Learnworlds

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Tired of your course visuals falling flat? In a world saturated with mediocre content, your visuals shouldn’t just fill space—they should stand out.

Your ideas deserve more than generic, lifeless images. AI-powered tools are here to help you bring those concepts to life, transforming your visuals into dynamic, engaging experiences. AI empowers you to design visuals that transform your ideas into immersive experiences, resonating with learners and making a lasting impression.

The tools

AI image tools have come a long way, offering course creators incredible potential to produce stunning visuals with ease.

These tools are constantly evolving, with the global AI market expected to grow at a compound annual growth rate (CAGR) of 37.3% and reach $1.8 trillion by 2030. This rapid development makes AI more accessible and powerful, allowing creators to bring their ideas to life in ways never before possible.

If you’ve ever struggled with visuals, now’s the time to explore what AI can do for your courses—it’s a practical, accessible way to make your content stand out.

Image generation

AI image generation opens up limitless creative possibilities. These tools allow you to bring your ideas to life, creating visuals from scratch that are fully tailored to your course’s needs, without relying on stock photography.

DALL·E 3 – Precision and Flexibility for Complex Visuals

DALL·E 3 takes AI image generation to a new level for course creators. With its enhanced prompt understanding, it can accurately transform even complex ideas into precise visuals. The tool produces high-quality, detailed images that are visually sharp and professional.

You can also use inpainting to modify specific parts of an image without starting over, and its artistic style mimicry offers flexibility in generating visuals that match your desired aesthetic. Plus, with direct integration with ChatGPT, it streamlines the creative process for users in OpenAI’s ecosystem, making content creation easier than ever.

Pricing: Offers free plan. Premium starts at $20/month.

*Pricing information retrieved from ChatGPT in November 2024.

Midjourney – Stylized Creations for Artistic Visuals

MidJourney takes AI-generated art to a new level with its unique ability to create imaginative and stylized visuals. With its artistic flexibility, it allows users to generate anything from surreal, abstract pieces to detailed, realistic images. This versatility makes it a standout for course creators seeking creative, attention-grabbing visuals.

The platform’s ease of use through Discord makes collaboration and experimentation easy, fostering a creative community. MidJourney also excels at rapid prototyping, enabling users to quickly bring their concepts to life. With continuous updates, such as version 6.1, it offers improved detail and accuracy, making it a powerful tool for creating compelling visuals with minimal effort.

Pricing: Starts at $10/month.

*Pricing information retrieved from Midjourney in November 2024.

Adobe Firefly – Customizable Visuals with Seamless Creative Cloud Integration

Adobe Firefly brings AI image generation to new heights with its ability to create detailed, high-quality visuals from text prompts. With features like Generative Match and photo settings adjustments, it enables users to produce precise, customized images that align with their creative vision.

Deep integration with Adobe’s Creative Cloud suite allows seamless transitions between generating and editing visuals, making it ideal for course creators and designers looking to streamline workflows.

Pricing: Offers free generations. Paid plans start at $4.99/month.

*Pricing information retrieved from Adobe in November 2024.

RunwayML- Excellent Visuals for Multimedia Projects

RunwayML offers a robust AI-driven image generation tool as part of its broader creative suite, which also includes advanced video editing, text-to-video transformation, and video-to-video conversion.

With its image generation capabilities, users can input text prompts to create custom visuals, making it a valuable tool for creators needing quick, high-quality images. Its integration with other media tools allows seamless content creation across different formats, providing a versatile solution for course creators, marketers, and designers looking to streamline their workflows.

Pricing: Offers free plan, premium starts at $15/month.

*Pricing information retrieved from Runway in November 2024.

Flux AI – Rapid, High-Quality Visuals with Customizable Speed and Control

Flux AI is a lightning-fast AI-powered image generator that creates high-quality visuals from text prompts in seconds. The platform offers advanced models like Flux Pro for detailed control and Flux Schnell for rapid iterations, making it versatile for both quick and complex designs.

Its intuitive interface allows users to easily generate stunning visuals, outperforming platforms like MidJourney in speed. Flux AI also supports commercial use, allowing course creators to generate and sell images effortlessly.

Pricing: Free plan with 60 credits, premium plans starting at $9.99/month for 5000 credits​.

*Pricing information retrieved from FluxAI in November 2024.

Image enhancement

If your visuals lack quality, AI enhancement tools sharpen and upgrade existing images, making them clear and professional, and ensuring your content always looks its best.

TopazLabs – AI: All-in-One Image Quality Booster

TopazLabs provides two essential tools for image enhancement: Topaz Photo AI and Gigapixel AI. Topaz Photo AI combines noise reduction, sharpening, and upscaling into one streamlined tool. Its Autopilot feature analyzes images and automatically applies improvements, making it a convenient choice for photographers and content creators seeking high-quality results with minimal effort.

Gigapixel AI focuses on upscaling, and increasing image resolution while preserving detail and sharpness. It’s ideal for enlarging images for printing or high-resolution needs, ensuring clarity even when scaling smaller files.

Pricing: Topaz Photo AI starts at $199, and Gigapixel AI starts at $99.

*Pricing information retrieved from TopazLabs in November 2024.

Luminar Neo – Easy AI-Powered Edits for Stunning Photos

Luminar Neo is an AI-powered photo editor that simplifies the creation of high-quality visuals. With tools like Sky Replacement AI and Relight AI, users can enhance lighting, replace backgrounds, and refine image quality with Noiseless AI and Supercontrast AI for sharper, cleaner visuals.

Portrait AI makes retouching facial features easy, while support for layers and masking allows for more creative flexibility. Whether used standalone or as a plugin for Adobe Photoshop and Lightroom, Luminar Neo streamlines visual content creation.

Pricing: Currently on discount of $59/year or a one-time payment of $99.

*Pricing information retrieved from Skylum in November 2024.

VanceAI – Effortless Image Upscaling and Denoising

VanceAI is an AI-powered image enhancement platform that offers a range of tools to improve the quality of photos. Its features include upscaling, denoising, and sharpening, allowing users to quickly enhance the resolution and clarity of images.

VanceAI also offers specialized tools for restoring old photos and background removal, making it versatile for both creative and practical uses. With batch processing capabilities, it enables users to enhance large numbers of images efficiently, ideal for those handling multiple visuals at once.

Pricing: Starts at 100 credits for $4.95.

*Pricing information retrieved from VanceAI in November 2024.

Let’s Enhance – High-Resolution Upscaling for Professional Results

Let’s Enhance is an AI-powered image enhancement tool designed to upscale and improve photo quality. With features like upscaling up to 16x, color correction, sharpening, and noise reduction, users can transform low-resolution images into high-quality visuals suitable for prints, web content, and social media.

It also helps restore clarity in compressed images by removing JPEG artifacts, ensuring sharp, professional results. Batch processing allows users to enhance multiple images at once, making it highly efficient for those working with large quantities of visuals.

Pricing: Offers 10 free credits. Premium starts at 100 credits for $12/month.

*Pricing information retrieved from Let’sEnhance in November 2024.

Image Editing

AI editing tools simplify adjustments, from removing backgrounds to retouching. They save time and allow for quick, precise edits.

Fotor is an AI-powered image editing platform designed to provide users with quick and easy editing tools. It offers features such as background removal, retouching, color correction, and a variety of filters and effects to enhance images effortlessly.

Fotor’s one-click enhancements and user-friendly interface make it an ideal choice for those looking to create professional visuals quickly, without any design expertise. The platform also provides design templates for social media, ads, and more, making it perfect for creating marketing materials and course visuals.

Pricing: Free version available, with premium features starting at $8.99/month​.

*Pricing information retrieved from Fotor in November 2024.

Pixelcut – Background Removal and Marketing Templates

Pixelcut is an AI-powered image editing platform designed to make creating high-quality visuals fast and easy. It features background removal, a magic eraser for eliminating unwanted objects, and an image upscaler to improve resolution, making it perfect for refining course visuals or marketing materials.

With batch editing capabilities and a library of ready-made templates, users can create polished, professional-looking images for social media, course thumbnails, and e-commerce. Its user-friendly interface and one-click tools allow course creators to achieve professional results without technical expertise.

Pricing: 100 free credits. Paid plans start at $10 for 1000 credits per month.

*Pricing information retrieved from Pixelcut in November 2024.

Remove.bg – Fast and Accurate Background Removal

Remove.bg is an AI-powered tool that automatically removes backgrounds from images in seconds. It’s designed for users who need to isolate subjects quickly and efficiently, making it ideal for creating clean product visuals, course content, or promotional images.

With the ability to replace backgrounds with solid colors or custom images, it allows for basic image editing without technical skills. It’s entirely web-based, so no software installation is needed, and it supports batch processing for handling multiple images at once.

Pricing: Pay as you for $0.90 per image and subscription for $0.20 per image among other options.

*Pricing information retrieved from Remove.bg in November 2024.

Pixlr – Advanced Editing with Layers and Filters

Pixlr is a web-based, AI-powered image editing platform that offers a wide range of tools for editing and enhancing images. Its key features include background removal, object removal, and a variety of filters and effects.

With additional tools like layers, blending modes, and color adjustments, Pixlr allows users to create both simple edits and more complex designs with ease. It also offers an AI image generator and collage maker, making it versatile for creating social media graphics, course visuals, and marketing content. Pixlr is accessible via web browsers, and mobile, and desktop apps, making it convenient for users to edit anywhere.

Pricing: Offers free trial. Paid plans start at 1.99/month.

*Pricing information retrieved from Pixlr in November 2024.

Image Transformation

Image transformation tools creatively alter existing visuals, adding artistic flair or completely changing styles, giving your course a fresh, unique edge.

Prisma.ai – Artistic Filters for Creative Visuals

Prisma.ai is an AI-powered platform that transforms ordinary photos into stunning artwork by applying artistic filters inspired by famous artists. With a wide range of creative styles, users can instantly give their visuals an artistic touch, turning images into digital paintings or drawings.

This is ideal for course creators looking to enhance their visuals or marketing content with eye-catching, creative designs that stand out.

Pricing: Pricing details are available directly through the app.

Ostagram – Artistic Blends with Neural Style Transfer

Ostagram is an AI-powered tool that transforms photos into unique works of art using neural style transfer. Users upload an image and select an artistic style from a gallery of famous artworks like those of Van Gogh, Picasso, and others.

The AI blends the content of the original photo with the chosen style to create a new, transformed piece of digital art. It’s ideal for course creators looking to add a creative, artistic flair to their course visuals or promotional materials.

Pricing: Free plan available. Paid plans start at $1 per image.

*Pricing information retrieved from Ostagram in November 2024.

GoArt by Fotor – Transform Photos into High-Resolution Artwork

GoArt by Fotor is an AI-powered tool that allows users to transform their photos into artistic digital artwork by applying artistic filters inspired by famous art movements. With a wide range of styles, from Impressionism to Pop Art, users can create unique visuals that look like paintings.

One of its standout features is the ability to produce high-resolution images suitable for printing, making it perfect for turning images into canvas prints or posters. GoArt is simple to use, requiring no design skills, making it ideal for course creators who want to add a creative, artistic element to their visuals.

Pricing: Free version is available. Premium features start at $8.99/month​.

*Pricing information retrieved from Fotor in November 2024.

Closing Thoughts & Considerations

As we wrap up, it’s important to recognize that while AI tools offer immense potential, there are still a few ethical concerns for course creators to keep in mind.

• In image generation, questions around intellectual property and ownership of AI-generated visuals need attention, especially when using images in commercial or educational materials.
• For image enhancement, there’s the challenge of maintaining authenticity—how much should an image be enhanced before it feels deceptive?
• In image editing, automation can reduce time spent on tasks but also risks losing the personal touch that makes your content unique.
• And in image transformation, there’s a fine line between creative repurposing and misrepresentation of content.

That said, these concerns shouldn’t overshadow the exciting future of AI in course creation. These tools are not just trends—they are rapidly becoming essential for crafting visually compelling courses.

They empower you to create polished, professional visuals that elevate your content without the need for advanced design skills. AI doesn’t just make your job easier—it makes your content stand out, helping you engage learners on a whole new level.

Embrace the future of AI in course creation—start exploring these tools to unlock new levels of creativity and captivate your learners. Your visuals can make a lasting impact; AI can help make that a reality.

Ready to elevate your course visuals? Start experimenting today!

Further reading you might find interesting:

• The Rise of Artificial Intelligence in Education: Will A.I. Disrupt eLearning?
• Set the Stage for Success: Create a Winning Course Outline using ChatGPT
• A.I. Course Creation: How to Use ChatGPT to Create eLearning Content
• 10 Great Interactive Course Activities to Create With ChatGPT
• AI Course Creator: Create Your Online Course with the LearnWorlds AI Assistant
• Supercharge Your Business Training Courses: Mastering Content Creation using ChatGPT
• 37 AI Writing Tools to Help You Create & Market Your Online Courses (2024)

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The post Beyond Stock Photos: These AI Image Tools Can Enhance Your Course Visuals appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Tired of your course visuals falling flat? In a world saturated with mediocre content, your visuals shouldn’t just fill space—they should stand out. Your ideas deserve more than generic, lifeless images. AI-powered tools (like AI image and AI art generators) are here to help you bring those concepts to life, transforming your visuals into dynamic, …

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The post Beyond Stock Photos: These AI Image Tools Can Enhance Your Course Visuals appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

As a solopreneur, how can you replicate this success, build a loyal audience, and unlock new streams of revenue? Nowadays, it’s no longer enough to rely solely on social media for audience engagement. While platforms like Facebook and Instagram allow you to connect with your audience, online communities provide lasting, meaningful connections that convert passive followers into loyal customers.

Why? These spaces foster connections, trust, and loyalty—elements that social media struggles to sustain over time.

By building a community, you create a space where your audience can not only interact with your brand but also connect with each other, share experiences, and even influence the direction of your offerings.

Common Struggles Solopreneurs Face (and How Communities Solve Them)

Let’s break down some common challenges solopreneurs face—and explain how online communities address these pain points:

Challenge 1: Limited resources for marketing and engagement

Solopreneurs often lack the time and budget to consistently engage customers through traditional marketing strategies. Fortunately, 75% of businesses find that online communities require fewer resources and yield better results​ (Source: BloggingX).

Challenge 2: Difficulty maintaining customer loyalty.

Social media may help you gain followers, but keeping them loyal is another story. A well-nurtured online community builds a sense of belonging and trust. In fact, 66% of businesses report that online communities improve customer retention, making it easier to cultivate long-term relationships ​(Source: Sell Courses Online).

Challenge 3: Lack of direct customer feedback

Getting actionable insights from your audience can be tough. However, 90% of businesses use community feedback to improve their products and services, resulting in a two-way relationship that benefits both the business and its customers ​(Source: Sell Courses Online).

By leveraging the power of an online community, you can build a stronger connection with your audience and at the same time scale your business sustainably, addressing key solopreneur challenges along the way.

Building, Growing, and Monetizing Your Community: A Step-by-Step Guide

This guide will walk you through the essential stages of community-building, from defining your purpose to choosing the right platform, driving engagement, and implementing monetization strategies.

Each step includes actionable insights and pro tips to help you create a thriving community that supports both your business goals and the needs of your members.

Let’s dive in and explore how to take your community from vision to a valuable asset that scales with your business.

Step 1: Define Your Community’s Purpose and Audience

Before jumping into community-building, it’s crucial to first clarify its purpose. Whether you want to educate, engage, or monetize your community, having a clear goal helps shape your strategy. By defining your audience and their needs, you ensure that the content and experiences you provide are targeted and valuable.

Why it matters?
Solopreneurs who take time to understand their community’s needs will find it easier to design online courses, products, or content that resonate deeply with their audience, leading to better retention and conversion.

💡 Pro tip: Create member personas—fictional characters that represent your ideal members—to help define the kind of content and engagement activities that will appeal to them most.

Step 2: Choose the Right Platform and Tools

There are a variety of platforms available for hosting online communities, from Facebook Groups to dedicated platforms like LearnWorlds or Circle. The right platform will depend on your goals and resources.

💁 Check out the best 17 community platforms here.

Why it matters?
Platforms like LearnWorlds offer all-in-one built-in monetization options like paid memberships, exclusive content, and event hosting, making it easier to generate revenue without needing third-party tools.

💡 Pro Tip: Start small with free tools (e.g., Facebook Groups) if you have limited resources, but plan to transition to a more professional platform as your community grows and begins to monetize.

Step 3: Build Engagement Through Valuable Content and Events

To keep your community members engaged, you need to offer consistent, high-value content that resonates with their interests. This could include blog posts, tutorials, Q&A sessions, or live webinars. Additionally, hosting events like challenges, competitions, or live streams can foster deeper engagement and provide exclusive value to your community members.

Why it matters?
Engagement is a top challenge for community managers, with 55% of professionals reporting difficulty in keeping members consistently engaged​(BloggingX). To address this, solopreneurs should create a content calendar and schedule regular interactions that spark conversation and involvement.

💡 Pro Tip: Consider running a monthly challenge where members showcase their skills or knowledge. Incentivize participation with prizes or recognition within the community.

💁 Explore the best practices for community management here.

Step 4: Monetize Through Memberships, Premium Content, and Events

Monetization doesn’t have to be complicated. Start by offering tiered memberships—different levels of access that provide additional content or perks for paying members. You can also monetize by hosting paid webinars or workshops, selling exclusive courses, or creating digital products like eBooks or templates.

Why it matters?
57% of community managers state that branded communities lead to increased revenue and SEO​ (Sell Courses Online). Additionally, exclusive paid content helps foster a sense of belonging, as members feel they are receiving special access.

💡 Pro Tip: Offer a free membership tier to attract new members, but provide compelling reasons (premium content, expert Q&As, live events) for them to upgrade to a paid tier.

💁 What is a community app? Learn here.

Step 5: Track Success and Optimize for Growth

Success in community-building relies heavily on tracking metrics that matter, such as Monthly Active Users (MAU), engagement rates, and customer feedback. Regularly review your data to understand what’s working and where improvements can be made. This could involve tweaking your content strategy, launching new engagement initiatives, or adjusting pricing structures for monetization.

Why it matters?
Solopreneurs who consistently monitor their community’s performance will be able to make data-driven decisions that foster growth and engagement.

💡 Pro tip: Use tools like Google Analytics or built-in platform analytics to measure your community’s engagement over time. Adjust your approach based on what’s driving the most interaction.

Next Step: Start Building & Monetizing Your Online Community

Now that you understand how building an online community can transform your solopreneur business, it’s time to put these steps into action. An engaged and successful community isn’t just a nice-to-have—it’s a powerful tool for driving revenue, building trust, and nurturing loyal customers.

Ready to turn your audience into a thriving, revenue-generating community?

Don’t wait—get started today! Sign up for a free trial with LearnWorlds and explore how easy it is to build, grow, and monetize your online community.

The post How to Build, Grow & Monetize Your Online Community for Maximum Revenue appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

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84 billion mobile apps were downloaded in the first quarter of 2024 alone. The number is out of this world considering that the world population is slightly above 8 billion people, right?

Among those mobile apps, education was the second most popular category in Google Play and the fourth one in the Apple Store. Is it any wonder? Mobile apps enable users to simply pull out their smartphones and instantly access information, products, and services no matter where they are.

So that brings us to mobile learning for business training. A recent analysis by GMI (Global Market Insights) shows that in 2023 the mobile learning market value reached $58.7 billion. By 2032, it’s expected to reach $244.7 billion. In 2023, the corporate segment accounted for a market share of around 35%.

This means that the demand for Learning Management Systems tailored for mobile devices is growing constantly and steadily.

Companies want to reap not simply the hype but mainly the benefits of mobile learning: unparalleled ease of access, flexibility, and enhanced engagement. Of course, these benefits are multiplied when you deliver training via a mobile app and not simply via a mobile-friendly LMS.

Mobile learning is also an excellent pair with microlearning, making mobile apps the perfect training tool for deskless employees who don’t have easy access to a desktop and for new hires who need quick job aids.

Another use case for mobile apps is extended enterprise training, which includes partner training (vendors, consultants, resellers, etc.) and customer education.

Delivering training material to customers and business partners is a game changer when it comes to building your brand – you’re now perceived as an established, client-centric business that is successful enough to deliver training under its own brand.

Building a mobile app to deliver online training is not as hard as it sounds. And it’s definitely not for a selected few who can afford it. In fact, the no-code movement has turned things around and made app development feasible even for tech dummies.

If you’ve been toying with the idea of launching a mobile app but haven’t committed to it yet, keep reading. This post explores the 5 best no-code mobile app builders that will have your training program up and running in no time!

No-Code Vs. Low-Code Mobile App Builder

The No-Code Movement refers to app development without a single line of code. A no-code app builder interface lets you drag and drop pre-coded elements exactly where you want them, and the code follows suit.

What happens is that on the backend, the no-code tool transforms your simplified input into “real” code, sort of like an interpreter. Although you may not speak Python, HTML, C++, or whatever programming language your program requires, your interpreter does.

Low-code app builders are between no-code and manual coding. You need to be somewhat tech-savvy to handle a low-code app yourself or hire a web developer to do custom coding or handle specific use cases.

Native Vs. Progressive Web Apps

Another distinction between mobile apps is whether they’re native or progressive web apps. Let’s see how these differ:

Native mobile app development involves building apps for a specific mobile operating system. Users can access these mobile apps from dedicated app stores, such as the App Store or Google Play. Since these apps inherit their devices’ OS interface and UI standards, they appear and feel like part of the device. Thus, the flow of the app is more natural.

Progressive Web Apps (PWAs) run inside a web browser. Web apps rely on different browsers and underlying technologies such as JavaScript, HTML (HTML5), and CSS. PWAs are web apps that use service workers, manifests, and other web-platform features with progressive enhancement to give users an experience on par with native apps.

Overall, native apps offer a smoother user experience than PWAs: they are faster, more intuitive, and more secure.

Top 5 No-Code Mobile App Builders

Let’s discover some of the most popular no-code LMS app builders in the elearning industry for you to try out.

1. LearnWorlds Mobile App Builder

LearnWorlds is a leading cloud-based mobile learning platform for creating, managing, and selling online courses with AI content creation capabilities and SCORM compliance.

It offers the most powerful no-code mobile app builder in the industry, enabling you to launch your online courses with your own branded, native mobile app for iOS & Android.

The Mobile App Builder is user-friendly and packed with awesome features to supercharge your training programs, reach more audiences, meet your learners on the go, and boost customer engagement. Let’s explore them together:

🎨 A Simple, Intuitive & 100% White-Label Visual Editor

You can fully customize the look & feel of your academy’s app to fit your branding. Set your app name & your app logo to suit your purpose, needs, or brand requirements. Our app builder enables you to customize:

• Theme
• Typography
• Color palette
• Onboarding screen

Plus, you can add sections & widgets, like a course catalog, downloaded videos, blog, etc. Incorporate variables in text widgets to personalize messages within the app, ensuring that learners receive content that resonates with their individual preferences and needs.

🛍️ Your Own App Store Account

Your learners will search for your brand, company, and app in the app store marketplace – not for some LMS provider. Through the App Store or Google Play Store, learners can easily download your apps directly from your development account.

🙅‍♀️ No App Maintenance From Your Part

The app is yours, but the LearnWorlds team takes care of everything (aka backups, firewalls, updates, etc.) to ensure it runs smoothly.

⏱️ Real-Time Testing

Live test your app within the dashboard or download our demo prototyping app before submitting it to the app stores.

💯 One Dashboard, Countless Possibilities

Create and manage your courses from your academy’s dashboard and keep your curriculum consistent across multiple devices. Every change you make is instantly synchronized across platforms.

🔔 Targeted Push Notifications

This engagement booster will keep your learners motivated and bring them back to your academy. It can also drive more sales by communicating offers and new course releases if you’re selling.

Set up push notifications to target specific groups of learners, teams, or divisions, then tailor your messages according to their needs. You can even redirect them to a specific page in your mobile app.

Additional notification features you’ll love:

• Live preview to fine-tune your messages and ensure they are perfect
• Images to capture attention more effectively
• User tagging to identify and segment users who interact with your notifications
• Custom notification icon for Android

👀Section Visibility per Tag

Tailor your learners’ experience by controlling the visibility of sections on mobile screens based on tags. This allows for personalized content delivery, showing specific course promotions or entire catalogs to different segments of users.

🧑‍🤝‍🧑 Guest User Flow

Having to sign in right as you download and enter an app is frustrating for many users who may not want to commit just yet. By enabling the Guest User Flow, you allow users to take a look around your app before they decide to share their contact information with you.

🤑 One Click & One-Off Payments

Create in-app purchases so users can buy your courses with one-off payments via Apple & Google Pay. No payment gateways & complex integrations are needed. eCommerce at its finest!

🤓 Learning Reminders

Our app enables your learners to set up learning reminders so they can study when it’s most convenient for them. Learning reminders are a great way to boost retention and course completion rates.

📲 Exclusive Mobile Content

Do you want to differentiate the content of your learning app from your web academy? You can do that! Keep your “heavier stuff” of your course library for the desktop, and create bite-sized learning content for your app.

🎥 Interactive Video for Microlearning

Engaging blended learning or microlearning on the go: LearnWorlds has you covered! You can add questions, titles, pointers, overlay images, links, and more interactions to your videos without post-production to make them more vivid and enjoyable.

📶 Offline Video Mode

Enable offline video so your learners can download video content and view it even without an internet connection. Users can later find their downloaded videos by navigating to My courses → Downloaded courses.

🎓 Flowing Learning Experience

Your learners will benefit from a flexible and powerful study process through a customizable, beautiful course player. Anything they need is available on their mobile app, from course discussions to certifications.

Any progress they make using either the mobile app or their web browser is automatically synchronized once they log in again to their course, and they can pick up where they left off.

• Flexible pathways with drip feed
• Casual reading with note-taking
• Live Sessions with Zoom, MS Teams, and Webex integrations

📊 App Analytics

Our mobile app offers 4 different types of app analytics, available under one Dashboard for a quick overview:

• Growth: new app downloads, active users, and respective trends over the last 30 days
• Audience: total number of mobile users and total downloads by store
• Reachability: total number of users that have opted in to receive push notifications from the school’s app
• Engagement: average time (in minutes) that your mobile users study by using your school’s app.

Our full export functionality lets you export community data into CSV or Excel files. This feature is flexible and controlled, allowing you to choose specific spaces and timeframes for your data export.

👤 Advanced User Progress

Monitor your learners’ progress with detailed analytics on each course, exam, and assignment, and combine search queries for data-driven decisions.

✅ Assessments For Every Need

Ensure your learning outcomes are compatible with multiple types and formats of quizzes, tests, and assignments. Easily track, monitor, and report your students’ successful results.

🧑‍🤝‍🧑 Vibrant Learning Community

Lifeless learning materials are not enough to engage learners. Spark authentic connections and give your learners a discussion forum to exchange ideas and tips and share their experiences and advice within a community of practice, just like they’d do on social media.

Our app additionally allows community managers & instructors to quickly broadcast messages to all users in a space by tagging @all to ensure that everyone stays informed about important news and announcements.

🔗 Powerful Integrations

Your academy’s app can integrate with Google Firebase and Facebook Business SDK natively to track important events like app downloads and in-app purchases. Know where your online course business stands at any given moment to make better decisions.

🛠️16 API Calls

School admins can now perform bulk operations with our enhanced API capabilities whether you need to integrate with a third-party system, migrate data, or manage multiple spaces.

