changes can have a big impact on how you do business. Let’s dive in a bit deeper to see the specifics of what these updates might mean for you and your team.
Below is an overview of plan changes. You can also check out our Help Center article for the full details.
As the online learning industry has evolved, so too has the way you work in Teachable. Our new plan structure is designed to grow with you and your business from first launch to high-scale operations, with each plan serving a key phase of that journey.
These plans are available to new schools starting the week of June 2, 2025. Between June 15 and July 15, 2025, existing schools will automatically be granted the plan best fit for their current enrollment and total products published. If you’re curious about how this might impact you, check out our FAQ.
The Starter plan is where to begin exploring what’s possible on Teachable. Whether you’re testing a product idea or building your first course, Starter gives you all the tools you need to create and sell your first product at your own pace.
True to its name, the Builder plan is made to help you build out the base of your business and grow with confidence. Whether you’re validating your first digital product or thinking up ways to expand your offerings, Builder is the best place to start.
The Builder plan has added benefits, including:
When you’re ready to reach more people, showcase your own branding, streamline your operation, and grow your revenue, the Growth plan is for you. Benefit from increased flexibility and selling power as you expand your product catalog and refine your sales strategy.
The Growth plan unlocks:
When you’re ready to break out of business-as-usual and grow your reach and revenue, the Advanced plan is for you. Built for experienced creators and teams who are already operating at scale and ready to go even further, the Advanced plan supports advanced automations and high sales volume with the flexibility you need to grow efficiently.
The Advanced plan has all the features highlighted in our Builder and Growth plans as well as our highest publish-product limit, at 100 total published products
Our new plan structure takes a more creator-friendly approach to transaction fees. In other words, you get to keep more of what you earn and won’t be penalized for selling more.
You’ll benefit from 0% base transaction fees on the Builder, Growth, and Advanced plans. For those just getting started, the Starter plan includes a 7.5% transaction fee, designed to keep upfront subscription costs low while still offering the core tools needed to launch.
Payment processing and commerce service fees (e.g. credit card fees or PayPal charges) may still apply, but Teachable won’t take a percentage of your earnings except on the Starter plan.
With all of our new plans, we won’t be counting bundles, memberships, and communities in your total number of published products. As such, all new plans allow you to publish and sell an unlimited number of bundles, memberships, and community spaces.
So whether you want to spark deeper engagement with your audience through community discussions or earn ongoing income through memberships, you can now sell them without limits. These offerings are essential for building engagement and recurring revenue, and they’re now more accessible than ever.
As always, all of our new plans still allow you to create an unlimited number of courses, coaching, and digital downloads in draft mode.
These plan updates reflect our commitment to improving your workflows, building innovative features, and ensuring Teachable evolves alongside your needs and goals. Our new plans ensure you have access to the right tools at all phases of your business—and as your business grows, we’ll continue to grow with you.
With expanded feature access, lower fees, and more flexible selling capabilities, Teachable can continue to be the top choice for businesses and creators who are serious about providing the best learning experiences possible.
Your success drives everything we do. We’re excited to keep partnering with you—and to keep providing the tools and support you need to thrive.
Ever finished filming a course video, only to realize editing is the real challenge? Adding subtitles, translating for different languages, and making the content interactive can quickly turn into a full-time job. And you’re not alone. Educators everywhere are looking for smarter ways to enhance video quality and keep learners engaged. It’s no surprise that …
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Big news recently shook up the world of iOS apps. On April 30, a U.S. judge ruled that Apple must now allow apps in the U.S. App Store to include links or buttons that direct users to an external payment page on the web. This decision stems from the Apple case, a legal dispute between …
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Creating a sales page isn’t just about putting your product or service online. It’s about making a connection—showing your target audience why your course matters, what benefits it brings, and how it helps them take the next step. If you’ve ever landed on a page that didn’t speak to your needs, you already know: not …
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If you’ve ever made a checklist, spreadsheet, email sequence, or design file to make your life easier, you might be sitting on a digital product that people would pay for.
Templates — tools that help people complete a task, solve a problem, or create something new — are one of the easiest ways to start (or grow) an online business. They’re quick to set up, simple to sell, and don’t require a huge audience to start seeing results.
