automation-software

A great product or service isn’t enough to guarantee success. To achieve sustainable growth and alignment within your organization, you need a vision statement.

Vision statements do more than resonate with external audiences — they inspire and connect internal teams. By clearly communicating your company’s intended direction and core principles, your statement unifies team members and drives them to success.

What’s a vision statement?

A vision statement is a brief, high-level declaration outlining your company’s ambitions and ideals for future growth and long-term goals. It embodies the principles that shape your business decisions.

Defining a clear business vision statement offers value to your internal teams and customers. It motivates employees toward a shared goal and helps ensure their actions align with the company’s objectives. And it helps you establish a strong brand identity by outlining your business’s commitments, like ethical standards, strategic focuses, and unique selling points, to create clarity that attracts customers who identify with these values.

Vision statements often exist at the organizational level, but other types include:

• Project vision statement: Defines the desired outcome and purpose for project teams, offering direction and focus
• Personal vision statement: Focuses on individual long-term goals and aspirations, guiding personal and professional growth
• Product vision statement: Envisions a product or service’s future trajectory by detailing its value proposition, target market, and intended impact

Vision statement vs. mission statement

A vision statement defines your business’s long-term, future goals and the path toward achieving them, while a mission statement clarifies your organization’s purpose and the actions it currently takes to fulfill it.

If your company aims to revolutionize education through accessible learning resources and web apps, your vision statement might be “To redefine the future of learning by building a worldwide community of curious and empowered lifelong learners.” This message shares broad aspirations and motivates everyone involved to contribute to transforming the educational landscape.

But a mission statement for the same company could be “We create innovative digital platforms to make education accessible and empower learners worldwide.” This highlights your commitment to making education available for everyone while outlining your approach to achieving this objective.

4 elements of a powerful vision statement

No two vision statements are the same, but the most effective ones share common elements. Here’s what makes a good vision statement.

1. Ambition

Vision statements set lofty goals that aim for significant impact. Ambitious statements inspire everyone connected to your organization, from employees to customers, by providing a clear sense of purpose. They encourage teams to innovate and strive for excellence by drawing in those passionate about contributing to meaningful change.

For example, Meta’s vision is “to help bring the metaverse to life.” To align their organization with this vision, they changed their company name from Facebook to Meta in 2021.

It’s an ambitious vision statement because Meta aims to revolutionize social technology by building an expansive, immersive metaverse. The company wants to create new ways for people to connect, create communities, and grow businesses in a virtual world with augmented reality (AR), virtual reality (VR), and messaging services.

2. Strategy

A strategic vision statement aligns with your company’s overall strategy and direction. This alignment ensures the organization’s endeavors are coherent and unified. Because it’s aligned with your overall strategy, a vision statement can help guide decision-making and resource allocation, drive toward common objectives, and optimize efforts and outcomes.

Amazon’s vision of becoming “Earth’s most customer-centric company” exemplifies a vision statement deeply interwoven with strategic intent. This pledge dictates Amazon’s operational ethos and sets a clear, strategic direction focused on customer satisfaction. By promising an online marketplace where visitors can discover and purchase anything, Amazon highlights their dedication to user convenience and choice. Their vision statement cultivates customer loyalty by prioritizing their needs and galvanizes the Amazon workforce to innovate to meet audience demands — ensuring Amazon stays at the forefront of ecommerce.

3. Feasibility

An effective vision statement sets goals that align with your organization’s capabilities and available resources to ensure they’re achievable. Establishing attainable objectives motivates employees by presenting realistic targets. It also builds consumer trust by demonstrating the company’s commitment to feasible ambitions.

Microsoft’s vision is to “help people and businesses throughout the world realize their full potential.” This statement reflects Microsoft’s goal to provide technological solutions that empower individuals and organizations to grow their businesses. It’s feasible because it aligns with the company’s vast portfolio of tech products, including software, cloud computing, and artificial intelligence (AI).

4. Clarity

Clarity in a vision statement simplifies the understanding and execution of the company’s overarching goals. It eliminates confusion and aligns teams by providing a straightforward and compelling direction.

Netflix’s vision to “become the best global entertainment distribution service” doesn’t just highlight their content provider role — it clearly communicates their global ambitions. This concise and broad statement leaves no room for ambiguity, which ensures everyone understands Netflix’s goal to connect with a diverse and international audience through high-quality, on-demand streaming entertainment.

How to write a vision statement: 5 steps

Creating a vision statement requires a structured process — no matter what industry you’re in. Here are five steps to help you get started.

1. Engage with key stakeholders

Identify individuals and groups deeply invested in your company’s journey (employees, customers, investors) and engage directly with them to gather these stakeholders’ interests. This foundational step is pivotal because a vision statement transcends a declaration of goals — it articulates the value your organization aspires to deliver to all stakeholders.

Conduct this engagement using user research tools such as surveys, interviews, and focus groups. Beyond helping you gather valuable insights, this approach also fosters inclusion and respect. It lays the groundwork for a vision that genuinely reflects your community’s collective ambition and shared values.

2. Compile a keyword list

Brainstorm a list of keywords and phrases that encapsulate your company’s ambition, core values, and long-term goals. Reflect on the elements that set your organization apart, like its strengths and competitive advantages. Use these keywords and phrases as a compass as you develop a vision statement that truly embodies your brand.

For a sustainable fashion brand, relevant keywords might be “ethical,” “eco-friendly,” and “inclusive,” while a software-as-a-service (SaaS) firm might include “innovative,” “cutting-edge,” and “accessible.”

3. Answer foundational questions

Explore fundamental questions about the impact your organization seeks to achieve and its target audience to dive deep into the reasons behind its existence. While your keyword list is a good start, addressing these questions lets you truly dig into your company’s core principles to help you articulate your vision clearly.

Consider a startup focused on enhancing well-being. Their mission is innovating within the health and wellness sector by offering solutions that improve overall wellness. Their target audience might include individuals seeking accessible, holistic approaches to health. The startup distinguishes their brand through cutting-edge technology to personalize wellness plans tailored to individual needs, and the impact they aim to achieve is to deliver tangible improvements in their customers’ physical and mental well-being.

For this startup, this process might lead to a vision statement like “To become the leading force in the health and wellness industry by empowering individuals with personalized, technology-driven solutions that enhance their quality of life.”

4. Write a first draft

After collecting insights about your business and gathering feedback from key stakeholder groups, craft a first draft. Starting with a rough version is more about getting your ideas out there than immediately achieving perfection. It puts your team’s aspirations on paper and translates complex ambitions into something everyone can get behind. And it’s just the beginning — feedback and fresh insights will shape it and keep it alive and malleable as your organization grows.

Imagine you’re building an enterprise focused on making cities greener. Your first shot at a vision statement might be “Greening cities, one building at a time.” It’s simple but sketches a clear picture — a future where your work makes urban life more sustainable. This draft is vague and might not be strategic, but it’s a conversation starter and invites everyone to weigh in.

5. Evaluate and iterate

Crafting your vision statement isn’t a one-and-done deal — it’s more like sculpting. Once you’ve got your first draft, it’s time to chisel away and refine it with input from your team, customer feedback, and insights from wherever you can get them. Circumstances change and priorities shift — so your vision must be agile enough to reflect these evolutions.

If your vision involves making website development more accessible, you might start by sharing that draft widely and asking for input from your team and users. This feedback isn’t just about polishing words — it’s about ensuring your vision resonates and reflects the collective aspirations of everyone it touches. By continuously evaluating and evolving your vision statement, you ensure it stays relevant and resonant and continues to guide your organization forward effectively.

Vision statement writing tips

When it comes to writing your vision statement, including some flair and foresight can turn it into a beacon that lights up your company’s path. Here are some tips to infuse magic into yours.

Be ambitious

Don’t let today’s constraints clip your ambitions — picture the grandest vision of your organization’s impact and success. Creating a vision statement that reaches beyond current limitations sparks inspiration and drive across your team and customer base by painting a picture of what could be rather than what is.

Use present tense

Frame your vision in the present tense to make it feel immediate and real. This helps convince everyone that this vision isn’t just a dream — it’s happening. It makes the vision feel more attainable and pulls people in, encouraging them to be part of making that vision come alive.

Embrace approachable language

While it’s tempting to be quick and witty and use industry jargon, clarity will garner the most buy-in from stakeholders. Keeping your vision statement and brand communication easily understandable ensures everyone can grasp it. This makes it more accessible and approachable to a broader audience.

Be passionate

An effective vision statement should evoke emotion and ignite enthusiasm. Your vision should be a rallying cry that excites and motivates by showcasing the bright future ahead and the meaningful impact your business aims to make. It’s about painting a future so vivid and compelling that people can’t help but want to be part of it.

Align your vision with your core principles

You want your vision statement to be exciting and ambitious but also grounded in reality and your core values. When your vision statement mirrors your company’s principles, it strengthens your identity and fosters trust with your audience. This alignment reassures customers and employees that your lofty goals aren’t just words but a road map to what your business genuinely strives to achieve.

3 vision statement examples

Exploring vision statements from companies that broke the mold shows how you can paint vivid pictures of your ambitions and the impact you aim to have. Here are some examples from groundbreaking organizations and why their vision statements work.

1. Disney

Disney’s vision is “to be one of the world’s leading producers and providers of entertainment and information.” This statement works well for Disney because it embodies their vast entertainment and media empire that spans theme parks, merchandise, movies, television networks, and much more. It also underscores the company’s goal to entertain and inform, with the company using their diverse portfolio to reach global audiences. And it highlights Disney’s motivation to continue innovating and expanding their reach across multiple media platforms.