🔑Multiple Login Methods

Learners can choose from Single Sign-On (SSO), email and password logins, social logins, and biometric authentication. This gives users the freedom to access their accounts in the way that best suits them, ensuring a seamless and hassle-free experience.

📧 Email Verification

This feature ensures that new users verify their email addresses before gaining full access to the app. It’s a valuable tool not just for supporting existing learners but also for attracting and onboarding new users to your platform through the mobile app.

🔐2FA Support

With 2FA now available on mobile, your learners can enjoy the same high level of security & flexibility across all their devices. Protect your student’s accounts with an additional layer of authentication, ensuring their personal and sensitive information remains secure.

🚫🔄 Disable Multiple Sessions

This feature ensures that learners can only have one active session at a time, preventing account sharing and providing a smooth transition between the app and web platforms.

* The LearnWorlds Mobile App Builder is exclusive for schools with a subscription to the Learning Center and higher plans and comes with a starting price of $169/month.

2. Docebo

Docebo is a learning and development platform that creates, delivers, and contextualizes the business impact of your training initiatives. Among other features, the platform offers a Mobile App Publisher that allows you to create branded mobile apps for digital, personalized training. The branded apps can be distributed via Google and Apple app stores or used internally within your organization.

The option to customize the Mobile App is included in the platform subscription – no additional license is required. The branding functionality allows you to customize:

✔️ App name
✔️ App images
✔️ App Store Page for Apple’s App Store (iOS) & Google Play Store (Android) according to your company’s design guidelines. You have full control over the app’s branding and store presence.
✔️ Push Notifications through integration with Google Firebase (required for both iOS and Android), which must be set up by the admin. This feature is configured via Firebase and is not fully integrated within Docebo​.

Limitations of Docebo’s Mobile App Publisher:

❌ Push Notifications require Firebase setup. The platform admin must create and configure a project in Firebase to send notifications, accessing their academy’s external environment.

Compared with LearnWorlds: LearnWorlds offers a streamlined, integrated push notification experience, allowing admins to manage campaigns and segment learners directly in the platform without Firebase.

❌ App Maintenance is manual. Docebo releases regular updates, but the admin must handle distribution to keep the app updated.

Compared with LearnWorlds: LearnWorlds manages app maintenance for you, ensuring regular backups, security, and updates.​

❌ In-app purchases are not supported. Apps created through Docebo’s learning solution cannot handle in-app purchases, which limits monetization options.

Compared with LearnWorlds: LearnWorlds’ Mobile App Builder supports in-app purchases, allowing you to offer a seamless buying experience and monetization through one-off payments and promotions within the app​.

In summary, Docebo offers a robust LMS for employee and partner training, but the Mobile App Publisher has certain limitations in customization, integration, and monetization, particularly when compared with LearnWorlds.

3. TalentLMS

TalentLMS is a popular LMS platform known for its ease of use and gamification features, like badges, levels, and leaderboards. It supports mobile learning with a native app available for both iOS and Android. However, if you’re interested in a branded or white-label version of the app, it’s currently only available for Android and requires an additional fee, with specific pricing not disclosed on their website.

The TalentLMS mobile app offers the following features:

✔️ Offline mode for various content types, including video, audio, images, and PDFs
✔️ Automatic progress synchronization once back online
✔️ In-app messaging and communication features
✔️ Deep linking
✔️ Live sessions
✔️ Gamification elements like badges and levels

However, there are some limitations:

❌ No learning reminders
❌ No in-app purchases
❌ White-label app option available only for Android, which can be restrictive given iOS’s significant market share (about 28.36%). This limitation may restrict accessibility for nearly a third of your users.

Compared with LearnWorlds: LearnWorlds offers a more extensive white-labeling experience with support for both Android and iOS, allowing for branding across both platforms. Additionally, LearnWorlds supports in-app purchases, enabling course monetization directly through the app, while TalentLMS lacks this functionality.

Overall, TalentLMS’s mobile app provides good support for on-the-go learning but may fall short in terms of customization and monetization compared to platforms like LearnWorlds.

4. BuddyBoss for LearnDash

BuddyBoss is a powerful theme and platform designed to enhance LearnDash by adding community-building and customization features. It enables course creators to incorporate a social experience within their eLearning offerings, providing tools like social groups, private messaging, and forums for discussions, which are organized per group or course. This makes it especially appealing for those wanting to build a learning community around their courses.

For mobile access, BuddyBoss offers an app that supports both iOS and Android devices, providing a white-label experience at an additional cost. The app includes:

✔️ Seamless access to LearnDash courses with offline mode for a consistent user experience
✔️ Real-time content synchronization, so any updates on the web reflect instantly in the app
✔️ Built-in community features, including chat and notifications, enhancing learner engagement.

However, it does come with notable limitations:

❌ The mobile application requires a premium subscription, with a setup cost and monthly fee for ongoing use
❌ Some advanced customizations require developer support, and the app’s learning curve might be steep for those new to WordPress or BuddyBoss.

Compared with LearnWorlds: BuddyBoss excels in building community-centric features directly integrated with LearnDash, while LearnWorlds offers its own advanced eLearning-specific tools, especially for video learning and interactive content.

If you’re looking to incorporate a strong community aspect and want full control over your branding on both iOS and Android, BuddyBoss is a robust choice, but it may require a significant budget for full white-labeling capabilities.

5. Abode Learning Manager

Adobe Learning Manager (ALM) is an LMS designed for corporate training, with a focus on enterprise-level features. The mobile app, available for iOS and Android, allows users to access training materials on the go and offers a white-label option for full brand customization.

Here’s what the Adobe Learning Manager mobile app offers:

✔️ Offline mode for accessing downloaded content
✔️ Real-time progress syncing when back online
✔️ Push notifications to keep learners updated
✔️ QR code scanning for easy course access
✔️ Support for social learning and file uploads

Some notable limitations:

❌ The white-label option can be costly
❌ May involve a learning curve, especially for those unfamiliar with Adobe products
❌ Some challenges with third-party tool integration

Compared with LearnWorlds: Adobe Learning Manager provides robust enterprise features and offline capabilities but may be too complex and costly for smaller organizations. LearnWorlds offers an easier setup with a strong focus on multimedia and customizable learning experiences, making it better suited for smaller teams or independent course creators.

Ready to Launch Your Mobile Learning App?

Mobile apps are transforming the eLearning industry and online learning; you shouldn’t risk missing out. So, don’t waste your time and start using no-code tools today to turn your idea into a reality without any headaches.

With the LearnWorlds Mobile App Builder, the power of creating engaging mobile learning experiences is literally at your fingertips.

Go mobile today and unlock all the possibilities available to you by LearnWorlds.

Not with LearnWorlds yet? Try our platform with a 30-day free trial and turn over a new page in employee training!

The post 5 Best No-Code LMS Mobile App Builders in 2024 appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Who doesn’t love to mix, match, and pivot intricate data to extrapolate a “quick” overview of how enrollments and completions are doing in their online academy?

No one, ever. (If you do, our BI team is hiring!)

Not having a clear, easily accessible, real-time status overview of your academy can prevent you from uncovering issues timely. You may fail to identify important patterns or even miss the opportunity to celebrate important milestones for your learners!

You may need to check if all learners have correctly completed compliance or onboarding training and even answer these kinds of questions within seconds. (Have you ever been phoned by your boss or your clients to get numbers on the spot? Fun, huh?).

Enter the LearnWorlds Training Matrix.

Mixing, matching, and pivoting enrollment data is in the past.

Say hello to LearnWorlds’ new Training Matrix reporting feature, designed to transform how you track and manage learning progress.

With the LearnWorlds Training Matrix, you can quickly see who has completed which courses and spot those who need more help, ensuring every learner gets the support they need. If someone has trouble with a lesson, you’ll know immediately and jump in with personalized assistance.

Whether running an academy, educating customers and partners, or training employees, this tool has your back.

What is a Training Matrix?

A Training Matrix is a visual chart that displays the training progress status of individuals within an organization or group of learners. It maps out who has completed which training courses, what skills have been acquired, and identifies areas for attention.

It’s like a detailed, always up-to-date checklist that helps you monitor and manage training progress across your entire team or customer base.

What if you want to change the view and, instead of focusing on learners and general progress, see detailed insights on course and individual performance? That’s where the Activity Matrix comes in.

It provides advanced insights into students’ progress, study time, and grades. The in-depth report that would take hours to manually prepare is now easily accessible through the Activity Matrix.

Why Use a Training Matrix?

The LearnWorlds Training Matrix feature is designed to optimize how you monitor and track user progress in your academy. By visualizing the training status, the training matrix brings clarity, transparency, and efficiency to your Learning Management System (LMS) reporting.

Plus, seeing all those checkmarks and progress marks can be motivating to keep up the work you’re doing as a training manager!

But it’s not just for platform administrators. If you collaborate with other instructors, team leaders, or B2B clients, you can also monitor their assigned users’ progress. This means more eyes on the prize and better accountability: you’ll easily track compliance and onboarding requirements, keeping everything running smoothly.

With the LearnWorlds Training Matrix, monitoring your vast training programs becomes a breeze, making the whole learning experience more efficient.

Training & Activity Matrix in Action: Top Use Cases Explored Across Industries and Scenarios

Let’s see a few examples based on the most common use cases for LearnWorlds Academy.

B2B Course Sellers

For businesses that sell courses to other businesses (B2B), the Training Matrix helps manage and monitor the training programs provided to various clients. It allows you to customize training paths for different clients, track their progress, and ensure they gain the necessary skills and knowledge.

On top of that, the Activity Matrix allows you to dive deeper into the performance of your academy and identify which activities need optimization. You can spot any issues with engagement or comprehension in specific sections of your training program.

This personalized approach enhances the value of your training programs and strengthens client relationships. You can also enable your client’s team leads to see the matrix!

• Gain marketing and sales insights: Analyze training matrix trends to identify popular courses and engaged segments, which will inform targeted marketing strategies.
• Track progress and compliance: Monitor your clients’ employee progress and completion rates to ensure training milestones and compliance requirements are met.
• Enhance client communication and support: Use the training matrix to provide regular updates on training progress, address issues, and build client trust.

B2C Course Sellers

In the B2C space, the Training Matrix can be used to track learners’ progress. You can recommend relevant follow-up training courses, provide timely support when needed, and ensure a high-quality learning journey. This leads to improved training completion rates, customer satisfaction, and loyalty.

If you want to investigate the performance of your course activities, the Activity Matrix allows you to view individual learner’s progress and identify where drop-offs occur.

Customer Education Academies

For companies focused on customer education, the Training Matrix is invaluable. It lets you track your customers’ progress through your onboarding and training programs. By visualizing their journey, you can identify common training gaps and proactively offer support.

For more detailed information on progress, grades, and time of completion of each employee, the Activity Matrix will be helpful. It allows you to ensure that users truly understand the material and identify any troublesome activities.

This ensures your customers are well-equipped to utilize your product, leading to higher satisfaction and retention rates.

• Customer and partner onboarding: Easily monitor customer and partner onboarding progress and decide when follow-up support is needed.
• Assess training impact on product usage: Extract data to evaluate training impact on product usage, engagement, feature adoption, and support ticket volume.
• Track certifications and compliance programs: Monitor compliance completions and product certifications to ensure correct and advanced product usage.

Partners/Resellers/VARs Training Academies

Similarly, when educating partners, resellers, or value-added resellers (VARs), the Training Matrix provides a clear overview of their training status. You can ensure that all partners are up to date with the latest product knowledge and sales techniques.

With Activity Matrix you can dive even deeper and see how well they understand specific topics by e.g. viewing grades of each user.

This transparency helps maintain a consistent level of competency across your partner network, ultimately driving better sales performance and customer satisfaction.

Employee Training & Internal Academies

The Training Matrix is a game-changer for internal employee training. It enables HR and team leaders to monitor each employee’s progress, ensuring they meet their training requirements. Whether it’s to compliance, competency, or career development, the Training Matrix provides a clear roadmap of each employee’s learning path and highlights areas needing attention.

With the advanced tracking provided by the Activity Matrix, you can also examine each course and review employees’ performance on specific subjects.

• Employee onboarding: Easily monitor new employees’ onboarding progress and decide when follow-up support is needed.
• Ensure compliance: Monitor compliance program completion to ensure proper adherence to industry standards.
• Check product knowledge and sales enablement: Track training completion to ensure employees are up to date with the latest product updates.

Tracking Learner Progress

Understanding and using the Training Matrix is straightforward and user-friendly: each row represents a learner—whether an employee, customer, or partner—and each column represents a course you offer.

When a lesson is completed, a checkmark or sticker appears in the corresponding box, while empty boxes indicate incomplete lessons. The matrix uses color coding or symbols to show if a course is completed, in progress, not started, or not enrolled, allowing for quick reference and detailed information by hovering over the boxes.

Tailor Your Data Views: Highlight Key Insights

• Customizable views: Tailor the matrix to show specific user segments or courses based on your needs. You can view all learners or focus on specific segments, choose which courses to display, and concentrate on completion rates or scores. You can use all the segments you created in the ‘advanced user progress reports’ section.
• Exporting data: Export your current view to an Excel file with one click for detailed reporting, further analysis, and comparisons.

The Activity Matrix visually represents a learner’s progress and engagement, similar to the Training Matrix. The key difference is that the Activity Matrix takes a course-first perspective, with academy activities shown as columns and learners as rows.

In addition to progress, the matrix displays time spent on each activity and grades from assessments. You can easily switch views, sort users, and view those who are unenrolled. To try it out, select your course and navigate to the Activity Matrix below Course Insights, or open the Training Matrix and click the course header.

Read our support article to find out more.

Effectively Track Your Training Programs

With the Training and Activity Matrix features, LearnWorlds is committed to providing the tools you need to manage training more effectively and ensure all learners achieve their full potential. Whether you’re educating customers, partners, or employees, our training matrices offer a comprehensive solution to track, manage, and enhance the learning experience.

Stay tuned for more updates and start exploring the benefits of the LearnWorlds Training and Activity Matrix today!

The post Training and Activity Matrix: Visualize Learners’ Progress at a Glance appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Creating online courses is just the beginning of your journey as an educator, coach, or small business owner. To truly stand out, it’s time to think beyond the traditional course format.

Expanding your business offerings not only diversifies the learning experience for your audience but also creates multiple revenue streams, making your educational business more resilient and sustainable.

Offering a range of engaging learning experiences is key to staying relevant, connecting with more learners, and achieving your business goals.

But why should you expand your business offerings? Because building a diversified ecosystem allows you to grow income sources beyond courses, and helps you adapt to learners’ diverse preferences, leading to a stronger, more consistent revenue flow.

In this post, we’ll explore how three lucrative offerings—workshops, ebooks, and merchandise—can support your core educational products. We’ll also discuss practical monetization tactics you can put into action right from the start to achieve your business objectives.

The Power of a Diversified Product & Learning Ecosystem

Think of your educational ecosystem as a connected collection of products and services that work together to enhance your learners’ experience.

While an online course is often the core of this network, adding varied products like workshops, ebooks, and branded merchandise can help you cater to different learner preferences and build a more complete experience.

People learn in different ways

One of the popular theories, to this day, is the VARK model. This model identifies four types of learners: visual, auditory, kinesthetic, and reading/writing.

Most people are a combination of these four styles, but more times than not, they have a predominant style of learning. Each of these styles has a complementary way of teaching.

A diversified product & learning ecosystem helps you create more opportunities for engagement in alignment with the VARK model. For instance, visual learners may benefit more from ebooks that include charts and illustrations, whereas auditory learners may gain more value from live workshops.

According to the Learning Policy Institute, deeper learning approaches that focus on active participation (like workshops and other performance assessments) enhance students’ critical thinking, problem-solving skills, and overall engagement.

This type of learning, which can be more interactive than traditional passive methods, is aligned with the VARK model, benefiting both auditory and kinesthetic learners through real-time participation​.

Learners can attend your live workshops to ask questions in real time, read your ebooks for deep dives, or even buy branded merchandise that helps them feel more connected to your brand.

This kind of ecosystem turns your educational business into a vibrant learning hub, where students keep coming back for more.

How to Enrich & Expand Your Product & Learning Ecosystem

As we explained above, expanding your educational offerings is not just about adding more products—it’s about creating a learning environment where learners can find everything they need to grow.

Workshops, ebooks, and branded merchandise are the three most popular and profitable approaches to expand your learning ecosystem. In this article, we’ll explore each one in depth, offering practical tips to help you implement them effectively.

Workshops

Workshops are an excellent way to create a deeper level of engagement with your audience. They provide a chance for live interaction, allowing learners to ask questions, get immediate feedback, and build stronger connections with you and other participants.

Let’s say that you are an online health coach with a series of live workshops on wellness and stress management. You can use an LMS like LearnWorlds to host these workshops in an interactive format, allowing your clients to ask questions in real time and engage with the material actively.

Workshops can also be recorded and offered later as on-demand content, allowing learners who couldn’t attend live to benefit from the material. This extends the life of your content and creates additional revenue opportunities.

By recording these sessions and making them available on demand, you can increase your reach to those who couldn’t attend live and add an extra revenue stream by selling the recorded content at the same time.

Using a flexible learning management system like LearnWorlds, you can easily set up and host live workshops that add real-time value to your learners’ journey, fostering a community experience.

You can take it a step further and repurpose the content from these workshops—’squeezing the lemon,’ so to speak. You can turn key moments into short clips, teasers, or other engaging snippets, maximizing the value of your original content.

How you can leverage workshops

As an online course creator, consider hosting a live Q&A workshop at the end of each course module. This allows learners to clarify doubts, receive direct support, and engage with you and their peers, creating a more interactive and rewarding learning environment.

Another great approach is to host a focused, hands-on workshop where learners can complete a project or exercise with you. This practical application encourages deeper learning and provides immediate value, boosting engagement and satisfaction.

Ebooks

Ebooks are especially effective for learners who prefer reading and writing as their primary style, which is part of the VARK model we mentioned earlier.

By including ebooks in your diversified learning ecosystem, you’re covering the learning preferences of those who benefit most from detailed written content. This ties into creating an inclusive educational environment where all learner types—visual, auditory, kinesthetic, and reading/writing—can thrive.

Ebooks can serve as standalone products or as valuable learning materials for your courses.

Imagine releasing an ebook that accompanies your online course, offering further examples, exercises, or case studies to reinforce the content.

With LearnWorlds, you can create, integrate, and sell ebooks directly on your platform, adding another stream of income and learning resources.

For instance, if you’re an online course creator who teaches photography, you can utilize an LMS like LearnWorlds to create an ebook that supplements your main online course. Your ebook can include exclusive tips on photography settings, techniques, and case studies of your successful projects.

Ebooks can also serve as powerful lead magnets. By offering a free ebook in exchange for an email address, you can build your email list and nurture prospective learners through a sales funnel. This is a great way to introduce your teaching style and provide value before upselling them to a paid course.

You can offer your ebook as a companion to your photography course and use it as a lead magnet to capture potential students’ emails.

How you can leverage ebooks

If you teach an online course on instructional design, you could create an ebook that dives into specific methods for developing effective learning experiences and new learning technologies, complete with additional exercises and real-life examples.

This ebook can be sold separately or bundled with your course, providing added value to l&d professionals who want to deepen their understanding of instructional strategies.

Keep in mind that when you create your ebook, it’s important to focus on a clear structure that logically organizes the content with a well-defined flow of chapters or sections. The ebook should provide practical value by including actionable insights, examples, and exercises that directly help the reader.

Engaging visuals, such as images, charts, and illustrations, can enhance the content, especially for visual learners. A readable design is key, so use clear headings, bullet points, and ample whitespace to make the information easy to digest.

Lastly, the content should be tailored to the target audience, addressing their specific needs and pain points, ensuring that it remains relevant and valuable to their goals.

Merchandise and Swag

Never underestimate the power of branded merchandise. It’s not just a logo on a shirt; it’s an extension of the learning journey that keeps your learners connected to your brand long after they’ve finished a course.

Merchandise serves as a physical reminder of the learning experience, creating an emotional bond between you and your learners.

Imagine your learners rocking exclusive “graduation gear” from your courses or pulling out a sleek branded notebook to jot down new insights.

So, here are a few tips to have fun with branded merchandise and swag!

Go for limited edition, maximum impact

Make it memorable! Offering limited-edition or themed swag can stir up excitement and give your learners something to show off.

Whether it’s a personalized notebook with their name or a “class of 2024” hoodie, exclusive merch makes learners feel like part of an elite club.

Offer selfie-worthy gear

People love sharing moments. Picture learners snapping photos with their “Course Champion” mugs or tech-savvy “Genius USBs.”

It’s a simple way to turn your learners into brand ambassadors without any extra effort.

Get creative with practicality

From notebooks featuring quotes that spark inspiration to fun items like VR headsets for high-tech courses, these aren’t just items—they’re experiences that learners will associate with your brand.

A quirky pen, a snazzy flash drive, or even a branded tote could become daily essentials, reminding them of their learning journey with you.

Bundle it up

Why stop at single items? Try pairing merch with courses. For example, offer a “Workshop Warrior” pack, complete with a branded journal, custom pen, and a digital certificate.

Or give “Power Learner” packs that include access to special sessions with exclusive swag.

How you can leverage merchandise & swag

As a technology educator or online tech tutor specializing in new technologies, consider offering branded USB drives loaded with exclusive software tools, notebooks featuring tech-related inspirational quotes, or even VR headsets for advanced learning initiatives.

These items enhance the learning experience, serving as practical resources for your courses while acting as tangible reminders of your brand.

By forming partnerships with tech accessory companies, you can co-brand these products, which can further boost course completion rates, deepen learner engagement, and foster a sense of community among your students, making your brand a part of their everyday learning journey.

Extra Insights: More Practical Monetization Tactics

Monetization is at the core of building a successful and sustainable learning ecosystem, and it’s been a key theme throughout this article.

As we’ve discussed, a diversified learning ecosystem isn’t just about enriching the learning experience—it’s also a powerful way to drive significant revenue growth.

Now, let’s dive into some practical monetization tactics you can implement to maximize the value of your offerings and create lasting income streams.

Cross-Sell

Bundle your courses with additional products. Offer a course with a companion ebook with relevant content at a discounted rate. Cross-sell these products right on your LearnWorlds platform to add value to the learner and increase sales.

Sell more. Promote easier. Group smartly with LearnWorlds Course Bundles

Here’s how you can maximize your revenue while providing extra value to your learners. LearnWorlds makes bundling courses for cross-selling a breeze. With just a few simple steps, you can bundle multiple courses to increase sales and offer compelling value—all on one easy platform:

• Navigate to bundles: Go to Marketing → Bundles and click “Create Bundle.”
• Bundle details: Add a name, description, and thumbnail for your bundle to make it stand out.
• Add courses: Select the courses you want to include—these can be paid, private, or even coming soon.
• Set pricing: Offer a discounted price and create a payment plan if needed, making the bundle accessible for all learners.
• Publish & customize: Choose to publish immediately or save as a draft. Customize the bundle page layout and set where learners are directed after purchase.

Upsell

Encourage learners to upgrade to premium experiences. After purchasing a course, prompt learners to enroll in additional premium content, such as live workshops that dive deeper into specific hands-on aspects or offer personalized one-on-one coaching.

Create premium opportunities with LearnWorlds Upsell Features

Here’s how you can maximize your revenue while enhancing your learners’ experience. LearnWorlds makes upselling easy with its premium offerings:

• Identify opportunities for upselling: Choose key points in the learner’s journey, such as course completion or quiz success, to offer relevant premium content—like advanced workshops or one-on-one coaching.
• Create upsell offers: Navigate to the Marketing → Upsell section in LearnWorlds and click “Create Upsell Offer.” Define the premium offer, which can be a workshop, personalized coaching session, or exclusive access to expert content.
• Add to the checkout process: Integrate the upsell offer into your checkout or post-enrollment process, ensuring that learners are aware of additional opportunities to deepen their learning.
• Set pricing and discounts: Offer a special upsell price or discount to encourage learners to take advantage of advanced learning opportunities right away.
• Publish & promote: Announce the premium opportunities through email campaigns or notifications within the course to make sure learners know about them as soon as they complete specific milestones.

Increase Customer Lifetime Value (CLV)

Provide ongoing learning opportunities that evolve with your learners’ needs. After a learner completes a course, suggest additional resources, such as advanced workshops, ebooks, or new skill-based courses, to maintain engagement and continuously provide value.

How to increase CLV with LearnWorlds’ features

Maximize the value of each learner by providing continuous educational experiences with the following steps:

• Identify learner progress points: Use LearnWorlds’ analytics to identify critical points in the learner’s journey—such as course completion or skill assessments—when learners are most ready for advanced offerings.
• Set up tiered learning paths: Create learning paths that guide learners from beginner to advanced levels. For example, offer a “Beginner to Expert” bundle that includes progressively challenging courses, ebooks, and live workshops.
• Launch personalized recommendations: Automate recommendations for relevant products like ebooks or workshops after learners reach milestones. Use the LearnWorlds Marketing → Automations feature to send personalized recommendations and promotions based on learners’ interests.
• Incentivize engagement: Offer loyalty discounts or special access to premium content for repeat learners. This can include early access to new courses or exclusive live Q&A sessions with industry experts.
• Monitor engagement & optimize offers: Use LearnWorlds’ robust analytics tools to track which offers resonate most with your audience. Continuously refine your strategies based on learner engagement and preferences to boost CLV.

Strengthen your brand

Expanding your product offerings also means expanding your brand’s touchpoints. The more your learners interact with your brand, the stronger their connection becomes.

The more learners engage with your offerings—such as courses, workshops, ebooks—the stronger their connection becomes with your brand.

Think about successful brands that provide diverse content—they create a holistic experience, one that keeps people excited and involved. These consistent touchpoints not only improve brand recognition but also cultivate loyalty.

A 2023 Edelman Trust Barometer report shows that brands offering consistent and diverse experiences have a higher likelihood of retaining customers. Learners who feel that they have a variety of options will naturally keep coming back to see what’s next.

A diversified approach also helps you build a sense of community among your learners.

How to strengthen your brand with LearnWorlds’ features

Increase brand visibility and build loyalty with the following steps:

• Create multiple touchpoints: Diversify your offerings by incorporating various educational formats. For example, create live workshops, interactive ebooks, on-demand courses, and branded merchandise—all accessible through your LearnWorlds platform, built-in or via easy-to-implement integrations.
• Foster a sense of community: Build engagement by creating private groups for your learners. Use LearnWorlds’ built-in Community feature to set up discussion groups or forums for workshop attendees or course graduates to interact, share experiences, and connect with your brand even after course completion.
• Personalize communication: Use email campaigns to nurture your learners beyond the course material. Utilize LearnWorlds’ email automations to send personalized thank-you messages, course completion rewards, and exclusive offers for premium courses or merchandise.
• Leverage social media engagement: Encourage learners to share their learning experiences on social media by using branded hashtags or offering exclusive content for sharing posts. Promote success stories and learner-generated content on your social media channels to strengthen the connection between learners and your brand.
• Consistent visual identity: Ensure that all learning materials—from course slides to ebook covers—maintain a consistent brand identity. Use LearnWorlds’ website customization features to match the look and feel of your brand across all your educational content.

Creating A Diversified Product & Learning Ecosystem Doesn’t Have to Be Overwhelming

You can leverage LearnWorlds to set up and manage your educational ecosystem. With LearnWorlds, you have all the tools you need to bring these ideas to life.

You can host live workshops, build and integrate interactive ebooks seamlessly, and offer an eCommerce-like experience for merchandise by connecting your Shopify account.