They’re also a great way to build trust with your audience. When someone buys a template from you and finds it genuinely helpful, they’re more likely to come back for your bigger offers, like courses, coaching, or memberships.
In this guide, you’ll learn:
How to make the right template for your audience
How to set up and sell your template in Podia
A system you can use to sell higher-ticket products like courses, coaching, and memberships, using your template as a jumping-off point
We have seen thousands of Podia customers build their businesses by selling templates, and you can too. Here’s how to build your own system that brings in more sales and customers who love what you do.
Many solopreneurs think that a signature course or high-ticket offer will bring in steady income. But they quickly realize that without an audience, a sales strategy, or a way to build trust, those sales are really hard to come by.
To get customers in the door, they need something smaller — an entry point that makes it easy for new buyers to say yes.
Selling templates is a great solution, but without the right follow-up strategy, creators end up with one-off sales instead of long-term customers.
You don’t want to leave money on the table, which is why you need a system (a 4-part system, to be exact) to turn your templates into a sales machine that builds trust and grows your business.
There are dozens of tools where you can upload a template, slap on a price tag, and make a few sales. But I’m guessing you want more than that.
An automated system for building customer relationships and bringing in consistent revenue sounds a lot more appealing than a handful of one-off purchases, so here’s a simple, four-step system you can follow to set that up:
Choose the right template to sell
Create your template in Canva or Google Docs, Sheets, or Slides
Set up your template in Podia
Scale it with upsells, bundles, and email marketing
With the right system in place, your template isn’t just a product. It’s the first step to building something bigger.
Up first, you need a template to sell. This template should be tailored to your target audience members and should help them achieve something, save time, or get organized so they can reach their goals.
Ask yourself:
What goals does my target audience have?
What tools does my target audience member use to reach those goals?
Is there anything they need to track or organize to reach that goal?
Do they need to do anything on a schedule or with a calendar?
It’s also worth looking through all the tools you use in your own business.
If you teach music lessons, do you have instrument practice trackers or study worksheets that you use with students? If you offer home organization coaching, do you have any spreadsheets or workbooks that help your clients tame the clutter?
The tools you use yourself can be a great starting point for your template, and you can confidently say you’ve put them to the test!
For example, Karen Da Costa creates Sophrology worksheet templates that other professionals can use in their practice. These templates work with Canva and can be customized however the buyer likes.
And Shana Showers from Simply by Shana offers a template toolkit for health and wellness coaches. Inside, they get access to a workbook template, email templates, and blog post templates that are designed for their niche.
Remember, the main goal of your template is to provide a framework that helps your audience member do something quicker or easier. So if you’re stuck on what to make, you can always get insights by asking them directly.
Send out an email asking your target audience members what kind of template would be useful to them or even post a question on social media asking for ideas. If you make a resource they’ve asked for directly, you’ll already have buyers ready to go when it’s time to sell.
But before we start selling, we have to do some building.
After you’ve landed on your template idea, you still need to make it. Luckily, you don’t need tons of fancy software — a Canva account, or Google Docs, Slides, or Sheets will work great.
If you’re building in Canva, start by selecting a blank file in the size you want your template to be. Canva has pre-made files already sized for social media posts, ebooks, slide decks, and other popular designs.
Once you’ve got the correct file size, you can add any design details, fonts, text, images, and elements you need to create the template. Your customer might decide to add their own customizations, but you should still provide enough structure that they can use the template more or less as is.
Once your template looks the way you like, click “Share” in the top right corner. You can download the template as a PDF file or select “Template link” to let your customers access a digital version. If you use the “Template link” option, your buyer will be able to click the link, and a copy of your template will be added to their Canva account so they can use it without editing the original.
You can also create templates to sell online using Google Docs, Sheets, or Slides. Google Docs works well for text-based templates, like workbooks, checklists, worksheets, or daily planners. Google Slides is best for presentation templates that your buyer can customize. And Google Sheets makes it easy to share spreadsheet or calendar templates.
The process to make a template is the same across all Google tools. First, pull up a blank file. Give it a name and create your template directly in the file, just like you would any other document.
For example, if you’re making a spreadsheet, add the formulas and conditional formatting into the sheet, but leave the data section blank. If you’re making an email newsletter template, type your copy in Docs and add placeholders where your buyer will need to customize with their information.