2. Google

Google’s vision statement — “to provide access to the world’s information in one click” — takes the vast concept of the internet and reduces it down to clicking. This vision cuts through the noise by promising to put the sum of human knowledge at your fingertips. It’s straightforward but ambitious. It illuminates Google’s commitment to making information universally accessible and useful. And it speaks to the heart of what the internet can be: a tool that empowers everyone everywhere.

3. LinkedIn

LinkedIn’s vision is “to create economic opportunity for every member of the global workforce.” This vision is well-suited to the professional network platform. It embodies the company’s goal of helping every professional by providing tools and opportunities for career advancement. LinkedIn offers features like job posting, skill assessments, learning courses, and professional groups so individuals and companies can establish relationships, network, and contribute toward global economic growth.

Enjoy powerful branding with Webflow

Crafting the perfect vision statement helps establish your company’s brand identity, and Webflow has the resources you need to kick-start this journey. With guides on creating a unique brand name and improving brand messaging, plus website templates and no-code design tools tailored for enterprise-level businesses, Webflow provides the comprehensive support your team needs to express your company’s identity.Explore our resources today and embark on your brand’s journey to success with Webflow.

One critical piece of modern tech stacks is a content management system (CMS). Used for more than 68 million websites worldwide, a CMS allows users to build and manage website content without needing technical skills or coding knowledge. However, as more players have entered the field over the years, complexity has risen. 

A CMS that doesn’t prioritize self-service for marketers will almost certainly lead to frustration and delays. Unfortunately, the two of the primary types of CMS platforms used for multi-channel content distribution — a headless CMS and a digital experience platform (DXP) — often clip the wings of marketers hoping to launch and iterate new ideas quickly.

Below, let’s explore these two different types of CMSs, walk through the critical requirements marketing teams should look for in a CMS, and explore what it means to have a next-gen CMS. 

What is a monolithic DXP?

A monolithic DXP is composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences, such as Adobe Experience Manager. It consists of consolidated solutions that aim to reduce the number of tools within your tech stack, helping to streamline operations. Its tightly integrated nature simplifies procurement and compatibility with other tools, providing smooth workflows.

However, these solutions come with their own set of challenges. The platform’s rigidity can hinder marketing teams’ flexibility, innovation, speed, and autonomy, blocking them from quickly adapting to evolving needs. DXPs also lack user-friendly interfaces for marketers, creating a heavy burden for engineering. And extracting data from these platforms can also be costly and complicated. 

What is a headless CMS? 

A headless CMS decouples the front-end from the back-end, making it a very developer-driven solution. For companies with extensive developer resources, a headless CMS may offer a high level of control and modularity.

However, similar to a traditional, monolithic DXP, the reliance on developers for even minor updates to a website can take days or weeks, stripping marketers of autonomy and hindering their ability to hit their goals. 

Five essential requirements for a powerful CMS

We recently chatted with Austin Kueffner, a partner at Outliant, to get his point-of-view on the strengths and weaknesses of different CMSs and what marketing teams should consider when assessing how to deliver on their goals and needs. 

During our conversation, he outlined five core pieces of criteria modern teams should look for in a CMS:

1. Be self-service for marketers 
2. Have a powerful front-end 
3. Be extensible 
4. Provides multi-channel support
5. Gives marketers the ability to optimize user interfaces (UI). 

Below, let’s look at how headless solutions and DXPs stack up against these five core requirements.

1. Self-service for marketers

To be genuinely useful to marketers, a website must respond to their needs, but too many marketers are constrained by a slow back-end process. “When marketers can build and manage sites without relying heavily on developers, they can execute campaigns faster and more effectively,” Austin said. Unfortunately, as our survey of 500 marketing leaders reveals, roughly 80% of marketing leaders feel restricted in making even small changes to their site without dev help.

‍Headless CMSs offer flexibility and customization, but they come with a significant engineering burden because each connection and feature must be built, tested, and maintained. As a result, marketers become dependent on engineers for even the simplest of updates and experiences. 

‍DXPs are a tightly integrated bundle of services, and while they are accessible to marketers, it can be difficult or near-impossible to use them to create pages and sites that work in ways your team didn’t initially plan for. As a result, developers are necessary to build more custom web experiences.

2. A powerful front-end

Marketers should be focused on optimizing for the user journey, not fighting with frustrating software limitations. A powerful front-end is the client-facing side of a solution — the part that end-users interact with — and should be both accessible and power highly-custom experiences to be truly powerful. This presentation layer includes the entire user interface (UI), the visual design, and functionality that users can see and use. Examples include menus, buttons, forms, and content. 

‍Headless CMSs are highly flexible and customizable, but anything beyond the default configuration requires an extra round of engineering support. Even if the audience-facing output is beautiful, the backend is likely an amalgamation of inflexible text fields and checkboxes. As a result, it often makes building new web experiences quite time consuming.

‍DXPs provide comprehensive tools that enhance website experiences. This provides more robust support for things like analytics, personalization, digital asset management (DAM). The tradeoff is the heavy implementation burden and limited ability to build templates, requiring a nearly complete reliance on developers.  , but come with a steep learning curve — making them often too complex for marketers to use efficiently. 

3. Extensible

You’re likely going to want your CMS to integrate with the tools you currently or may use to track and optimize your business, such as analytics, eCommerce solutions, and a CRM. Austin explains that “a composable architecture allows teams to stay agile and adopt new technologies as they emerge.” 

Headless CMSs are highly composable, or able to interconnect and integrate with different systems. However, configuring these and maintaining these connections requires a dedicated team of developers. 

DXPs consist of a bundle of components and functionalities tightly integrated into a single, unified system. While they are technically extensible via APIs, each of these implementations is fully custom — which isn’t exactly practical for scale of repeatability.  

4. Multi-channel support

From ads to social posts to newsletters, your content needs to go far beyond your website and support the entire customer journey across touchpoints.  

Headless CMSs support strong omnichannel capabilities but require complex orchestration through APIs. 

DXPs are also able to support multichannel experience creation but require integrations and APIs to successfully execute them — making setup complex.

5. UI optimization

Enhancing their website’s user interface (UI) with features integrated into the building process, such as search engine optimization (SEO) and automated, proactive checks for accessibility, is a critical requirement for a powerful CMS. 

Headless CMS platforms offer limited tools by default for non-technical users, often requiring developer input to make technical improvements or integrate third-party tools for things like SEO and accessibility. 

DXPs typically include native features like SEO tooling, but they can be challenging to use or are limited in their coverage and flexibility. 

A next-gen CMS provide a balance of power and autonomy

Austin shared what he calls a “next-gen CMS” as the solution to delivering truly powerful web and content experiences.

A next-gen CMS is an advanced platform that surpasses traditional CMS platforms, integrating the best and most innovative technology like AI, machine learning, and advanced analytics. It offers a seamless user experience for both marketers and designers with a powerful front-end, enabling them to create bespoke frontend experiences autonomously and without engineering support.

How a next-gen CMS stacks up

When looking at the five core requirements for a powerful CMS, a next-gen CMS checks all of the boxes. 

1. Self-service for marketers: A next-gen CMS allows marketers to build and manage sites and pages with no technical intervention using modular elements, while still allowing customization through code when necessary.
2. Powerful front-end: It combines the best aspects of both by offering a user-friendly front end that supports visual template creation for localized and scaled content, along with customizable code for developers.
3. Extensible: It provides a composable architecture like a headless CMS, but makes it a lot easier to add or remove best-in-breed tools with simple configurations.
4. Multi-channel support: A next-gen CMS makes it easy to plug into a wide variety of channels with minimal engineering effort, ensuring reliable distribution across diverse platforms.
5. UI optimization: A next-gen CMS democratizes SEO, providing tools for non-technical users to optimize content effectively. Automated, proactive checks for accessibility and best practices are also integrated into the site build process, ensuring high standards from the outset. They also integrate well with tools to support personalization and analytics that are essential to optimizing user experiences.

With a next-gen CMS, marketers can move quickly and own more of the website. Designers can create engaging visual stories that are on-brand consistently and at scale. And developers, who are often drowning in constant requests from marketing, can now focus on the highest-impact projects. 

The future of CMS platforms

Reshaping the way you think about your CMS can catapult your team’s efficiency to new heights and help achieve all of your website goals. We encourage you to consider Austin’s framework and evaluate your CMS across these five key requirements — self-service, usability, extensibility, multi-channel support, and UI optimization. Doing so is a powerful exercise that can help you compare your business needs against your tech stack to ensure you have the tooling in place that you need to deliver on your goals. 

For teams who have significant developer resources in place and want to prioritize highly custom web experiences above all, a headless solution may be a good fit. And for those with ample engineers and are willing to trade speed to simplify and minimize the number of tools in their stack, a DXP may fulfill their needs. For marketing teams looking to prioritize usability, composability, and speed, a next-gen CMS is a great solution to explore further.

If you’d like to go deeper into how different CMS solutions stack up, watch our full webinar with Austin to his in-depth industry insights, and to learn more about next-gen solutions like Webflow’s visual, composable CMS, get more details here.

From the tens of thousands of freelancers and agencies who make a living through Webflow, to the companies like IDEO, Docusign, Orangetheory, and Dropbox who are using Webflow to elevate their business, drive revenue, and transform the way that they work  — we’ve been honored to be partners in each of your journeys. 

And now that we’re a decade in, we want to do even more.

We’re building a unified Website Experience Platform, otherwise known as WXP. With it, we’ll be taking the most important digital asset — the website — and creating an integrated and visual-first platform that allows you to operate at even faster speeds and higher efficiency.

In order to achieve that, we’ve been listening closely to you, our community and customers. Your feedback has been our north star, and we’re dedicated to releasing features that help you get the most out of Webflow, and be able to grow your careers and businesses — both on the web, and beyond.  