LearnWorlds also offers robust tools like interactive video capabilities and assessments, which help to make workshops more engaging and ebooks more informative.

These features have been instrumental for many course creators in providing a rich, interactive experience that keeps learners returning for more.

Ready to Make Your Learning Ecosystem Shine?

The power of a diversified educational ecosystem is unmatched when it comes to maximizing your impact and revenue.

By offering varied learning formats—like workshops, ebooks, and merchandise—you’re not only expanding your revenue streams but also enhancing your learners’ journey and strengthening your brand.

Start today by using LearnWorlds to build a dynamic, cohesive educational experience that goes beyond courses. Ready to take the next step?

Explore how LearnWorlds can help you diversify your educational offerings and create a complete learning ecosystem. Start your 30-day free trial today or watch our demo to see how it all works!

FAQs

What is the learning ecosystem in education?

A learning ecosystem is a cohesive, interconnected environment of educational resources that supports holistic learning.

What is an eLearning ecosystem?

An eLearning ecosystem consists of digital tools and platforms that enable online learning experiences, such as courses, ebooks, webinars, live sessions, workshops, and more.

What are the elements of a learning ecosystem?

Elements include courses, ebooks, workshops, assessments, personalized feedback, and branded merchandise.

What is the main purpose of the learning and performance ecosystem?

The main purpose is to provide learners with continuous access to knowledge, support professional growth, and improve skills over time.

How do you build a learning ecosystem?

A learning ecosystem is built by integrating multiple formats like courses, live sessions, ebooks, and community activities, which collectively enrich the learner’s experience.

How does a well-designed learning ecosystem impact student engagement and success?

A well-designed ecosystem offers varied learning methods, meeting different preferences, increasing satisfaction, and promoting successful outcomes.

How can a course business create a more interactive and engaging learning experience?

Businesses can leverage workshops, interactive content, and community activities to keep learners engaged and active.

What are the benefits of a learning ecosystem?

Learning ecosystems offer flexible, varied formats that meet different learning needs, increasing engagement and retention.

When is a learning ecosystem helpful?

It is helpful when learners need flexible, personalized, or diverse content that supports various learning preferences and professional development.

How does a learning ecosystem support continuous professional development?

By offering varied resources that help learners stay updated and develop skills at their own pace.

How does a learning ecosystem support personalized education?

By having access to diverse formats like live sessions, ebooks, and interactive activities, learners can choose their preferred method to grasp concepts effectively.

How does a course business model impact the educational ecosystem?

It influences the variety of offerings—combining courses, workshops, and other products creates a more dynamic and valuable learner experience.

How does a learning ecosystem support professional development and continuous learning?

It provides a diverse range of learning opportunities like workshops, ebooks, and on-demand courses that foster ongoing growth.

How do you create an effective course for a business learning experience?

An effective course should align with the target audience’s needs, include interactive elements, and integrate real-life case studies to ensure relevance.

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If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

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We get it—you’re juggling content creation, student engagement, and lesson planning. Spending hours editing videos isn’t exactly top of your to-do list. AI tools can handle video editing, create avatars to narrate your lessons, add subtitles, and more—saving you tons of time.

Say goodbye to complicated production and hello to faster, engaging videos. Ready to let AI do the heavy lifting?

The Platforms

When it comes to creating engaging course videos, different AI tools excel in specific areas. Whether you need animated explainers, lifelike avatars, or automatic subtitles, these platforms have you covered.

Here’s a quick rundown of the best tools to help you create professional-quality videos faster and more efficiently.

Synthesia – Turn Text into Professional AI-Avatar Videos

Synthesia is an AI video generation platform that allows its users to create professional-quality videos with customizable AI avatars. Simply input your script, select from a wide range of avatars, and within minutes, you’ll have a polished, ready-to-use video. Synthesia also supports multiple languages, allowing you to easily create engaging, multilingual lessons, tutorials, or corporate training materials.

Stands out for easily enabling its users to turn text into realistic videos with a wide selection of avatars and languages to choose from.

Pricing: A free plan is available, with premium features starting at $18/month (for yearly plan).

*Pricing information retrieved from Synthesia in November 2024.

Lumen5 – Convert Text into Engaging Video Presentations with AI Voiceovers

Lumen5 is an AI-powered video creation platform that transforms text-based content into engaging, visually appealing video presentations. It offers some traditional video editing capabilities, as well as the option for the user to insert their script or convert a blog post, document, or idea to an AI voiceover video.

Stand outs for allowing its users to easily transform text input into video content with the option to add a voiceover to the generated video.

Pricing: Offers a free account. Premium starting at $29/month.

*Pricing information retrieved from Lumen5 in November 2024.

Visla – Create and Edit Professional Videos by Merging Text, Images, and Clips

Visla is an innovative AI-powered video creation platform that allows users to create, edit, and share videos with ease. Known for its simplicity, Visla offers a variety of tools to help users turn their ideas into polished videos, whether for educational, marketing, or personal projects.

With features like automated video editing, AI-generated voiceovers, and the ability to combine different media elements, Visla makes it easy to produce high-quality content without advanced technical skills.

Stand out for its user-friendly design and the ability to integrate multiple formats, such as text, images, and video clips, into cohesive presentations. This makes it a great option for educators, content creators, and businesses looking to streamline their video production process.

Pricing: Offers a free account. Premium features starting at $18/month.

*Pricing information retrieved from Visla in November 2024.

Vyond – Custom Animated Videos with Easy-to-Use Templates and Characters

Vyond is a powerful AI-driven animation platform that enables users to create professional animated videos quickly and easily. With a wide variety of pre-designed templates, characters, and animations, Vyond allows users to build dynamic, engaging videos for training, marketing, or educational purposes without needing advanced design skills.

With this tool, users can customize characters, add voiceovers, and seamlessly animate their content to fit any style or purpose.

Stands out for its ease of use and flexibility for users to work with, it also offers a wide range of animation styles, from business-friendly explainer videos to more creative, custom animations.

Pricing: Plans start at $49/month, with premium features available at higher tiers.

*Pricing information retrieved from Vyond in November 2024.

Runway – AI-Enhanced Video Editing and Creative Tools Made Easy

Runway is an AI-powered creative platform designed to enhance video editing, content creation, and design workflows. With its cutting-edge AI tools, Runway allows users to perform complex video tasks like green screen removal, background replacement, and object tracking with just a few clicks.

Whether you’re a video editor, designer, or content creator, Runway streamlines the production process with features like real-time collaboration, AI-generated text, and image-to-video generation.

Stands out for its blend of advanced AI features with a user-friendly interface, making professional video editing tools accessible even to those with limited technical experience. It’s ideal for creators looking to produce high-quality videos quickly, without needing extensive post-production expertise.

Pricing: A free plan is available with basic features. Premium plans start at $15/month for advanced capabilities.

*Pricing information retrieved from Runway in November 2024.

Pictory – Turn Long-Form Content into Short, Engaging Video Clips

Pictory is an AI-powered video creation platform that allows users to transform long-form content, such as webinars, podcasts, or blog posts, into bite-sized, visually appealing video clips. Simply upload your content, and Pictory will automatically extract key moments, add captions, and create short videos that are perfect for social media, training materials, or marketing campaigns.

Stands out for its ability to repurpose lengthy content into shorter, shareable clips, making it ideal for marketers and educators looking to efficiently create engaging videos.

Pricing: Free trial available, with premium features starting at $25/month.

*Pricing information retrieved from Pictory in November 2024.

InVideo – Easily Create Professional Marketing and Social Media Videos

InVideo is an AI-powered video creation platform designed to simplify the process of producing high-quality promotional and social media videos. With an extensive library of customizable templates, stock footage, and built-in editing tools, InVideo enables users to transform text, scripts, or images into polished video content.

The platform also supports AI voiceovers and automatic text-to-video conversion, making it perfect for marketers, content creators, and businesses looking to quickly generate impactful videos.

Stands out for its vast range of ready-made templates and AI tools that streamline the creation of marketing and social media videos, allowing even beginners to produce professional content effortlessly.

Pricing: Free plan is available, with premium features starting at $25/month.

*Pricing information retrieved from InVideo in November 2024.

Closing Thoughts

Imagine a world where your course creation process feels less like a technical marathon and more like a creative partnership. AI won’t just be a tool—it will be your co-creator, helping you bring ideas to life with ease.

Need a video? AI can generate it. Looking for a personalized learning path? AI will adapt the content for each student, optimizing engagement as they progress.

The days of juggling endless tasks are behind you—AI will handle the heavy lifting, while you focus on what truly matters: creating meaningful learning experiences. With AI by your side, the future of teaching is more dynamic, efficient, and personalized than ever.

What’s the next step?

Now that you’ve seen how AI can supercharge your video creation process, why not take the next step? Whether you try Synthesia for avatar-driven lessons or Lumen5 for turning text into eye-catching videos, the tools at your disposal are designed to save you time and elevate your content.

If you’re looking to not only create captivating videos but also streamline your entire e-learning experience, LearnWorlds offers an all-in-one solution that integrates seamlessly with your AI-generated content. Upload your videos and tap into powerful features like AI-driven course planning, auto-generated quizzes, and robust analytics that reveal learner insights.

With built-in video editing tools and customizable templates, LearnWorlds ensures your courses are dynamic, interactive, and built for success—all while harnessing the power of AI.

The post Top 7 AI Tools to Streamline Course Video Creation appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Imagine your customers are so confident in the value of your product that switching to a competitor isn’t even an option. Not only do they have the know-how to use your offering, but they understand exactly how it can solve their unique problems.

This type of confidence is nurtured by customer education. Customer education can help any organization excel, but for those on the digital business landscape – think SaaS, tech, and digital product-based companies – it’s essential.

In this article, I’ll teach you what customer education is and show you how you can use it to ease the customer journey, increase customer loyalty, reduce churn, and help your organization stand above the competition.

Customer Education: What It is & Why it Matters

Businesses use customer education to teach their customers how they can best use their products and services. It’s highly strategic and helps users internalize the value those products and services can bring to their own business or industry.

Customer education is not customer training, although there are some overlaps.

Customer training is task-oriented and focuses on features or workflows that help users master how to use their product or service. Its main goal is to improve product proficiency and reduce support inquiries.

While customer education often includes customer training, the customer education lifecycle goes deeper. Its primary purpose is to demonstrate product value and how it can be used to accomplish a user’s broader goals.

Another key difference is that customer education is also a content marketing strategy on its own, where you bring front-up value to your prospective customers with content that evolves around your industry and not necessarily on your product or service, eg., see marketing courses from Hubspot.

The bottom line? It strives to create empowered, loyal customers and set them up for long-term success.

Here’s a simple breakdown to help you visualize the distinction:

Customer training is just one of many elements of successful customer education strategies. Here is what I consider a complete list:

• Customer training
• Onboarding programs
• Self-service learning resources
• Use case demonstrations
• Ongoing customer support
• Industry insights (eg., white papers or webinars)
• Certification programs
• Self-paced online courses
• eBooks & templates

These elements can be available to users through a variety of formats throughout their learning experience, including online courses, webinars, tutorials, or help centers.

I’ll show you some in-depth examples later on, but here’s a glance at how elements of a customer education strategy can manifest through various formats:

1. A business offers an onboarding program featuring interactive video courses and quizzes. This allows new customers to learn at their own pace while tracking their progress through the use of helpful self-assessment tools.
2. A cloud service provider holds monthly webinars to showcase product use cases and best practices for their industry. This helps customers see how they can apply those tools to their unique needs.

To bring the elements of customer education alive, it helps to have a solid customer education team. What that looks like for you might depend on the size or structure of your organization, but could include the following titles/roles:

• Customer Success Manager (CSM)
• Content Marketing Manager
• Customer Onboarding Specialist
• CEO
• Learning and Development (L&D) Manager
• Instructional Designer
• Customer Education Manager
• Technical Trainer
• Community Manager
• Customer Support Manager
• Chief Learning Officer (CLO)
• Product Manager
• Stakeholders

Regardless of who comprises your team, try to build it around the goals you have for your users and the benefits you seek to gain from your customer education strategy. To do this, it helps to understand why customer education is so important.

Why is Customer Education Important?

Customer education empowers your customers to fully understand and use your product, which results in high customer satisfaction, retention, and loyalty. In a highly competitive digital marketplace, this is the key to maintaining a thriving business.

Customers want to know more than just how your product or service works; they want to know how it will work specifically for them to solve their problems. When they do, it increases their perceived value of your offering and makes them less likely to drop your product and head to a competitor.

This is why an effective customer education strategy should focus on how it can help you reach your business goals and the benefits it brings your customer base.

In addition to customer enablement, customer education benefits your business by:

• Reducing churn: A dedicated customer education program can reduce churn by up to 6.2%.
• Increasing customer retention: “Customer-obsessed” organizations see 51% better customer retention than “non-customer-obsessed” organizations.
• Driving revenue: 84% of companies that improve their customer experience strategies see a rise in revenue.
• Enhancing product usage: Customer education can lead to a 38.3% increase in product adoption.

See more customer education statistics here.

Roll these benefits into a nice, neat little customer education package and you can see how a good strategy helps you stand out from the competition.

And to truly see the benefits of your customer education strategy, make sure it includes all the major components.

Key Components of a Customer Education Program

I like to look at the components of a solid customer education program as five pillars:

• marketing content
• thought leadership content
• educational content
• engagement tactics
• instructional design principles

Combined and leveraged effectively, you’ll have a strategy that educates and empowers your users to get the maximum value from your product. Here’s a functional look at each of the five pillars, examples of what they could include, and best practices for each.

Marketing content

Marketing content attracts and informs potential customers. It brings your product or service to their attention and addresses how it can solve their unique pain points.

Examples include: blog articles, social media posts, and webinars.

Your marketing content should cover key features, success stories, and testimonials that illustrate the value and relevance of your product to your target audience.

Best practices for using marketing content in your customer education strategy include:

• Creating compelling case studies that use real examples to showcase how your customers use your product successfully.
• Using engaging infographics that take data and illustrate it in an easy-to-understand way. This simplifies difficult concepts, grabs the attention of your target audience, and gives them important information they can scan and grasp quickly.

Thought leadership content

Thought leadership content positions your brand as an authority in your industry, helping you build credibility and trust with current and potential customers.

Examples include: white papers, podcasts, and expert blog articles (written by or featuring industry experts).

Your thought leadership content should inform and empower your customers using expert perspectives to highlight precisely how your brand can solve their challenges. It can foster loyalty and increase your brand’s credibility.

Best practices include:

• Using industry research in your content. Do this by publishing original research or surveys or using relevant, up-to-date research from industry leaders.
• Speaking with experts either by interviewing them in a podcast or video, asking them to write guest articles, or requesting to use their insight for your content.

Educational content

Educational content is a core part of your customer education initiatives. This is where you’ll see some overlap with customer training, as this component focuses on teaching your users how to use your product.

Examples include: how-to guides, interactive tutorials, FAQs, and knowledge-base resources.

Remember, the goal of educational content is to enhance customer skills and remove any barriers to product adoption, so make sure it’s clear and actionable. You want customers to use your product confidently, independently, and as swiftly as possible.

Product Training for Customers: A Complete Guide

The best practices for this component can be applied to all of your customer education content, so I want to go a little more in-depth here.

Here are the best practices for structuring your customer education content:

• Know your target audience to better understand their needs and goals – this will help you define your content to suit their specific needs. Differentiate content among different customer segments – for example, per job role or use case.
• Get modular. Meaning? Organize your content into logical components that build on one another. These can be microlearning components or large, long-term courses. Think about any complex topic you’ve ever studied – you didn’t jump into the tricky stuff; you covered the basics first and built from there.
• Use interactive elements in your training program to encourage active learning. These could be quizzes, discussion forums, or practical exercises. (I’ll talk about this more next with engagement tactics.)
• Make it accessible by considering your fonts, using alt text for images, making navigation easy, and adding subtitles for different languages through a service like Weglot.
• Keep your content fresh with regular updates. Stay in touch with industry standards and trends and make sure your content reflects that by updating old content and creating new, relevant content.

Tip: The right customer education platform or learning management system (LMS) is designed to make structuring your education content a breeze, so keep an eye out for one that can help you tick all these boxes.

Engagement tactics

Customer education should be ongoing, so you need to employ the right engagement tactics to keep users learning and active.

Examples include: gamification, in-person Q&A sessions, surveys, and polls.

Good engagement tactics help facilitate active participation from learners. This can result in better customer relationships and increased course completion rates.

Best practices for customer engagement tactics include:

• Using gamification such as points, badges, or leaderboards to reward learner achievements.
• Facilitating feedback loops by regularly checking in with users to see what subject matter they like and what can be improved.

Here’s how you can use online course surveys to gather feedback.

Instructional design principles

Implement instructional design principles when building your courses to add structure and help your customers learn faster and retain information. Instructional design helps you plan and structure a course that guides the learner through the different stages of learning and imparts knowledge.

Examples include: learning paths and clear learning objectives.

Using a good LMS can set you up for success with instructional design. I advise looking for one that offers the formats and features you need (i.e., gamification, video content, webinars, blogs, automation) to develop engaging learning content and structured learning paths.

Other best practices include:

• Set clear learning objectives for your users that clearly define what learners will accomplish by the end of each module.
• Use knowledge checks such as quizzes so that learners can gauge their progress, self-evaluate, and learn the content through what is known as “active recall” (as opposed to passively clicking through a course or module).

Don’t know the first thing about Instructional Design? LearnWorlds AI assistant can help you build a course using proven ID models.

These components help decrease time-to-value for your users, create empowered and educated customers, and help you stand out from the competition.

If they still feel a bit abstract, take a look at the examples below to help you visualize a successful customer education strategy in action.

Use Cases of Successful Customer Education Programs

A successful customer education program drives customer satisfaction and loyalty, reduces churn, and equips your users with what they need to know.

For this article, I’ve created some fictitious use cases to help you visualize how customer education can work for you. In these examples, I use LearnWorlds, the world’s most flexible eLearning platform, to demonstrate practical customer education capabilities.

*Note: Aside from LearnWorlds, the names and companies in these examples are fictional. Any resemblance to real companies or organizations is purely coincidental.

TaskFloat – SaaS Project Management Company

Background: A B2B SaaS company that offers project management tools designed for remote teams.

Goal: Improve the customer onboarding process and increase the use of its advanced and new features, particularly with new users. Reduce pressure on its support team and overall support costs.

How TaskFloat uses customer education: TaskFloat matches up with LearnWorlds to create an interactive learning hub. It offers on-demand, interactive videos and guides users through setting up projects, managing workflows, and implementing integrations with tools like Slack or Google Drive.

To assess the learning progress of its users, TaskFloat uses qualification questions and tailored follow-up content based on individual user performance.

TaskFloat uses LearnWorlds’ Course Insights to analyze their engagement metrics and gathers essential user insights by creating customized forms with LearnWorlds’ Form Builder.

Stay Secure Solutions – Cybersecurity Firm

Background: A cybersecurity software company for enterprise businesses that function within highly regulated industries, such as finance or healthcare.

Goal: Streamline compliance training for their clients and demonstrate how Stay Secure Solutions can help them prepare for audits and adhere to regulations.

How Stay Secure Solutions uses customer education: Using LearnWorlds, Stay Secure Solutions builds compliance training content and a certification program. It uses a combination of thought leadership content from industry experts and comprehensive learning modules to guide users.

Through its training program, it offers exams to validate its clients’ understanding and certifications to give lifetime value to their learning accomplishments.

Using SCORM & PPT support, they were able to integrate their existing training materials into LearnWorlds’ comprehensive platform.

While fictional, these examples show how different companies in different industries can use customer education to empower their customers and reach their company goals.

If you’d like to see some real-world examples, check out my article where I break down 7 Effective Customer Education Examples and highlight customer education’s positive impact on companies like HubSpot and Salesforce.

Drive Customer Success and Growth with Customer Education

Use customer education to meet customer needs, increase their perceived value in your offers, and boost their loyalty to your brand.

With benefits like reduced churn, higher customer satisfaction scores, and smooth product adoption, now is the perfect time to implement an effective customer education strategy for your organization.

Ready to transform your customer experience? Start your free trial with LearnWorlds today!

The post What is Customer Education: A Comprehensive Guide for Businesses appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

When it comes to attracting, engaging, and retaining customers, customer education stands out as one of the most effective and long-term solutions.

By integrating a customer education program into your business strategy, you can differentiate from the competition and build a loyal customer base that keeps growing.

More and more companies are now choosing to invest in customer education because of its many benefits. 90 percent of companies have already seen a positive return on their initiatives, which indicates customer education is a move in the right direction.

But how can customer education boost your marketing efforts, and why is it so important?

This article will answer these and many more questions.

Find out why having a customer education academy is so beneficial for your company, and learn how you can build educational content and your program from scratch. We’ll also share tips for choosing a customer education platform and some examples of successful academies for inspiration. Let’s begin!

What is Customer Education?

Customer education is any purposeful and organized learning activity designed to impart knowledge or skills to prospective or existing customers.

Educating existing customers helps them discover all your product’s use cases and capabilities (features and workflows) so they can exploit it to its full potential and make it part of their lives. It’s meant to provide support throughout the customer lifecycle and not only during onboarding.

Customer education is particularly beneficial for companies with:

• A complex product (like SaaS)
• A product that requires users to change existing behaviors
• Products that need extensive support

Customer education can also be part of an educational marketing strategy serving sales & marketing purposes, like:

• Showcasing expertise & establishing thought leadership
• Collecting leads
• Converting leads to customers
• Creating an extra source of revenue with paid courses

Not sure whether your business would benefit from customer education? Find out more in our blog post 10 Warning Signs You Need a Customer Education Program ASAP.

Why is Customer Education Important?

Customer education is critical as it helps create long-lasting relationships with new and existing customers, with everything that implies for your business (more on that in a bit).

But there’s more to it. Customer education also gives you a chance to change how people perceive your brand and distinguish yourself as the leading educational voice in your industry, answering questions that will help build trust in your brand:

• What is your initial vision behind your product or service?
• What is your scientific background?
• What expertise do you have that competitors don’t?
• How does this expertise reflect on your product?

Sharing educational messages dramatically increases the likelihood of people making a purchase. You also reach a broader audience and boost brand awareness, encouraging people to buy your existing or new products.

7 Benefits of Customer Education

Integrating customer education will help strengthen your relationship with your customers throughout their lifecycle. This means that a successful customer education program can support your business goals, including increasing customer satisfaction scores, reducing support costs, improving product adoption, driving lead generation, and growing upgrades.

Let’s dive into each of these benefits.

The educational activities accompanying customer onboarding enable your customers to engage with your product in the best way possible. Customers are equipped to take full advantage of your product and are, therefore, satisfied with their purchase.

Customer satisfaction brings a wealth of positive results for your business: product complaints, customer churn, and product returns decrease while loyalty and customer lifetime value (CLV) improve.

Customer satisfaction is directly related to customer retention throughout all stages of the customer journey.

A well-structured onboarding process for new customers ensures a smooth initial user experience, reduces time to value (the first time a new customer completes a task), and prevents early churn.

Beyond that critical first stage, customers enjoy a better customer experience since they have the help they need at hand, enjoy a frictionless user experience without interruptions to contact support, discover new features, and make the most of your product by developing deep product knowledge.

Research by Intellum-Forrester confirms that formalized customer education programs have some significant direct benefits for a company. The study showed that with a customer education program in place, bottom-line revenue increased to 6.2 percent.

This comes as no surprise – customer education helps increase customer lifetime value since loyal customers buy more often and more products, renew their subscriptions, and are more likely to pay for advanced features and plans.

You can also choose to monetize your program, especially if you offer a certification, which further contributes to your bottom line.

The Intellum-Forrester report also showed that the most successful organizations among those implementing a dedicated customer education program saw a 36x greater reduction in support costs than the least successful organizations.

This makes perfect sense. When customers have access to self-service resources, they are less likely to reach out to your customer support team or their customer success manager.

Therefore, you can occupy fewer support agents than you would without customer education resources. Plus, your customer base can keep growing at a higher rate than your support team, which translates into cost savings for you.

Self-service resources, like knowledge bases and on-demand video tutorials, enable customers to resolve minor issues on their own.

This frees up significant time for your customer-facing teams, who have to deal with fewer support tickets and questions. As a result, they can offer superior customer service and handle complex issues with undivided attention.

When customers enjoy a great customer experience, customer loyalty and brand advocacy increase. Happy customers not only commit to your brand; they are more likely to recommend your brand to others.

This creates a life cycle of people who engage in word-of-mouth recommendations, positive reviews, and social media mentions, bringing your content and your brand into the eye of prospects. Your NPS and CSAT scores also improve.

Customer education, whether for customers or prospects, helps you position your company as an expert and market leader. Sharing educational content is an excellent way to attract leads and instill trust to win them over.

What Kind of Content is Educational?

Educational content is any type of content that helps people learn something new, whether it is industry knowledge, tips and best practices, or skills to develop product knowledge and mastery.

Such content needs to be informational, inspiring, entertaining, and engaging. Let’s see some examples of educational content formats you can create depending on your goal.

For educational marketing:

• Blog posts and ebooks
• Practical tools like templates and checklists
• Case studies of successful customers
• Podcasts with industry experts
• Webinars

For product-focused training:

• Video tutorials & on-demand webinars
• Group or one-to-one walkthroughs
• Knowledge checks (quizzes & self-assessments)
• Knowledge base with articles
• Step-by-step guides
• Self-paced online courses

Creating an online academy will enable you to provide a smooth, focused learning experience where customers will find the content all in one place content in one place. You can also include quizzes and exams to reward learners for completing a course.

A customer education academy can combine content built for both purposes – strictly product-focused or for marketing purposes.

On top of content, a customer education academy can include a virtual community either built-in or on social media groups.

Feeling inspired to start building your academy? Try LearnWorlds now with a 30-day free trial and see what engaging customer education looks like in action.

Step-By-Step Guide to Building Your Customer Education Program

So, how do you go about building your customer education program? Here’s a quick 6-step process with the key stages:

Customer education is part of your business strategy, and as such, it should be aligned with your business goals. Try to identify pain points and challenges you want to address or opportunities for growth, for example:

• Do you want to attract more qualified leads?
• Do your support agents receive tickets about a specific feature?
• Do you need to lower early churn rates?

Identifying what you want to achieve is fundamental to developing customer education initiatives to achieve these goals; it’s a common mistake not to link business and customer education goals.

Not all your customers are the same. Some know more, others know less about your product. Some will use it for the X reason, others for the Y.

With that in mind, segment your audience into smaller groups and develop training courses per use case, knowledge level, job role, and any other criteria that apply to your business.

Now is the time to start building content from scratch or repurposing existing one. We have already shared types of content and where they fit into your strategy – just make sure they’re suitable for imparting the knowledge you want.

For example, nothing can beat video when it comes to demonstrating complex tasks, but a support article might be more suitable to describe a simple process. Similarly, if your goal is to attract leads, you can hold a webinar on an industry-related topic.

Now that you know what type of content you want to use, choose how you want to deliver it: synchronously, asynchronously, or both. Research the market to find the tool that best meets your requirements.

A customer education platform stands out as the most comprehensive solution enabling you to create, deliver, and manage your academy, streamline it with business workflows through integrations, monetize your program, and evaluate its performance. (More on that in the next section.)

Another essential step is to market your customer education program to attract attention and let customers and prospects know about your educational offering.

You have many options here, like notifications both in-app and on the website, paid ads, email marketing, and social media.