When you’re finished, click “Share” in the top right corner. Under “General access,” change the settings so anyone with the link can edit. Then copy the link.
This will generate a long URL that you can use to share your template with others, but there’s one more step!
In that URL, you’ll see the word “edit”. Delete “edit” and replace it with “copy”. This will force anyone who clicks the link to make a copy of your document in their own Google Drive account so they don’t edit your original.
Now that your template is ready, let’s talk about how to deliver it to your customers (we’ll cover the setup details in Step 3).
There are two main ways to share a template:
1. Upload a PDF file. This is the simplest option and works best for templates people will print and use by hand like planners, calendars, or sewing patterns. Just export your template as a PDF and upload it directly to Podia.
2. Create an instruction sheet with a shareable link. If your template is something people will customize digitally — like a Canva design, spreadsheet, or Notion planner — you’ll want to include a shareable link. To do this, create a short PDF or Doc that explains how to access and use the template, and paste the link inside. That way, your customer gets clear instructions and can start using the digital template without confusion.
When you sell your template on Podia, you’ll upload either the final PDF or the instruction sheet as the product file — whichever makes the most sense for your audience.
Your template is ready for its grand debut, so let’s add it to Podia so your customers can buy it.
In your Podia dashboard, click on the “Products” tab and select “New product”. Give your product a name and choose “Download” as the product type.
Upload your PDF template file or instructions sheet, then add a description and featured product image for your template. This information will automatically show up any time you share your product on your Podia website, so you don’t have to spend hours copying and pasting.
Click into the “Pricing” tab to set a price for your template. You can charge a one-time fee or offer a payment plan.
In the “Availability” tab, you have the option to add seat limits, a start date, and access duration restrictions for your product. These features are helpful if you want to run cohort programs or drive urgency with limited availability, but for your first template, I think it’s best to keep everything open to capture as many interested customers as possible.
Once you’ve got everything configured the way you like, press “Publish,” and your product will be ready to go.
Next, we need to give prospective buyers a way to find and buy your template by setting up a sales page. A great sales page shows visitors how your template can help them and makes them excited to buy it, so here’s how to set one up.
Head to the “Website” tab in your Podia dashboard, and you’ll see a list of all pages on your website. Podia automatically generates a sales page for every new product you make, so find the one that matches the name of your template and click it to open the page.
By default, you’ll see a banner at the top of the page with your product title, image, price, description, and “Buy now” button. You can also add other elements to the page by clicking the plus sign and choosing a section from the left sidebar.
The sidebar has pre-made website layouts for text, images, videos, testimonials, FAQs, author bios, and other elements, so you can add whatever you need to tell your story.
Share your shiny new sales page on your social media channels, blog, website, YouTube videos, or anywhere else you have an audience. Visitors will be able to learn more about your business, see how your template can help them, and make a purchase all from one place.
Your template is live, you’re sharing it with your audience, and those first sales are starting to roll in — amazing!
But the real opportunity goes beyond a single sale.
When someone buys your template and sees the value you provide, they’re more likely to be interested in your other offers too. That’s why it’s important to have a plan for what comes next.
Here are three simple ways to turn a one-time purchase into long-term growth:
Add upsells to your product pages to offer something extra at checkout.
Bundle your template with related products to increase the value of each order.
Set up an automated email campaign that introduces new customers to your other products, like courses, coaching, or memberships.
These small steps can make a big difference — not just in your revenue, but in how supported your customers feel after they buy from you. Here’s how to set up everything in Podia and give your buyers a great experience.
One of the easiest ways to increase your earnings from each sale is by adding upsell products to your template, and Podia makes it simple to do.
An upsell is an additional product shown to your customer at checkout. Often, upsells include a limited-time discount to encourage customers to add them to their order right away. It’s a great way to boost your average order value while giving your customers even more of what they need.
To add an upsell in Podia, open up your template product and click on the “Pricing” tab. Scroll down to the “Upsell” section and click “New upsell”. You’ll be able to select the products or subscription plans you’d like to offer as upsells and customize the discount for each one. Click “Create” to turn your upsell live and watch your total order value increase.
To get the most bang for your buck with upsells, it’s best to include products that are naturally related to your template.