That’s why today, I, and other members of our leadership team came together to give our customers and community members a recap of the product investments and improvements we made in the first half of 2024, showcase new releases, and give a preview of what’s coming next to support our WXP vision.   

Here’s everything that we covered: 

• How we’re evolving our core platform to be more scalable to meet the needs of our users.
• How we’re continuing to evolve how teams of all shapes and sizes work to unlock more speed and control
• A look at how we’re bringing AI into Webflow from seamlessly personalizing  web experiences to improving your web design expertise as you build.
• And updates across the core platform, Apps on the Marketplace and our partner offerings.

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Now, let’s dive in deeper. 

Improving our design and build foundations  

Over the years, Webflow has been critical in delivering on-brand, content-driven experiences for our customers.  From empowering marketers to move with flexibility and agility, to ensuring developers have the tools they need to seamlessly integrate Webflow with their tech stack — to much more — customers like Fivetran and Vanta have consistently relied on Webflow to help them build differentiated marketing sites that convert.

A first class visual and composable CMS 

We’re committed to continuously improving our CMS to meet the evolving needs of our customers — and the needs of all the teams that bring their websites to life. 

For marketers that are always looking for better and faster ways to ship and iterate on site content, we’ve made the content editing experience in Webflow even more efficient and intuitive with CMS on-canvas editing. 

Now, all content contributors in Design or Edit mode can edit CMS content in full visual context and create new CMS pages without leaving the Designer.

And for developers needing to programmatically serve content in and out of Webflow — whether it’s to connect with best-in-class tools, support multi-channel needs, or create bespoke front-end experiences — we’re deeply invested in unlocking more flexibility and scale. 

As a step forward, we recently expanded our headless CMS APIs to include new /live endpoints and a sort/filter capability that will significantly improve operational efficiency when needing to retrieve or read CMS data. On top of this, we’ve also increased rate limits for select Enterprise customers and partners to 600 RPM all the way up to 1000 RPM.

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“The ability to edit dynamic content or spin up new CMS pages directly from the Designer makes it so much easier for all content contributors to see how content fits and flows on a page. The marketing team will be able to ship and iterate faster, and be better empowered to spin up new landing pages on their own!” 

-Laura Barker, Senior Creative Manager, Sojern 

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Finally, for users and teams that integrate Webflow with other tools, or need to bulk migrate data into or out of the CMS, we’ve made some small but impactful improvements in the last few months.

First, you can now restore site backups confidently without disrupting API connections keyed off of CMS, Ecommerce, Page, and Asset IDs. HTML code embeds in CMS rich text fields are also now supported when bringing content in and out of Webflow with CMS CSV import and export. 

Webflow’s visual and composable CMS — enhanced with these new releases -— is the ideal solution for modern enterprises that need to ship fast and create differentiated experiences for audiences around the world. 

Learn more about Webflow’s CMS here. 

Drive consistency and uplevel your brand with shareable Libraries 

Web development can be a rewarding and creative process, but to achieve brand consistency across multiple sites, designers often have to spend precious time copying and pasting, followed by manually reconfiguring names, properties, and bindings whenever there’s an update.

We know this creates a lack of speed and consistency, so we set out to change that. 

Starting next month, customers on Growth, Agency, and Enterprise Workspace plans, as well as Enterprise site plans, will be able to share components and variables across a Workspace by using the Libraries feature.

Workspace sharing significantly boosts speed by enabling the reusability of components, ensuring brand consistency, and enhancing the maintenance through a shared source of truth for easy updates. This approach is a cornerstone of a robust design system, making managing multiple sites more efficient and cohesive.

We’re excited to share that Workspace sharing via Libraries is in private beta right now. Keep an eye out for the launch, coming soon. 

Add flexibility to your design system with component slots

Adding space for flexibility within components allows for a much more resilient and adaptable design system.

Enter component slots. 

You can think of them as placeholders that don’t require you to specify the content until you have an appropriate need. This means that your team, or clients, are able to place and swap out other components within a slot while retaining the intended structure and style. And of course, components with Slots are effortlessly shareable across your Workspace. 

The added flexibility allows your team to move quickly by reusing existing components together instead of creating a new component for every edge case or update. This streamlines your workflow by removing the steps of unlinking or creating components from scratch.

Get ready—slots are rolling out next month, and we can’t wait to see how they elevate your design process. 

Empowering teams to build faster and safer 

Building differentiated web experiences that convert site visitors to customers is a team sport. From designers, to marketers, to developers — each team member needs to be empowered with the tools to do their best work, while still maintaining necessary guardrails that protect the website from issues and accidents.

An added layer of security and simplicity with site-specific access

Considering this— we recently released site-specific access to give Workspace Owners and Admins the ability to control which sites their teammates, guests, and clients have access to — directly from the Dashboard.

Soon you’ll also be able to set default site access settings for new sites created in a Workspace based on your preference for open or restricted access — making it even easier to manage larger teams in Webflow and give you peace of mind that the only people who need access to a site will have it. 

In the coming months we’re excited to continue to invest in roles, permissions, and guardrails that allow teams to build safely without sacrificing speed to market — so be sure to watch this space.

You can learn more about site-specific access here. 

Increase speed to market for web campaigns with page building

While guardrails to reduce the risk of issues on the site are crucial, speed to market is a non-negotiable for web teams aiming to capture the attention of their audience at the right time. 

In every team there are less-technical teammates and clients of all kinds – typically marketers – who constantly need new landing pages for events, products, campaigns, and so forth. The problem is that they have to rely on designers and developers for the majority of their requests which creates a bottleneck and can slow down their ability to deliver on campaigns quickly.

Enter Page Building — coming soon to Webflow.

Page Building will allow designers and developers to empower their marketing teammates or clients to be able to safely build brand-consistent landing pages on their own, using page templates and designer-approved building blocks. 

Marketers and clients will get a drag-and-drop experience where they won’t be able to break designs, and designers and developers will be able to maintain control over the designs and frameworks for the website but spend more time working on strategic projects and less time on simple landing page creation.

Page Building will be available in private beta in the coming months, and will GA later this year. 

Bringing the power of AI into your workstreams

At Webflow, we believe the power of AI is set to transform web development, and we’re committed to bringing it into your workflows in thoughtful and relevant ways.  

Today  we gave our customers and community a closer look at how AI is already — and will increasingly — power your site within Webflow. From giving you the ability to create personalized, engaging web experiences to helping you through the process of a build, and more, our team is hard at work building AI-powered features that will continue to uplevel your experience in Webflow. There’s more to come in the coming months, so stay tuned.

The power of website personalization and optimization — directly into your hands 

With our recent acquisition of Intellimize, we’re tackling the challenge of website optimization — and we’re doing it with AI. 

Intellimize, a Webflow company, unlocks the ability for teams to create personalized, engaging website experiences with A/B testing, personalization using rules, and landing page optimization. The platform also integrates with popular marketing tools like 6sense, Salesforce, and HubSpot — making it a game changer for anyone driving business metrics on their site. 

The foundation underneath it all is AI Optimize, our proprietary AI that delivers real, dynamic 1:1 personalization at scale — and the best way to maximize conversions.

AI Optimize is constantly learning, refining, and adjusting — so that with every change in visitor behavior, AI Optimize is able to adjust the personalization on the site to better fit the visitor — instantly. 

And that’s not all. AI provides seamless boosts to your workflows across the personalization and optimization journey.  Generative AI powers content creation — making it easier to test calls to action or create body copy for your site. And once your experiment is launched — you can lean on AI to find actionable insights in your data.   

Whether you’re a marketer driving leads for your organization, an ecommerce site that’s looking to increase sales — or an agency supporting clients in creating personalized web experiences — Webflow’s capabilities give you the superpowers to truly create a strategic, differentiated site that drives results. 

Our teams are working hard on integrating Intellimize natively in Webflow by the end of this year, so be sure to watch this space. 

To learn more about personalization and optimization on Webflow, click here. 

Introducing the Webflow Learning Assistant — powered by AI 

We’re also integrating AI directly into the Webflow platform with the idea that everyone on your team should be able to  build sites and experiences faster.

We’re kicking this initiative off with the Webflow Learning Assistant  — an AI powered chatbot inside the Webflow Designer that you can use to access information and unlock ideas when creating your site.

So, for those moments when you’re mid-build and need some assistance, or have a question that you can’t quite answer, or just need to learn Webflow faster — the Webflow Learning Assistant can give you what you need to keep building your site, growing your business, and getting you to where you need to go by pulling relevant Webflow University content. 

And even better, the Webflow Learning Assistant is available for everyone — so that for whatever your needs are, you’ll have answers.

Webflow Learning Assistant is available now to everyone in the Designer, or for enterprise customers, by request. 

What’s new in the Webflow Marketplace 

We haven’t been the only ones who’ve been busy — in 2024 alone the Webflow Community have contributed over 1200 new templates and 40 new Apps to the Webflow Marketplace — bringing even more power and functionality to the Webflow platform. 

Here’s some of our favorites that have launched recently: 

• Relume’s AI-powered site builder import that allows you to generate full sitemaps and wireframes in Relume and then import them as native elements into Webflow. 
• The LottieFiles App which lets you search 100,000+ Lottie animations and add them to your Webflow site. 
• Asset Bae which helps you streamline SEO tasks like bulk editing file names, writing AI text, and more. 

This is just the tip of the iceberg when it comes to the incredible Apps built by our community. Check out the Webflow Marketplace to see more. 

The bigger and better partner program — coming soon

And we’re not just upleveling the product. Since launching the partner program in 2017, tens of thousands of companies and organizations like OrangeTheory, Upwork, and Docusign have partnered with Webflow Experts to build transformative sites that elevate their presence online. 