Measuring your program’s performance and business impact is crucial. Start with learning and engagement metrics, such as completion rates, interaction with content, time spent on activity, etc.

Then, monitor lagging metrics that measure business impact, such as CSAT score, customer retention, upsells and renewals, time to value, etc.

For a more detailed analysis of a measurement framework watch our webinar with customer education expert Vicky Kennedy:

Choosing The Right Customer Education Platform

With the plethora of online learning platforms (also known as learning management systems) out there today, it’s easy to build your online academy without having a huge customer education team and a string of subject matter experts.

Using a full-featured, budget-friendly LMS ensures you have all the tools you need to make your academy the must-go learning destination.

When exploring technology platforms to support your customer training program, there are specific requirements to look for:

Scalability & Efficiency

As your business grows and evolves, your training platform needs to support this growth without sacrificing functionality or reliability. Features that support scalability are:

• Cloud-based infrastructure
• Multiple schools to build different academies and manage them all from one place
• Integrations & APIs to streamline workflows and enhance existing functionalities
• Efficient user management and ability to automate/segment through bulk actions, user groups, use roles, access controls
• High capacity of concurrent users/minimum server downtime
• White labeling and customization to bring your brand forward
• Advanced security & compliance features, such as a GDPR toolkit

LearnWorlds has all the features listed here and many more to discover. Try our platform now with a 30-day free trial to start exploring!

Easy Setup & Intuitive Navigation

Learners typically engage with customer education content voluntarily. Depending on how intuitive and user-friendly your LMS is, customers are more likely to complete coursework and come back for more.

The foundation for an effective customer education program lies in ease of use and intuitive navigation.

Similarly, the platform should be easy for you as well. Ask for information about the implementation process and the support offered by your LMS provider, since complex systems may take several weeks to set up.

Built-In Content Authoring (+ AI tools)

A customer education platform should offer built-in content authoring tools, such as a video editor, eBook builder, and quiz builder, that feature interactive elements like buttons and pop-up questions.

Content creation is a lengthy process, though. An AI-powered platform will help you create, repurpose, optimize, and edit training content faster.

For example, LearnWorlds AI assistant, in addition to the features mentioned above, has built-in prompts and can design a course outline with modules and learning materials based on proven Instructional design theories, generate quizzes and feedback, and write marketing emails.

Engagement & Interactivity

How do you get customers to complete a training they don’t have to? You make it interesting!

Here are some features that support engagement and interactivity and shouldn’t be missed from your platform:

• Built-in community to reinforce brand loyalty
• Support for diverse types of content (eBooks, guides, podcasts, videos, quizzes)
• Gamification elements to boost extrinsic motivation
• Integration with webinar platforms for live sessions and webinars

e-Commerce Readiness

It’s important that you choose a platform with a set of features that will allow you to sell your customer education program. These features include:

• Website builder to create a separate website for your academy
• Built-in or integrations with marketing tools
• Shopping cart and flexible payment options
• Ability to create offers, coupons, and discounts
• Flexibility in selling individual courses, bundles, or subscriptions

In-Depth Analytics

Robust analytics will help you gauge the appeal of your training materials and demonstrate the value and ROI of your program to stakeholders. Look for a platform that offers – among others – reports on sales, course completion rates, learner behavior and interaction with the content and your community, and individual course performance.

Monitoring these metrics is an essential first step to measuring the overall business impact of customer education and also to improve your offering.

How to Monetize Customer Education

Customer education effectiveness will depend on whether you have achieved your business objectives, measured by key customer education metrics like revenue, customer retention, customer satisfaction, and customer support costs.

A customer education strategy can involve monetization or not. Selling shouldn’t begin immediately, nor should it be the ultimate goal.

First, you need to generate customer engagement and build a rapport with your customers.

This can be achieved by providing high-quality educational content, which will enable you to position yourself as an authority.

Your subscribers have to see how you change their businesses, lives, relationships, or whatever your subject is all about. In this case, you have to invent;

• What is making people’s lives miserable without them knowing it?
• What are the consequences of their bad habits?
• What is going to give them hope that everything will change?

You then gradually build the expectation of something that must change their lives. You create the need for your product without directly presenting it. The selling phase will come after you have provided this upfront value.

Get Inspired by Successful Online Academy Examples

If you are looking for some inspiration, check out some successful online academy examples offering customer elearning:

HubSpot Academy is one of the best examples out there. With many years of experience in the digital marketing scene, HubSpot has created a knowledge base where marketers can enroll in certification programs and take online courses that can help them develop their marketing skills and expertise.

Here, you can find courses ranging from SEO, and content marketing to LinkedIn marketing, email marketing, and more.

Brevo is training customers on how to their software (in 4 different languages) and offers certificates in various email marketing topics. One of the top email marketing software & CRM suite, Brevo has built a structured academy to educate customers and train email marketers to improve their skills at no extra cost.

Adalo, a no-code App builder is educating their audience on the ins and outs of making and promoting an app. This goes beyond simple customer education, focusing on all stages of app development. Their courses help app creators at the idea stage, strategy, business, design, building, launching, and more!

Lodgify, a vacation rental management software is educating its users on how to improve their results. Lodgify offers skill-based courses, interactive lessons, and certificates for vacation rental professionals.

AWS’s customer training and certification programs help people learn and develop their cloud skills. Each training course explores learning opportunities with AWS. The academy is either grouped by role or by domain. AWS experts develop the content and keep it regularly updated.

Ahrefs Academy is an excellent example of an academy that is built both for marketing purposes with courses that offer niche knowledge and for product training. Apart from the certification course, Ahrefs allows their customers to learn how to use the Ahrefs platform and take full advantage of the SEO tools and reports it provides to improve their SEO strategy. The educational content is delivered through a series of short but in-depth videos.

Another excellent example of an online academy you need to check out is Trailhead by Salesforce Academy. Trailhead allows you to begin your learning adventure the way you prefer giving you three options – learning online, learning in class, or learning as part of a community.
All three pathways offer a fun way to learn and through them, Salesforce accommodates all types of learners.

Our very own LearnWorlds Academy offers free online courses that aspiring online course creators can enroll in to learn more about online learning.

You will find all you need to know on our site regarding creating, marketing, and selling online courses, creating interactive videos, getting started with email marketing, and using the LearnWorlds platform.

Ready to Educate Your Customers?

One of the most effective ways to attract new customers and retain existing ones is to provide exceptional upfront educational content designed to address specific customer needs.

The more you share your wisdom, the more people will jump on the customer journey with you. Use your knowledge to educate and expand your customer base by choosing a robust LMS that offers the best learning experience.

Your customer education program is just a step away!

Try LearnWorlds for a month for free and take your business to a whole new level with a vibrant online academy.

Further reading you might find interesting:

• How to Build Your Customer Education Strategy
• 7 Effective Customer Education Examples & Best Practices
• How to See a Positive ROI from Customer Education
• What Is Customer Training? Definition, Benefits, And A Quick How-To Guide
• 20 Leading Customer Training Tools (& Why an LMS is The Best Option)
• How to Measure Customer Training ROI: 15 KPIs to Keep an Eye on

The post How to Build a Customer Education Program From Start to Finish appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Are you looking for the best mobile LMS? This post is your one-stop guide, introducing the top Learning Management Systems (LMS) for mobile learning.

Of course, most modern LMS software is mobile-friendly, promising a smooth user experience on mobile devices – and it’s hard to imagine it being any other way.

3 Years of Mobile Innovation: Why Top Academies Swear by their LearnWorlds Apps

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In the first quarter of 2023, mobile devices (excluding tablets) generated 58.33% of global website traffic. Whether to look up information, communicate, scroll social media, shop, and much more, mobile devices are the go-to choice thanks to their convenience and ease of reach.

Naturally, learners expect that their online training and courses will display well on their mobile screens.

But there’s a key distinction between a mobile-friendly LMS and a mobile LMS. A mobile-friendly LMS adapts the content to be viewed on mobile screens, whereas a mobile LMS is purposefully created to provide an excellent user experience on mobile devices.

A mobile LMS is an LMS with a mobile-first design approach. It secures seamless and intuitive navigation and takes into account various factors to ensure easy accessibility and usability for learners (e.g., lack of keyboard) using their smartphones or other mobile devices.

When combined with microlearning resources – bite-size learning material like infographics and 3-minute videos – a mobile learning platform can also help you offer your employees job aids at their point of need. So that’s one more vote of confidence for a mobile LMS!

In this post, we’ve singled out the top mobile LMS options to bring your employees learning experiences they will enjoy and easily keep up with. But first, let’s take a look at the criteria we used to evaluate these LMS platforms.

4 Must-Have Features for a Mobile Learning LMS

There are many LMS solutions optimized for mobile – but which one best fits your needs? If mobile learning is a priority for you, you need to start by identifying the key features you seek to facilitate your training goals and offer a positive user and learning experience on the go.

Here are our suggestions based on our own customers’ needs and feedback:

White-label mobile app

If you want to take convenience to the maximum, you need an LMS with a mobile app (preferably native) for iOS and Android. A mobile app will help you deliver online training to deskless employees and also provide quick access to valuable learning aids.

And here’s the caveat: most LMSs offer their own branded mobile app, through which you can offer your course. Βut only a selected few go the extra mile and enable you to launch your own branded mobile learning app.

An LMS mobile app under the vendor’s branding is good enough for internal employee training, although it’s not exactly empowering. But when it comes to partner and customer training, it’s no exaggeration to say that it’s even limiting.

When you train external partners and customers, you want to have true ownership of the course and the branding to reinforce your brand. And this can’t happen unless you launch your own mobile app.

Offline learning

Mobile learning should be available even without an internet connection. The learning tool you choose must enable learners to download content for offline viewing and sync their progress automatically when they’re back online.

This feature is particularly helpful for remote and new employees, who are more likely to need quick access to training content e.g. an onboarding course module, for example.

Learning reminders

Learning reminders help your learners build a learning habit. They can choose the day and time that best suits their schedule to receive a push notification reminding them it’s study time! A great way to help learners stay on track as it increases the sense of accountability.

Push notifications

You should be able to communicate with your learners to guide their learning journey and user experience through push notifications. Send them a reminder to log in to their course, celebrate with them when they’ve earned a certificate or badge, let them know when a new course is around the corner or just launched, and so much more!

This feature shouldn’t be missed from any mobile learning LMS. It’s essential for establishing frequent communication with learners, increasing signups for new courses and learner engagement as well as boosting completion rates.

Design & customization

Learning in a familiar environment is always better. You need an online learning platform that allows you to play around with the colors, fonts, themes (and more), to make it feel like home for your employees, customers, and partners.

Even better? Build mobile learning experiences that are 100% yours with a white-label LMS.

Τop 10 Mobile Learning Management Systems

Without further ado, below are the best learning management systems with mobile learning capabilities that made it to our list.

Our choice – LearnWorlds

LearnWorlds is an AI-powered cloud-based mobile learning platform that comes with robust course and website builders, rich learning features, a white-labeled mobile app, and fully-fledged e-commerce capabilities and marketing tools if you decide to monetize your courses.

The platform supports multiple content formats (video, audio, sound, SCORM files, forms, and more) and training delivery methods – create self-paced, synchronous, hybrid, or blended training programs depending on your needs.

LearnWorlds also offers multitenancy, countless integrations, API, and Webhooks; plus, it supports an unlimited number of users, courses, and data storage, so it can scale seamlessly with you.

3 Years of Mobile Innovation: Why Top Academies Swear by their LearnWorlds Apps

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Mobile LMS Features

The LearnWorlds mobile app builder enables you to launch your own branded mobile app on iOS and Android in just a few steps. That alone could make it the best LMS for mobile learning, but we’ve got a lot more!

• Zero coding skills required: you just add some essential information about your school, customize the design as you wish, test and submit your app to the app stores, and… you’re ready to launch!
• Push notifications: choose what, when, and with whom you want to communicate. Send targeted reminders and promos to specific segments of your audience.
• Mobile app analytics on everything you need to know: app downloads, active users, average usage time, sessions, interactions, crash data, sales, and other performance metrics.
• Offline video mode (optional): enable learners to download videos and watch them offline. Users can turn on or off auto-deletion, allow downloads using mobile data, and more.
• Learning reminders: help your learners commit to a learning routine according to their schedule and habits with learning reminders.
• Biometric authentication: enable Face ID and Fingerprint recognition for a quick and safe login process.
• Guest user flow: this feature is especially handy if you are selling your online course as it allows users to browse the app without logging in. This way, they can view your courses without the need to share their personal information, which is off-putting for many.
• Integrations: it connects with Google Firebase and Facebook Business SDK to monitor the performance of your mobile marketing campaigns. Also, it integrates with CRM systems.

Want to see how easy it is to set up and launch your own white-label mobile app? Read our support article.

Pros

• White-label mobile app
• AI-powered platform (AI Assistant for course creation and more)
• Offline viewing
• Learning reminders & push notifications
• Highly customizable
• Interactive learning activities
• Top-notch assessment builder
• Comprehensive and customizable reporting
• AI content creation
• Social learning
• eCommerce ready
• Highly scalable
• Transparent and cost-effective pricing

Cons

• Slight learning curve
• No content syncing for the offline mode

Pricing

• Starter – $29 per month ($24 billed yearly)
• Pro – $99 per month ($79 billed yearly)
• Learning Center – $299 per month ($249 billed yearly)
• High-Volume & Corporate – Get a customized quote.

LearnWorlds comes mobile-optimized out-of-the-box, but you can also have a white-labeled mobile app as an add-on with the Learning Center or higher subscriptions.

Docebo

Docebo is one of the top LMS providers for large organizations with 800+ employees. Powered by AI, the platform speeds up content creation and offers personalized and social learning experiences with tailored recommendations and interactive activities.

A feature-rich LMS, Docebo features a content library with off-the-shelf content and enables you to incorporate training into the employee workflow with its Flow functionality.

It’s also e-commerce-ready and supports more than 400 integrations, including a native Salesforce integration. With Docebo, you can build several domains for different audiences, each one with different pages and menus.

Mobile LMS Features

Docebo enables you to launch your own branded mobile app that you customize as you like. The mobile app supports self-enrollment, biometric authentication, and offline access and enables content sharing among users.

It also integrates with Firebase so you can send custom push notifications to users when they’re not using the mobile app. The notifications can be customized with an image or button and scheduled.

Pros

• White label mobile app
• Offline viewing & push notifications
• AI-powered platform
• Personalized learning paths
• Rich gamification and social learning

Cons

• Slow customer support
• Complex product with a high learning curve
• No learning reminders
• Expensive for smaller companies

Pricing

Docebo offers custom pricing that is not mentioned on its website.

Best Docebo Alternatives

Bridge

Bridge is a corporate mobile learning platform that aims to “bridge” the skills gaps in your organization. To do so, it offers features like Career Drivers Cards that gamify the process of uncovering career motivators (drivers) and measure employee satisfaction.

It also comes with built-in performance management tools, like performance reviews, skills assessments, and goal alignment, among others, and integrates with Bamboo HR.

The Bridge LMS solution can cover different training needs inside and outside your company, from new employee onboarding to upskilling, partner training, and customer education.

The platform boasts of combining ease of use with robust features. It also offers AI-powered course recommendations and skills suggestions based on job titles for learners and can help with admin tasks and the categorization of learning materials.

Mobile LMS Features

Bridge has a feature-rich mobile application that supports push notifications, custom branding, and offline viewing. The app also enables you to create a company directory so employees can connect with employees who share the same skills or find mentors.

Using Group Agendas, you can add items to your meeting agenda while on the go, while the Analytics Dashboard enables you to overview key training metrics in the app, which you can customize with filters, and also set email alerts.

Pros

• Integration with course authoring tool
• AI-powered platform
• Performance management system
• Ready-made courses
• Push notifications
• Offline learning

Cons

• No white-label mobile app
• No learning reminders
• Limited customization
• Limited quizzes & no certificates

Pricing

Bridge offers three pricing plans, billed annually. They also have a minimum pricing strategy – the Starting Annual Agreement is $12,500.

To learn prices for the following packages and add-ons though, you need a quote.

• Learn (learning management)
• Learn & Develop (learning management & skills)
• Perform (learning management, skills, and performance management)

Add-ons: Advanced authoring, Engagement Surveys, and Advanced Video.

iSpring Learn

iSpring Learn is a user-friendly mobile learning LMS with social learning and gamification features like chat, newsfeed with reactions, and leaderboards. Using the iSpring authoring tool, you can easily build content within the platform.

The platform also supports automations (like progress tracking reports, notifications, and enrollments) and integrates with HR tools for more control and better online training management.

iSpring has a built-in 360-degree feedback mechanism to help you support your employee’s career goals and learning paths better.

Mobile LMS Features

iSpring has a feature-rich mobile app for learning on the go that supports interactive learning and offers a Netflix-like browning experience. You can schedule push notifications for learners and look at a glance their progress reports. The content is available for offline viewing provided the course has been created using the iSpring Suite.

Pros

• Easy to use
• Social learning environment
• Gamification features
• Push notifications
• Downloadable content

Cons

• Limited customization
• No white-label mobile app
• No learning reminders

Pricing

iSpring Learn offers two packages – iSpring Learn Start which includes the more basic features for a quick launch and the iSpring Learn Business package for more functionality. 

• 50 users – Start: $2.98 per user/mo, Business: request a quote
• 100 users – Start $2.86 per user/mo, Business: request a quote
• 300 users – Start:$2.28 per user/mo, Business: $3.13 per user/mo
• 500 users – Start: request a quote, Business $2.82 per user/mo
• 1000 users – Start: request a quote, Business: $2.54 per user/mo

Litmos

Litmos is a feature-rich mobile learning management system that brings together virtual classroom, mobile, and social learning with gamification features, built-in content authoring, and task automation. It features a library with ready-made content and learning material across different training topics.

Litmos is customizable both in terms of branding and User Interface flow. It also integrates with workflow tools, enabling you to incorporate training into your employees’ workday. It comes with prepackaged e-commerce features and integrates with Shopify.

Mobile LMS Features

Litmos offers the Litmos Training mobile app for iOS and Android with downloadable content and offline viewing. It doesn’t have a setting for learners to create learning reminders nor it enables you to launch your own mobile app.

Pros

• Content Library
• AI Assistant
• Good eCommerce capabilities
• Content authoring tool
• Social learning & gamification
• Offline learning & notifications

Cons

• Unresponsive customer support & limited documentation
• Complex UI
• Cumbersome reporting
• No white-label mobile app
• No learning reminders

Pricing

Litmos offers a 14-day free trial and three solution packages – Foundation, Premier, and Platinum Suite. The prices are not mentioned on the website.

Adobe Learning Manager

Adobe Learning Manager is an LMS platform with LXP capabilities that offers learners custom-tailored learning. Also powered by AI and machine learning and integrating with your HR system, Adobe enables learners to enjoy highly personalized learning experiences drawing recommendations from over 250 off-the-shelf courses with content that is most valuable and engaging for them.

With gamification and social learning features like discussion forums and social feeds, Adobe takes engagement to the next level. Learners can view their learning status, badges earned, and more, and browse trending courses among their peers. Admins can populate recommended courses into a user’s feed.

Mobile LMS Features

Adobe is fully optimized for mobile consumption but it also offers the Learning Manager Learner app for iOS and Android, where you can list your courses. Learners can download content and view it offline and have access to social learning features. You can’t, however, launch your own mobile app.

Pros

• Personalized recommendations
• Customized learner dashboard
• Course marketplace
• Integration with workplace tools
• Rich gamification
• In-app notifications & offline viewing

Cons

• No branded mobile app
• Complains about the mobile app UX
• Cumbersome reporting
• Learning curve
• Limited eCommerce

Pricing

Adobe offers a 30-day free trial and customized pricing based either on the number of registered or monthly active users.

Anthology (Blackboard Learn)

Anthology (formerly Blackboard Learn) is one of the longest-standing platforms that initially served the educational and government sectors but, due to its versatile features, has extended to business as well.

The tool integrates with HR software and quite recently it announced new AI-driven features for its LMS. These are being incorporated into activities like lesson planning, tracking, and assessing skills.

Mobile LMS Features

The platform has its own Blackboard Learn app that supports real-time push notifications, in-app messaging, access to grades and assessments, and downloadable content that auto-syncs when back online.

Pros

• Versatile, can be used by multiple types of organizations
• An extensive set of learning & collaboration features
• Reliable platform
• Multiple notification options

Cons

• Outdated and clunky User Interface
• Hard to use
• No white-label LMS mobile app
• No learning reminders

Pricing

Anthology offers a 30-day free trial, but no pricing information is available on the website.

Canvas LMS

Canvas LMS by Instructure is an online learning solution primarily addressed to K-12 and Higher Education institutions offering rich features to enhance learning and foster communication and collaborative learning, all in one place.

It also integrates with several video conferencing and collaboration tools, like Zoom, Microsoft Teams, Google Classroom, and Adobe.

It has excellent communication tools enabling instant messaging, group chatting, audio notes, and video. It has an advanced grading system and gradebook.

Canvas Catalog enables you to create an elegant, branded marketplace using the built-in templates to list (and even sell) your online courses per department/organization/team, complete with certificates, easy self-registration, and customized dashboards for quick access to real-time reports to overview learner progress for both instructors and learners.

Mobile LMS Features

Canvas LMS offers a native LMS app for iOS and Android. The app is highly customizable, with users being able to customize their calendars and notification settings, communicate via instant messaging, and manage their projects and assignments.

Grading is also super easy on the app. One major downside of the Canvas app is that it needs an internet connection to access the course content.

Pros

• Rich communication features
• Rich learning & assessment features
• Learning reminders
• In-app messaging

Cons

• Mobile app has technical issues (glitches)
• No white-label mobile LMS app
• No offline viewing
• Poor navigation and UI

Pricing

Pricing is available upon request.

TalentLMS

TalentLMS is a user-friendly LMS for mobile learning that combines the rich functionalities of a corporate training platform with the ease of use of a lightweight LMS. It features TalentLibrary with ready-made content with animated characters, enriched on a quarterly basis.

Another standout feature is its rich gamification features to increase learner engagement. Gamification includes points, badges, levels, rewards, and leaderboards. Due to its flexible pricing plans, TalentLMS can be a good option both for small businesses and larger businesses that want to deploy elearning programs.

Mobile LMS Features

TalentLMS offers a mobile app for iOS and Android with downloadable learning content, push notifications, gamification features, and in-app messaging, although there’s no setting for learning reminders. The app supports several types of content, including SCORM files.

At an extra cost, you can launch your own branded employee training app with your company logo as the app icon and custom login and splash screens.

Pros

• User-friendly
• AI capabilities
• Built-in content library
• Rich gamification features
• Transparent and flexible pricing

Cons

• Cumbersome customization
• No learning reminders

Pricing

TalentLMS has a free plan that supports up to 5 users and 10 courses maximum. It offers both monthly and annual plans. Note that these starting prices don’t include the Talent Library in the plan:

• Core – $119/mo
• Grow – $179/mo
• Pro – $239/mo
• Enterprise – custom pricing.

Absorb LMS

Absorb LMS is an intuitive and highly customizable LMS supercharged with AI that streamlines admin tasks for you and personalizes learning for your learners. The “Observation checklist” brings together online and on-the-job training. In tandem with its built-in content libraries covering diverse training topics, Absorb ensures no skill gap remains unaddressed.

Absorb LMS enables you to build different interfaces for different learners based on location, department, and other criteria for further personalization. The platform also has a search functionality for easy discovery and access to courses.

Mobile LMS Features

Absorb offers its own mobile app for iOS and Android, which enables learners to download content (except for third-party content from the content libraries) and access it offline. The content automatically syncs when they’re back online.

The app is customizable with themes, logos, and more and supports push notifications.

Pros

• AI-powered recommendations
• Push notifications & offline learning
• Top customer support
• Off-the-shelf content

Cons

• Limited design customization
• Cumbersome reporting
• No white-label mobile app
• No learning reminders

Pricing

Absorb offers a free trial, but the pricing is not publicly available. You can ask for a custom quote by filling out the form on its website.

Which Mobile Learning LMS is the Best?

Undoubtedly, LearnWorlds is the best LMS platform for mobile learning – and not only. All the choices on this list are reliable and can help you streamline employee learning and development and establish a culture of learning in your organization.

LearnWorlds stands out, though, and here’s how:

• White-label mobile app: LearnWorlds is one of the few LMSs on this list that enables you to launch your very own branded mobile app instead of using the vendors’ mobile app. This is a huge advantage for customer and partner training.
• Learning reminders: An essential feature to boost learner retention and help set employees on the right path to success, our mobile app enables users to create their study schedules.
• Lightweight LMS: Unlike other platforms, which are either a suite of different tools you need to bring together or just too complicated to set up on your own, LearnWorlds is an all-in-one solution that will only take a few hours to find your way around. Add any type of content you want, including SCORM files and links to third-party learning content.
• Scalable: LearnWorlds is a feature-rich and scalable platform that supports an unlimited number of courses and users and integrates with multiple tools to enhance its functionality and streamline your processes.
• e-Commerce readiness: Our platform is fully e-commerce ready and integrates with payment processors, marketing tools, and shopping carts.
• Transparent and affordable pricing: Our platform is an all-in-one solution with no hidden costs. We offer a generous 30-day free trial with most features available and 3 different pricing plans. For large enterprises, you can get in touch to receive a custom quote.

Mobile learning is an essential addition to your corporate training programs and customer education strategy, overcoming the barriers and restrictions of physical location and taking engagement to the next level.

Give your employees, partners, and customers the option to have access to learning at their fingertips to improve the value you bring to them through training.

Try LearnWorlds with a 30-day free trial. You’ll be amazed by the ease of use and the variety of learning features, in-depth reporting, and customization options.

3 Years of Mobile Innovation: Why Top Academies Swear by their LearnWorlds Apps

Watch now

Further reading you might find interesting:

• The 19 Best Learning Management Systems
• SCORM 101: The Definitive Guide to Choose a SCORM-Compliant LMS
• 10 Best WordPress LMS Plugins Comparison
• What is an LMS (Learning Management System)?
• The Mobile Learning Approach: What is it And What Are The Benefits?
• 7 Brilliant Ways to Use an LMS for Upskilling and Training
• Boost Your L&D Training Game: Unlock the Full Potential of ChatGPT

The post 10 Best Mobile Learning Management Systems for 2024 appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Do you have a great idea for an online course but don’t know where to start? You’re not alone – getting started is the most overwhelming part of course design for first-time course creators, who struggle to put their ideas together and turn them into a well-structured course.

The solution to your problem is something as simple as a course outline.

Creating a course outline will help you overcome your mental block and start building your online course.

In this article, we will guide you through the process of designing an online course outline following instructional design principles. We’ll also offer you 18 amazing course templates to spark your creativity.

If you are more of a visual learner, watch the following video on how to create an online course from Idea to Outline with Rachel Reclam.

Table of contents

• 1What is a Course Outline?
• 2How to Write an Effective Course Outline: A Step-by-Step Guide
• 3Training Course Outline: How is it Different?
• 418 Course Outline Examples & Templates to Download

What is a Course Outline?

A course outline is a plan of the course that contains all the learning material, structured in the order you’ll use it in your online course. It can be in the form of a storyboard or a simple list.

A course outline usually includes the following:

• Course title
• Course description
• Course objectives
• Course requirements & prerequisites (if any)
• Learning activities per session
• Supporting learning material
• Milestones (assignment due dates, quizzes, final exams)
• Course schedule (if there are any live sessions)

An outline is not just a tool to create an optimal learning path but also a resource to share with your learners.