For example, if you’re selling social media Canva templates, a great upsell could be:
A workshop about growing your audience on social media
A bundle of social media prompts that pair perfectly with the templates
A mini-course on how to use Canva in your business
The goal is to offer something that helps your customer go further, faster, while making them feel even happier they bought from you.
As your product lineup grows, another way to provide value and increase your earnings is to create bundles of related products. With a bundle, you give buyers access to a large collection of products for one discounted price.
You can make bundles of different templates or package your templates with other items, like courses, coaching sessions, or workshops.
For example, Angelique Duffield bundles her animated video mockup templates with her Canva masterclass training to give her customers more value.
And Signature Edits, a photography business that helps photographers and creators develop their skills, sells dozens of different Lightroom preset collections for $59 a piece, or a bundle of all Lightroom presets for a flat rate of $97. The bundle price makes it a no-brainer to upgrade if you’re interested in more than one preset template pack.
Bundles can make your offer more appealing and increase your bottom line, all while giving your audience more great resources.
Upsells and bundles help you increase your earnings at checkout, but what happens after someone hits “buy”? That’s where email campaigns come in. A thoughtful follow-up sequence can turn a one-time buyer into a loyal customer who’s excited to hear from you again.
With Podia Email, you can automatically send a series of emails after someone purchases your template. Over a few days, you can welcome them into your world, share helpful resources, and gently introduce other products they might love.
Here’s a simple, proven email sequence we’ve seen Podia creators use to build trust and boost long-term sales:
Day 1: Send a welcome email. Introduce yourself, thank them for their purchase, and let them know how to get in touch if they have questions. Share where they can follow you or find more of your work.
Day 2: Offer a free tip or resource. Help your customer get even more value from their purchase and make progress toward their goals. This shows them you’re here to help, not just to sell.
Day 3: Share a paid product. By now, your customer has had a great experience with your template and emails, making it a natural time to let them know about your course, coaching, or other bigger-ticket offers.
To set this up in Podia, create a new campaign and set the entrance condition to “Gains access to: [Name of your template]”. Then add your emails, customize each one, and set time delays between them.
And your emails don’t have to stop there. Once someone buys your template and finishes the campaign, they’re also part of your email newsletter list. That means you can keep showing up in their inbox with helpful content, new offers, and valuable insights. They get closer to reaching their goals, and you never have to launch to an empty email list again.
It all starts with a template. But what you’re really building is a connection that can grow with your business.
Selling a template isn’t just a way to make your first sale. It’s the start of a system that can power your entire business.
Your template brings people in and shows them the value of what you offer. From there, upsells and bundles increase the size of each order, automated email campaigns turn one-time buyers into repeat customers, and your newsletter keeps them engaged long after their first purchase.
That’s how a single product becomes something much bigger: a sustainable, growing business built on trust and connection.
With Podia, you can start selling templates — and building the rest of your online business system — in minutes. Podia includes your website, email marketing, courses, webinars, memberships, and affiliates, so you have everything you need to turn your ideas into income today and in the future.
So why not see what could happen when you make and sell your first template? Start your 30-day free trial of Podia today.
The online education market alone should generate US$203.81 billion [1] in revenue by next year, fueled by demand for online courses, ebooks, and videos, while new platforms like Patreon and LearnWorlds empower millions to earn through digital products. I started selling digital content both as a side hustle and to grow a business. In all …
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Let’s be real for a second. Creating an online course is a huge milestone. It means you’ve packaged your expertise, passion, and hours (weeks… months…) of hard work into something valuable that can genuinely help people. But here’s the hard truth: the internet doesn’t owe your course any attention. Just putting your course online doesn’t …
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PDFs. Free templates. Downloadable checklists.
These lead magnets used to convert extremely well, until everyone started using them. When we’re accustomed to seeing freebies offered left and right, it gets easy to scroll past them.
So, if you noticed that your marketing funnels are not converting as well as they used to, or you see that offering free downloadable content as a bonus for your course students doesn’t get them as engaged as before, know that it’s not just you.
Today’s audience craves novelty, interaction, and personalization. They want to feel seen, heard, and understood. Which is understandable, who doesn’t want to feel special, and be entertained?
This is where quiz marketing shines.
Interactive quizzes are one of the most effective tools in your creator’s funnel toolkit. Interactive content can help you start meaningful conversations, segment your audience, and keep your students engaged throughout their journey.