But as the world changes — and freelancers and agencies push the limits of what’s possible with Webflow, the Webflow Experts program needs to evolve as well to support that. 

With this in mind, we announced today that we’re doing a complete overhaul of our Webflow Experts program — rolling out over the coming weeks and months. 

We’ve already launched some of the foundational pieces of the relaunch like improved application and certification, and brand new freelancer, agency, and global alliance pages —and now we’re looking forward to giving you more tools and resources to earn more as a Webflow Partner, and improve processes to help build your practice, reputation and client roster. 

We’ll also be investing in new partner enablement, enhancing the Marketplace, training, events, and more. 

There’s more to come, so be sure to follow us for updates. 

A “tiny but mighty” roundup 

Finally, in case you missed it — here’s a rollup of all the other great features and launches our team has been up to. 

• Figma to Webflow rem/em support for added power when syncing designs
• Pinned ruler ad crosshair so you can be sure elements are aligned
• Canvas scroll and outline speed improvements
• Custom code limit increase from 10,000 to 50,000
• Upgraded Style Panel layout controls 
• Support for `overflow: clip` and more `box-sizing` natively in the style panel
• Dynamic lightbox so you can bind CMS multi-image fields to your lightboxes
• Rich text improvements such as Nested Lists, Inline Code, Inline Code Block
• An updated bandwidth dashboard that gives better visibility into bandwidth usage and the ability to optimize performance by understanding the biggest drivers of usage by page
• A CMS asset WebP conversion to help decrease asset sizes where needed  
• Align-y to tune vertical alignment with inline and inline-block elements
• CSS Preview improvements
• Custom translation terminology and branching support in Localization
• Keyboard navigation improvements

To get the nitty gritty on what we released, check out our Updates page. 

Building the future of Webflow 

Our team has been so excited to get everything that we’ve been working on in the hands of you, our customers and community. And we’re just getting started. We’ll have more updates coming later in the summer, and at Webflow Conf in October — we can’t wait to see what you all build! 

Register for Webflow Conf 2024 here. 

No matter the size or duration, every project needs a plan to track its moving pieces — you must consider team members, resources, budgets, and timelines to complete the project successfully.

An implementation plan puts things into gear, helping you identify problems before they escalate and maximize your resources to deliver the right results.

What’s an implementation plan?

An implementation plan is a document that guides the strategic steps required to execute an initiative. It focuses on a project’s who, what, when, where, and how, and breaks larger initiatives into manageable tasks. You can also refer to your plan when assigning responsibilities to team members, setting timelines, allocating resources, and establishing mechanisms to monitor progress and address roadblocks.

Why every project should start with a strategic implementation plan

Whether for a short-term marketing campaign or an enterprise-scaling initiative, an implementation plan:

• Provides clarity — The plan should clearly define objectives and outline the steps to achieve them. It eliminates ambiguity by assigning tasks and ensuring everyone understands what their responsibilities are and how to approach them.
• Keeps everyone accountable — Openly detail task assignments, timelines, and deadlines. This transparency fosters accountability, where individual team members can take ownership of their roles and contribute to the project’s success.
• Improves collaboration — Whether sharing updates, discussing challenges, or engaging stakeholders, an implementation plan establishes a common reference point that aligns everyone.

The differences between project, implementation, and release plans

Project, implementation, and release plans are all crucial for successful project management, but each has a distinct purpose for different stages of the project’s life cycle.

• A project plan lays the foundation for a project, defining its scope, objectives, deliverables, and timelines. It also outlines the resources it requires and each team’s roles. Think of it as a blueprint — a high-level overview guiding the entire project from start to finish.
• An implementation plan also considers project scope and objectives but narrows in on execution and details specific actions based on the predetermined deliverables and timelines. In this phase, you break a larger project into smaller, more achievable items and manage resource allocation, timelines, and individual roles.
• A release plan is the final stage, where you release completed project deliverables to the intended audience — whether employees, new website visitors, or customers. This plan prioritizes testing and quality assurance according to stakeholder and audience expectations, ensuring a seamless transition from development to launch.

Consider a company building a new enterprise application. The project plan defines the goals and scope through key milestones like design, development, and testing. The implementation plan details each phase’s specifics and outlines individuals’ assigned tasks. And the release plan focuses on launching the product to an audience and teaching them how to use it — in this case, in-house employees.

Essential components of an effective implementation plan

For a well-written implementation plan that ensures you don’t overlook any potential opportunities or risks, you must include the following critical components in your document.

Project scope statement

Similar to a project plan’s high-level blueprint, an implementation begins with a scope statement that defines the project’s boundaries — what it will and won’t include. This part of the plan clarifies the objectives, deliverables, and success criteria, leaving room for flexibility and ensuring all parties have realistic expectations and the bandwidth to deliver.

For example, a website redesign’s scope statement would outline the specific pages to change (landing page, product pages), features to add (live chat support, responsive design), and any constraints, like budgets and deadlines.

Milestones, goals, and objectives

Milestones are checkpoints marking progress toward project goals, goals are your company’s overarching, long-term aims, and objectives are specific, measurable targets informing those goals, which then aim to meet the objectives. Together, they guide implementation and planning and help you track progress.

When redesigning a website, milestones might include completing wireframes and publishing a new homepage design. Increasing website traffic by 20% could be a goal, while a key objective may be faster page loading through content delivery networks (CDNs).

Resource allocation plan

Resource plans summarize the total means the project requires across all resource types. They specify elements like team member responsibilities and bandwidth, budget and resource allocations, and material needs.

In the website redesign scenario, the project manager responsible for overseeing the site’s overhaul would:

• Determine and assign the developers and UI/UX designers
• Establish funds for outsourcing design experts
• Acquire software licenses and hardware upgrades

Estimated implementation timeline

A timeline organizes tasks and their due dates, dividing the project into manageable phases and giving team members a certain period to complete them. Timelines help manage expectations and give you a realistic idea of the project’s completion.

For the web redesign, you may assign two weeks for wireframing and prototyping, two months for development, and another two weeks for A/B testing and final checks before launching it by the end of the third month.

4 steps to create an implementation plan

Regardless of project or company size, here are four tips to follow during the implementation process.

1. Back your strategy with data

With your project’s goals defined, form a research-backed execution strategy to achieve them. Gathering relevant data and analyzing market trends ensures each action item contributes to meaningful outcomes by aligning your implementation plan with broader goals.

For a marketing campaign with a new digital product launch, research might involve studying competitors and conducting customer surveys to understand what the target audience wants.

2. Identify risks for each execution phase

Now, identify potential risks to execution progress, such as resource limitations, technical challenges, and external factors like market volatility. Anticipating these obstacles early lets you mitigate their impact and complete tasks successfully.

Say you launch the new product in specific regions, like Canada and the U.S., and target certain demographic groups, like 21–35-year-olds with disposable income. Typical risks associated with this launch could include production delays, lack of time, or server issues impacting the implementation timeline. 

For example, network problems may cause your website to crash. A contingency plan that involves having third-party vendors on hand, like consulting IT experts to get your website up and running immediately, can reduce the waiting period. This proactive plan B means you can get back to implementing your plan more quickly.

3. Assign tasks and responsibilities

Split the project into smaller tasks and assign them based on skill set, experience, and availability. And establish secure communication channels to share updates where members can voice concerns and seek assistance.

Your project tasks might include creating marketing material like ads, launching social media campaigns, and coordinating with sales teams for product distribution. You can also assign a team leader to delegate tasks. 

4. Choose a project management tool

Suitable project management tools like Asana and ClickUp help you plan, track, and collaborate at all levels. You can assign and schedule tasks and communicate securely, promoting organization-wide transparency and accountability. 

Choose a tool tailored to your workflows and conduct training workshops to ensure all team members know how to use it to reduce the learning curve and maximize its benefits.

Maximize impact with Webflow

By following the above best practices, you can create an actionable implementation plan that turns project goals into tangible results. But your plan is only as effective as the sustainability of its outcomes. To craft functional, enduring sites, you need flexible tools that maintain your end product.

Webflow offers a user-friendly interface with scalability, customization, and migration options. Plus, marketers, editors, and designers alike can collaborate with edit mode — meaning everyone’s on the same page about scaling and maintenance changes.

Plan strategically with Webflow and grow your business today.

The sales landscape is constantly changing — it can look drastically different within a span of just five years. As consumers migrate online for purchasing and move away from brick-and-mortar stores, your sales management strategy must keep pace. To do so, you’ll need to embrace customer relationship management (CRM) tools, team performance analytics, and even artificial intelligence (AI) in your sales strategy, whether you’re running a startup or scaling an enterprise.

Learn the best practices and strategic approaches to keep up with shifting market demands, customer trends, and increasingly online sales experiences.

What’s sales management?

Sales management is the process of coordinating and overseeing sales department activities to meet or exceed sales targets. Through recruiting, training, and motivating personnel, managers create teams that can achieve a company’s revenue goals.

Sales operations also involve navigating intricate landscapes like online customer behavior, market trends, and evolving technologies. As such, sales management strategies extend beyond building a sales team to include data control. With the right tools and technologies, you can manage client relationship data and keep tabs on lead generation strategies.

Since sales management’s core function is to boost your bottom line, you might design strategies that maximize customer satisfaction or increase your market share. Satisfied customers are more likely to become repeat buyers, leading to a consistent revenue stream. And an increased market presence enhances brand visibility while revealing new opportunities to reach untapped audiences. So, as your brand becomes synonymous with quality and consumer satisfaction, it attracts more potential customers.

4 types of sales management

Here are a few common sales management types, each with its own unique characteristics, challenges, and specialized techniques. Determining the one that best aligns with your team will help you create more effective strategies.

1. B2B sales management

In a business-to-business (B2B) model, your company sells products or services to other businesses.