How to Write an Effective Course Outline: A Step-by-Step Guide

Let’s go over the steps you need to follow when creating an online course outline:

• Step #1: Build a Learner Profile
• Step #2: Write the Learning Objectives
• Step #3: Break Down the Course Into Sessions
• Step #4: Choose the Learning Activities
• Step #5: Plan for Interactivity
• Step #6: Include Knowledge Checkpoints

 

The LearnWorlds WorkBook will guide you through all the necessary steps, offering additional items you can go through.

Step #1 – Build a Learner Profile

How well you know your target audience has a massive impact on student learning. The better you know the people who will be attending your course, the more beneficial the learning experience you can build for them.

A learner profile should include the following:

• Basic demographics
• Knowledge level
• Desired goals
• Learner’s pain points

Pre-assessments can help you determine the learners’ knowledge of the subject matter, while a survey can give you information regarding their demographics, their reason for taking the course, and potential roadblocks.

Step #2 – Write the Learning Objectives

Learning goals are broad, general statements of what we want our students to learn – they’re the end goal of the course, the bigger picture. For instance, if you’re teaching social skills, the learning goal is to improve the learners’ social skills. But that doesn’t really say much, right?

When creating your online course outline, break this broad goal down into learning objectives, which are specific and, whenever possible, measurable. So, in this case, ask yourself:

• What does improving social skills entail? What will learners be able to do after the course that they couldn’t do before?
• Carry out conversations with confidence.
• Make a great first impression.
• Master small talk.
• Feel more comfortable in a large group of people.

Write all these objectives and make sure to a) use them as a reference point when creating your content and assessments, and b) clearly mention them in your course description and syllabus.

Step #3 – Break Down the Course Into Modules

Now that you know the course objectives, the next step is to create your course modules, making it easy for learners to follow the course material. Keep in mind that you need to keep each module short and sweet and increase the level of difficulty gradually.

A helpful practice creating a topical outline of your course to organize subtopics under general topics. This way, you’re creating the backbone of your course and course structure, upon which you will create your course content.

In the LearnWorlds’ Course Creation Workbook, visit pages 7-8 to see how to create a topical outline.

Download the WorkBook!

Step #4 – Choose the Learning Activities

What learning activities are you going to include in your course? Before choosing, think about the content you may already have and can repurpose. For example, you can use the highlights from an existing blog post to create PDF infographics. Or, you can also choose to repurpose selected content from your case studies, webinars, or emails.

Most importantly, before adding any activity to your lesson plan, think about whether it serves the learning objectives of the course. Anything that doesn’t directly support those objectives should be offered as additional/supportive learning resources.

Why? Bombarding the learners with a mountain of videos and eBooks will inevitably lead to cognitive overload.

LearnWorlds offers a wide variety of learning activities and formats to choose from, some of which you can also sell separately as digital products, like:

• Interactive videos
• eBooks
• Audio files & podcasts
• Live sessions
• Self-assessments, quizzes & exams
• SCORM packages

Step #5 – Plan for Interactivity

Remember that what separates a great and successful course from a good enough one is interactivity. This single “detail” can skyrocket not only learner engagement but also the effectiveness of the course, as it allows for in-depth conversations and meaningful connections.

If you can’t include real-time sessions, then at least make sure to build an online community and facilitate discussion groups. This way you will get to interact with your learners and enable them to communicate with one another and exchange knowledge directly.

Pro Tip: Using an online course platform that offers interactive features can help you achieve your desired result. Try LearnWorlds for free to test out its Interactive Video Editor and rich course-building capabtilities. 

Your professional looking Academy in a few clicks

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Step #6 – Include Knowledge Checkpoints

Last but not least, make sure to include several assessments throughout the course and for different purposes. Let us give you a few ideas:

• Non-graded quizzes: to help learners refresh, practice, and test their knowledge “safely” without it having an impact on their final grade. Including non-graded quizzes will also help you identify learners who need extra support.
• Self-assessments and self-reflection journals: to enable learners to reflect on their learning journey and figure out ways they can improve their learning processes.
• Graded assignments & exams, like written or video submissions: to accurately measure learner knowledge and offer a certificate of completion (or CPE credits).

Interested in taking your knowledge business a step further? Then our free webinar Use AI & Instructional Design to Supercharge Your Elearning is the right one for you! Watch the webinar now and learn how to harness AI with Instructional Design for more effective eLearning.

Watch on demand

Training Course Outline: How is it Different?

An online training course designed for employees, customers, or partners, like employee onboarding or customer education, is different from an online course addressed to a wide audience.

Goals are set based on company priorities and result tracking (on multiple levels we’ll explain below) is non-negotiable. Employee training is often mandatory and crucial. All this means that your outline might look a little different.

Assessment Evaluation

The first major difference is an assessment evaluation. If you are tasked with creating a training course, there is a good chance the company hiring you has already assessed their training needs and documented them.

If not, you should perform an assessment evaluation and identify the training needs of the company. These are similar to learning goals and objectives but focus specifically on the people or departments requesting the training to improve specific deficiencies.

Adult Learning Principles

Training is addressed to adults. They might be coming with some industry or work experience and will be looking to implement their newfound knowledge and skills in their work. As such, they have different preferences and needs than younger students.

Adult learning principles will help you make training more relevant to their needs:

• Prefer self-directed learning
• Draw on life experience to assist with learning
• Willingness to learn when transitioning into new roles
• Immediacy of applying the new knowledge to real-life situations and problems
• Internally instead of externally motivated

Remember to make the training more practical, using real-world examples and allowing learners to draw from their years of experience.

Training Evaluation & Tracking

Lastly, evaluating the results is a huge part of training. More often than not, it’s the key stakeholders who will decide the course prerequisites and how success is measured.

For example, compliance training might include a specific number of video watch hours and a final exam with a passing score of 80%. It’s also possible that you should include a certificate to award learners at the end of the course.

You might additionally need to collect grades, assignments, or physical examinations. Some advanced learning management systems, like LearnWorlds, include a gradebook or reporting features you will need to meet these requirements.

Include evaluation activities such as exams, on-site testing, scenarios, or other forms of evaluations to the course outline for training, and plan on certifications or reporting requirements.

18 Course Outline Examples & Templates to Download

The best way to create your own outline is to use a good example as a guide.
Our team of experts reviewed LearnWorlds’ course creators and prepared 18 course outline templates based on the most popular course types.

Download Now!

Here is a sneak peek of the templates:

Assessment courses

These courses help you and your potential students assess their skills. This course type can also be used as a powerful lead magnet to gather students’ emails early in the process.

Presell courses

Presell courses serve as a storefront for an upcoming course. They can help you validate a course idea and build an email list of your potential students before officially releasing a course.

Orientation courses

An orientation course provides an overview of all your courses. They can build student engagement and interest. Don’t forget to add a walkthrough of your academy and the online community, as well as the instructor’s contact details.

Orientation courses can also help mobile app users onboard faster. Be sure to add an orientation-style course on your roadmap for user training!

Μini-courses

Mini-courses are versions of full-sized courses. Like presell and orientation courses, they serve as teasers that make students enroll in a course. However, in contrast to the other two categories, mini-courses provide real educational value: a full summary of what will be taught in the full-sized course.

Live courses

This course type includes mostly scheduled live sessions, which you can enrich with different types of material, like quizzes, discussions, transcripts, and downloadable PDF files. Live courses could also have office hours, during which learners can reach the instructor for questions, feedback, or support.

Workshops

Workshop courses consist of a series of videos where an instructor demonstrates practical tasks while describing the process for the students to follow through. Workshop courses are usually about arts and crafts, painting, sewing, fitness, content creation, etc. You can also share the top highlights of your event for your social media as part of your marketing strategy.

Professional training courses

Professional training courses aim to build knowledge, skills, and competence in a group of individuals or a team. Companies deploy employee training & development initiatives to improve employee performance, smooth out productivity issues, and enhance the soft skills of their workforce.

The “X days challenge” courses

Through an “X Days Challenge” course, an instructor guides the students through daily or weekly small achievements to reach a more challenging end goal at the end of the course. Deploying gamification gimmicks, like badges, is good practice in these courses, as they motivate and reward learners along the way.

A good example of a challenge course is “Create your first mandala painting in 14 days” or “Improve your sleeping habits in a month.”

Certification courses

Certification courses verify the skills and knowledge the learner has obtained in the course in the form of a (usually sharable and printable) certificate. They require learners to pass a final exam or perform a practical task demonstrating their skills. Certifications can be obtained from external governmental organizations or recognized entities.

Unsurprisingly, certification courses often have prerequisites and strict navigation; you can read more on the course navigation on LearnWorlds here.

Spotlight/Niche topic courses

Niche topics are created to teach particular skills. Instructors can create a whole academy with multiple niche courses and sell them in bundles to provide a more comprehensive learning experience while boosting their revenue.

Academic courses

Academic courses have the traditional structure that higher education institutions are following. This type of course usually consists of an introduction to the course and its learning outcomes, a short test or discussion to assess pre-existing knowledge, and multiple lectures (live or video) supported by written learning material, like handouts.

Drip-feed courses

In a drip-feed course, you organize the timely release of your content (section by section) so that it doesn’t become available to your students all at once. This comes with multiple benefits, such as avoiding overwhelming learners, ensuring they learn at a reasonable pace that boosts knowledge retention, and preventing them from downloading the course content all at once and asking for a refund.

Conceptual change courses

Conceptual change courses create a learning experience based on storytelling. These courses don’t intend to teach a skill but rather challenge the learner’s mentality and open them up to different perspectives. Conceptual change courses don’t have a fixed structure.

Hybrid courses

Hybrid courses combine the benefits of online learning with traditional in-class learning offering the flexibility of the first and the opportunity for practice and direct communication of the latter.

Series of “invited talks” courses

Courses made up of invited talks from guest speakers who are experts in the course topic are particularly engaging. A typical course of this sort could include a series of live webinars with key insights sent out to participants in the form of an eBook.

Selling digital goods or extra services

Online courses are not strictly used for teaching. An online course can be a suitable wrapper for your digital product or service, sold either as additional or standalone offerings. For example, you might be an online coach who sells a package of inspirational videos and eBooks separately in a course.

If you are selling digital downloads, be sure to check out our guide as well.

Bonus courses

Bonus courses are usually short and offer some extra resources to students. They typically contain scarce resources, like a PDF, an exclusive interview, an exciting webinar, etc. What makes bonus courses popular is that they add value to your initial offering. They’re usually promoted as being free, which makes them even more appealing.

Complementary to physical products courses

A complementary course offers additional material to a product you sell through your website. Such complementary content can be information about that specific product or guidelines about how to use the product, similar to customer education.

You can download all of these templates for free in our downloadable PDF. Download the entire collection here:

Download Now!

Start Creating Your Course Outline

A course outline serves as the backbone of your online course. Creating one will help you simplify the content development process, allowing you to channel your energy into building your course, rather than struggling to organize scattered ideas.

Get started today with our 30-day free trial and bring your vision to life in your brand-new LearnWorlds academy!

Your professional looking Academy in a few clicks

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Further reading you might find interesting:

• How to Teach Online & Earn Money: Definitive Guide
• SCORM 101: The Definitive Guide to Choose a SCORM-Compliant LMS
• How Much Money Can You Make Selling Online Courses?
• The 19 Best Employee Online Training Software Tools (A Comparison Guide)
• What is an LMS (Learning Management System)?
• How To Start A Profitable Online Course Business From Scratch
• The Essential Guide on How to Create Cohort-Based Courses

FAQs

What does a course outline include?

A course outline should include a brief course description and the learning outcomes, outlining the topics covered in the course in the order in which they will be covered. It can also mention a list of required and recommended readings as well as assessments and exams.

What is the difference between a course outline and a course syllabus?

A course outline is a document that includes the basic components to be taught, such as learning activities, assessments, and evaluations of an online course. It is used to plan and organize the course creation process.

A course syllabus is built for the learner and includes all learning material (mandatory and optional), specific assignments, dates, grading standards, and rules of conduct & classroom policies defined by the instructor.

What is the purpose of a course outline?

The purpose of a course outline is to assist the instructor in creating and delivering the course by following a predetermined structure, planning activities, and creating the materials beforehand.

What are the benefits of a course outline?

A course outline helps the instructor avoid pitfalls while creating a course, from setting clear learning outcomes to including/creating the most suitable content, therefore speeding up the course creation process.

How do you write an outline for an online course?

To write an online course outline you need to follow these steps:

• Build learner profiles
• Write the learning objectives
• Break down the course into modules
• Choose the learning activities to include
• Plan for interactivity
• Include knowledge checkpoints

What are the components of an online course?

An online course might include the following:

• Video Lessons
• eBooks
• PDFs
• Slideshows, and PowerPoint Presentations
• Podcasts
• Discussion Forums
• Assessments and Final Exams
• Live Sessions

The post How to Create a Course Outline [With Templates] appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Over the past few decades, technology has revolutionized the way educators create and distribute content. We’ve witnessed three pivotal shifts that transformed the landscape.

The 1980s introduced personal computers, democratizing content creation by enabling educators to develop and share educational materials independently. The 2000s brought widespread internet adoption, amplifying the reach of digital content and giving rise to interactive platforms like LearnWorlds.

Now, in the 2020s, AI is the game-changer. It offers educators unprecedented tools to create high-quality visual content, akin to what once required a professional studio. The current challenge is to leverage AI’s capabilities while preserving human creativity.

Visualize to Educate: Create Visual Content With AI

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As we explore AI’s role in visual content creation, we’ll see how it empowers educators to craft impactful and engaging learning experiences with minimal resources.

LearnWorlds AI Prompting Framework for Visual Content Creation

Creating impactful visual content with AI requires precision and clarity in communication. A well-structured prompt is essential to harness the full potential of AI tools. The 11-step AI Prompting Framework below guides you through creating effective prompts for your educational visuals.

Each step can be customized based on your specific needs and the complexity of the desired output. Moreover, some have a bigger impact on the output than others.

Step 1: Define Expertise and Role

Example: “Act as a graphic designer.”
The models respond well to defined roles. Specify the expertise, like a photographer or graphic designer, to guide the AI’s approach.

Step 2: Specify the Type of Image

Example: “Create a digital illustration.”
Be clear about what you want—whether it’s a photograph, sketch, or infographic. This clarity helps the AI understand the artistic direction. Choosing the right type of image format ensures that the AI output matches the medium you envision for your educational content.

Step 3: Define the Subject in Detail

Example: “Design a full-body female figure doing pilates on a mat.”
Detail is key here. If you want a specific action, like a figure doing exercises, describe it thoroughly. A well-defined subject prevents vague or irrelevant outputs, providing a solid foundation for the image content.

Step 4: Describe the Background

Example: “In a meadow near a pond with soft, diffused lighting.”
Background details are crucial. Describe where the subject is located and any important environmental factors.

Step 5: Decide on the Style/Artistic Genre

Example: “In the style of impressionism, with soft brushstrokes and pastel colors.”
You can ask it to mimic a specific style or artist or skip this if it’s not needed. The choice of style impacts the visual feel and interpretation.

Step 6: Indicate Colors, Textures, and Moods

Example: “Use turquoise and green tones with a calm, serene mood.”
If you want specific colors, textures, or emotions, include them. This helps convey the intended mood and message.

Step 7: Set Camera Angle and Lighting

Example: “Bird’s-eye view with natural daylight.”
Include camera details like lens type, angle, and lighting. Even without technical knowledge, basic directions can enhance the visual impact. This step can transform a static image into a dynamic visual experience. Simple guidance on angle and lighting can make a big difference.

Step 8: Specify Your Audience and Image Purpose

Example: “This image is for a children’s book.”
Specify your audience to get more tailored results. It helps the AI adapt the visual tone and complexity.

Step 9: Provide Additional Input Data

Example: “Use this URL as a reference for the style.”
You can upload files or provide URLs as references. This extra input helps align the output with your vision.

Step 10: Set the Output Format

Example: “Generate as an SVG file.”
Specify the output format, like SVG for logos or PNG for course illustrations. This is essential for usability on different platforms.

Step 11: Make Iterations

Don’t hesitate to ask for variations. It allows you to explore different options and refine the final product.

From Framework to Execution: Choosing the Right Prompting Technique

With a solid understanding of the AI Prompting Framework, the next step is to explore different techniques to craft your prompts effectively. Depending on the nature of your course content and the visuals you need, you can choose between using technical or stylistic vocabulary.

Let’s dive into these two distinct approaches and see some tips and hacks that can elevate your visual content creation.

Prompting Using Technical Vocabulary

Creating a rapid design system of visual assets with AI for your courses involves generating cohesive visual elements like logos, fonts, colors, and images. This approach uses precise technical vocabulary to instruct the AI and fine-tune the outputs.

Let’s look at how you can implement this technique effectively, using the example of a mindfulness school named “360 Mindfulness”.

1. Logo Design

Start by defining the specifics of your logo. To follow our example, for a 360 Mindfullness school logo we could ask for flowers in the logo as 360 represents something circular and flowers are generally circular.

We could also ask the logo to follow a Bohemian style and have a format, like SVG that can be further customized in other design software.

Here is a prompt example you can modify and the generated output:

Act as a graphic designer and create a logo for a mindfulness school. The logo should use flowers. The style should be Bohemian. Export as an SVG file.

Tip: It often takes multiple iterations to get the desired result. Be prepared to regenerate the prompt several times, tweaking the details until the AI produces a logo that meets your expectations.

2. Font Selection

Choosing the right font sets the tone for your design. We could ask AI to suggest a “serif font” that is available in Google fonts and suitable for the calm and professional atmosphere of a mindfulness school.

Here is a prompt example and the respective output:

Act as a graphic designer and suggest a serif font for a Mindfulness school.

Tip: Always specify if you need a font that is freely available or compatible with specific platforms like Google Fonts to streamline the integration process.

3. Color Palette

The color scheme of the school’s website is essential for creating a professional brand identity. For the “360 Mindfulness School,” the color palette could entail soothing and neutral colors reflecting the peaceful environment of mindfulness practice. This prompt yielded a curated HEX code color palette:

Act as a graphic designer and suggest 5 colors for a Mindfulness school. Colors should be expressed as HEX codes.

Tip: If you have a brand theme in mind, include keywords that represent your brand theme in your prompt to get more targeted suggestions.

4. Image Creation

Creating images involves detailed technical prompts that are highly specific, detailing the subject (e.g., woman breathing peacefully), composition (e.g., close-up, head and shoulders), and camera settings.

These details guide the AI to produce a professional-quality image that matches the aesthetic of the mindfulness school. Here is a prompt that generated the following result:

Create an image for a mindfulness school, showing a woman breathing peacefully, close-up head and shoulders, camera type — Lens 24mm f/8, 1/10 sec shutter — motion blur, slower shutter speed.

Tip: If you’re unsure about the specific camera settings needed to achieve a certain effect, use resources like Unsplash or Flickr. These platforms provide metadata for each photo, including lens type, aperture, and shutter speed. By referencing these details, you can replicate visual styles you admire in your AI prompts.

Here we provide you with a set of additional ready-to-use camera setting prompts:

• Good portrait lens: Lens 85mm f/1.4
• Sharp background lens: Lens 85mm f/8
• Motion blur lens: Lens 24mm f/8, 1/10 sec shutter
• Sharp image, fast shutter lens: Lens 24mm f/8, 1/1000 sec shutter

Generating Multiple Images from One Style

Once you’ve established a technical prompt with precise camera settings, creating a consistent series of images becomes straightforward. By maintaining the same style and settings, you can quickly generate a variety of images suited for different contexts within your educational content.

This consistency enhances the professional look of your materials and reinforces the thematic connection between various course elements.

For example, using the same prompt and adding every time different descriptions of the subject of the image, we created multiple visuals that align with the content theme of the Mindfulness School.

Here’s how you can use this technique effectively to create visuals for various courses of the Mindfulness school:

Act as a photographer and create images for a Mindfulness website. [Enter subject description]. Use a lens 24mm f/8, 1/10 sec shutter—motion blur, slower shutter speed. Produce the image at a 1:1 aspect ratio.

• Show a man peacefully eating a healthy meal inside.
• Show a woman peacefully exercising in a plain environment inside.
• Show a woman breathing peacefully.
• Show a woman peacefully meditating in a large minimalist living room plain environment inside.

Creating a series of cohesive images for your courses is just the beginning. While technical vocabulary helps you define precise visual elements like camera settings and subject details, there’s another powerful way to guide AI—using stylistic vocabulary.

This method focuses on artistic styles and emotional tones to craft images that evoke specific atmospheres and feelings. For instance, in a travel-themed course, you can use different styles to depict iconic cities in unique ways, capturing their essence and cultural vibe.

Let’s explore how to use stylistic vocabulary effectively by creating visuals for a fictional traveling school, illustrating cities like Paris, New York, Madrid, and Amsterdam with distinct artistic flair.

Prompting using stylistic vocabulary

The stylistic vocabulary allows you to create visually compelling images that capture the essence of your subject with an artistic flair. By specifying an art style or an artist, you can transform a simple prompt into a visually rich and culturally resonant image.

This approach is especially powerful when creating images for themes like travel, where capturing the unique atmosphere of different cities can scale your content.

1. Using Style as the Key Prompt for Image Generation

In this strategy, the focus is on selecting a specific artistic style to depict a city. By doing so, you can evoke the cultural and aesthetic nuances associated with that location.

For example, when generating images for a travel guide website, you can instruct the AI to create visuals of various cities in the style of renowned artists.

Here is a prompt example that can be adjusted to various cities and artistic styles:

“Act as a graphic designer and create an image for a [travel guide website]. The image should display [enter the city name]. The style should be [enter style].”

By adjusting the city and artist, you can generate a series of images that not only represent each location but also connect with viewers on a deeper, artistic level.
Let’s see some generated results:

• New York in the style of Edward Hopper: This style captures the city’s vibrant yet solitary mood, reflecting Hopper’s iconic depictions of everyday life in urban settings.
• Madrid in the style of Joan Miró: Using Miró’s abstract and colorful style, we transform the energetic spirit of Madrid into a visual celebration of shapes and colors.
• London in the style of J.M.W. Turner: Turner’s characteristic soft focus and muted colors beautifully convey the timeless elegance and historical depth of London’s landscapes.
• Paris in the style of Henri de Toulouse-Lautrec: This style brings to life the lively, bohemian nightlife of Paris, perfect for depicting scenes of the Moulin Rouge and bustling street life.

2. Generating Multiple Images from One Style

Once you’ve defined a style that suits your content, you can use it consistently across various images to create a unified visual theme. This technique is particularly effective when you need to generate visuals for multiple locations within a single city or topic, ensuring that each image contributes to a cohesive narrative.

Let’s take for example New York in the Style of Edward Hopper.

Using the style of Edward Hopper you can depict various New York landmarks with a consistent aesthetic. This approach is perfect for a travel guide where each image needs to feel part of the same visual story.

Now, let’s check a prompt that can be adjusted to various locations following a particular artistic style and the generated results that help us narrate a comprehensive visual story:

“Act as a graphic designer and create an image for a [travel guide website]. The image should display a [enter location]. The style should be [in the style of Edward Hopper].”

• Guggenheim Museum
• Broadway
• Central Park
• Statue of Liberty

Tip: You can even expand the style by modifying the prompts slightly to include different times of the day or weather conditions, such as:

• “Guggenheim Museum at dusk”
• “Broadway on a rainy night”
• “Central Park in winter”

Final Thoughts

Selecting the right AI model is crucial for creating high-quality visuals for your online courses. Here’s a quick recap of the models we explored:

• Claude: Great for brainstorming and text generation.
• Adobe Firefly: Ideal for image manipulation within Photoshop.
• ChatGPT-4: Versatile for text and simple imagery.
• Midjourney & Grok 2 (Flux AI): Best for detailed, artistic text-to-image creations.

Each AI model has different strengths and learning curves, so it’s crucial that you experiment with multiple tools to find the one that best fits their specific needs.

Whether you need quick logo designs or detailed illustrations there’s a model tailored for your requirements. Start with a few test prompts and refine your approach as you get more comfortable with each tool’s capabilities.

Once you’ve created your visual assets, LearnWorlds makes it easy to integrate them into your courses. Whether you’re building a course page, an eBook, or even communicating through emails you can seamlessly upload logos, fonts, color palettes, and images directly into your online school.

With LearnWorlds, you have the platform to bring all these elements together and deliver a cohesive learning experience. Try it out for free today!

Further reading you might find interesting:

• The Rise of Artificial Intelligence in Education: Will A.I. Disrupt eLearning?
• Set the Stage for Success: Create a Winning Course Outline using ChatGPT
• A.I. Course Creation: How to Use ChatGPT to Create eLearning Content
• 10 Great Interactive Course Activities to Create With ChatGPT
• AI Course Creator: Create Your Online Course with the LearnWorlds AI Assistant
• Supercharge Your Business Training Courses: Mastering Content Creation using ChatGPT
• 37 AI Writing Tools to Help You Create & Market Your Online Courses (2024)

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The post Creating Visual Content with AI: The 11-Step Framework for Effective Prompting appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

The field of instructional design is evolving rapidly, with Artificial Intelligence (AI) at the forefront of this transformation. For course creators, AI isn’t just a buzzword—it’s a game-changing tool that streamlines content creation, enhances learner engagement, and offers personalized learning experiences.

The AI & Instructional Design Certification Workshop gives you hands-on experience with AI tools, guiding you in integrating AI seamlessly into your instructional design process.

If you’re eager to dive right in and skip the reading, click the link below to join the workshop for FREE and start your journey towards certification!

If you’re looking for the inside scoop, the real essence of it all, this blog post will dive into the practical benefits AI brings to instructional designers, drawing insights from the workshop.

We will cover AI’s role in course planning, content creation, assessment design, and feedback generation, while highlighting the unique advantages of AI for course creators.

Understanding the 5 Layers Framework for AI in Instructional Design

In the AI & Instructional Design Certification Workshop we introduce a structured approach called the 5 Layers Framework. This framework helps you understand and implement AI at every stage of the instructional design process.

Let’s explore each of these five layers:

By understanding and applying these five layers, course creators can leverage AI to make the instructional design process more efficient, effective, and engaging.

Whether you’re creating a course outline, drafting learning materials, designing assessments, or providing feedback, the 5 Layers Framework helps ensure that AI is seamlessly integrated into every step of the process.

Why AI is Crucial for Instructional Design

AI has become a vital tool for instructional designers, offering solutions that save time, reduce manual tasks, and create dynamic learning experiences.

Here’s how AI can transform your instructional design process:

1. Course Planning Made Easy: AI eliminates the tedious process of building a course from scratch by suggesting outlines, content types, and activity structures based on educational models and frameworks​.
2. Automated Content Creation: AI helps generate a variety of educational artifacts such as eBooks, quizzes, and even creative elements like stories and analogies, which can be used to enrich courses​.
3. Enhanced Engagement with Creative Techniques: AI introduces innovative methods, like role-playing and analogies, to make lessons more engaging and relatable to learners​.
4. Streamlined Assessment Design: AI can automatically generate assessments, including multiple-choice, true/false, and open-ended questions, customized to your course content​.
5. Feedback and Evaluation: AI allows you to provide personalized, detailed feedback to learners without manually reviewing each submission​.

Let’s dive deeper into these benefits and how the AI & Instructional Design Certification Workshop equips you to harness these capabilities.

Course Planning Made Easy: AI as Your Co-Planner

One of the most time-consuming aspects of course creation is planning the structure. What should go into each section? How many activities should each module include? This is where AI steps in as your assistant.

