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Marketing Automation

Best Screenpresso Alternatives: Free and Paid

Software Stack Editor · October 7, 2024 ·

What is Screenpresso? Screenpresso is a Windows-only software application for screen capture and video recording, built and maintained by a two-man team in France. Not surprisingly, it’s most popular in France and a couple of smaller countries in Europe. Screenpresso captures screenshots and videos and has a built-in image editor, user guide generator, and sharing […]

The post Best Screenpresso Alternatives: Free and Paid appeared first on The TechSmith Blog.

The Best Way to Make Testimonial Videos: A Step-by-Step Guide

Software Stack Editor · October 7, 2024 ·

Introduction In today’s competitive market, high-quality video testimonials can be a game-changer in establishing trust and converting potential customers. These videos showcase real people sharing their positive experiences with your product or service, providing valuable social proof.  In this post, we’ll walk you through the best way to create engaging testimonial videos—from planning and recording […]

The post The Best Way to Make Testimonial Videos: A Step-by-Step Guide appeared first on The TechSmith Blog.

What are talking head videos and why are they so effective?

Software Stack Editor · October 7, 2024 ·

Talking head is an industry term for a type of video style where the speaker addresses the camera directly, commonly used in corporate videos, interviews, and training videos. Talking head video production has become a popular format for conveying expertise and building personal connections with audiences. Here are the main reasons you would want to […]

The post What are talking head videos and why are they so effective? appeared first on The TechSmith Blog.

The Best Adobe Express Alternatives

Software Stack Editor · October 7, 2024 ·

Introduction to Adobe Express (Adobe Spark) Adobe Express is an easy-to-use graphic design tool for online or mobile use. It also provides video editing capabilities.  Non-professionals use Adobe Express for quick design tasks, such as: Pricing and plans Adobe Express offers a free tier, including: Adobe Express also integrates with the Adobe ecosystem.  Unique features […]

The post The Best Adobe Express Alternatives appeared first on The TechSmith Blog.

The Five Best Screencastify Alternatives 

Software Stack Editor · October 7, 2024 ·

Overview of Screencastify for screen recording and video editing Screencastify is a user-friendly screen recorder and video editor.  It operates via a Chrome extension with all content stored on Google Drive. Institutions that rely entirely on Google Chromebooks love Screencastify. As a knowledge-sharing recorder, it automatically generates a shareable link upon completing a screen recording. […]

The post The Five Best Screencastify Alternatives  appeared first on The TechSmith Blog.

Best Synthesia Alternatives for Creating AI Videos

Software Stack Editor · October 7, 2024 ·

Why look for Synthesia alternatives? Have you seen the amazing life-like AI avatars of Synthesia and considered using them to level up your videos? Synthesia is a popular AI video generator that allows users to create professional videos with AI avatars and text-to-speech capabilities. However, the value of the feature set, pricing, or different use […]

The post Best Synthesia Alternatives for Creating AI Videos appeared first on The TechSmith Blog.

Process Improvement: Strategies and Examples for Success

Software Stack Editor · October 7, 2024 ·

Does hearing the word process in a professional setting make you think, “Ugh, here comes a boring time-waster”? If process has a negative connotation to you, there’s a good chance that your team or your organization has drifted away from business processes that focus on outcomes, and you are instead floating in the doldrums of […]

The post Process Improvement: Strategies and Examples for Success appeared first on The TechSmith Blog.

How to Zoom in on a Video: A Step-by-Step Guide

Software Stack Editor · October 7, 2024 ·

Videos are a powerful way to tell a story. Whether you are a content creator, educator, marketer, or simply sharing memories with your family, sometimes you want to draw attention to a specific moment in a video that might otherwise go unnoticed. That’s where using a zoom effect can come in handy.  With the right […]

The post How to Zoom in on a Video: A Step-by-Step Guide appeared first on The TechSmith Blog.

How to Write a Bug Report: A Step-by-Step Guide

Software Stack Editor · October 7, 2024 ·

An effective bug report is crucial to improving your product’s user experience. A clear and detailed bug report helps the QA teams and developers understand the issue, reproduce it, and ultimately fix it. What is a bug report? A bug report is a document that contains details about a software defect. It helps developers fix […]

The post How to Write a Bug Report: A Step-by-Step Guide appeared first on The TechSmith Blog.