Unlike business-to-customer (B2C) sales, B2B interactions require thoroughly understanding complex organizational structures and decision-making processes. This is because you’re selling to an organization with multiple stakeholders instead of an individual buyer. Selling to businesses involves various departments, and it’s complicated by hierarchies that weigh each stakeholder’s decision and preset budget allocations. This means B2B sales usually have long cycles due to the complex decision-making process.

Businesses often seek long-term partnerships rather than one-time purchases. Due to these nuances, B2B sales management strategies should focus on building mutual trust and providing continued value through bespoke solutions.

Challenges in B2B management may include navigating lengthy sales cycles and building rapport. Effective communication is essential — it ensures that all stakeholders remain informed and engaged to reduce misunderstandings and objections that could derail agreements.

Some specialized B2B sales techniques include:

• Account-based marketing (ABM), which targets specific high-value accounts with personalized marketing messages and content to increase engagement with key decision-makers.
• Solution selling, which focuses on understanding the client’s pain points and offering valuable solutions through smooth negotiation processes. By removing friction, you set yourself up for successful outcomes and lasting relationships.

2. B2C sales management

B2C focuses on selling products or services directly to individual consumers.

Unlike B2B, B2C typically has shorter sales cycles, larger customer bases, and strategies that resonate with the particular buyer. This is because in B2C sales, individual consumers make the decision to buy something and don’t need to negotiate or get approval from multiple stakeholders. Direct interaction allows for quicker decision-making and a faster conversion process — resulting in shorter cycles.

And B2C businesses often target a broader audience of consumers to maximize reach and market presence. This results in a larger customer base.

B2C sales management faces unique challenges compared to B2B, like managing a diverse and large customer base and staying competitive in a crowded marketplace. As a result, B2C strategies emphasize understanding user needs. This helps you write compelling, personalized marketing messages that reach a large number of users — all while appearing to speak to each customer individually. Personalization demonstrates your brand’s interest in individuals, and users can reciprocate this loyalty by continuing to buy your products.

Understanding consumer preferences also fosters a stress-free purchasing experience. Reduced user friction prevents website visitors from abandoning their shopping carts because it’s too difficult to make a purchase. This lowers your bounce rate and leads to more purchases.

Specialized techniques in B2C management include:

• Personalized marketing, which leverages data on user preferences and behaviors to create individualized content like marketing messages and product offers.
• Omnichannel marketing, which provides a coherent and consistent shopping experience across various channels like your web shop, social media, and physical stores. This lets you meet customers wherever they are.

3. Enterprise sales management

Enterprise sales is a subset of B2B sales that focuses on selling high-value, complex solutions or services to large corporations.

As with B2B, enterprise sales tackle lengthy cycles due to complex decision-making processes and prioritize building long-term partnerships. Because enterprise sales target large organizations, these decisions involve more stakeholders, making cycles more complex than with small and medium-sized businesses.

A unique challenge is to deliver scalable solutions that fit your clients and grow with them. You need to understand the company you’re selling to (like in B2B sales) and grasp your client’s industry and its pain points. Enterprise sales strategies generally call for a consultative approach where you work closely with your client and tailor your solution to their needs.

You can use ABM and solution selling techniques as you would with B2B sales. Also consider building cross-functional teams within your organization to include individuals from various departments (like marketing, product development, and customer support) — this lets you deliver integrated solutions to swiftly meet client needs.

4. SaaS sales management

Software-as-a-service (SaaS) management is a subset of B2B sales that delivers software-based solutions to businesses on an online subscription basis.

Like B2B, SaaS sales also have long cycles that are usually complicated by the decision-making processes involved in adopting new software solutions. Integrating new technologies often means a business needs to adjust existing workflows and possibly hire personnel in the process.

SaaS sales management strategies focus on demonstrating the software’s value in resolving specific pain points and delivering measurable return on investment (ROI) for the client. By doing so, you can address and offset the immediate adoption pangs of migrating from a legacy system to a new tool.

Another unique challenge for SaaS sales is that solutions must be scalable, flexible, and customizable to meet the clients’ changing requirements as their businesses grow and evolve. Like enterprise sales management, SaaS strategies require a consultative approach. This may include offering personalized demos to clients, conducting in-depth needs assessments, and providing your team with ongoing support and training to ensure successful product implementation.

The sales management process: 4 essential steps

While your sales management process will differ based on the type of sales management your business needs, here are the primary steps most teams adopt.

1. Set goals

Establish clear and achievable objectives for the sales team, like revenue targets or market share growth. These are goalposts that keep your team on track as you implement your sales approach.

2. Create a strategy

Develop a sales management strategy that includes precise tactics for targeting specific market segments, implementing pricing strategies, and expanding product offerings. Your plan can also determine which tools you’ll introduce to your sales workflow.

Say you’ve set a goal to grow your market share by 15% over the next year. You might implement a new CRM tool that tracks data on customer interactions, preferences, and purchasing behavior in real time. This helps you identify trends and target potential leads more effectively. It also lets you tailor your sales approach to maximize conversion rates, ultimately growing your market share.

3. Enact your plan

Now, implement your strategy while overseeing and motivating the sales team. This involves assigning tasks and role responsibilities while providing continuous training and support.

4. Evaluate and report

After you’ve implemented your sales strategy, assess its efficacy. You can analyze key performance indicators (KPIs) and metrics like revenue, conversion rates, and customer satisfaction. Based on these results, determine if you need to adjust your strategy to reach your goal.

Let’s say you’re growing your market share. You might evaluate metrics like customer acquisition rates, market penetration, and competitive positioning to gauge your strategy’s effectiveness.

Sales management best practices

Effective sales management requires a combination of strategic planning, skillful execution, and continuous improvement. Here are some general best practices to ensure your strategy leads to success.

Identify your team’s strengths

Understanding each team member’s unique assets lets you assign tasks accordingly. This results in greater employee motivation and job satisfaction and encourages successful results.

Invest in training

Ongoing training and development programs keep your teams informed and equipped with the latest industry knowledge and techniques. Sales training sessions can cover a range of topics like product knowledge, customer relationship management, and negotiation skills. By providing regular learning opportunities, you empower your team to continuously improve performance.

Use the latest tools

Technology and tools can significantly enhance sales efficacy and efficiency by automating redundant tasks and highlighting useful customer insights that direct data-informed strategies. Consider the latest CRM software, data analytics tools, and automation technologies.

The benefits of using an advanced sales management system

Sales management’s role in your business’s success is to create a system that drives sales. But beyond focusing on the people aspect, you can use tools to flesh out a sales management system that complements the human touch. These tools might include cloud-based platforms like Salesforce and automation tools like HubSpot.

Here are four ways a robust sales management system can boost your ROI.

1. Better sales data consolidation

Solutions like Salesforce, a customer relationship management (CRM) tool, provide detailed customer insights.

Imagine having a comprehensive record of every customer interaction from initial contact to the latest purchase. This level of detail offers your team key insights into your customers, helping anticipate needs, tailor pitches, and build stronger relationships. A strong customer bond can translate to increased sales because satisfied and engaged customers are more likely to become loyal advocates — they drive repeat business and attract new customers through word-of-mouth referrals.

2. Automated workflows

Sales management tools can streamline workflows by automating repetitive tasks like data entry and lead follow-up. This frees up your team to focus on strategic, revenue-generating tasks that require personal efforts, such as building customer relationships and closing deals. Consider a tool like HubSpot, which automates email sequences and lead-nurturing processes.

3. Straightforward analytics and reporting

Sales management platforms like Zoho’s CRM tool provide comprehensive analytics and reporting capabilities. This allows you to evaluate sales performance and identify improvement areas. By understanding historical data, current trends, and future projections, your team can make informed decisions to allocate resources effectively and align sales strategies with broader business objectives.

4. Improved interaction management

Experience better interaction management with sales system tools like Drift and Intercom. These tools let you systematically track every customer interaction — whether with new leads or repeat buyers — and understand their journey through the sales funnel.

Insights into your audience’s preferences, pain points, and communication history empower your team to tailor engagements based on user needs and behaviors. This can mean providing personalized website content, addressing inquiries, and nurturing leads effectively. It lets you guide leads through their customer-to-conversion journey.

Supercharge your sales game with Webflow

Sales management strategies rely on optimizing your sales team and providing a sturdy toolkit — and a strong web presence is one of the sharpest tools in the box.

Webflow is a complete visual web development platform for building stunning websites that convert. With our platform, tools, and resources, you can elevate your online presence, streamline customer interactions, and boost sales. Choose Webflow Enterprise for a dynamic, user-friendly website that aligns with your sales management goals.

Whether you’re in the early stages of your business or looking to strengthen your position in your industry, you might think spending a fortune on online advertisements is the only practical approach to drive traffic to your site.

But with the right mix of ad spending, digital marketing tools, and well-curated strategies, you can promote your website without solely relying on high-cost methods. Read on to discover how to craft a website promotion strategy that attracts visitors and convinces them to convert.

How to promote your website online: 10 methods

Here are 10 website promotion strategies to increase brand awareness and conversion rates.

1. Search engine optimization

Search engine optimization (SEO) involves optimizing your website’s content and technical structure to improve its ranking in search engine results pages (SERPs). When promoting your site, you should conduct both on-page and off-page SEO.

On-page SEO is everything on your website, including text, images, videos, meta descriptions, and the logical layout in which they appear. Best practices for on-page SEO include:

• Focusing on high-quality, relevant content that addresses your target audience’s needs.
• Ensuring technical elements, like website structure, metadata, and multimedia, allow search engines to crawl your site.
• Using responsive layouts and navigation elements to improve multi-device compatibility and user experiences.