With the AI-powered Course Planner, you can streamline this process by setting simple parameters like instructional models (e.g., Gagné’s Nine Events of Instruction or Kolb’s Experiential Learning Theory), activity types (e.g., videos, eBooks), and course levels (introductory, advanced, etc.).

AI then generates a detailed course outline, complete with activities and sections—all while maintaining flexibility for edits and customization.

This not only cuts down on planning time but also ensures your course structure aligns with pedagogical best practices—giving you more time to focus on delivering exceptional content.

Here’s an example:

With the AI-powered Course Planner, you can easily create a course on instructional design models. By specifying that you want an introductory course with two sections and three activities per section, AI generates a course outline featuring an introduction to instructional design models, followed by their applications.

The generated activities are tailored to the course level, making it easy for you to customize as needed.

Creating Content at Scale

It’s no secret that one of the biggest challenges for most course creators is consistently producing high-quality content.

Well, the AI & Instructional Design Certification Workshop shows how AI can help you generate learning materials, including text-based content, quizzes, and eBooks, that match the tone, style, and complexity you need.

With the AI-powered Ebook Writer, creating entire chapters, case studies, or even creative stories is just a few clicks away.

By defining the desired structure and tone, AI generates full ebook sections, including storytelling elements complete with characters and settings.

Imagine the time saved when AI helps you draft an engaging chapter on instructional design models in seconds, allowing you to focus on fine-tuning the content rather than starting from scratch.

Here’s an example:

The Ebook Writer can create a full chapter on different instructional design models, including the ADDIE model, Gagné’s Nine Events of Instruction, and Merrill’s Principles of Instruction.

You can set the tone to be attention-grabbing, making the content more engaging for novice learners.

This way, you can quickly generate structured content while maintaining control over its quality and presentation.

Automating Assessment Design

Assessments are crucial for evaluating learner progress, but creating them manually can be time-consuming. AI simplifies this process by generating customized assessments tailored to your course material​.

The integrated Assessment Designer allows you to create diverse types of questions—from multiple-choice to true/false to fill-in-the-blank.

Interested in the best types of assessments for online learning? We’ve got you covered in this article: What Are The Best Types of Assessments for Online Learning?

You can even specify the difficulty level or tie questions to an instructional theory like Bloom’s Taxonomy. AI generates both the questions and the feedback for correct or incorrect answers, providing immediate, contextual insights for learners.

This feature not only saves time but also ensures high-quality, pedagogically sound assessments that are crucial for effective learning.

Here’s an example:

Using the Assessment Designer, you can generate multiple-choice questions based on Bloom’s Taxonomy for a course on effective learning strategies.

AI will create questions at various cognitive levels—such as knowledge, comprehension, and application—along with detailed feedback for each answer.

This ensures that learners receive meaningful insights into their progress, making the assessment process both efficient and impactful.

Feedback Generation at Scale

Providing detailed feedback is one of the most challenging tasks for instructors, especially when handling a large group of learners. AI makes this process significantly more efficient.

The Feedback Generator tool allows you to provide personalized feedback by analyzing a student’s response and adjusting for tone, detail, and level of support.

Whether you need supportive, balanced, or rigorous feedback, AI can generate suggestions based on these parameters, allowing you to maintain consistent and thoughtful feedback across all your learners, without the manual workload.

Here’s an example:

The Feedback Generator can be used to provide balanced and encouraging feedback for an open-ended assignment on instructional design.

By defining the feedback as “supportive” and “enthusiastic,” AI generates comments that highlight the learner’s strengths while offering suggestions for improvement, making the feedback both personalized and constructive.

Engaging Your Audience with AI-Generated Emails

Effective communication is key to maintaining learner engagement, and AI can assist here as well. The Email Creator helps you generate emails for course updates, announcements, or live session invitations.

For instance, if you want to promote a new course or event, you can set parameters like the goal of the email, tone (e.g., inviting), and call to action.

AI generates a personalized and engaging email draft, which you can easily customize to resonate with your audience.

This helps you save hours otherwise spent writing and formatting emails while ensuring the messaging is consistent and professional.

Here’s an example:

The Email Creator can help draft an inviting email for a new live session.

By setting the tone to be enthusiastic and including a clear call to action like “Join us for an exciting learning experience,” AI crafts an engaging email that encourages learners to participate, making your communication both effective and efficient.

Enhancing Content with the AI Content Editor

Content creation doesn’t stop once you’ve written your material. Often, the text needs refining to better suit your tone, style, or brand voice. The Content Editor is designed to polish your content, offering options to rewrite, expand, or make your text more engaging​.

Whether you need to make a course description more humorous or more formal, or if you want to rephrase content to make it more impactful, AI provides these functions at your fingertips.

By offering options like “polish,” “expand,” or “rewrite,” the Content Editor ensures that your writing is clear, concise, and engaging, freeing up more of your time to focus on other aspects of course creation.

Here’s an example:

The Content Editor can take a straightforward course description and make it more humorous to better connect with your audience.

For example, changing “This course covers the basics of instructional design” to “Get ready to dive into the exciting world of instructional design—no boring lectures here!” helps make the content more relatable and engaging.

Thinking Outside the Box with Creative Techniques

AI is not just a tool for automation; it’s also a creativity booster through techniques like analogies, role-play, and humor.

For instance, you can use AI to explain complex concepts in simple, relatable ways.

Here’s an example:

An example is using an analogy from cooking to explain market segmentation: “Imagine you are a chef preparing a grand feast—you need to segment your guests into groups based on their preferences.”

This analogy makes the abstract concept of market segmentation more tangible and relatable to learners. AI can also generate engaging role-play activities, such as explaining active listening in the style of Jack Sparrow, making the learning experience more entertaining and memorable.

When teaching the concept of active listening, you can use AI to create a role-play scenario where Jack Sparrow explains it in his unique, humorous style. This approach not only makes the learning fun but also helps learners remember the concept better due to its engaging delivery.

AI Promotes Critical Thinking and Human Oversight

While AI is a powerful tool for streamlining course creation, it’s crucial to remember that it works best when paired with human oversight.

As noted in the workshop’s community, “AI can often produce hallucinations, and we should be encouraging people to do their due diligence to ensure the content is correct.”

AI may generate content quickly, but verifying that information is accurate and contextually appropriate is a critical part of the process.

Another community member who has already participated in the workshop highlighted this balance well: “AI is your writing partner, not your replacement. Don’t publish anything you haven’t checked/edited.” AI offers a fantastic first draft, but it’s the instructional designer’s job to ensure that the content is correct and aligned with course objectives.

By encouraging human oversight, AI also promotes critical thinking. A community member suggested that AI, when used effectively, can actually foster critical thinking by requiring instructional designers to refine and customize the generated content, ensuring it aligns with their voice and educational goals.

AI: Your Creative Partner in Transforming Instructional Design

The AI & Instructional Design Certification Workshop is designed to help you master the use of AI in every step of course creation.

From planning and content development to assessments and learner communication, AI acts as a powerful co-creator that reduces manual effort, improves efficiency, and enhances the learning experience.

With AI as your partner, you can focus more on delivering exceptional learning outcomes while the technology takes care of the heavy lifting.

Ready to take your instructional design skills to the next level?

Enroll in the AI & Instructional Design Certification Workshop today and start revolutionizing the way you create, deliver, and manage your courses. Join a growing community of instructional designers who are using AI to transform education.

The post AI & Instructional Design: Create Courses That Inspire and Engage Learners appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Cyber Monday 2023 set a record with $12.4 billion in online sales, a 9.6% increase over 2022, making it the largest online shopping day ever.

Still, Cyber Monday is one of the most overlooked campaign opportunities for online businesses. This doesn’t mean that retailers, eCommerce sellers, or businesses, both large and small, don’t create special promotions during this time. Instead, they re-use the same campaigns and offers they chose for Black Friday marketing. With a lack of unique discounts, as well as repetitive messaging, you’re not making the most out of the Cyber Monday rush.

And that’s where I stand today. I’ll show you just how a digital product creator or online business owner can use actionable Cyber Monday marketing ideas that are specifically built for this day. With these creative marketing efforts, you’re likely to see a high impact in maximizing sales and conversions.

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Understanding Cyber Monday for Digital Products

The pandemic has accelerated digital product sales, with continued growth observed in 2023. Discounts and mobile usability were key drivers in increasing sales. Artificial intelligence also played a significant role by providing personalized promotions and customer services, which contributed to the growth in digital product purchases.

But Cyber Monday isn’t a good fit for just about any type of business. It remains particularly significant as an online shopping day focused primarily on digital and tech-related products. Hence, if you’re selling digital products, you should be well-prepared for this event.

There are three fundamental drivers behind why selling digital products works best during Cyber Monday:

• Scalability: Unlike physical goods, digital products don’t face inventory or restocking issues. This means you can sell unlimited copies without worrying about supply chain bottlenecks such as delays or product mishandling.
• Instant delivery: Buyers expect immediate access to digital products after purchase. During Cyber Monday, this instant gratification is a key selling point, especially for things like downloadable software, eBooks, or subscriptions.
• Global reach: With minimal barriers, you can sell to a global audience and increase your revenue substantially.

Exciting, right? Now, let’s explore how you can capitalize on the incredible opportunities Cyber Monday presents with some innovative marketing ideas.

16 Cyber Monday Marketing Ideas to Boost Sales

There are thousands of Cyber Monday marketing strategies you can use to promote your digital products during this time. The more creative you are, the better.

For starters, here’s a list of the most common types of strategies that are likely to yield more value. I’ll finish the list with a couple of unique ideas that will be better suited for certain industries or use cases such as selling online courses or digital tools.

Idea 1: Offer Time-Limited Flash Sales Throughout the Day

Consider running hourly or half-day flash sales to keep shoppers engaged and returning to the site. Adobe offers digital tools through its Creative Cloud subscription service, which is very popular among designers, photographers, and marketers.

For BFCM, Adobe runs limited-time offers on their subscriptions, typically offering up to 40-70% off their plans for a set number of hours or for the duration of the day.

Adobe already launched their 2024 campaign with 70% off for students

Idea 2: Create Cyber Monday Bundles for Digital Products

Consider offering product bundles or package deals. This will increase the perceived value for the customer. HubSpot, for instance, allows customers to bundle different products and add-ons to get a better price for more. This encourages customers to sign up for a more comprehensive package instead of purchasing individual tools, increasing overall spending.

HubSpot bundle calculator

Idea 3: Using Social Media for Last-Minute Shoppers

Using Instagram Stories, Meta Ads, TikTok, and X promotions to attract procrastinating shoppers should be done by taking a step-by-step approach. Some social networks won’t work for your audience so you want to invest more in the platforms your target market uses most often.

For effective Cyber Monday social media ad copy, emphasize urgency, exclusive digital deals, and instant access. Make messaging distinct from Black Friday by highlighting online-only discounts. Stand out from competitors with creative, personalized offers, unique bundles, or bonus perks, focusing on what sets you apart.

Example of social copy on LinkedIn that builds a sense of urgency but fails to create distinctive messaging for CM and BF

Idea 4: Run Retargeting Ads for High Conversions

Retargeting visitors who showed interest in your product but haven’t purchased is a powerful strategy because these people are already familiar with your brand. The fact that they’ve shown intent makes them more likely to convert than new visitors.

To get started with running retargeting ads during Cyber Monday, here are four quick steps:

1. Defining your retargeting audience: Do you want to target people who’ve abandoned their cart in the past and reduce cart abandonment rates? Are you targeting based on the past average order value? Or are you going broader targeting all website visitors?
2. Setting up retargeting pixels: Every social platform has its own pixels and tags that need to go into your website’s HTML and be tracked for events like “Page Views,” “Add to Cart,” and “Purchase.”
3. Crafting unique copy for retargeting: Again, these people are already familiar so the copy you use with ads in this case needs to be even more convincing. You might want to adapt this messaging into an SMS format for a more direct and impactful outreach.
4. Optimization for ad placements and monitoring performance: It’s perfectly fine to tweak your ads around Cyber Monday time based on how responsive people are. Check your metrics regularly and adjust accordingly.

Retargeting can help you boost conversions by re-engaging hesitant visitors with personalized messaging based on their previous actions, increase ROI by focusing on interested customers, and strengthen brand recall through repeated exposure.

Idea 5: Extend the Offer for a Limited Time Post-Cyber Monday

Don’t be afraid to extend Cyber Monday deals for a few extra hours or days to capture late online shoppers. This includes running those retargeting ads for up to a week after Cyber Monday or following up with an exclusive offer via email marketing (in case people missed the offer in the first place).

Real-time urgency is still key but using the time before/after Cyber Monday also gives you more room to stand out since most companies (including your competitors) won’t be active now. Tip: you can do the same for your Black Friday sales.

Early Cyber Monday offer on the Aeropostale Facebook page

Idea 6: Try Influencer Marketing or Affiliate (or Referral) Marketing

Partnering with influencers or affiliates for Cyber Monday promo amplifies your reach and taps into trusted audiences. For example, Gymshark always turns to fitness influencers during their Cyber Monday sale to boost traffic and drive sales. Similarly, Amazon collaborates with affiliates to promote Cyber Monday deals, using personalized links that incentivize affiliates to drive more targeted traffic and conversions.

Affiliate marketing example for Amazon during Cyber Monday

Idea 7: Create Exclusive Discounts for Email Subscribers

Providing email subscribers with discounts or early access to Cyber Monday exclusive deals encourages loyalty and increases conversions. For example, you can try to segment your audience based on past purchase behavior. Then, send a 30% off coupon to frequent buyers and a welcome offer to new subscribers.

This approach is likely to boost your conversions, as personalized incentives resonate more with specific groups, leading to higher engagement and increased sales during the high-traffic Cyber Monday period.

Idea 8: Prepare a Cyber Monday Challenge or Contest

It’s not always about selling. You can stand out and engage your audience by hosting a challenge or contest related to your online courses. Encourage participants to complete specific tasks or share their learning experiences for a chance to win exclusive prizes, such as free courses or significant discounts.

Cyber Monday giveaway example on Instagram

Idea 9: Turn to Your Current Customers or Users

Ask your customers to share their experiences and feedback about your online courses on social media or through testimonials. Highlighting User-Generated Content (UGC) builds trust and showcases the value of your offerings, making it a powerful tool for attracting new customers during Cyber Monday.

FXW using UGC as part of its Cyber Monday promotion

Idea 10: Host a Live Webinar, Class, or Workshop

This Cyber Monday, consider offering a live webinar or interactive workshop as a promotional event for your online courses. Promote exclusive access to the live session for customers who purchase courses during the event, providing them with valuable insights and a taste of what they can expect from your offerings.

You can use LearnWorlds to host a live meeting to connect with learners or set up one-on-one connections. The platform allows you to easily set up registration pages and manage participants, ensuring a smooth experience for you and your attendees.

Idea 11: Offer a Free Trial or Limited-Time Access

Provide potential customers with a free trial or limited-time access to your digital tool during the Cyber Monday event. This part of your marketing campaigns allows users to experience the full functionality of your product without any upfront cost, increasing the likelihood of conversions once the trial period ends.

UpCloud is offering free credits and a trial during Cyber Monday

Idea 12: Have a Dedicated Landing Page to Clarify the Offer

Use landing pages with a seamless user experience for your Cyber Monday promotion ideas to communicate the offer and drive conversions. This page (with a pop-up or not) should highlight the benefits of your product, the exclusive discounts available, and any time-sensitive elements of the promotion.

CrowdStrike landing page ahead of Cyber Monday

Pro Tip: Use LearnWorlds to set up a website or dedicated landing pages to sell your online courses. You can also use this website to host your courses or create one-time courses for Cyber Monday. You can sell these for free or use them as part of a course bundle offer.

Idea 13: Start an Email Countdown Sequence with Exclusive Content

Set up an email countdown sequence (with a countdown timer) leading up to Cyber Monday, where each email reveals exclusive content or tips related to your digital tool. This strategy builds excitement and provides value to your subscribers, encouraging them to stay engaged and make a purchase.

A quick word of warning here from someone who’s used this technique a lot: It doesn’t always work. You need to diversify your messaging for the email campaigns and prep your audience for the offer well before Cyber Monday to get them excited to try out the deal.

Idea 14: Launch Something!

This is risky because email inboxes are likely to be cluttered during this time. So this is a Cyber Monday marketing idea to try in a couple of years in case nothing else works. The idea is to help you stand out by doing something no one else is doing.

But don’t jump into launching something big like a new course or feature. Instead, opt for a free tool, a rewards program for loyal customers, an ebook, a gift guide, a checklist, or maybe just a small course or preview of a larger learning program.

This company opted to relaunch their website together with a special Cyber Monday offer

Check this guide featuring a variety of digital downloads you can promote during Cyber Monday.

Idea 15: Move the Date

As I’ve already mentioned, the biggest hurdle during Cyber Monday is the sheer amount of messages, emails, and offers everyone will receive. This means your offer is at a high risk of simply not being seen. While you should have an offer ready for people who are excited to try out your product or course at a discounted price, you can also focus more on different sales times or the holiday shopping season.

For instance, you can host your Cyber Monday in the summer or in January when everyone’s re-analyzing their goals for the new year. Ultimately, it’s all about choosing what works best for your target audience, not what’s trending.

Idea 16: Do Nothing

I’ll be honest: I don’t always run a Cyber Monday campaign for my clients. Only because it’s not a fit for all products. While something like offering a freebie, gift cards, or bundles tends to be ok in most cases, an actual discount has been controversial in the marketing space.

In some cases, frequent discounts can lead customers to perceive your product as lower quality or not worth its regular price. Discounting may also attract bargain hunters who aren’t genuinely interested in your product or brand. To avoid this, it’s fine to skip Cyber Monday or simply keep the offer for your current customer base, students, users, email list, or community.

Key Takeaways for Cyber Monday Success

As Cyber Monday approaches, online businesses need to leverage this opportunity to enhance their visibility and boost sales. With many retailers reusing Black Friday promotions, brands that adopt a fresh, creative approach can significantly differentiate themselves in a crowded marketplace.

To ensure your Cyber Monday campaign is a resounding success, here is a quick summary of what was discussed in this resource:

• Cyber Monday offers a unique chance for online businesses to stand out.
• Many retailers mistakenly reuse Black Friday deals, leading to repetitive messaging and missed opportunities.
• Flexibility remains key, so adapt campaigns and offers specifically for Cyber Monday.
• Use your creativity in marketing strategies to maximize sales, brand awareness, and conversion rates.
• Focus on digital products and emphasize scalability, instant delivery, and global reach.
• Include time-limited flash sales and exclusive bundles to attract customers.
• Pick social media for urgent messaging and to retarget interested customers.
• Engage with your audience through contests and UGC.
• Consider extending offers post-Cyber Monday to capture late shoppers.

Remember, the efforts you put into this day can set the stage for ongoing success well into the holiday season and beyond.

Are you ready to tap into this unique opportunity to boost your business revenue?

LearnWorlds is a robust platform for selling digital products that comes with digital marketing tools, automation features, and increased flexibility. With LearnWorlds, you can effortlessly run your Cyber Monday promotions, particularly for digital courses and other educational content.

Sign up today for a free trial and start maximizing your sales this Cyber Monday!

The post Best 16 Cyber Monday Marketing Ideas for 2024 appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Preparing your business for Black Friday success starts early. And, it all begins with a solid list of ideas you can apply to your own business and more specifically, to your Black Friday marketing campaigns.

But don’t worry. You’re probably already used to the common Black Friday marketing tips you can find everywhere else. I promise you this is going to be a list of unique ideas (different from those I shared for Cyber Monday) and advice you can apply to drive more Black Friday digital product sales.

Note these actionable tips are tailored to the digital product space but can be adapted depending on the type of product you sell. But first, I want to clarify why Black Friday marketing is unique when it comes to selling digital products.

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Understanding How Black Friday Works for Digital Products

Black Friday 2023 saw a record $9.8 billion in online sales across the U.S., highlighting the growing importance of digital and online sales channels.

Globally, online sales surged by 8% year-over-year, reaching $70.9 billion, pointing to a strong shift towards e-commerce store interest. All this well before the holiday shopping season started. This growth significantly outpaced the modest 1.1% increase observed in traditional brick-and-mortar sales during the same period.

Black Friday online consumer spending projection from CapitalOne Shopping

This included the digital space. Digital products include any item you can sell online without the mandatory need to physically ship the product. Examples include ebooks, online courses, software, and memberships.

Selling digital products offers a unique advantage during Black Friday due to their lack of inventory requirements, enabling sellers to avoid the costs and complexities associated with physical goods. Digital downloads are highly scalable, allowing businesses to sell unlimited copies without worrying about stock depletion.
Additionally, these products provide instant delivery, ensuring customers receive their purchases immediately, enhancing satisfaction, and encouraging impulse buys. This combination of factors makes selling digital products particularly attractive during the Black Friday rush, maximizing sales while reducing logistical challenges.

19 Black Friday Marketing Tips to Sell Digital Products

Let me show you how you can make the most out of your digital products this Black Friday.

These 19 savvy marketing tips for digital products are designed to optimize visibility, drive sales, upsell, try retargeting, or even experiment with cross-selling.

Tip 1: Host a Live Online Shopping Event

You can stand out by organizing an engaging live shopping event where you can showcase your digital products in real time. For instance, if you offer online courses, you can run live group sessions with LearnWorlds to showcase key lessons and student success stories.
Alternatively, consider providing exclusive discounts or coupons for attendees. If you sell digital art, on the other hand, a live painting session or tutorial on diverse techniques can work. This helps you build a community around your product and encourages participation to potentially drive immediate Black Friday digital product sales.

Tip 2: Bundling with a Twist

Offer unique product bundles that combine your digital product with a charitable donation or exclusive collaboration. This not only adds value but also fosters goodwill and a sense of community among your customers.

Humble Bundle has successfully implemented this strategy by offering bundles of digital content at a “pay-what-you-want” price. 5% of the proceeds go to charity and shoppers can choose how much of their payment goes to the game developers, the company, or various charities.

Tip 3: Consider Gamification for a Unique Customer Experience

Create an interactive game or quiz where participants can unlock bigger discounts or bonus content for your products. By gamifying the entire purchase experience (potentially even beyond the buying stage), you engage potential customers in a fun way and increase their excitement around the purchase.

Dropbox uses gamification to reward users with extra storage by completing tasks like inviting friends, linking social media platforms, or installing the app, encouraging deeper engagement with the platform’s features.

Dropbox rewards system using gamification

Tip 4: Surprise Offers Changing Every Hour

Roll out hourly surprise deals or “mystery discounts” to keep customers engaged throughout the day. This works best if you want to create a sense of urgency as it gets people to check back frequently to see what the new offer is.
Steam, the digital distribution platform for video games, used to organize “flash sales” and limited-time “mystery deals” that changed every few hours. These surprise discounts and gift cards were popular and well-received, as users now miss them.

Tip 5: Tiered Discounts for Loyalty

Offer increasing discounts or exclusive bonuses for returning customers or VIP members. You can consider setting up points-based rewards, launching VIP memberships, establishing spending milestones, or providing subscription discounts to loyal customers and brand fans.

The University of Sussex, for example, offers a 20% discount for their alumni as an incentive for one really good Black Friday marketing strategy:

Tip 6: Early Access with Contests

Run a pre-Black Friday contest where winners gain early access to your sale and additional discounts. Consider social media challenges on Instagram or TikTok, encouraging your community to share photos of your product with a specific hashtag for a chance to win early access to your Black Friday offers.

Or you could run contests through Black Friday email sign-ups, referrals, trivia, or exclusive previews to reward participants with special discounts and create excitement around your upcoming deals.

Example of pre-Black Friday giveaway on Instagram

Tip 7: Personalized Black Friday Promotions via AI

Use AI to send personalized Black Friday deals based on browsing history, past purchases, or user experience behavior. You can also use artificial intelligence to analyze customer data from multiple sources, segment audiences, implement dynamic product recommendations, use chatbots for real-time assistance, and more!

Tip 8: Create a Limited Edition Digital Product

Offer a special, Black Friday-only version of your digital product, such as an exclusive module, ebook chapter, or course. This course creator, for instance, sells an offline version of their game development course:

Special offer for Black Friday example (Image Source: Game.Courses)

Tip 9: Time-Limited Access to Premium Content

Give customers free or discounted access to premium content (like a course or membership) for a limited period (24-48 hours). I like relying on exclusive content (such as a downloadable gift guide, templates, or tutorials) for this since I feel it adds more value. Other options include flash sales, a countdown timer, or exclusive trials.

Tip 10: Offer a “Pay What You Want” Option

Let buyers choose their price within a certain range. This often leads to higher engagement and surprise purchases. To run safe “Pay What You Want” campaigns, establish a minimum price that can at least cover your expenses. You’ll also want to be clear about why you’re offering this option. Is it because you want to build goodwill with your target audience, test a new product, or support a charitable cause?

Tip 11: Collaborate with Influencers

Partner with influencers to create limited-edition digital products or bonus content that’s only available during Black Friday. Now here’s how to do it differently this year:

• Consider working with micro-influencers who have engaged niche audiences (their recommendations often lead to higher conversion rates due to increased trust).
• Host live-streamed events with these influencers to showcase limited-edition products
• Collaborate with multiple influencers to create the unique bundles we’ve already talked about (bringing some of their products into the bundle this time).
• Work with influencers to develop exclusive content, like video tutorials or ebooks.

Such strategies are guaranteed to get you noticed by your target audience and drive more traffic to your online store or school.

Tip 12: Cross-Promote with Other Creators

Another idea of working with an influencer or partner is to bundle your digital products with other creators’ offerings to deliver greater value and reach new audiences.
Audible has collaborated with authors like Malcolm Gladwell and Stephen King to promote their audiobooks. They offer exclusive content and discounts through social media promotions, leveraging the authors’ existing audiences to drive subscriptions.

Successful creator-brand cross-promotion example

Tip 13: Black Friday Treasure Hunt

Hide discount codes or special offers across your website, emails, and social media to create a digital scavenger hunt.
Think of this as a complex campaign that requires its own promotion strategy. Invite participants to join by visiting a dedicated landing page that outlines the rules, provides tips for success, and explains how to redeem their finds. Encourage engagement by offering prizes for early participants and promoting the hunt through email campaigns and social media posts.

Tip 14: Flash Freebies

Black Friday for books is a thing so why not go down this route? Offer limited-time, free gift digital products (such as short ebooks or mini-courses) for those who sign up or make a purchase within a set time frame.
Years ago I was lucky to receive one of the 2000 copies of the SEO Book for Beginners Ahrefs gave for free. Today, you can only buy this but the move was extraordinary for loyalizing users. In the course space, Amy Porterfield ran a Buy One Get One digital course offer on Black Friday during a 48-hour promo window that got them to hit 140% in their goal of promoting a program.

Tip 15: Charity-Driven Sales

Donate a percentage of Black Friday sales to a charity, encouraging buyers to shop with a purpose. Communicate the donation percentage clearly, and promote the initiative across marketing channels, encouraging buyers to shop with a purpose while making a positive impact.

Tip 16: Exclusive Subscription Upgrades

Hear me out. This is one of the most common marketing efforts but also one people are highly looking forward to: Offering an upgrade to premium or annual memberships with a Black Friday discount or bonus features.

Example of a premium offer for Black Friday from Tweek sent via email

This is something your customers are more likely waiting for as well. Tip: Create a bold message with strong yet simple visuals for your holiday sales offer like the example above and you are ready to go.