While it used to be time-consuming to build interactive quizzes in the past, with tools like Teachable AI quiz generator, building one takes minutes. Let’s break down exactly how to incorporate quizzes into your marketing funnel and make the most of this powerful tactic to grow your business.
The average lead magnet conversion rate is anywhere between 20% and 25%, according to Leadpages. The average quiz conversion rate? 40.1% across all industries, coaching, courses, and education included. And this number has remained unchanged since 2013.
Quizzes are strategic marketing tools and, when done well, can outperform ebooks, webinars, and downloadable PDFs by a mile. Here’s why:
Are you curious to test out the quizzes for your business, but aren’t sure where to place the quizzes in your marketing strategy? Well, the good news is that quizzes are highly flexible and effective across the entire sales funnel, no matter what industry you’re in.
Here’s how to take advantage of quizzes at each stage of your funnel:
At this stage, use a quiz as the gateway. It can be a fun, valuable, low-friction way to get people onto your email list. Here are some examples of potential quizzes:
These types of quizzes are great to promote on social media and through paid ads. It’s an effective way to get the attention of cold leads and turn them into warm ones.
Pro tip: When you craft the quiz results, make sure they are valuable to the audience. Include a tip, a resource, or an actionable next step that addresses a pain point or nudges the quiz taker in the right direction.
Once you have someone on your email list and you have warmed them up to your brand and offers, you may want to use a quiz to help your warm leads make a decision. A quiz can help your audience self-identify and choose the right product for them.
The keyword is “self-identify” here, you’re not making an active sales pitch to them on this one product they need to buy or a course they must join. You present your programs to them, and based on the pain points of the person taking the quiz, they’re presented with the solution, a program designed for them.
Here are a few examples:
Once someone is already an active customer and a student in your online course, use interactive quizzes to boost engagement and offer them the best personalized learning experience.
After someone finishes a module or the course, test them on their knowledge. A quick quiz will gamify the process and entice your students to pay attention when consuming course material so they can nail the quiz.
This is where tools like Teachable’s AI Quiz Generator come in handy.
Building an interactive quiz to test your students’ knowledge and boost their engagement used to take hours, you had to come up with questions, design result logic, and connect everything to your email delivery system. That’s not the case anymore.
The Teachable AI Quiz Generator tool is available to all course creators and has revolutionized the quiz creation process, it only takes a couple of clicks for the interactive content to be ready for your students.
When you have the course material ready, you can choose which section of the course you want to turn into a quiz. Our smart AI generates quiz questions based on the material, and also gives you possible answers. You can then review the questions and answers and edit them as needed. Easy as slicing a pie, yet the impact is huge.
You can repeat the process as many times as you need, within one course and for your other courses. Test different variations and see what works. You can update the quiz questions at any time with the AI generation tool.
The best way to learn is to see quiz marketing in action. Here are a few powerful examples of creators using quizzes to grow their businesses strategically:
Marketing expert and NYT bestselling author Jenna Kutcher uses quizzes to grow her email list and does it successfully. Her “What’s Your Secret Sauce?” quiz has grown her email list to over 100,000 subscribers. The number of leads is not the only benefit, she has designed this course to help her understand her audience better so she can create better offers.
Lynn from Wild Fleurette, a flower design boutique, offers a quiz, “What’s Your Bouquet Style?” which is the perfect type of quiz for anyone who lands on their website, looking for help with flower design for weddings.
Even one of the biggest publishing houses in the world uses quizzes to get people onto their email list. They offer a “What type of reader are you?” quiz that speaks perfectly to their core audience, readers.
Tonic is a high-end website design boutique selling services and templates for online entrepreneurs. They have a quiz, “Get Matched with the Perfect Website,” which they use to get people on their email list and help them connect their target audience to the right product.
This quiz generated over 1,000 new email leads in the first month after the launch. On the results pages, they offer an exclusive discount code for people who want to make a purchase. That quiz result discount code has directly brought in over $50,000 in revenue.
Kaye Putnam, a psychology-driven brand strategist and online course creator, has created a quiz, “What’s your brand personality quiz?” that was taken over 100,000 times and generated over $100,000 in online course revenue. Talk about impressive!