Off-page SEO refers to behind-the-scenes activity, like who’s linking to your site, how authoritative it is, and the engagement it gets from readers. Here are a couple of off-page SEO improvement tips:

• Increase inbound links (links from external websites to yours) to boost your site’s domain authority and search rankings.
• Share links on social media platforms to direct organic search traffic to your site and improve its online presence.

For more complicated SEO techniques, like editing schema markups, updating sitemaps, and optimizing 301 redirects, you can use automated SEO tools without relying on developers or engineers.

2. Guest blogging

Guest blogging promotes your website by leveraging existing audiences of established platforms in your industry. You create and publish articles on external blogs, and this allows you to share your expertise while introducing your brand to a broader audience.

For example, a head of marketing at an email marketing platform company might write a guest post for a prominent digital marketing blog about the latest email personalization trends.

Successful guest blogging hinges on the quality of articles you contribute and the relationships you build with other companies. Each guest post should include links to your site, called backlinks — these drive traffic to your site while providing value to the publishing blog’s readers.

3. Content marketing

Content marketing goes beyond traditional blogging to embrace video production, podcasts, infographics, newsletters, and other content formats. To stand out, you must ensure content is attractive, relevant, and compelling enough to encourage people to click your calls to action (CTAs).

Conduct thorough keyword research to understand your audience’s pain points. You can use popular SEO tools to find queries related to your field or locality, and answering these questions in your content ensures the content is informative, persuasive, or entertaining.

For example, you might create a newsletter series explaining complex design concepts after identifying the most common questions in your area. That way, you establish your brand as a thought leader by consistently providing this valuable content.

4. Social media

Social media is one of the best free methods for promoting your website to a broad or targeted audience. Each platform has unique advantages and caters to different business needs, demographics, and psychographics.

Here’s a quick summary of factors to consider for the most popular ones:

• Facebook. With its vast user base, Facebook is ideal for business-to-business (B2B) and business-to-consumer (B2C) marketing. It has a dedicated marketing space with ad targeting options, making it suitable for demographic and behavior-based campaigns.
• X (formerly Twitter). X thrives on real-time engagement and virality, making it ideal for B2C companies that want to create content around trending topics. While X is primarily text-based, you can create multimedia content and link to it on X.
• Instagram. Known for its visuals and short-form videos, Instagram appeals to a younger demographic, but any marketing team can use it for B2B purposes and show off a brand’s creative side.
• TikTok. TikTok is a short-form video platform popular with Gen Z and millennial audiences. You can create video content to show off your products and services — or work with TikTok influencers to build brand awareness and drive traffic to your site.
• Reddit. Before promoting your website on Reddit, its audience will expect you to join conversations on subreddits (specific interest forums). Actively participating in these niche communities and adding value to conversations builds your credibility.
• LinkedIn. The go-to platform for professionals and B2B marketing, LinkedIn allows you to establish thought leadership through articles, lengthy posts, and company updates. It’s ideal for networking and reaching decision-makers within various sectors.

When creating content, remember that each platform requires its own engagement and marketing strategies. Polls and live videos perform better on Instagram and TikTok, while text-based content suits Reddit and X.

5. Email marketing

Email marketing lets you directly communicate with your audience before and after your website launch. Here are a few advantages of this tactic:

• You can personalize emails and make them relevant to each recipient.
• You can measure email campaign performance through metrics like open, click-through, and unsubscribe rates.
• Email marketing is an accessible and cost-effective promotion strategy that offers a potentially high return on investment (ROI).

With these in mind, here are several email marketing strategies to consider when promoting your website:

• Prelaunch engagement. Build a buzz for your website launch event by connecting with potential visitors early. For example, share an email sign-up link across your social media platforms so people can join your email list without visiting the site.
• Launch promotions. Apart from link-sharing, you can implement creative email campaigns like a countdown to launch, sneak peeks, and exclusive prelaunch offers. This attracts interest and encourages people to engage with your site once it’s live.
• Follow up. Keep engaging with subscribers after the launch by sharing updates, blog posts, and special offers. You can also add email sign-ups into your site design to steadily grow leads while keeping your audience informed and involved.

6. Google Business Profile

Google Business Profile (formerly Google My Business) is a marketing tool for improving local visibility and attracting traffic to your website. This free and user-friendly service helps your business appear in relevant local searches, which is crucial if you rely on local footfall or want to increase awareness in your region.

With a Google Business Profile, you can attach your website to other information about your business, like opening hours, contact details, and location. This allows potential customers to find your company quickly and engage with your offering.

7. Quora

Quora is a popular question-and-answer (Q&A) site that often ranks highly in search results for common queries. Despite its reputation for occasionally being overrun with promotional content, you can use Quora to improve visibility and drive targeted traffic to your site by answering questions on Quora and linking back to your site.

Quora’s strong SEO presence means well-crafted answers can appear on Google’s first page, especially for long-tail keyword searches. This exposure introduces your brand to a broad audience actively looking for information. And by answering questions in your field, you show expertise and offer value to readers, helping you become a credible source.

You can also strategically link back to your website in your Quora answers. For example, you might reference a detailed blog post on your site that goes into greater depth about a question. That way, readers receive more value while you enjoy more traffic.

8. Online communities

Online communities, business listings, and media aggregators allow you to promote your website by tapping into niche audiences actively looking for specific content.

Websites like Hacker News, Product Hunt, and Designer News are platforms where you can introduce a broad audience to your tech, product, or design innovations. For example, posting on Product Hunt can help create a buzz around a new product or service. Similarly, Hacker News is ideal for sharing tech-related news.

Like Quora, you can use these forums and online directories to post backlinks to your site with the potential for high engagement if your content resonates with the platform’s community.

9. Pay-per-click advertising

Pay-per-click (PPC) advertising is a digital marketing strategy where you pay a fee each time someone clicks one of your ads. It’s a way to buy visits to your site instead of earning them organically.

Most PPC platforms, like Google Ads, use a bidding system — you bid on keywords relevant to your target audience, products, and services. When someone searches for a keyword that matches your keyword list, the PPC platform runs an action to determine how to display ads and their order.

PPC advertising is an excellent, cost-effective option for enterprises and startups alike. You only pay when someone clicks on your ad, while most platforms allow you to set a budget cap to control spending. After hitting the budget cap, the platform prevents your ads from entering auction until the next budget period begins.

10. Giveaways

Giveaways can quickly generate excitement around your brand, attract new visitors, and encourage repeat actions. But remember that, as a marketing strategy, giveaways must deliver a positive ROI to be worthwhile. And make sure you lay out terms and conditions upfront to avoid issues or backlash later.

Be thoughtful about the prize you offer when designing your giveaway. You must make the entry cost equal to or less than the prize’s perceived value, or customers won’t take the time to enter. So, if you aim to build website traffic, you might offer a 5% discount on services, and participants must sign up for your newsletter on your site. With a couple of clicks, they get a chance at decent savings. But traffic coming from this contest greatly outweighs that 5% discount for the winner.

Since the goal is to encourage people to visit your website, it should be the hub of your giveaway where people go to find more details. And add engaging CTAs on the giveaway landing page to encourage visitors to explore more of your site.

The right platform to grow your website

Promoting your brand requires a well-balanced approach, with a mix of strategic ad spending and organic channels. Each traffic-driving technique noted above is crucial for attracting the right audience to your website, which you can create in Webflow.

With built-in SEO features and a dedicated content management system, Webflow lets you build, optimize, and maintain sites to promote your services and improve your online presence.

Hi everyone,

Ahead of our Webflow Together meeting later today, I wanted to share some very important news with you all. I’m passing the CEO baton to Linda Tong — our fearless COO and President for the last two years — to bring the full force of her deep experience and infectious energy to lead Webflow in this next chapter. 

To be clear, I’m not going anywhere! I’m taking on a new full-time role as Webflow’s Chief Innovation Officer, and will dive deep into what I do best — helping our teams build a world-class Website Experience Platform, exploring new product innovations, learning from our incredible customers and community, recruiting new folks to this amazing team, spreading the Webflow message externally, and partnering closely with our leadership team to build an enduring company. I’ll also continue as Chair of Webflow’s Board of Directors, which Linda formally joins this week as well.

You might ask – why Linda, and why now? 

For those of you who’ve had the privilege of working with her over the last few years and seeing her take on more and more responsibility across the company, Linda becoming our next CEO might feel entirely obvious. In fact, after her fiery and inspirational closing keynote speech at our team retreat in Quebec City just a few weeks ago, many of you pulled me aside privately and expressed how much you want her unquenchable desire to win together and her infectious energy to permeate throughout Webflow. And it’s so clear why that sentiment exists — because from day one, she has been my #1 partner in navigating scale, tackling unprecedented challenges, and chasing new opportunities. Linda deeply understands our team, our customers, our partners, our community, our business, and our culture. And she has led businesses many times larger than Webflow in the past, and has a proven track record of navigating the kinds of scale that are still ahead of us. She’s the perfect fit for this role. 

Why now? Webflow is at a pivotal moment in our journey. Thanks to your hard work — and our incredible community of passionate customers — we’ve reached milestones that the vast majority of startups only dream of. We serve hundreds of thousands of customers all over the world, have scaled our business to hundreds of millions in revenue, and we’ve created a platform that countless people rely on every day to make a living. But to achieve our grand ambitions, we need extraordinary collaboration, execution, and innovation. With Linda and I focusing on our strengths, I’m confident that we’ll be able to get there much faster. And with my pre-planned sabbatical already scheduled to start next week, it felt like there’s no better time than now for Linda to fully lean into her role as our new CEO.

So it’s with immense confidence and gratitude that I — along with resounding support from our board and co-founders — entrust Linda to foster and grow Webflow’s mission, team, culture, and business to new heights. And it’s with humility and optimism that I step into my new role, in close partnership with Linda and the rest of our leadership team, to make Webflow better than ever.