Tip 17: Crowdsource Black Friday Deals

Let your customers vote on which products will get the best discounts or exclusive bonuses. Ok, I’ve never seen this in practice myself but I think it’s a brilliant way to stand out and actually get a feel of what your target customers want. An easy starting point would be asking your audience if they want a specific discount on a course or product. You can also host a poll with product pages linked to it for faster results.

Tip 18: Create a Social Media Challenge

Launch a Black Friday-themed challenge where participants share content related to your brand for a chance to win exclusive deals or products. And you can do this at any time. For instance, I was a big fan of Canva’s Design Challenge from its first campaign. It’s not specific to Black Friday but Canva still organizes these roughly once a year and allows winners to get their hands on a free Canva Pro subscription or exclusive design assets.

Tip 19: Offer “Early Bird” Discounts for Email Subscribers

Give your email list or community members early access to Black Friday deals with additional perks. You can start these whenever. Two years ago, I received this email marketing campaign with sneak peeks of what was in store for the upcoming discount from the digital marketing course provider, Acadium, well ahead of Black Friday:

While you are at it, make sure you offer a quick and easy checkout process in your emails to help reduce abandoned cart rates. It’s a win-win!
Looking for more Black Friday promotion inspiration? We’ve prepared a list of the 55 best Black Friday marketing ideas. Find them here.

Key Takeaways for Selling Digital Products on Black Friday

So this is it! These are the ultimate best Black Friday marketing tips you need to drive success, foster growth, and boost your sales this year!

Here’s a quick recap of the learnings from this resource:

• Black Friday 2023 highlighted a significant increase in online sales, reaching $9.8 billion in the U.S. and $70.9 billion globally.
• Selling digital products for Black Friday or Cyber Monday sales has special benefits: it eliminates inventory costs and logistical complexities, making them an attractive option for sellers (individuals and small businesses), retailers, and e-commerce businesses.
• Unlike physical goods, digital products can be sold in unlimited quantities without the risk of stock depletion.
• The immediate delivery of digital products enhances customer satisfaction and encourages impulse purchases.
• Collaborating with influencers and cross-promoting with other creators can expand reach and foster brand loyalty.
• Offering a portion of sales to charity prompts new customers to shop with a higher purpose and boosts trust in your brand.
• Turn to AI for a personalized marketing strategy that can increase conversion rates through custom offers based on individual customer behavior.

Ready to do more this Black Friday without the extra effort?
Come up with your own holiday marketing strategy for this big event and make use of our versatile platform packed with powerful tools for course building, popup creation, marketing automation, and secure payment processing.

Try LearnWorlds today to elevate your sales strategy and run successful course promotions tailored for digital creators!

Further reading for Your Online School’s Black Friday marketing:

• 32 Best Marketing Tools to Sell Online Courses on Black Friday
• 55 Black Friday Marketing Ideas for 2024 to Skyrocket Sales
• 11 Successful Black Friday Landing Page Examples To Inspire You
• Black Friday Checklist 2024: Best Tips and Treats to Prepare Your Online School
• How to Prepare Your Business for Black Friday: A Complete Guide

The post 19 Black Friday Marketing Tips to Sell Digital Products in 2024 appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Black Friday is right around the corner, on November 29, 2024, and it’s time to turn this peak shopping season into a major growth opportunity for your online academy.

At LearnWorlds, we’re all about giving you the tools, insights, and inspiration to maximize your success—and this year, we’re going all out!

We’re excited to invite you to our exclusive free webinar Win at Black Friday with AI: Your Guide to Skyrocketing Course Sales designed to help course creators, coaches, and educators like you make the most of Black Friday 2024.

Whether this is your first Black Friday campaign or you’re looking to refine your strategy and skyrocket enrollments, this is the event you don’t want to miss.

What’s Waiting for You in This Webinar?

Our expert team will guide you through five essential steps to ensure your Black Friday campaign is a success:

• Brainstorm and Conceptualize with AI
  Learn how to leverage AI to brainstorm ideas and conceptualize the perfect Black Friday strategy for your online academy.
• Developing Black Friday Assets with AI
  Discover how to create high-quality marketing assets like sales pages, graphics, and email templates using AI, making the preparation process faster and more effective.
• Craft Your Offering
  Master the process of calculating and designing the optimal discounts and offers to captivate your audience and maximize your enrollments.
• Promote Across Channels
  Get expert insights on promoting your offers through various channels—like email marketing and paid ads—to ensure your Black Friday campaign reaches the right people at the right time.
• Post-Campaign Analysis
  Learn how to assess the results of your campaign, identify successes, and gather insights that will help improve your next promotion.

Plus, you’ll gain exclusive access to powerful AI prompts that enable you to brainstorm, create, and execute your entire Black Friday campaign in record time, while keeping costs low.

These prompts will help you streamline every step—from ideation to launch—allowing you to produce high-impact campaigns with minimal effort and budget.

Why You Need This Webinar

Every year, Black Friday continues to be a game-changer for educators and creators who know how to prepare. During the webinar, our experts will guide you through the exact steps needed to:

• Stand out in the crowd during the busiest sales season of the year.
• Convert website visitors into paying customers with special deals that speak to your learners’ needs.
• Gain confidence in your promotional tactics and grow your student base, turning holiday buzz into long-term business success.

Whether you’re just starting out or you’re an experienced course creator, our insights and best practices will help you stay ahead of the competition.

The Details You Need

• Date: October 30th, 2024
• Time: 10 AM PT | 1:00 PM ET | 6:00 PM UK
• Duration: 1 hour
• Cost: Absolutely Free!

Register for the Free Webinar Now and secure your spot to make this Black Friday your most profitable yet!

Ready to Make This Black Friday a Turning Point?

Last year’s success stories were just the beginning. This time, it’s your turn! Join us, learn from the experts, and let’s make magic happen together. Spots are limited, so make sure to register today.

Don’t Keep This to Yourself

Are you part of a community of creators or educators? Share the link with your peers—the more, the merrier. Let’s help each other grow and thrive this Black Friday season.

The post Get Ready for Your Most Successful Black Friday Yet: Join Our Free Webinar appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

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Most products have a learning curve, especially SaaS products that can be relatively complex and hard to set up. Unless you help your customers discover the full capabilities of your product and incorporate it into their lives, you risk losing them to a competitor who does a better job assisting them.

Enter customer education.

Customer education not only helps you retain customers but also serves another purpose – boosting brand awareness. This happens because, unlike customer enablement and customer training, which are product-focused, customer education also means sharing knowledge about topics relevant to your niche or industry.

Therefore, it’s addressed to prospective customers as well as existing ones, and it’s a smart marketing strategy to attract leads while showcasing your expertise and building trust.

How do you know if your customer education program has brought value to your business? We have singled out the top 7 Key Performance Indicators (KPIs) that hold the answer to this question.

Let’s see these KPIs, why they are important for business growth, and how customer education plays a role in shaping them.

7 KPIs That Measure Customer Education Effectiveness

The following 7 KPIs demonstrate the impact of customer education on your business goals. Monitoring them regularly will help you improve your training offerings and stay on track with your goals.

1. Course Completion Rates

Completion Rate (%) = (Number of Students Who Completed the Course / Total Number of Students Enrolled) * 100

The course completion rate is a metric that indicates a positive learning experience and customer engagement with your program. Although not a business metric, it’s an excellent first indicator of success – it means that your program has successfully attracted prospective customers, leaving a positive impression, and has managed to hold the attention of existing and new ones.

This and other learning and engagement metrics (time spent on activity, certifications issued, quiz scores, etc) can be accessed via your Learning Management System (LMS).

Learning Management Systems (LMSs) like LearnWorlds offer even more in-depth data, including course performance and course sales. In addition, our platform offers a Survey builder that enables you to capture new lead information and create surveys – including NPS – to gauge learner satisfaction with your online courses.

2. Customer Acquisition Cost (CAC)

CAC = Total Marketing and Sales Expenses / Number of New Customers Acquired

Customer Acquisition Cost (CAC) is the amount of money a company spends to gain a new customer.

To calculate CAC, you add sales and marketing expenses (e.g., advertising, marketing campaigns, sales team salaries) and divide their total by the number of new customers you gained during a specific period of time.

How customer education reduces Customer Acquisition Cost: As we mentioned, customer education can be part of your marketing strategy.

By proactively offering valuable resources, you generate leads, establish yourself as an authority, and start building trust even with people who are not yet part of your customer base.

Not to mention that customer enablement creates happy customers who turn into brand advocates and leave positive reviews for your products or promote them through word-of-mouth advertising, both of which are essentially “free” advertising.

Moving past the initial investment, customer education strengthens your brand and decreases the money you spend on marketing – which is undeniably the most costly factor in the customer acquisition equation.

3. Customer Churn

Churn Rate (%) = (Number of Customers Lost During a Period / Total Number of Customers at the Start of the Period) * 100

Customer churn is one of the most “burning” KPIs for a company – and you want to see it go down. The simplest way to calculate the customer churn rate is to divide the number of clients you lost during a certain period by the number of customers you had at the beginning of that period. Multiply by 100 to get the percentage.

You need to decrease churn and increase customer retention for two reasons:

• Retaining a client is much cheaper than acquiring a new one. It costs up to 5x more to acquire a new customer than to retain an old one.
• Loyal customers spend more. How much more? About 67%! You can see how it’s in your best interest to keep existing clients happy first, and foremost.

How customer education prevents customer churn: Customer education is an effective way to boost customer retention rates because it ticks several boxes in one go.

For starters, an onboarding process minimizes time to value and helps new customers set up your product and start using it shortly after they purchase it, which decreases early churn.

Further down their journey, they will discover more use cases and functionalities and maximize the value they get from it – so why risk switching to a new product that might fail to meet their needs?

Last but not least, educated customers have a better user experience. They encounter fewer technical roadblocks, and they need to seek support less often – and when they do, it’s available 24/7 in the form of a knowledge base.

Do you want to learn how you can yield a positive ROI from customer education? Watch our on-demand webinar with customer education expert Vicky Kennedy for practical tips and strategies.

4. Sales Growth

Sales Growth (%) = (Sales in Current Period – Sales in Previous Period / Sales in Previus Period) * 100

Sales growth signals success loud and clear – for many businesses, this is the ultimate goal and key to survival.

The only downside of this customer education metric is that sales growth can result from multiple concurrent business initiatives, so it’s hard to pinpoint the exact contribution of customer education.

How customer education drives sales growth: Customer education drives sales growth in multiple ways. For one, it boosts brand awareness, perceived authority, and positive word of mouth, which makes it more likely that people will choose your product over a competitor’s who might be lesser known.

Your sales team can also use it as a testament to the level and quality of customer service you offer. Most customers appreciate having access to self-service tech-touch onboarding and prefer it over contacting support agents to resolve minor issues.

5. Customer Satisfaction (CSAT) and Net Promoter Score (NPS)

CSAT (%) = (Number of Satisfied Customers / Total Number of Survey Responses) * 100

Customer Satisfaction Score (CSAT) is another critical metric. It’s usually measured by asking customers to rate their satisfaction with your product using a linear scale. Satisfied Customers are those who give a positive response (typically selecting the highest satisfaction scores, such as 4 or 5 on a 5-point scale).

NPS = ( (Promoters / Total Respondents) * 100) – ( (Detractors / Total Respondents) * 100)

Similarly, the Net Promoter Score (NPS) is measured by asking “How likely you are to recommend our product to a friend or colleague?” Ideally, you want to get “extremely likely” responses.

• Promoters are respondents who give a score of 9 or 10 on a scale of 0 to 10.
• Detractors are respondents who give a score of 0 to 6.
• Passives (who score 7 or 8) are not included in the NPS calculation.

Customer satisfaction and Net Promoter Score reflect a positive customer experience and indicators of future growth.

They usually go hand in hand with positive online reviews that build social proof for your brand. Therefore, you want to have happy customers who give your product the “thumbs up.”

How customer education improves Customer Satisfaction and NPS: Customer education offers customers the tools to learn your product and use it with confidence, getting the most out of it. So eventually, they’re happy with their purchase; as simple as that.

6. Customer Lifetime Value (CLV)

CLV = ( (Average Purchase Value * Average Purchase Frequency) / Customer Churn Rate) * Profit Margin

In this formula,

• Average Purchase Value is the average amount a customer spends per purchase.
• Average Purchase Frequency is how often a customer makes a purchase (e.g., number of purchases per year).
• Customer Churn Rate is the percentage of customers lost in a given period.
• Profit Margin is the percentage of revenue kept as profit after expenses.

Eventually, Customer Lifetime Value is the average revenue generated from a customer for as long as they remain your customer.

Businesses often compare Customer Lifetime Value against Customer Acquisition Cost to predict profitability and make the necessary adjustments to increase CLV, especially via marketing and product development.

Naturally, you want this number to be as high as possible, as it’s directly related to your bottom line and, in the long run, your business’s survival.

How customer education increases Customer Lifetime Value: As we mentioned before, a customer education program encourages product adoption and boosts customer loyalty – which is how it makes the most difference in increasing CLV through upsells and renewals.

Repeat customers sign up for higher plans, renew their subscriptions, and buy several products from your brand.

7. Customer Support Tickets

The first way to measure the impact of customer education on incoming tickets is to compare the number of support tickets before and after the training.

This method will give you an indication of the impact, as a decrease (hopefully) might also be attributed to other factors, like an update of the product’s user interface that made it more intuitive and easy to navigate.

The second method is to compare the number of support tickets that come from trained vs not trained customers. This method can demonstrate more clearly the exact impact of customer education, even if from a slightly different perspective.

In any case, a decrease in customer support tickets means less workload for your team, better quality of customer service, and fewer customer support costs as your customer base grows.

How customer education reduces customer support tickets: When customers have access to a knowledge base with on-demand training content (webinars, articles, guides), they are less likely to reach out to your support team and your CSMs (customer success managers).

Ready To Maximize Your Business Performance?

Customer education can complement other business growth strategies and safeguard your place in a competitive market. Aligning your customer education program with your business goals and monitoring its results using relevant metrics will increase your chances of success.

LearnWorlds offers all the tools to build a vibrant customer education academy – from website builder and content authoring with AI to in-depth reporting on everything that matters, CRM and customer service integrations, and advanced eCommerce features.

Explore these and more features with a 30-day free trial.

The post Customer Education: 7 Top KPIs to Measure Success appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Gone are the days when a simple website or a couple of online courses were enough to drive revenue consistently. But as an aspiring creator with your knowledge business at full speed, you know this already, right?

You have in your hands an unprecedented opportunity—to transform your passion into profit. With the current market conditions, this now is more accessible than ever before, yet, let’s face it, also more complex than ever before.

The digital creator economy is booming. In 2023 alone, the global creator economy was estimated to be worth over $100 billion, with no signs of slowing down.

Platforms like YouTube, Patreon, and LearnWorlds empower creators to diversify income streams, while marketing tools provide the leverage to expand reach, build trust, and convert audiences into loyal paying customers.

You need to navigate a crowded landscape of multiple revenue streams and marketing tools, each offering new possibilities for growth and engagement.

So, here’s the challenge—understanding and deploying these revenue streams and tools in a way that works for you and powers your revenue growth.

Too often, creators dive into subscriptions, freemium models, or email campaigns without a cohesive strategy. The result? Missed sources of revenue, wasted resources, and frustration.

What is it going to be for you? And how can you decide which business model to apply in alignment with which marketing tool?

Feeling overwhelmed already? Don’t be. The journey to success always begins with understanding the basics, and once you grasp these key concepts, everything else will start falling into place naturally.

You’re not alone in this process—we’re here to guide you every step of the way.

This article is just the starting point. We’ll be publishing a series of in-depth blog posts that take you deeper into the diverse types of revenue models and marketing tools available. Each post will show you exactly how to apply these models and tools strategically to scale your business successfully. Stay tuned for insights that will help you grow step by step toward your goals!

So, in this blog post, we will touch base with the concepts of ‘revenue streams’ and ‘marketing tools’: what they are, why you need them, and how they can help you drive your growth.

We will clear the landscape for you and help you focus on what is most important: enjoying the fruits of your blooming business.

Key Revenue Streams You Need to Know: A Breakdown

Choosing a model that complements your content, audience, pricing strategy, and growth goals can be the difference between maintaining and scaling your income.

Let’s dive into the four most effective revenue streams—each offering unique opportunities for revenue generation and audience engagement.

Pay-per-Course Model or “How to Use a Traditional Model to Monetize Your High-Value Courses”

The pay-per-course model is as straightforward as it sounds—learners pay once to access a full course. This traditional method has long been the standard in online education and still holds massive potential for high-value courses, contributing to your company’s revenue.

It’s particularly effective for creators offering comprehensive, well-structured learning experiences that deliver specific outcomes, such as certifications or career advancement.

The McKinsey report on ‘How Technology is Shaping Learning in Higher Education’ shows that learners are more eager to invest in their education when they can clearly see how it will help them develop new skills and advance their careers.

As education technology, especially for skill-based learning, continues to grow, it’s becoming clear that students are happy to pay for courses that offer real, measurable benefits for their personal and professional development.

Platforms like LearnWorlds enable creators to monetize this way, giving them the tools to create immersive learning experiences with high production value. High-ticket courses, especially in niches like business, self-development, or skills training, can command prices well into the hundreds or even thousands of dollars.

Pro Tip: Elevate your course pricing by offering bonuses like one-on-one coaching, exclusive downloads, or lifetime access to course updates. High-value extras are key to justifying premium pricing.

Freemium Model or “How to Offer Value Upfront to Nurture Relationships and Build Trust”

The freemium model is all about giving value upfront—letting your audience try a piece of your offering for free, and then converting them into paying customers once they’ve experienced your expertise.

Think of freemium as the modern “try before you buy” strategy. Whether you offer free course sections, downloadable resources, templates, or webinars, the goal is to build trust.

The power of the freemium model lies in its ability to create a low-risk entry point for users.

For example, platforms like YouTube offer creators a way to provide free content while using tools like Patreon or their own websites to upsell more premium, personalized experiences.

And here’s the kicker: about 60% of consumers are more likely to purchase from a creator once they’ve had a free trial or sample. This is why coaches, consultants, and course creators often use freemium content as a pathway to premium, paid offerings.

Pro Tip: The trick to freemium is to give away just enough to showcase your value but leave enough behind the paywall to keep them hungry for more. Free content should solve a small problem, but your paid content should solve the big one.

Understanding the Difference: Subscription Model vs. Membership Model

Before diving into the specifics of subscription and membership models, it’s important to understand how these models differ in terms of value and structure.

A subscription model revolves around ongoing access to content, services, or products. Subscribers typically pay a recurring subscription fee, often monthly or annually, to receive continuous updates or access to digital content, such as streaming services or e-learning platforms.

This model is more transactional in nature, with the focus being on delivering fresh, relevant content to retain users.

On the other hand, a membership model emphasizes community and engagement. While content may still be part of the offering, members are paying not just for what they receive but for the experience of belonging to an exclusive group where interaction with the creator and other members is a central feature.

The membership model fosters a stronger sense of loyalty and connection through personalized perks, such as live webinars, direct Q&A sessions, and networking opportunities with peers. The retention metric in this model is driven by the emotional and relational aspects, making it more relational than transactional.

In essence, while both models involve recurring payments, the subscription model is content-focused, and the membership model is community-driven.

Both models contribute to minimizing churn and improving customer retention. Understanding these key differences helps creators choose the best model for their content and audience, ensuring long-term retention and engagement.

Now, let’s explore each of these models in more detail.

Subscription Model or “How to Stabilize Your Income With Recurring Revenue”

Subscription models are the backbone of many successful creators. According to a recent report by Stripe, creators using subscription platforms have collectively earned billions, with over 1 million creators receiving payouts exceeding $25 billion globally in 2023 alone.

By offering exclusive content for a monthly fee, you can add stable and predictable revenue streams to your bottom line. With a consistent flow of income, you are free to focus on content creation without the stress of chasing individual sales, as this model allows you to focus on high-quality content creation without the constant pressure of chasing new customers​.

Think of it as your audience becoming loyal “members” who pay for premium, often personalized, experiences they can’t get elsewhere.

Pro Tip: Content tiers are critical in subscription models. By offering different levels of access, from basic to premium, you allow a wider range of audiences to support you at different financial levels while giving them a taste of exclusivity.

Membership Model or “How to Build a Community that Fosters Loyalty and Continuous Engagement”

A membership model is more than just content distribution; it’s about offering an exclusive community where creators provide ongoing value, foster deep connections, and create a sense of belonging.

Membership models excel in retaining audiences because they offer more than transactional value—members gain access to exclusive perks, personal interactions, and opportunities to connect with like-minded individuals.

A survey by Harvard Business Review found that communities with active engagement enjoy higher retention rates, with loyal customers being 50% more likely to purchase from creators again​.

Furthermore, 80% of consumers are more likely to engage with brands that provide personalized experiences, a core benefit of membership models.

Pro Tip: The success of a membership model lies in the exclusive value it offers. Your focus should be on providing perks like live webinars, early access to content, and direct Q&A sessions to build deeper connections and increase long-term loyalty.

Marketing Tools to Drive Success in Revenue Streams

Implementing effective marketing tools is crucial to maximize the impact of your business model. These tools can help you nurture leads, convert prospects into paying customers, and retain existing clients.

Below, we explore four key marketing tools—email marketing, social media, marketing automation, and analytics & audience segmentation—with detailed insights on how to leverage creators’ business tools like LearnWorlds to optimize these efforts.

Email Marketing or “How to Personalize Your Communication to Nurture Leads and Improve Conversion”

Email marketing continues to be one of the most reliable and high-return tools for business success. With an impressive average ROI of $42 for every $1 spent, it remains a cornerstone of digital marketing​.

The secret to maximizing this tool lies in personalization. Personalized email campaigns can increase open rates and conversions, with emails having 26% higher open rates when subject lines are personalized​.

For example, with LearnWorlds’ email marketing integrations, you can easily manage and automate email campaigns by linking platforms like Mailchimp or ActiveCampaign. This allows you to segment your audience based on behavior (e.g., course completion, lesson views) and send highly personalized content, such as reminders, discounts, or new course offerings tailored to each student’s learning journey.

To illustrate, you can use LearnWorlds to trigger automated emails after a student completes a course, offering a discount on their next course or suggesting advanced modules based on their performance.

Social Media or “How to Amplify Your Reach and Foster Engagement”

With over 5.17 billion social media users worldwide​, leveraging social media platforms (Meta, LinkedIn, X, Instagram, and even YouTube) is crucial for creators looking to expand their reach and build engagement.

Social media marketing offers an opportunity for two-way communication, where creators can interact with their audience, gather feedback, and create a sense of community.

Having your knowledge business on a learning management system that supports easily sharing your online course promotions, updates, and content previews across multiple social media platforms is crucial.

This will also help you build a community around your courses, driving organic growth to your online school through user-generated content, testimonials, and social sharing.

For example, part of your marketing campaigns could be to engage your audience by promoting live events, such as webinars or Q&A sessions hosted directly on LearnWorlds, which can then be shared across social platforms to attract more students and foster a stronger community connection.

Marketing Automations or “How to Streamline Your Knowledge Business Processes and Scale Your Efforts”

Marketing automation is invaluable for you as a creator if you want to scale your efforts without losing the personal touch with your customers and audience.

Automation tools allow you to efficiently manage lead generation, follow-ups, and customer retention—saving time while maximizing impact. In fact, 74% of marketers say that automation directly saves them time, while 47% claim it increases conversions.

Here’s an example from LearnWorlds that offers seamless automation through integrations with tools like Zapier. You can practically automate everything from sending onboarding emails to tracking student progress and triggering specific actions.

For instance, when a student reaches a particular milestone, LearnWorlds can automatically send a congratulatory message or suggest the next step in their learning journey.

Analytics & Audience Segmentation or “How to Understand and Target Your Audience Segments Effectively”

Data-driven decision-making is at the core of successful marketing strategies. Tools that offer analytics and audience segmentation allow you to gain deep insights into your audience’s behavior and preferences, ensuring they can deliver the right content to the right people at the right time.

Facts don’t lie…volume 3212! Segmented email campaigns have been shown to perform significantly better than non-segmented ones. According to research, segmented email campaigns achieve a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns.

This highlights the power of audience segmentation in improving engagement and conversions in email marketing.

If you use a learning management system like LearnWorlds, you already have access to robust analytics and reporting tools, giving you detailed insights into how students engage with your courses.

From tracking course completion rates to understanding which modules receive the most attention, these analytics can help creators refine their offerings to better meet student needs.

Audience segmentation can also be utilized to tailor your marketing efforts. You can segment students based on behavior, demographics, or course progress, allowing for personalized marketing outreach.

For instance, you can target students who have completed a beginner-level course with promotions for advanced-level courses and target inactive users with re-engagement campaigns.

With LearnWorlds’ built-in analytics specifically, you can track KPIs such as student retention rates, engagement levels, and sales performance, allowing you to continually improve your marketing strategies.

How to Integrate Revenue Streams and Marketing Tools to Achieve Maximum Impact for Your Knowledge Business

To achieve sustainable growth and profitability, it’s crucial to not only select the right business model but also to integrate it effectively with marketing tools that drive engagement, retention, and conversions.

Why? Because this is the most efficient way to maximize the potential of your business strategies and create a seamless, automated system for success.

In this article, we’ll dive into three powerful strategies that can elevate your business model to new heights: cross-selling, funnel optimization, and retention techniques. These approaches are game-changers for driving growth and boosting engagement.

Keep reading, and stay tuned for upcoming in-depth blog posts where we’ll break down each strategy in even greater detail!

Cross-Selling Opportunities or “How to Leverage One Online Course to Promote Another”

Cross-selling is one of the most effective ways to increase the average transaction value. By offering related products or services alongside a primary offering, you can enhance customer satisfaction while increasing revenue.

For example, if a user is purchasing an online course about business strategy, you could offer an advanced, specialized course as an add-on.

Companies that implement cross-selling techniques have seen increases in revenue by 10-30%. This approach is highly effective across various industries, as it allows businesses to enhance their average transaction value by offering complementary or related products and services to existing customers.

With marketing tools like email automation, you can identify purchasing behaviors and use personalized recommendations to cross-sell effectively.

For example, with LearnWorlds you can build these systems seamlessly by offering course bundles or additional course modules that appear after a purchase. With marketing automation integrated, personalized emails can be sent to suggest relevant upsells, increasing the overall transaction value.

Pro Tip: Utilize behavior-triggered emails and course recommendations to engage customers at the moment they’re most likely to buy, ensuring you capture cross-sell opportunities at peak engagement.

Funnel Optimization or “How to Move Customers Through Different Touchpoints from Awareness to Conversion”

A well-optimized sales funnel is the backbone of any successful business model. Whether you’re offering subscriptions, pay-per-course models, or memberships, funnel optimization ensures that potential customers move smoothly from the awareness stage to conversion.

This involves understanding and tracking the customer journey, optimizing every touchpoint to minimize friction and maximize conversions.

Marketing automation tools like HubSpot and ActiveCampaign can help streamline this process by automating follow-ups, nurturing cold leads, and tracking your customer base’s behavior to deliver the right content at the right time.

For instance, if a visitor shows interest in a free course module, you can create an automated workflow to nurture them with valuable content, followed by promotional offers that encourage them to invest in a paid course.

Integrating online course platforms like LearnWorlds with marketing automation tools allows you to easily manage these workflows, tracking each customer’s progress through the funnel and adjusting your strategies in real-time.