Are you ready to increase your student engagement and ensure their satisfaction with your online course is unmatched? Well, no easier way to achieve that than with Teachable’s AI Quiz Generator.
Here’s how you can take advantage of quizzes to boost student engagement:
In your Teachable Dashboard, go to Courses and select the course for which you want to create interactive quizzes.
In your online course curriculum, choose a module you want to create a quiz for. Click the big button Add Content. A menu will appear, in the Educational Tools section, find the Quiz button.
A new window will open where you can manually write the questions, or click the Generate Questions button in the top right corner.
When you select the option to generate questions, another window will pop up. Here you can select which module you want to include in the quiz and which lessons.
Once you select that, click the button Generate Questions and watch the AI magic happen.
The AI will generate questions and answers based on your course material. Review the content, and when ready, click the Save button in the bottom right corner.
Your interactive quiz is ready to go! It will show up in your course curriculum now, and you can select to grade content or not.
Ready to take your business to the next level? Create high-converting quizzes with Teachable today.
Teachable’s AI Quiz Generator eliminates the need to write questions from scratch. Simply select a module, hit “Generate Questions,” and the AI pulls quiz content directly from your existing course materials. You can edit or publish as-is in minutes.
Absolutely. While the AI quiz tool is ideal for in-course engagement, you can also create marketing quizzes manually and embed them on landing pages or link them from social media. Just ensure results include a clear CTA and a Teachable-powered next step.
Both. Quizzes help pre-qualify leads and direct them to the most relevant offer, which shortens the sales cycle and improves conversion rates. Case in point: creators like Kaye Putnam and Tonic have generated 100k+ in revenue using quiz funnels.
Yes. You can edit any AI-generated quiz to reflect your brand voice or customer niche. Whether you’re a wellness coach or a business consultant, you can tailor the quiz to feel highly relevant and aligned with your ICP.
Interactive quizzes keep learners engaged, especially when placed at the end of lessons or modules. They gamify the experience, reinforce key takeaways, and reduce drop-off, which ultimately improves satisfaction and retention.
Competitive analysis for creators, coaches, and online entrepreneurs is just as important as it is for big businesses. In today’s creator economy, it’s not enough to just create, you need to find ways to differentiate.
Whether you’re building a course, membership site, coaching program, or digital product, chances are your audience has seen similar things before. So, how do you make your offer the number one choice?
That’s where competitive analysis comes in.
Performing market research is not about copying others. It’s about understanding your niche and space, identifying opportunities, and crafting a unique angle that helps you achieve two things: connect with your audience and set you apart from your competitors.
A strategic look at your competitors can unlock clarity in your creator strategy. Let’s dive into how to do market research for creators the right way.
In short, competitive analysis is the process of evaluating others in your niche to better understand how they serve your target audience, what the gaps are in their offers, and how you can use that to your advantage to serve the audience even better.
For online course creators, coaches, and online entrepreneurs, competitive analysis means:
Market research for creators is essential. It helps you spot trends, surface content gaps, and refine your own niche analysis in the process. After you conduct the competitive analysis, you’re in a much stronger place to create an offer that speaks more clearly to your audience and addresses the pain points they have.
To perform a basic competitive analysis, you don’t need a fancy setup or expensive tools. You can get started with your laptop and a simple Google Sheet. However, using the right tools can make your process smoother and more actionable. Plus, you may be able to perform the market research much quicker.
Here’s a list of tools that are worth considering to help make your process more efficient and easier:
So, how do you run an effective competitive analysis campaign? It’s actually easier than you think. Here’s a structured step-by-step process to guide you through the whole process:
The very first step is to clarify your goals and unique angle:
Answering these questions will give you a solid ground to build on. To make this step-by-step process easier to understand, let’s use an example.
Let’s say you’re a certified yoga teacher who wants to launch an online course as a way to diversify income and scale your business. Here’s how your answers to the questions above might look:
The next step in the process is to look for creators who serve a similar audience to your target audience and do something similar to what you want to do. That includes:
How do you find these people? Well, it’s fairly simple. Use Google, YouTube, TikTok, Instagram, or Teachable course discovery to identify your competitors.
Let’s come back to our yoga instructor example. Because you want to create an online course, let’s go to Teachable’s course discovery to see what’s available.