When I first had the idea for Webflow, I never imagined that a fledgling idea to empower more people to build for the web would turn into the powerhouse that it is today. What Sergie, Bryant, and I began to build in a grungy co-working space in Silicon Valley in 2012 has become something truly transformational. And it’s thanks to incredible people like you who have chosen to take a bet on Webflow and bring so much of your energy and dedication to our mission of bringing development superpowers to everyone.

Webflow is already extraordinary, and in many ways we’re just getting started. I’m so proud of how far we’ve come and I can’t wait to see this new chapter unfold. With Linda now at the helm — along with hundreds of the smartest and hardest working teammates that I’ve ever met all across this company — I know that nothing can stop us from realizing our full potential. Together, we’re unstoppable!

From the bottom of my heart, thank you all for trusting me to be Webflow’s CEO for well over a decade. I deeply love this company and our mission, and it’s out of that love that comes a very heartfelt request: I’m asking each of you to fully rally behind Linda and give her tons of support as she steps into this tremendously important role.

And Linda — I can’t ever thank you enough for everything you do for Webflow. Thank you for sharing my love for our mission, our team, and our customers. For being such an incredible partner and friend. And for your passion and courage to lead Webflow in this next chapter. I truly can’t wait to keep building this special company side by side with you. 

With immense optimism and gratitude,

Vlad

Email campaigns are a primary marketing technique used to communicate with potential and current customers. Successful campaigns keep active customers interested, reengage those who’ve stepped away from a brand, and bring in new leads.

An email’s open rate (how many people opened the message) is one of a handful of metrics marketers use to gauge campaign success. Understanding where this rate should be — and how to improve it — means you can make the most of these messages.

The impact of email open rates

When your email open rate trends upward, you’re gaining traction with your target audience and generating leads. If your rate declines, something isn’t resonating with consumers, and they’re losing interest. These trends give you vital clues about which strategies are working and which need rethinking.

Say you A/B test an email advertising an update to your time-tracking software. The first iteration includes a compelling subject line about exciting new features, plus brief preview text teasing the software’s retooled functionalities. The second version’s subject line is vaguer, and the preview text doesn’t mention new features. Instead, recipients must open the email to learn about the software’s updated value. If your open rate is higher for the first version than the second, you might rework subject lines and preview text across all email campaigns for increased engagement.

What’s a good email open rate?

According to Mailchimp, the average email open rate is 30–35%. Some industries, like sports and nonprofits, enjoy a higher average open rate of around 40%, but most sit near the 30% mark. Religious emails have the highest average rate (at 44%), and emails about electronics have the lowest (27%).

Here are some average email open rates across industries and niches:

• Religion: 44%
• Sports: 42%
• Arts: 42%
• Nonprofit: 40%
• Software and web apps: 28%
• Vitamin supplements: 27%
• Computers and electronics: 27%

How to calculate your email open rate

The platform hosting your email campaigns should have an open rate metric. For instance, in HubSpot, you’d click on the specific email to open the performance tab and see your open rate.

Here’s a formula to calculate the metric yourself:

Emails opened / (Emails sent – Bounces) x 100 = Open rate

First, subtract bounced emails from the total number of emails sent. You should try to eliminate bounces, but for now, just remove them so they don’t interfere with your calculation. Then, divide the number of emails opened by the total. Multiply the result by 100 to convert it to a percentage, and you have your open rate.

So, if you sent 1,000 emails and 40 bounced while 300 were opened, your calculation would look like this:

300 / (1,000 – 40) x 100 = 31.25%

How to use your email open rate

Your open rate provides valuable context about your campaigns’ successes and failures, as do unsubscribe and click-through rates. These three figures paint a detailed picture of how your audience receives your email marketing, and you’ll need all three to make data-driven decisions about future email marketing campaigns.

For example, if you have a 25% email open rate but only a 1% click-through rate, you know your email’s copy is bringing people in, but the call to action (CTA) isn’t convincing them to click through. Likewise, you know you’ve done something wrong if you have a 10% open rate and 1% unsubscribe rate. In that situation, only one in 10 people opened your email, and one in 10 of those did it to leave your mailing list entirely.

Observe the relationship between your open rate and other marketing metrics long enough, and you’ll notice patterns. You might discover that some email subject lines did well for getting people to open emails in one campaign, and a CTA got them to click through in another. With that information available, you’ll know how to design an email campaign that combines those two elements into one more successful attempt.

4 tips for increasing your email open rates

Your emails are just one of multiple touchpoints with your audience, but they’re vital to your brand’s success. Improving email engagement metrics translates to increased brand awareness because these metrics measure how many customers you’re reaching — and how many are engaging.

With that in mind, here are four tips for improving email open rates.

1. Craft compelling subject lines

An effective subject line is eye-catching and enticing without appearing spammy. Here are a few good rules to follow to increase opens:

• Include no more than two exclamation points
• Use sentence case
• Hint at something interesting to discover in the email
• Mention new features
• Use 30–50 characters

Here’s an example that puts these rules to use: “An exciting update is coming to your device!”

2. Fine-tune preview text

The preview text follows after the email subject line to give the reader a peek into the email’s content. Strong copy further entices the user to open your email.

Preview text should follow many of the same rules as your subject line but should be 50–90 characters long. For example, using the previous subject line example, a well-crafted bit of preview text might be: “Learn how these changes will affect how you use your device.”

3. Segment your audience and personalize content

More than ever before, personalized content is paramount in email marketing. Customers expect a touch of personalization in every interaction with brands, so you’ll need to meet that expectation to get your foot in the door. Fortunately, there are a couple straightforward ways to do this:

• Use variables that are replaced with users’ names, locations, and products
• Create separate versions of emails based on the products users own or how long they’ve been on your mailing list

4. Refine your email list

Maximizing email open rates starts with ensuring you have a quality mailing list. You want to contact people interested in your content, not send emails to those who always ignore them. Refining your email list ensures you’re reaching out to interested customers and keeping your costs low.

It might seem counterintuitive, but unsubscribes can help. Users who unsubscribe from your email list will no longer decrease your open rate. Don’t encourage readers to unsubscribe, but place a visible link in your email that lets them do so. Readers who want to unsubscribe will use it, and they’ll remember how convenient you made the experience for them.

Streamline your email marketing with Webflow

Boosting your email open rate requires a strategic email marketing campaign that encourages clicks, engages repeat customers, and generates quality leads. And the right email integration tools support campaign success.

Webflow integrates with email and marketing automation apps like Campaigner, which lets marketers and website owners engage with their audience by directly syncing customer contact information to their Webflow forms. You can also organize new email lists, customize message recipients, and filter out inauthentic contact information.

Discover other Webflow app integrations to automate and enhance your marketing efforts.

Data is a vital resource that helps you understand your customers, but it’s often useless without a strategy to refine it into insightful conclusions. That’s why data manipulation is an essential step in the data pipeline. It lets you transform information, categorize it into useful groups, and perform calculations that derive meaning from it.

To manipulate data like an expert analyst, learn about the different types of manipulation, how they differ from modification, and some best practices to get started. With this information and some helpful data manipulation examples to learn from, you’ll be better prepared to handle data ethically and present it intuitively for any audience. 

What’s data manipulation?

Data manipulation occurs when administrators and analysts maintain databases and extract valuable insights from them. These manipulations merge databases to surface correlations or add additional context to data points, revealing new insights.

Here are three typical ways analysts manipulate data:

• Data mapping — Merging sources to prepare them for data integration into a target application like a CRM.
• Data aggregation — Collecting values from many databases to create a comprehensive dataset serving a particular purpose.
• Data enrichment — Adding new fields that separate or combine values to a database to reveal additional insights.

What’s the difference between data manipulation and data modification?

These terms are two sides of a coin that represents what data professionals do. Here’s what they mean in the context of database management:

• Data manipulation is a collection of tactics analysts use to derive conclusions from data. Manipulation includes all the transformations that combine data points, such as writing a formula that adds values together or plotting them to determine a trend. Manipulation doesn’t change the values. It simply uses them to discover insights.
• Data modification involves changing values in the database itself. This process includes validating data, deleting erroneous entries, and updating values to incorporate changes. These modifications are necessary to clean a database and maintain its accuracy.

How does data manipulation work?

When data professionals need to analyze metrics or create reports, they pull information from a database, perform the necessary calculations, and output results. They do this with data manipulation languages (DML), the most common of which is sequenced query language (SQL). Alternatively, you can use data visualization tools like Infogram and ChartBlocks to perform these manipulations without writing SQL.

Regardless, the first thing you need is structured data, preferably organized into spreadsheets. These spreadsheets should have clearly labeled columns and rows that enable you to query for specific cells.

When your database is ready, you can use the column and row names to pull from it. For example, in SQL, you can write a SELECT statement to pull a specific group of data points:

SELECT column3, column5

FROM customer_records;

Now that you’ve identified the values you want, you can perform calculations, such as adding the values of column3 and column5 or averaging the total of each column. You can complete these calculations with SQL or in the tool of your choice — the output is the same.

Types of data manipulation

You can manipulate data in many ways using SQL functions and some basic math, but there are critical differences based on the task you’re completing. Analysts perform the following types of data manipulation in their day-to-day activities. 

Filtering

Filtering involves refining your database to surface particular results, such as customers who’ve purchased in the last month or products that haven’t sold this quarter. You can save these filters for future use, calling upon them when you need to perform calculations or generate reports.

Sorting

Sorting involves organizing your database to make it more functional. This process includes categorizing, alphabetizing, or surfacing results with specific values. Typically, sorting categorizes email recipients by their email provider or organizes products by color, shape, or size. 