Retention Techniques or “How to Combine Marketing Automation and Personalization to Increase Customer Lifetime Value”

Retention is just as important as acquisition. In fact, increasing customer retention rates by just 5% can increase profits by up to 95%, according to Harvard Business Review.

Retention efforts focus on keeping your existing customers engaged and loyal, and the key to this is personalization and marketing automation. Combining both tools ensures that customers receive personalized content and offers that reflect their unique preferences and behaviors.

With tools like LearnWorlds, you can send personalized course recommendations, updates, or exclusive access to content, making students feel valued and increasing their likelihood of staying engaged.

You can also automate reminder emails for upcoming course releases or renewal notifications for subscription models, making the customer journey seamless.

By leveraging behavioral data from tools like Google Analytics or Mailchimp, your online real estate school can create personalized learning experiences tailored to your students’ interests.

For example, if a student frequently visits your course pages related to commercial property leasing or brokerage management, you can send them personalized emails recommending advanced courses or webinars on those specific topics.

This targeted approach improves engagement by making students feel seen and understood. Over time, it drives higher course completion rates, boosts customer lifetime value (CLV), and fosters stronger loyalty to your school, as students recognize the personalized support in their learning journey.

Stay Tuned – Your Journey with Revenue Streams and Marketing Tools is Just Beginning

In this article, we’ve laid the foundation by defining two essential elements for creators—revenue streams and marketing tools—and explored how they work together to supercharge your growth, even if you are just a startup.

Whether it’s a subscription, membership, freemium, or pay-per-course model, the way you monetize your content is as important as how you market it.

Pairing these models with the right marketing tools—like email personalization, social media engagement, and automation—allows you to reach new heights of efficiency, retention, and profitability.

We’ve only scratched the surface of what’s possible when you align your business model with a robust marketing strategy. The real magic happens when you start integrating these systems, creating a smooth, automated engine that continuously drives growth.

The best part? This is just the beginning. In the upcoming blog posts, we’ll deep-dive into the finer details of each business model and uncover advanced techniques for funnel optimization, cross-selling, and retention.

Get ready for actionable insights that will help you take your business to the next level. Stay tuned for more expert advice on how to make the most out of your business model and marketing tools with LearnWorlds. Don’t miss out on the opportunity to turn your content into a thriving, sustainable business!

Meanwhile, get hands-on experience with LearnWorlds—the leading platform that offers the flexibility and scalability you need to build a thriving online business. Start your 30-day free trial today and see how easily you can integrate powerful tools with your business model. Your success story starts here!

The post Mastering the Basics: Understanding Revenue Streams & Marketing Tools to Drive Your Success appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

Mari Smith, CEO of Mari Smith International, Inc., and renowned Facebook marketing expert, widely recognized as the “Queen of Facebook,” delivered an outstanding presentation at the Worlds of Learning 2024 online summit.

In her talk, Mari revealed her top strategies for selling digital products through Facebook, specifically focusing on how to sell online courses. She explained the types of posts course creators should share, and how to engage and nurture your audience and guide them through each stage of the course marketing funnel.

Packed with actionable advice and real-world examples from course businesses, Mari’s presentation was brimming with energy, expert tips, and inspiring insights!

5 Steps to AI-Powered Facebook Marketing Mastery

As one of the leading experts in Facebook marketing, Mari Smith has developed an innovative, AI-driven approach to help course creators boost sales and grow.

In this tutorial, her step-by-step strategy for AI-powered Facebook marketing mastery is designed to aid your digital marketing efforts, amplify your reach, and increase conversions and brand awareness:

The first step is to choose the right AI assistant for your marketing strategy. With so many options available, you’ll want to understand what each tool offers and how it can benefit your course business.

Why do you need to choose the right AI assistant?

• Enhance your marketing efforts: AI tools can help you automate tasks, brainstorm ideas, and optimize ad sets and campaigns, saving time and increasing efficiency.
• Improve audience targeting: AI helps you identify and engage with your target audience by analyzing data and predicting behavior.
• Boost your content creation: AI-powered assistants can help you generate relevant, engaging content that resonates with your audience, even beginners.
• Streamline performance tracking: AI tools allow you to monitor your metrics and adjust strategies based on real-time data to maximize your marketing ROI.

So, how do you choose the best AI assistant for your marketing needs?

Here are some tool options to consider:

• Meta AI: Ideal for Facebook and Instagram marketing. It’s free, integrated directly into these platforms, and perfect for active users already familiar with Facebook’s tools and algorithm.
• ChatGPT: With its versatile use cases, you can use it for brainstorming, outlining your strategy, writing your Facebook advertising copy, or even for course creation.
• Other options: Tools like Google Gemini, Microsoft Copilot, and Jasper also offer unique features, from content generation for your landing pages, and content for your Facebook campaigns to data analysis.

When it comes to integrating AI into your Facebook marketing campaigns, having a clear strategy is key. Let’s hear some of Mari Smith’s insights:

As outlined above, it’s important to first choose the AI assistant that best suits your needs. Popular options include Meta AI and ChatGPT, both of which are powerful tools for Facebook marketing.

Mari recommends giving Meta AI a try since it’s integrated into Facebook and offers seamless functionality. However, ChatGPT tends to provide more detailed and thorough answers, making it a strong option for comprehensive brainstorming and ideation.

Once you’ve chosen your AI, think of it as a brainstorming partner rather than just a content generator. Use your AI assistant to come up with new ideas for marketing strategies, ad campaigns, and audience engagement techniques.

Mari also uses artificial intelligence to:

• Create content: Meta AI and ChatGPT are particularly helpful for drafting compelling Facebook posts for your Facebook groups, Facebook ad campaigns, lead magnets, captions, call-to-actions, and content tailored to your target audience. You can ask them to optimize your messaging for engagement, virality, and course promotions, helping you build a stronger online presence on the social media platforms organically.
• Optimize audience targeting: This helps with driving student enrollments and improving your conversion rate through targeted ad campaigns.
• Analyze performance and metrics: Track key metrics such as engagement, click-through rates, and conversions, helping you make informed decisions to optimize both your paid and organic marketing efforts.

From visuals to videos and written content, Mari Smith explores how she uses AI for different types of organic content creation:

Visual content

Tools like Meta AI and Canva are excellent for creating images for Facebook and Instagram posts that will get in front of potential customers. These platforms allow you to build everything from carousel posts to header images for your social media or website.

Meta AI, for example, can generate square images, which work well across most social platforms. For more customization, you can prompt AI to create specific sizes, such as 9×16 for Instagram Reels or Stories.

Prompt example in Meta AI

While it’s ok to use AI to quickly create visuals that will speed up the sales funnel, Mari stresses the importance of not relying solely on automated content, emphasizing the need for a personal touch to foster genuine connections or highlight testimonials and social proof:

Mari Smith also points out that AI tools like Meta AI may struggle with text overlays. For more precise text-based designs, she recommends using platforms like Canva that offer a variety of dimensions and customization options.

Video content

One of the most efficient ways to generate video content is by repurposing longer videos like webinars, podcasts, or Facebook Lives into shorter, more digestible formats such as Instagram Reels, TikTok, and YouTube Shorts. Or video ads.

What tools does Mari recommend?

• Opus Clip: This AI tool allows you to take your long-form content and turn it into short, vertical videos (9×16) perfect for social media platforms. It automatically pulls key moments from your video and transforms them into concise clips.
• Descript: For more control, Descript offers a more comprehensive approach. Upload your video, and Descript will automatically transcribe the content. You can then use AI to identify the top highlights that would work well as short-form videos, like 30-second Instagram Reels. Select the key moments you want and Descript will generate individual clips for you.

AI assistants like Meta AI or ChatGPT can be your brainstorming partner for creating video content too, offering script suggestions or generating clip ideas from your long-form content.

Once your video is transcribed, you can use AI to identify the most compelling moments.

Prompt the AI to pull out 10 highlights or the most engaging segments, which can be turned into short videos. AI can also help you create effective video scripts or captions, making it easier to stay consistent with your posting schedule.

Written content

One of the most popular uses of AI in social media marketing is to generate captions for posts. AI can create engaging, relevant, and optimized captions for your images or videos, even adding emojis and hashtags for better audience engagement.

For instance, you can prompt an AI like Meta AI or ChatGPT by simply providing the context of your image or video, and it will generate a caption for you. This can save time while ensuring consistency and creativity in your posts.

ChatGPT prompt example for image caption

Mari further makes a bold recommendation of using AI to assist in creating course outlines and content—even helping you choose a course topic that will do wonders for lead generation. Start by inputting basic concepts or objectives and AI can help structure a course from scratch, including detailed lesson plans and module outlines.

For course content, AI can generate detailed explanations, case studies, and even quizzes. However, it’s crucial to review and customize this content to maintain your personal touch and uphold the trust and integrity you’ve established with learners.

Whether you’re looking to promote your courses, generate leads, or engage directly with your audience, Mari bets on Meta’s AI to simplify the entire process of your running ads:

Mari’s suggestions for leveraging Meta’s built-in AI capabilities

• Create Lead ads directly in Ads Manager by selecting “Leads” as your campaign objective. This simple setup lets you gather contact information quickly and effectively, making it perfect for growing your course audience.
• Use instant forms to allow potential students to submit their information directly within the ad, making the lead capture process seamless.
• When you use Facebook ads from Meta, initiate conversations directly on Facebook, Messenger, or Instagram, supporting real-time engagement with your audience.
• Use Meta’s AI-driven audience targeting options to automatically pinpoint your ideal audience based on their pre-existing data sets.
• Generate ad copy variations for your headline or primary text. Meta will provide multiple copywriting versions, allowing you to test and optimize your Facebook ads and retargeting to see which resonates most with your audience, ensuring your campaigns deliver top results.

Here’s what to pay attention to when using any AI assistant to analyze and better understand your audience and metrics.

For online course creators looking to go above and beyond, Mari recommends an AI assistant like ChatGPT. While Meta’s Ads Manager is powerful, it currently doesn’t allow you to upload files like CSV or Excel for deeper analysis—something ChatGPT can help with.

By uploading your Facebook Page Insights, Ad Performance Data, and Audience Demographics into ChatGPT, you can bundle this information with your business goals, strategies, and challenges.

This allows ChatGPT to analyze all your data, uncovering trends or patterns that may not be immediately obvious from Meta’s native reporting.

How to analyze your content and ad account performance

While you might already have access to engagement reports through Meta Business Suite, uploading your data to ChatGPT allows for more advanced analysis.

For example, you can ask questions like:

• What types of content are performing the best?
• Which audience segments are engaging the most with your Facebook ads?
• Are there any underperforming areas where adjustments can be made?

How to contextualize your business goals and challenges

By including your business goals, current strategies, and challenges, ChatGPT can provide personalized recommendations for optimizing your campaigns and content. You can ask questions such as:

• How can I improve my ad performance based on current trends?
• Are there any audience segments I should focus on for better engagement?
• What future trends can I prepare for in my course promotion strategies?

Mari Smith’s Free Resources for Course Creators & Entrepreneurs

1. Join Mari Smith’s Social Scoop on Facebook for leaders of all types. Mari and her team regularly share social media trends, news, tips, special offers, and more. Keep an eye out for additional member benefits directly from Mari! You can also ask relevant questions at any time, and you are prompted to ask for -and provide wherever you can- peer support.

2. Join Mari Smith’s Superstars, a new online community for fast-moving people in an accelerated culture. Mari’s superstars are people from all walks of life seeking guidance, mentorship, clarity, direction, evolution, leadership, development, mastery, training, expertise, skill building, and practice to transform themselves and their communities.

Watch Mari Smith’s On-Demand Presentation for More Insights

If you enjoyed the insights from Mari Smith in this article and prefer a more visual learning experience, don’t miss the opportunity to watch her full presentation on demand for free.

It’s packed with even more tips, strategies, and real-world examples tailored for course creators, giving you a deeper understanding of how to effectively promote and sell your online courses using Facebook.

Access Mari Smith’s free on-demand presentation and supercharge your Facebook marketing today!

The post Facebook Marketing: AI Strategies for Course Creators from Mari Smith appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.

Our view at Stack - LearnWorlds is a market leading platform for online training. It stands out with native SCORM support, allowing seamless integration of e-learning content. It offers an intuitive course builder, interactive video player with transcripts, and EU-specific payment gateways.

What if you could shave off 20 hours from your design process this month—without sacrificing quality? Imagine automating mundane tasks like creating content, designing visuals, or generating interactive elements, all while focusing on what you do best—building transformative learning experiences.

Thanks to AI, this isn’t a far-off dream. These powerful tools can handle the heavy lifting, allowing you to reclaim your time and elevate your instructional design.

What does AI mean for instructional designers?

As an instructional designer, you are likely balancing multiple roles—content creator, strategist, and project manager, while trying to keep up with increasing demands. AI is reshaping this reality, automating time-consuming tasks like content generation and learner support, helping you focus on what you do best: designing engaging and meaningful learning experiences.

The shift means you are no longer creating materials but crafting personalized and dynamic learning journeys that AI helps deliver more efficiently. While AI does the heavy lifting, it still relies on your expertise to bring creativity, empathy, and innovation to the process.
Here’s how AI can empower you to achieve these results in your instructional design process:

Personalization

AI excels at tailoring learning experiences to individual needs. By analyzing learner data, AI tools create personalized learning paths, recommend relevant content, and adapt lessons to various learning styles, which enhances engagement and improves learning outcomes.

Efficiency

AI can automate time-consuming tasks such as content creation, assessment generation, and learner performance analysis. This allows instructional designers to concentrate on more strategic and creative aspects of course design, minimizing repetitive work.

Scalability

AI tools facilitate scaling efforts without compromising quality. Whether designing for a small class or thousands of students, AI can automate content creation and learner support, ensuring a high-quality experience for all.

Boost Creativity

Beyond efficiency, AI can stimulate creativity by generating ideas and content. AI writing assistants and multimedia generators can help brainstorm new content, design engaging presentations, and create compelling multimedia experiences.

Looking for additional inspiration? Check out these 17 best elearning books for instructional designers.

The tools for the job

Embracing AI as an instructional design partner isn’t just about keeping up with the latest technology; it’s about working smarter, creating better learning experiences, and making education more accessible and effective for everyone.
With that, let’s delve into some of the best AI tools available to instructional designers today!

Writing Wizards: Writing and Ideation

Jasper.ai – Automate and Optimize Your Instructional Writing

Jasper.ai is an AI-driven writing tool that helps instructional designers generate high-quality content for various needs, including course descriptions, lesson summaries, and marketing materials. By leveraging advanced natural language processing (NLP), Jasper can create tailored text based on prompts, ensuring that the tone matches the desired style—formal or conversational.

It also offers built-in SEO optimization tools, ensuring your content ranks well in search engines. With a library of content templates, Jasper streamlines the writing process, allowing you to focus on refining ideas rather than starting from scratch.

Core Features:

• AI-Generated Content: Creates text based on prompts, suited to various instructional needs.
• Tone Customization: Adjusts writing style to match the intended audience or context.
• SEO Optimization: Provides keyword tools to enhance search engine visibility.
• Content Templates: Ready-made templates for emails, course descriptions, blogs, and more.

Price: Starts at $49/month.

*Pricing information retrieved from Jasper.ai in September 2024.

Copy.ai – Streamline and Elevate Your Instructional Writing

Copy.ai streamlines the content creation process for instructional designers by generating polished, relevant text for course materials, emails, lesson plans, and more. Users can receive high-quality in seconds by simply inputting prompts, saving time on drafting and editing.

With pre-built templates tailored to different types of instructional writing, Copy.ai ensures consistency and professionalism while allowing for customizable tone and style to fit various educational contexts. Whether it’s course outlines, email templates, or summaries, Copy.ai helps instructional designers produce clear, engaging content with minimal effort.

Core Features:

• AI Text Generation: Quickly creates content based on user prompts, ideal for instructional writing.
• Pre-built Templates: Provides ready-to-use templates for common educational formats like outlines, emails, and lesson summaries.
• Customizable Tone: Allows flexibility in adjusting the tone and style to suit different types of instructional content.

Pricing: Free plan available. Paid plans start at $49/month.

*Pricing information retrieved from Copy.ai in September 2024.

ChatGPT – Your Brainstorming and Problem-Solving Partner

ChatGPT is a powerful AI tool that helps instructional designers by offering real-time support for brainstorming, drafting, and problem-solving. Whether you’re crafting lesson plans, refining course content, or addressing complex instructional design challenges, ChatGPT-4 provides insightful, conversational guidance.

Its advanced language model can generate fresh ideas, provide constructive feedback on drafts, and answer various e-learning-related questions, making it a versatile assistant in content creation.

Core Features:

• Conversational Assistance: Engages in discussions across various topics, helping with brainstorming and idea generation.
• Real-Time Feedback: Instantly refines drafts and offers suggestions for improvement
• Extensive Knowledge Base: Provides in-depth responses and solutions to instructional design queries and challenges.

Pricing: Free plan available. Premium starts at $20/month.

*Pricing information retrieved from ChatGPT in September 2024.

Visual Architects: Presentations and Imagery

TomeAI – AI-Powered Presentations

Tome.ai enables instructional designers to create visually engaging presentations effortlessly by leveraging AI-generated slides, layouts, and narratives. With a simple text prompt, Tome instantly crafts entire presentations, seamlessly integrating text, images, and media into a cohesive visual story.

Whether you’re designing lessons, course summaries, or pitch decks, Tome saves you time by automating the design process. This allows you to focus on the content while ensuring a polished, professional result.

Core Features:

• AI-Generated Presentations: Automatically generates slide decks from simple text inputs.
• Visual Storytelling: Combines text, media, and design elements into engaging presentations.
• User-Friendly Interface: Simplifies the creation process with an intuitive, easy-to-use platform.

Pricing: Offers Free plan. Premium starts at $16/month.

*Pricing information retrieved from TomeAI in September 2024.

DALL-E 3 – High-Quality AI-Generated Visuals

DALL-E 3 is an AI tool that generates high-quality images from text prompts. It allows instructional designers to easily create custom visuals for courses, presentations, or e-learning modules by turning abstract concepts into engaging, professional-level images. DALL-E 3 enables users to enhance their learning materials regardless of the need for graphic design skills.

This tool simplifies the visual creation process, providing tailored visuals that support complex ideas and themes with minimal effort.

Core Features:

• Text-to-Image Generation: Instantly generates images from descriptive text inputs.
• High-Quality Outputs: Produces professional, detailed visuals with ease.
• Customizability: Creates visuals that fit specific educational themes or requirements.

Pricing: (Included with ChatGPT4) Offers Free plan. Premium starts at $20/month.

*Pricing information retrieved from ChatGPT in September 2024.

Storytellers in Motion: Video and Audio Creation

Synthesia – Video Creation with Avatars and Voiceovers

Synthesia.io enables instructional designers to easily create high-quality video presentations by converting text into dynamic video content featuring AI-generated avatars and voiceovers. Without expensive production equipment, instructional designers can customize avatars, languages, and accents to match their content needs, making Synthesia ideal for creating engaging educational and training videos.

This tool streamlines video production, saving time and costs while delivering professional multimedia content that enhances learner engagement.

Core Features:

• AI Avatars: Customizable, realistic avatars that deliver instructional content.
• Text-to-Video Conversion: Converts written scripts into polished video presentations with AI voiceovers.
• Multilingual Support: Offers a variety of languages and accents, allowing for global accessibility.

Pricing: Free plan available, with premium features starting at $18/month.

*Pricing information retrieved from Synthesia in September 2024.

Murf.ai – AI Voiceovers for Instructional Videos

Murf.ai helps instructional designers quickly create professional, lifelike voiceovers for e-learning modules, videos, and presentations. By offering a wide selection of natural-sounding AI voices, accents, and tones, Murf enables you to bring your content to life without needing voice actors or recording equipment.

With its easy-to-use platform, you can customize voice tone, pitch, and speed to match the instructional needs of your audience while supporting multiple languages for global accessibility.

Core Features:

• Text-to-Speech: Converts written content into realistic, professional voiceovers.
• Voice Customization: Offers flexible adjustments for tone, pitch, and style.
• Multilingual Voices: Supports a variety of languages and accents for diverse audiences.

Pricing: Offers Free account. Premium starts at $29/month.

*Pricing information retrieved from Murf.ai in September 2024.

Lumen5 – Transform Text into Engaging Instructional Videos

Lumen5 allows instructional designers to transform text-based content, such as lesson outlines or educational articles, into engaging videos. Using its AI-driven platform, Lumen5 automatically matches text with relevant images, music, and video clips, creating visually appealing educational videos without requiring video editing skills.

This tool simplifies the video creation, enhancing learner engagement through dynamic visual storytelling and ready-to-use video templates.

Core Features:

• Text-to-Video Conversion: Quickly converts written content into engaging video format.
• AI-Powered Media Matching: Automatically pairs text with suitable visuals, music, and clips.
• Customizable Video Templates: Provides a variety of templates to streamline video creation.

Pricing: Offers Free account. Premium starts at $29/month.

*Pricing information retrieved from Lumen5 in September 2024.

ElevenLabs – Voice Synthesis for Instructional Audio & Videos

ElevenLabs provides instructional designers with advanced AI voice synthesis to create realistic, human-like voiceovers for e-learning, tutorials, and presentations. With its high-quality text-to-speech conversion, instructional designers can customize voice tone, style, and pacing to match their content needs.

ElevenLabs also supports multiple languages and accents, making it an ideal tool for global, multilingual education materials, enhancing the accessibility and engagement of your audio content.

Core Features:

• Text-to-Speech: Converts text into lifelike, natural-sounding voiceovers.
• Voice Customization: Allows for flexible adjustments in tone, accent, and pacing.
• Multilingual Support: Generates voiceovers in a variety of languages and accents for global accessibility.

Pricing: Offers Free account. Premium starts at $5/month.

*Pricing information retrieved from ElevenLabs in September 2024.

Documentation Assistants: Documentation and Transcription

Otter.ai – Effortless Transcription

Otter.ai offers instructional designers a powerful AI-driven transcription tool that converts spoken content—such as lectures, interviews, and video lessons—into accurate text. By automating the transcription process, Otter.ai saves hours of manual work, making it easy to generate captions, course notes, or written materials for educational content.

With real-time transcription and speaker identification, it also enhances accessibility and collaboration, allowing teams to edit and share transcriptions seamlessly.

Core Features:

• Real-Time Transcription: Instantly converts spoken content into text, with speaker identification.
• Collaboration Tools: Enables real-time sharing and editing of transcriptions for team projects.
• Custom Vocabulary: Adapts to specific terminology used in your content for higher accuracy.

Pricing: Offers Free account. Premium starts at $8.33/month.

*Pricing information retrieved from Otter.ai in September 2024.

Scribe AI – Automated Process Documentation for Instructional Designers

Scribe AI simplifies creating step-by-step guides by capturing your on-screen actions in real-time. By automatically generating detailed documentation—complete with text, screenshots, and annotations—Scribe allows instructional designers to quickly create SOPs, training materials, or educational guides without spending hours on manual write-ups.

With instant sharing capabilities and customizable documentation, Scribe improves both the speed and accuracy of capturing complex workflows.

Core Features:

• Screen Capture: Records on-screen actions and converts them into step-by-step guides.
• Instant Sharing: Easily share guides via link or embed them into other platforms.
• Customizable Documentation: Add or edit text, images, and annotations to tailor the guides to your specific needs.

Pricing: Offers Free account. Premium starts at $12 per seat/month.

*Pricing information retrieved from Scribehow in September 2024.

Productivity Partner: Lesson Planning and Admin Assistance

MagicSchool.ai – Streamline Lesson Planning and Administrative Tasks

MagicSchool.ai is an AI-powered platform designed to help instructional designers and teachers automate repetitive tasks such as lesson planning, assessment creation, and providing personalized feedback. By streamlining these administrative tasks, MagicSchool.ai allows educators to focus on engaging with students and creating customized learning experiences.

With tools for generating lesson plans, writing IEPs, and adapting materials to different learning needs, MagicSchool.ai reduces burnout and enhances instructional and communication processes.

Core Features:

• Lesson Plan Generator: Automatically creates lesson plans based on specific objectives or topics.
• IEP & Assessment Tools: Develops tailored assessments, quizzes, and individualized education programs (IEPs).
• Text Leveler & Differentiator: Adjusts content difficulty to accommodate different student abilities.
• Feedback & Email Generator: Generates personalized feedback and professional communication for students and families.

Pricing: Offers Free account. Premium starts at $99.6/year.

*Pricing information retrieved from MagicSchool.ai in September 2024.

AI-Assisted Online Course Platforms

Several online course platforms integrate AI to assist instructional designers and educators. These platforms help automate course creation, offer personalized learning experiences, and provide data-driven insights for improving content.
Here are a few top platforms to consider:

LearnDash – Elevate Your Course Creation with AI

LearnDash incorporates AI to enhance various aspects of the course-building experience for instructional designers. Its Course Creation Wizard simplifies the development of video-based courses from video monetization platforms like YouTube and Vimeo. The AI Quiz Builder can assist you in quiz creation by auto-generating questions for existing assessments.

With the AI Course Outline Builder, simply input key details and automatically create an optimized course structure. Additionally, LearnDash is exploring AI-powered Virtual Instructors, which offer learners real-time support.

Compare LearnDash vs LearnWorlds

Thinkific

Thinkific employs AI to assist with streamlining the content organization and assessment processes. The AI Course Outline Generator creates tailored course outlines, while the AI Quiz Generator automatically develops multiple-choice quizzes based on course content.
Thinkific also includes tools like the Business Name Generator, Course Name Generator, and Social Posts Generator for supplementary tasks, offering instructional designers various options to improve workflow efficiency.

Compare Thinkific vs LearnWorlds

LearnWorlds

LearnWorlds offers instructional designers a robust set of AI-powered tools to simplify and enhance the course creation process without compromising quality. With its powerful AI Assistant, you can quickly generate comprehensive course outlines by selecting topics and preferred learning models, allowing you to focus on perfecting your content.

The platform’s Assessment Designer turns your existing content into quizzes and exams, streamlining the evaluation process. The AI Content Editor also helps with writing tasks, from creating eBooks to refining emails, ensuring clarity and engagement throughout your materials. LearnWorlds provides AI-assisted solutions to help educators create compelling learning journeys with ease.

Ready to Transform Your Instructional Design Using AI?

As instructional design evolves, AI tools have become indispensable. By automating time-consuming tasks like content creation and presentation design, AI allows you to focus on what truly matters: creativity, personalization, and delivering impactful learning.

AI won’t replace your expertise, but it will help you execute your ideas more efficiently—what used to take weeks can now be done in days.

Lead the Change: AI-Powered Instructional Design for Creator Educators
For instructional designers managing multiple responsibilities, AI is no longer optional. It frees you up to innovate and create, ensuring you’re not just keeping up but leading the way.

Further reading you might find interesting:

• Supercharge Your Business Training Courses: Mastering Content Creation using ChatGPT
• Set the Stage for Success: Create a Winning Course Outline using ChatGPT
• A.I. Course Creation: How to Use ChatGPT to Create eLearning Content
• Boost Your L&D Training Game: Unlock the Full Potential of ChatGPT
• 6 Amazing Strategies to Create Compelling Podcasts With ChatGPT
• SCORM 101: The Definitive Guide to Choose a SCORM Compliant LMS
• How to Start a Profitable Online Course Business From Scratch

The post 12 Tried-and-Tested AI Tools to Simplify Instructional Design for E-Learning appeared first on LearnWorlds.

If Learnworlds is of interest and you'd like more information, please do make contact or take a look in more detail here.

Credit: Original article published here.