And here’s your first competitor—Rachel Jesien, who already has multiple courses on yoga. If you Google her name, you can find her Instagram.
After reviewing the posts, you may see that while you’re in the same niche (yoga), your audience and business approach may not align. So, you put Rachel into the “adjacent competitor” list.
While you’re on Instagram, utilize it to search for direct competitors. In the Search bar, type in “yoga for moms” and see what comes up.
While Instagram search is not the most refined, you can still see what some accounts pop up, like this one that offers yoga for toddler moms:
This account offers yoga practice tips for busy moms with small kids, you have a very clear audience overlap. So, add this account to your “direct competitors” list.
Next, let’s see what YouTube has to offer. It’s a good place to do your competitive market research because there are a ton of yoga teachers posting their classes online.
After searching for “yoga for moms” on YouTube, you can find tons of channels. Not all will target your target audience, but some might. Like this channel, “Boho Beautiful Yoga.”
This is a large channel with millions of subscribers that has offers you want to sell, too, and a very clear target audience overlap. You can save this competitor to your “aspirational competitors” list.
Using this method, go through various platforms to compile a solid list of relevant competitors.
All right, the third step is to take a better look at the competitor list you made and evaluate their offers. For each competitor, answer these questions:
This is where having a running Google Sheet or Notion database comes in handy to keep track of all the different competitor analyses at a glance.
Circling back to our yoga instructor example—let’s analyze the offer of one of the direct competitors we found while doing research earlier, the “Yoga for Toddler Moms” Instagram account.
The creator has a link in their Instagram bio that leads to a professional-looking Linktr page, which tells us they have two offers:
Let’s run a quick analysis of what appears to be the main offer:
Once you have a solid breakdown of your competitor’s offers, it’s time to take a look at their messaging and content strategy to see what works and what doesn’t.
Break down their brand voice, values, and key differentiators:
This is where you can use tools to help you perform an in-depth social media content analysis.
Let’s get back to our previous yoga instructor example and examine the Instagram account of the hypothetical direct competitor “Yoga for Toddler Moms”:
Once you’ve analyzed everything there’s to analyze in terms of their content strategy, it’s time to take a deeper dive into your competitor’s marketing funnels.
Consider going through the buyer’s journey when possible:
As you go through these funnels, take notes on which elements feel polished, generic, pushy, or helpful. What resonates with you and entices you to purchase? What’s missing? What would you do differently?
Let’s return to our yoga example. Our hypothetical competitor for yoga practice courses, “Yoga for Toddler Moms,” has a pretty good funnel set up. They offer a free bundle for stressed moms that offers valuable tools for their target audience in exchange for an email address:
The landing page is designed professionally, and the offer is clear and communicates the value people will receive if they choose to sign up.
The last and final step in your competitor analysis journey is to review all the research you’ve done so far, spot the gaps, and identify opportunities in those gaps. Ask yourself these questions:
This is the step where your creator strategy takes shape. Use all the research you’ve done to sharpen your angle, not copy someone else’s.
Let’s see what gaps and opportunities we can spot in our hypothetical yoga practice competitor, “Yoga for Toddler Moms”:
Manual competitor analysis can be time-consuming. The good news is that current AI tools can help you speed up the process and analyze a lot of content quickly. Here are some prompts to try:
Pro tip: If you use the Pro version of ChatGPT, make sure to take advantage of their “Deep research” feature, which performs a much more in-depth research and can offer much more insights into your competitor analysis.
Competitive research helps you identify gaps and opportunities in the market, and Teachable gives you the tools to fill those gaps and take advantage of those opportunities quickly and efficiently.
Here’s how Teachable can help you stand out:
Are you ready to take your business to the next level? While competitive analysis may look intimidating, it doesn’t have to be a hard process. Don’t believe us? Well, here’s the plan of action on how to run a competitive analysis for creators in the next five days to help you see what’s possible:
Dedicate one hour to:
Spend two to three hours (use AI tools to help you save time) to:
Dedicate two hours to:
Two hours is all you need to:
Dedicate one hour to brainstorm:
In five days and less than ten hours of work, you’ll have a solid content strategy to help launch or boost your online business. Now, it’s time to start building.
Level up your strategy and use Teachable to deliver offers your competitors can’t match.
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