Aggregation

Aggregation gathers data points from different sources for evaluation. It’s often an end goal but also a necessary step in many analysis projects that need to pull from disparate sources. For example, when developers need to determine the stability of their software, they might aggregate crash logs from databases for each operating system.

Calculations

Calculations mathematically draw conclusions from data. Sometimes, they have a numerical output, while other situations call for a graph illustrating the relationship between values. 

A typical application is in profit and loss reports, where analysts add and subtract numerous factors from one another to evaluate how profitable a business has been. The result is generally expressed numerically. But if you wanted to determine the relationship between price and profitability, your calculation might result in a graph representing the correlation between the two.

6 best practices for data manipulation

It’s easy to get overwhelmed while extracting, evaluating, and sorting data, especially when working with thousands of data points across a dozen sources. Here are six best practices to help you stay organized.

1. Optimize for understanding

Begin every data project with a thorough review of your database to understand its sources, data points, and structure. You don’t want to spend hours on a project before discovering you made an incorrect assumption about which fields or sources your database relies on, especially when mapping sources and fields together that have similar names.

2. Keep data clean

Cleanliness refers to accuracy and completeness. Always ensure your data is free of errors, typos, and empty values before manipulating it so your results are accurate every time.

3. Handle data ethically

Follow regulations regarding the retention and use of data to keep your company safe from legal trouble. This process includes scrubbing personally identifiable information (PII), removing possibilities for bias, and accurately tracking when you can delete a piece of data.

4. Use intuitive visuals

Color codes and shapes are helpful visual indicators that make your data easier to understand at a glance. These practices reduce the likelihood of errors; because this organization system creates a more intuitive experience, errors are more visually apparent.

5. Leverage automation

Wherever possible, automate steps in your manipulations to reduce the manual workload and overall process time. Use formulas that automatically update as you sort spreadsheets and rely on templates that format sources into consistent structures — without any manual effort.

6. Write documentation

Keep a living document as you manipulate data. This practice helps you draft formulas and explain their functions, track sources and provide links to them, and establish a process you can follow again later.

Examples of data manipulation

Here are a few examples of how data manipulation helps companies quantify results and surface valuable insights to make data-driven decisions.

Profit and loss reports

Most enterprises keep detailed records of expenses (like labor costs and equipment) and revenue (like funds coming in from sales versus subscriptions). To balance these figures, accountants input data into detailed spreadsheets that use pre-configured formulae to perform calculations. Or, they might use an AI-powered data management system like Tableau or Power BI to complete this work.

Lead generation

Marketing teams accumulate a generous amount of customer data, ranging from demographic details to purchase history. Marketers analyze this data using tools like Salesforce and HubSpot to identify distinct customer segments. They then tailor campaigns to these segments, optimizing message relevance and timing to improve lead generation efforts.

Understanding behavioral data

Online shopping businesses rely on many minor data points to understand user behavior. This includes clicks, purchases, and time spent on a page. Through sorting and aggregating common results, analysts surface similarities in these points. Similarities help businesses create user personas, such as early adopters or methodical shoppers. These personas help identify how a target market reacts to changes in site design.

Grow your business with data-driven design

The best decisions are backed by accurate and organized data — and Webflow helps you glean these insights with integrations like Nocodelytics and Google Analytics for collecting and analyzing web traffic data. When you’re ready to take your data analysis strategies to the next level, check out Webflow’s Apps marketplace to find the right tools or watch our free webinar on unifying data and design.

But instead of penning novels, they create any array of resources — blog posts, ebooks, microsites, whitepapers, videos, webinars, podcasts, and the like — to engage and educate your target audience. 

Since content marketing is about building relationships and trust — rather than direct sales — it’s a long game. And that means it can be easy to overlook the immediate, urgent impact that content marketers can have on your organization’s growth and revenue. 

Especially when your content marketers’ impact is undermined by an all-too-familiar challenge: a lack of autonomy and control over your content. So, let’s unpack the role content marketers play in driving growth, why autonomy is so crucial, and the tools they need to succeed. 

Content marketers are crucial for growing the business

Throughout the buying journey, content marketers play a pivotal role in helping your audience get to know and learn to trust your brand. They work with demand gen marketers to attract leads, nurture prospects with engaging and educational campaigns, lay the groundwork for productive sales conversations, and optimize content for search engines, and drive retention and brand loyalty. 

And that role is becoming more important. As buying journeys become more fragmented and independent, 76% of enterprise marketers report an increased reliance on content marketing within their organizations. 

Especially with the advent of AI, today’s content marketers are under intense pressure to keep up with ever-increasing demands. They’re expected to publish fresh content quickly, create personalized and dynamic digital experiences, generate organic traffic, drive greater ROI from content, and keep existing content up-to-date and visible across channels. 

But too many content marketers lack the autonomy needed to get these important jobs done. 

Autonomy is vital to driving growth — but a constant challenge

Even the most creative and productive content marketer will be hamstrung by a lack of autonomy, especially around the company website. When content teams have to rely on developers, IT, or outsourced teams to create new pages or make changes to the website, their performance will suffer. 

Unfortunately, this is a common scenario — many marketing teams regularly experience roadblocks around creating, publishing, and managing web content. According to our 2024 State of the Website report, 81% of marketing teams say website ownership is a persistent challenge. And 35% of companies report needing two weeks or more to make simple copy edits to their website.

These mind-boggling bottlenecks typically occur because the company’s website is hard-coded or relies on complex databases. In both cases, content marketers have to work with developers or outsourced support to create even simple web experiences or make meaningful changes. 

But regardless of the underlying reason, when development cycles or external teams have to be involved to update the website, content marketers’ performance plummets in three important ways:

• Speed: It takes them longer to create and publish content
• Creativity: They often have to simplify their creative ideas in order to meet development timelines or requirements
• Flexibility: They struggle to be proactive and agile in response to timely opportunities or market demands, such as adding a new banner or landing page

This lack of autonomy can feel incredibly frustrating for talented content marketers, who know their work is suffering because of these technical and procedural limitations. And for most, it’s beyond their control, since marketing leaders further up the chain are typically responsible for decision-making around the tech stack. 

Organizations who want to retain and empower good content marketers need to understand this need for autonomy — and find a better way to equip their teams to do their best work.

How a visual-first, composable CMS keeps content marketers in control of content

This is where a visual, composable CMS can make all the difference. A robust, visual CMS empowers designers and marketers to quickly ship engaging content experiences using a visual editing interface, and gives developers the power of flexible APIs to build custom, front-end web experiences as needed. 

Content marketers — along with the designers and writers they work with — can use these visual-first platforms to build new layouts and styles, create or edit content, and publish straight to the web or share production-ready code. They no longer need to hand off wireframes or diagrams to developers, submit tickets for simple copy changes, or spend their budgets on outsourced technical support. Likewise, developers can focus their precious time on complex, technical initiatives. 

In other words, a visual, composable CMS allows your content team to stay in control of their content. This autonomy helps content marketers create dynamic, content-driven experiences that fuel business growth, fast. Additionally, they can create more unique and memorable experiences, as well as have the agility to make the most of time-sensitive opportunities. 

Let’s dig deeper by following the golden rule of storytelling: show, don’t tell. Here’s how real-life content teams are delivering on their business goals with a visual CMS. 

Smaller Earth Group achieves localization at scale

Cultural exchange organizers Smaller Earth Group originally relied on a custom hard coded website — but as the organization grew to operate across six brands in more than 17 countries, their marketing team needed the ability to localize and refresh content easily. 

After switching to Webflow Enterprise, Smaller Earth’s content marketers were able to:

• Launch 11 locales in two months
• Create a Spanish-language site in three hours (thanks to AI machine translation)
• Save $150k+ on additional developer hires

“Webflow allows us to scale much quicker and put control in the hands of our marketing team,” said Dean Maddocks, Smaller Earth’s Chief Marketing Officer.

Fivetran quadruples content production

When data solution Fivetran launched in 2012, the company’s website was custom-coded and required engineers to build or edit pages — undercutting the marketing team’s agility and efficiency. As the organization entered a hyper-growth stage, they needed a more flexible and scalable approach to executing demand generation programs. 

Once they made the switch to a visual-first CMS, Fivetran’s content marketers drove results like: 

• 98% increase in speed-to-market for content assets
• 4x production increase of SEO articles
• 130+ new web pages launched in one year

“Our ability to refine and scale our demand gen programs was a game changer. With Webflow’s CMS, we were able to put systems in place that improved efficiency, while making our campaigns more performant,” said Cat Origitano, Fivetran’s VP of Product & Portfolio Marketing. 

NCR sees 3x faster time to launch

For years, web development at enterprise tech provider NCR involved disjointed processes between designers and developers working in a cumbersome digital experience platform (DXP). But after using Webflow as a temporary stopgap to create one-off landing pages, the team upgraded to Webflow Enterprise and to build stunning web experiences powered by the visual-first CMS. 

Since then, NCR content marketers have achieved:  

• 3x faster time to launch
• 50% fewer people needed for content production
• 10x cost savings in agency fees

“Upgrading to Webflow Enterprise gave us the peace of mind and power to scale and deliver new web experiences rapidly,” said Dan Dawson, NCR’s Sr. Manager of Digital Properties.

Give your content marketers the autonomy they deserve

The moral of the story: giving your content marketers autonomy makes a huge impact on your business. 

They can increase reach by publishing content at scale that speaks to your prospects and customers at every stage of the buying journey. They can drive growth by quickly responding to urgent needs. And they can improve engagement by flexing their creative muscles — without custom coded experiences restricting ability to scale their output or bring their best ideas to life. 

To learn more about how our visual-first, composable CMS can supercharge how your teams build for the web, get in touch with our team today.