Marketing Automation

Vertical video is becoming the standard format for platforms like Instagram, TikTok, and YouTube Shorts, where mobile devices dominate. To make the most of this trend, it’s important to know how to position yourself properly in the vertical format. In this guide, we’ll explore the key tips for positioning yourself, creating engaging content, and using […]

The post How to Position Yourself in Vertical Videos Perfectly appeared first on The TechSmith Blog.

For organizations that wish to grow their businesses– which is most– there needs to be a shared understanding of the current customer journey. A customer journey is the series of steps that an individual prospect may take that ultimately lead them to purchase.  It’s essential for organizations to have an understanding of their customers’ experiences, […]

The post Understanding the Customer Journey and How to Map It appeared first on The TechSmith Blog.

One-on-one meetings are vital for building strong working relationships, providing feedback, and discussing career development particularly if it’s a connection with your direct manager or report. If you’re not feeling like you are leaving one-on-ones, especially with your direct manager, with a lot of value then it’s time to revise your approach. Adopting these tips […]

The post How to Have Effective One-on-One Meetings appeared first on The TechSmith Blog.

In the world of video content, the ability to manipulate time can transform a simple shot into a captivating spectacle. Slow-motion video is a powerful tool that allows us to add drama and emphasis to our visuals.  Whether you’re creating content on your computer with a video editor like Camtasia or using an iPhone camera, […]

The post How to make a video slow motion and revert it appeared first on The TechSmith Blog.

Have you heard about Scribe How? It’s making the rounds as a tool for creating how-to step by step guides. A how-to guide is a structured, step-by-step document designed to instruct users on how to complete specific tasks or processes. In the context of creating training and onboarding experiences, a how-to guide serves as an […]

The post Top Scribe Alternatives for step-by-step documentation appeared first on The TechSmith Blog.

Clear and effective written communication is essential for conveying ideas, information, and instructions in the workplace. In professional settings, communicating effectively enhances productivity, builds trust, and helps with problem solving and collaboration.  Compared to verbal communication, it can be challenging to set the tone and intention of a message through written word alone, without in-person […]

The post Mastering Written Communication at Work appeared first on The TechSmith Blog.

Video content is an essential tool for businesses to engage their audience, educate customers, drive sales, train employees, and improve employee engagement. In fact, did you know that 77% of people have bought or downloaded an app after watching a video about it (Wyzowl, 2024)? Or that employees are 75% more likely to watch a […]

The post The Best Alternatives to Vidyard for Video Creation appeared first on The TechSmith Blog.

With teams that are increasingly distributed, the digital workplace needs help sharing ideas while keeping communication overhead low. Lucky for us, there is a set of apps designed to do just that! But how do you choose the right one? One app that Mac users might already be familiar with is CleanShot. What is CleanShot? […]

The post Top CleanShot Alternatives for Screen Capture and Editing in 2024 appeared first on The TechSmith Blog.

Greenshot has been a go-to free tool for screen capture, but it has not seen a major update in more than seven years. If you’re not familiar with Greenshot, it allows you to capture your screen, whether it be a selected region, window, or full screen. It includes basic annotation tools and allows you to […]

The post Best Greenshot Alternatives for Screen Capture (Free & Paid) appeared first on The TechSmith Blog.