What is SCORM E-Learning Content?

Software Stack Editor · October 7, 2024 ·

SCORM is an established e-learning industry standard for online learning content.  This standard allows instructional designers and educators to use diverse tools to author and deliver online course content. SCORM is short for Sharable Content Object Reference Model. SCORM compliance is a critical part of E-learning content creation.  This article explains everything you need to […]

The post What is SCORM E-Learning Content? appeared first on The TechSmith Blog.

How to Get a Transcript of a YouTube Video: A Guide

Software Stack Editor · October 7, 2024 ·

Video transcripts may not seem like a vital part of your content creation process, but they are incredibly important to make your video content more accessible for everyone watching. Accessibility is important for individuals who need to read along with your videos, such as those with hearing impairments. However, it is also important to include […]

The post How to Get a Transcript of a YouTube Video: A Guide appeared first on The TechSmith Blog.

Chroma Key Green Screen: Creating with Portable Chroma Key

Software Stack Editor · October 7, 2024 ·

Everyone wants to create engaging and professional-looking videos, but without a professional recording studio, this can seem like a daunting task. Green screens are a staple of special effects, used extensively in everything from movie sets to broadcast TV. They let a blank background be replaced in postproduction with any video or image to give […]

The post Chroma Key Green Screen: Creating with Portable Chroma Key appeared first on The TechSmith Blog.

How to Screenshot Dropdown Menus

Software Stack Editor · October 7, 2024 ·

How to take a screenshot of a dropdown menu Do you remember your high school teacher expecting you to “show your work” when solving a problem? While we rolled our teenage eyes at the teacher back then, we never realized that visual communication would be a practical benefit in our adult lives.  Visual content improves […]

The post How to Screenshot Dropdown Menus appeared first on The TechSmith Blog.

Understanding Keyword Competition in SEO and PPC

Software Stack Editor · October 7, 2024 ·

Understanding Keyword Competition in SEO and PPC

Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.

The Best Microphone for Recording Video

Software Stack Editor · October 4, 2024 ·

Choosing the best microphone for recording videos is crucial. If the audio quality is poor, viewers will click off quickly. Now, that’s something we don’t want! We’ve created this guide to help you learn about different types of microphones and figure out which microphone is the best option for you. Why the right microphone matters […]

The post The Best Microphone for Recording Video appeared first on The TechSmith Blog.

7 Ways to Promote Your YouTube Video and Grow Your Channel

Software Stack Editor · October 4, 2024 ·

You’ve probably heard the quote before, “if you build it, they will come.” When it comes to YouTube videos– not unlike many other forms of content– this statement couldn’t be less accurate. The existence of a video on your YouTube channel alone is not enough to get views and drive awareness, interest, and action for […]

The post 7 Ways to Promote Your YouTube Video and Grow Your Channel appeared first on The TechSmith Blog.

What Is SEO? An Intro to Search Engine Optimization

Software Stack Editor · October 4, 2024 ·

What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

The Complete Guide to 360 Feedback

Software Stack Editor · October 3, 2024 ·

As organizations and human resources strive to grow and develop their staff, 360-degree feedback has become a crucial tool in the modern workplace. By offering a comprehensive view of performance, it drives employee growth and development more effectively. This guide delves into everything you need to know about the 360 review process, from understanding the […]

The post The Complete Guide to 360 Feedback appeared first on The TechSmith Blog.

Align Your Style of Communication to Any Situation

Software Stack Editor · October 3, 2024 ·

Understanding the different styles of communication  Communication is a cornerstone of civilization. Its roots can be traced back to early cave paintings created by distant ancestors. Throughout the thousands of years that have followed, it has proven to be a catalyst for change, growth, and expansion.  It’s a neural network that connects humans, ultimately creating […]

The post Align Your Style of Communication to Any Situation appeared first on The TechSmith Blog.

Align Your Style of Communication to Any Situation

Software Stack Editor · October 3, 2024 ·

Understanding the different styles of communication  Communication is a cornerstone of civilization. Its roots can be traced back to early cave paintings created by distant ancestors. Throughout the thousands of years that have followed, it has proven to be a catalyst for change, growth, and expansion.  It’s a neural network that connects humans, ultimately creating […]

The post Align Your Style of Communication to Any Situation appeared first on The TechSmith Blog.

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